What Red Collar does

Red Collar (青岛酷特智能股份有限公司, ticker 300840.SZ) is a Qingdao-headquartered apparel manufacturer founded in 1995 that has repositioned itself as a C2M (Customer-to-Manufacturer) industrial internet platform operator. The company uses proprietary AI-powered body measurement (7-second scan, 22 measurements), computer-vision pattern matching against four internal databases containing hundreds of trillions of data points, and an RFID-tracked 400+ step production pipeline to deliver custom-tailored apparel with a 7-working-day lead time and a 1-piece minimum order quantity. Pricing is reportedly 20-50% below traditional bespoke competitors by eliminating intermediaries.

The company generates revenue through four primary streams: personalized custom apparel under the Red Collar brand and the SUIT ID B2B platform serving global apparel brands, designers, and entrepreneurs; franchise operations across 107+ stores in China under the Thousand Stores Plan plus direct flagship stores in Qingdao, Shanghai, Beijing, Guangzhou, and Shenzhen; C2M industrial internet solutions output licensed to enterprises in 30+ industries via subsidiary Kateruichuangzhi (凯瑞创智); and medical devices and epidemic prevention supplies. Disclosed 2021 revenue was 592.95 million RMB with 2021 custom clothing revenue of 533.28 million RMB (+55.75% YoY), and 2022 Q1-Q3 net profit reached 60.84 million RMB (+46.01% YoY) with overseas revenue of 172.69 million RMB (+60.92% YoY). The company employs 3,000+ people and is led by chairwoman and president Zhang Yunlan (张蕴蓝), who succeeded founder Zhang Daili in October 2020.

Red Collar listed on the Shenzhen Stock Exchange ChiNext board on July 8, 2020, at a post-money valuation of approximately 3.564 billion RMB, and has since pursued strategic partnerships with Huawei (comprehensive agreement including the Pangu LLM, January 2024), COSCO Shipping (April 2023), Schneider Electric (2021), and TESTEX/OEKO-TEX (2023). The company holds FDA, CE, ISO 13485, OEKO-TEX STANDARD 100, and ISO 9001 certifications, has been designated a National 2023 Green Factory and National 2022 Smart Manufacturing Standard Application Pilot, and has participated in formulating 10+ national standards. A 200 million RMB C2M Strategic Investment Fund was established in October 2021 to invest in cross-industry transformation clients.

Name

Red Collar

Legal name

青岛酷特智能股份有限公司

Website

https://redcollar.com.cn

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Red Collar (Kutesmart, 300840.SZ) is a Qingdao-based C2M apparel manufacturer using proprietary AI body measurement and pattern-matching technology to deliver custom-tailored clothing in seven days at scale, serving global B2B clients via the SUIT ID platform and consumers through 107+ franchise stores.

Ownership category

akta.pro rank

Product category

Custom Apparel Manufacturing

NAICS

Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

akta.pro secondary industries

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

Keywords

• Personalized custom clothing
• C2M industrial internet
• Smart apparel manufacturing
• Made-to-measure suits
• AI body measurement

Headquarters

HQ city

Jimo

HQ country

China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. 个性化定制服装生产 (Personalized Custom Clothing Production): Core revenue stream from manufacturing and selling personalized custom clothing via the Red Collar brand and SUIT ID C2M platform. Manufacturing follows 'order first, produce after' model with 7 working day delivery, eliminating inventory risk. Caters to B-end (brands, designers, entrepreneurs) and C-end (individual consumers) markets. 2022 Q3: overseas revenue 172.68 million RMB (+60.92% YoY); 2021 full year: custom clothing revenue 533.28 million RMB (+55.75% YoY).
2. 红领品牌加盟 (Red Collar Brand Franchise): Revenue from franchise fees and ongoing royalties from the '千店计划' franchise model. Provides brand licensing, operational standards, supply chain support, marketing guidance, and operational empowerment to franchisees across 23 provinces and 70+ cities.
3. C2M产业互联网解决方案输出 (C2M Industrial Internet Solutions): Revenue from consulting, training, software/hardware product sales, and enterprise transformation solution services provided through subsidiary Kateruichuangzhi (凯瑞创智). Helps traditional enterprises establish personalized customization production lines across 30+ industries including cosmetics, furniture, home decor, wigs, medical devices, and electronics.
4. 医疗器械及防疫物资 (Medical Devices & Epidemic Prevention Supplies): Revenue from production and sales of medical devices including masks, protective clothing, and mask production equipment. Established medical device production lines during 2020 pandemic response, obtaining Class II medical device qualifications and FDA/CE certifications.
5. 战略投资 (Strategic Investment Income): Returns from the 200 million RMB C2M Industrial Internet Strategic Investment Fund, investing in AI, big data, intelligent manufacturing, new energy, new materials, and advanced manufacturing sectors.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Red Collar is a personalized custom clothing brand under Qingdao Kutesmart Co., Ltd. (300840.SZ) that manufactures and sells custom suits, shirts, business casual, and formal gowns via a C2M (Customer-to-Manufacturer) industrial internet platform. Using AI-powered body measurement (19 body parts, 22 measurements in 7 seconds) and four proprietary databases (pattern, style, process, BOM) containing hundreds of trillions of data combinations, the platform delivers "one person one pattern, one garment one style" customization with 7 working day delivery at 20-50% of competitor pricing.

Product overview

Kute Smart's Red Collar brand operates as a C2M (Customer to Manufacturer) industrial internet ecosystem offering mass personalized clothing customization. The core offering includes the Kute Smart C2M Industrial Internet Platform which connects customers directly to intelligent manufacturing facilities. Key products include the main Red Collar brand (红领REDCOLLAR) offering suits, formal wear, casual wear, and gowns; the Magic Factory (魔幻工厂) children's clothing sub-brand; RCOLLAR professional workwear brand; and the Xiaoku APP mobile application with AI-powered body measurement. The platform is supported by four major databases (pattern, style, process, BOM) containing hundreds of trillions of data points, enabling 'one person one pattern, one garment one style' customization with 7-working-day delivery. The ecosystem also includes the Kute Smart Digital Governance Platform for enterprise management and SUIT ID for men's suits customization.

Differentiator

Problem solved

Functional benefit

Brands

• 魔幻工厂: 全新童装品牌，于2021年5月正式亮相，以爱之名进军中国童装领域，用心打造属于中国孩子的童装品牌。采用轻定制童裤——一字裤，专为中国孩子定制的童裤版型。
• SUIT ID
• RCOLLAR
• 小酷APP

Products and services

• Red Collar (红领REDCOLLAR) Personalized Custom Apparel Main personalized clothing customization brand offering mass customization of suits, shirts, business casual, and elegant gowns for individual consumers with one person one pattern, one garment one style customization, delivering in 7 working days via a network of flagship and franchise stores plus online channels.
• SUIT ID C2M B2B Platform

Quantifiable outcome

• Eliminates inventory entirely — every garment produced is already sold (negative inventory model)
• +8 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• 华为技术有限公司 (Huawei Technologies Co., Ltd.)coreTechnology or Integration · 29 January 2024Comprehensive strategic cooperation agreement signed January 2024. Based on the Pangu large language model project, the two parties will conduct all-round, deep-level, long-term cooperation in areas including: joint product R&D and innovation, new materials, production intelligence cluster, computing infrastructure and applications, and enterprise hybrid cloud platform construction.
• 特思达（北京）纺织检定有限公司 (TESTEX Beijing Textile Testing Co., Ltd.)strategicStrategic or Co-development Partner · 4 August 2023Sustainable fashion strategic cooperation signed August 2023. TESTEX (OEKO-TEX international environmental textile and leather association's China representative) provides OEKO-TEX STANDARD 100 ecological textile certification for Kutesmart, verifying 'ecological, environmental, safe' quality attributes. Kutesmart and TESTEX will deepen cooperation in sustainable supply chain construction and sustainable fashion product multi-dimensional development.
• 中远海运（大连）有限公司 (COSCO Shipping (Dalian) Co., Ltd.)coreStrategic or Co-development Partner · 20 April 2023Strategic cooperation signed in April 2023 with formal unveiling ceremony. COSCO Shipping (Dalian) uses Kutesmart as its 'clothing production base.' Collaboration covers personalized customization, work uniform production, and clothing agency sales. Additionally, the two companies are jointly developing digital transformation solutions for traditional shipping enterprises, leveraging Kutesmart's 'internet + industry' and mass customization expertise.
• 华为云 (Huawei Cloud)coreTechnology or Integration · 13 May 2021C2M industrial internet platform solution cooperation signed May 2021. The two parties jointly build a first-class C2M industrial internet platform solution domestically, and jointly expand intelligent manufacturing market and large enterprise cloud service market, providing one-stop solutions for government clients and large enterprises.
• 施耐德电气（中国）有限公司 (Schneider Electric (China) Co., Ltd.)strategicTechnology or Integration · 9 April 2021Strategic cooperation signed April 2021. Based on Kutesmart's C2M industrial internet platform, the two parties deeply cooperate in smart power distribution and IoT platform, jointly providing intelligent power and security governance solutions for enterprise transformation and upgrading.
• 青岛足球俱乐部 (Qingdao Football Club)minorGTM or Marketing Partner · 1 January 2021Sponsorship partnership: Red Collar as exclusive formal wear sponsor and Kutesmart as medical protective equipment sponsor for Qingdao Football Club, supporting the 'fashion meets sports' city strategy and Qingdao international fashion city construction.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Market position

Competitive moat10 records

Key highlights7 records

Customer concentration

• Xx.com/redcollartailor
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/www-redcollar-com-cn

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Collar