Wide Plank Hardwood
Wide Plank Hardwood is a privately held Canadian manufacturer of custom wide plank hardwood flooring, stairs, doors, beam claddings, and architectural millwork, selling factory-direct to residential homeowners, designers, and commercial clients across North America from its Chilliwack, BC facility.
- Company typePrivate
- Founded1996
- HeadquartersChilliwack, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wide Plank Hardwood does
Wide Plank Hardwood is a privately held Canadian manufacturer founded in the mid-1990s and headquartered in Chilliwack, British Columbia. The company produces custom wide plank hardwood flooring, stairs, doors, beam claddings, soffits, ceilings, and architectural millwork, operating from a single integrated factory and showroom facility at 8444-A Aitken Road. Its core product offering is organized into two flooring collections — the Signature Series (29 curated stain colors) and the Natural Series (seven unfinished species with natural oil finishes) — complemented by a modular accessory line and supported by an interactive Build Your Floor online configurator that lets buyers specify construction type (solid 3/4" or engineered), species (10 hardwoods with documented Janka hardness ratings), grade, width (3"-10"), texture, pattern (chevron, herringbone), and finish (natural oil or water-based polyurethane). All planks are precision-milled and hand-finished in-house.
The company runs a direct-to-consumer, factory-direct distribution model with no dealer or retailer intermediaries. Customers engage via the Chilliwack showroom, the company website, sample requests, and phone/email contact under founder/owner Kevin Nerling. Pricing is quote-based rather than published, reflecting the custom nature of every order. The customer base is led by residential homeowners seeking premium custom floors for new construction or renovation, with secondary exposure to interior designers, architects, and commercial spaces (retail, hospitality, office) across North America.
The business is small-scale (11-50 employees), self-funded with no disclosed outside investment or institutional ownership, and has remained founder/owner-operated across its 30+ year history. The company's competitive position is built on brand reputation, in-house craft expertise, customizable product configurations, vertical integration through factory-direct sales, and a stated policy of never discontinuing products to support long-term customer matching.
Wide Plank Hardwood firmographics
Firmographics- Name
- Wide Plank Hardwood
- Legal name
- Wide Plank Hardwood
- Website
- https://wideplankhardwood.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wide Plank Hardwood is a privately held Canadian manufacturer of custom wide plank hardwood flooring, stairs, doors, beam claddings, and architectural millwork, selling factory-direct to residential homeowners, designers, and commercial clients across North America from its Chilliwack, BC facility.
- Ownership category
- akta.pro rank
Wide Plank Hardwood industry classification
Industry- Product category
- Hardwood Flooring and Architectural Millwork
- NAICS
- Other Millwork (including Flooring) (321918), Custom Architectural Woodwork and Millwork Manufacturing (337212), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Wood Flooring & Wood Veneer Products (IMADADAI)
- akta.pro secondary industries
- Wood Siding, Cladding & Exterior Wood Profiles (IMADADAH), Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)
Keywords
Where Wide Plank Hardwood is headquartered
LocationHeadquarters
- HQ city
- Chilliwack
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Wide Plank Hardwood business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardwood Flooring Sales: Custom wide plank hardwood flooring sold directly to consumers. Both solid and engineered constructions available. Factory-direct pricing model with products crafted to customer specifications (species, grade, width, finish, texture).
- Custom Stairs & Millwork: Custom hardwood stair components (treads, risers, floating treads, newel posts, handrails, balusters), doors (barn doors, swing doors, bypass doors), beam claddings, soffits, ceilings, and accessories (vents, nosings, mouldings).
- Architectural Millwork: Custom beam claddings (faux beams, decorative trusses), fireplace mantels, shelving, window sills, casings, and ceiling panels for architectural applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for all products |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Wide Plank Hardwood product offering
Product offeringCore offering
Wide Plank Hardwood manufactures and sells premium custom wide plank hardwood flooring (Signature Series and Natural Series), custom stair components, interior doors, beam claddings, soffits/ceilings, and finishing accessories directly from its Chilliwack, BC factory. Every plank is crafted to customer specifications for species, grade, width, texture, pattern and finish, with both solid and engineered constructions available. Products are sold factory-direct to homeowners, designers, architects, and commercial spaces across North America with quote-based pricing.
Product overview
Wide Plank Hardwood is a Canadian manufacturer of premium wide plank hardwood flooring, stairs, doors, and architectural millwork. The product portfolio centers on two flooring collections: the Signature Series (29 stain colors on premium hardwoods) and Natural Series (7 unfinished species with natural oil). These core flooring products are complemented by custom stair components, doors (barn, swing, bypass), beam claddings, soffits/ceilings, and finishing accessories. The company offers a 'Build Your Floor' customization tool enabling customers to specify construction type, species, grade, width, texture, pattern, and finish. All products are handcrafted at the company's factory in Chilliwack, British Columbia.
Differentiator
Problem solved
Functional benefit
Brands
- Signature Series: 29 curated stain colors on premium hardwoods, each handcrafted in Chilliwack factory. Features pale Nordic tones to rich espresso depths.
- Natural Series
Products and services
- Signature Series Hardwood Flooring Premium hardwood flooring collection featuring 29 curated stain colors on species including White Oak, Hickory, Douglas Fir, and Red Oak. Available in solid or engineered construction with various grades, widths (3–10 inches), and finishes (natural oil or water-based polyurethane). Sold factory-direct to homeowners, designers, and commercial buyers.
- Natural Series Hardwood Flooring Pure, unfinished hardwood flooring showcasing raw wood beauty with seven species: Black Walnut, Cherry, Douglas Fir, Eastern Maple, Hickory, and White Oak. Finished with penetrating natural oils that preserve natural warmth and texture while allowing the wood to age gracefully.
- Custom Hardwood Stairs Custom hardwood stair components including standard treads and risers (wall-to-wall, right open, left open, both open configurations), floating treads (stringer-to-stringer, single stringer, notched stringer, cantilevered), custom nosings, newel posts (straight and flared), handrails, and balusters (wood and metal options).
- Custom Hardwood Doors Custom-crafted hardwood doors including solid core barn doors (1-1/2 inch thick), interior swing doors, and bypass doors. Available in all hardwood species with custom hardware options including rail kits, flush mounted pull handles, and floor guides.
- Beam Claddings Custom faux beam claddings and decorative trusses for architectural millwork. Available in two, three, and four-sided configurations in White Oak, Douglas Fir, and other species. Includes straight and curved decorative trusses with 3/4 inch thick hollow core material for wiring or lighting fixtures.
- Soffits and Ceilings Custom hardwood soffits and ceiling panels for exterior and interior applications. Options include tongue and groove, end-matched, penny gap with blackened tongues, and various textures (smooth, band sawn, skip sawn, wire-brushed). Available in multiple species and grades with fully customized stains and finishes.
- Flooring Accessories Finishing accessories including custom hardwood nosings for stairs and exposed ledges, flush-mount and surface-mount heating vents in any species, and flooring adhesives for various installation methods (glue and nail assist, full spread).
- Build Your Floor Configuration Tool Interactive custom floor builder tool enabling customers to configure construction type (solid or engineered), select wood species with Janka hardness ratings, choose grade (Character, Number One, Select), width (3–10 inches or random), texture options (antiqued, distressed, band sawn, skip sawn, wire brushed, hand scraped), pattern options (chevron, herringbone), and finish (natural oil or water-based polyurethane) prior to requesting a quote.
Quantifiable outcome
- Floors designed to last 50+ years with proper maintenance (oil-finished floors)
- +2 more outcomes
Companies that use Wide Plank Hardwood
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Wide Plank Hardwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Wide Plank Hardwood partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Wide Plank Hardwood competitors and assessment
Company assessmentDirect peers
- Carlisle Wide Plank Floors: Premium American manufacturer of wide plank solid and engineered hardwood flooring with extensive customization (species, width, grade, finish) — the closest direct competitor to Wide Plank Hardwood in the custom wide plank niche.
- Vermont Plank Flooring: Custom wide plank hardwood flooring manufacturer serving residential and commercial projects across North America with similar made-to-order species, widths, and finish options.
- Olde Wood Limited: Custom wide plank and reclaimed hardwood flooring maker offering solid and engineered construction with hand-finished textures, comparable to WPH's Signature and Natural Series.
- DuChâteau Floors: Premium hardwood flooring brand offering wide plank European-inspired and American-made engineered floors with custom textures and finishes, targeting architects, designers, and high-end residential customers.
- Mountain Lumber Company: Reclaimed and sustainable hardwood flooring and millwork manufacturer supplying custom wide plank floors, paneling, and architectural wood elements — a niche craft peer with similar custom capabilities.
- IndusParquet: Premium exotic and domestic hardwood flooring manufacturer offering solid and engineered wide plank products with curated finish collections, comparable in species breadth and premium positioning.
Broad incumbents
- Mannington Mills: Large established U.S. flooring manufacturer with hardwood, vinyl, laminate, and tile product lines, including premium hardwood offerings — a broad incumbent competing in the wider residential flooring space.
- Shaw Industries: One of the world's largest flooring manufacturers (carpet, hardwood, vinyl, tile, laminate) with broad distribution; competes indirectly via its premium hardwood lines and large-scale dealer network.
- AHF Products (Bruce Hardwood Floors): Manufacturer of Bruce, Hartco, and Robbins hardwood flooring brands — an established incumbent offering solid and engineered hardwood at scale across North American distribution channels.
- LL Flooring: National retailer of hardwood, vinyl, laminate, and tile flooring with hundreds of U.S. stores; competes with WPH at the retail/distribution layer and serves as a price benchmark for custom hardwood.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wide Plank Hardwood social profiles
Digital presenceWide Plank Hardwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wide Plank Hardwood leadership team
Management profileNumber of profiles
Profiles1 record
Wide Plank Hardwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wide Plank Hardwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wide Plank Hardwood
What does Wide Plank Hardwood do?
Wide Plank Hardwood manufactures and sells premium custom wide plank hardwood flooring (Signature Series and Natural Series), custom stair components, interior doors, beam claddings, soffits/ceilings, and finishing accessories directly from its Chilliwack, BC factory. Every plank is crafted to customer specifications for species, grade, width, texture, pattern and finish, with both solid and engineered constructions available. Products are sold factory-direct to homeowners, designers, architects, and commercial spaces across North America with quote-based pricing.
Is Wide Plank Hardwood a public or private company?
Wide Plank Hardwood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wide Plank Hardwood founded?
Wide Plank Hardwood was founded in 1996. It employs 11 to 50 people.
Where is Wide Plank Hardwood based?
Wide Plank Hardwood is headquartered in Chilliwack, Canada, in the North America region.
How does Wide Plank Hardwood make money?
Three revenue lines are on record. Hardwood Flooring Sales are the primary driver. The others are custom Stairs & Millwork and architectural Millwork.
Who are Wide Plank Hardwood's main competitors?
Direct peers on record are Carlisle Wide Plank Floors, Vermont Plank Flooring, Olde Wood Limited, DuChâteau Floors, Mountain Lumber Company and IndusParquet. Broad incumbents are Mannington Mills, Shaw Industries, AHF Products (Bruce Hardwood Floors) and LL Flooring.
Does Wide Plank Hardwood have an API?
No public API is recorded for Wide Plank Hardwood.
What industry is Wide Plank Hardwood in?
Wide Plank Hardwood's product category is Hardwood Flooring and Architectural Millwork. Its primary akta.pro industry code is IMADADAI, Wood Flooring & Wood Veneer Products, with a secondary code of IMADADAH, Wood Siding, Cladding & Exterior Wood Profiles. Its NAICS code is 321918 and its SIC code is 2430.