d2 Digital
Nameshift.com is a Netherlands-based domain name escrow and transfer service that mediates secure transactions between individual domain buyers and sellers globally, charging sellers a commission and offering free service to buyers across 15+ localized versions.
- Company typePrivate
- Founded1994
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What d2 Digital does
Nameshift.com operates a domain name escrow and transfer service, headquartered at Steenplaetsstraat 6, 2288AA Rijswijk, Netherlands, and registered with the Dutch Chamber of Commerce (KvK). The platform mediates transactions between domain buyers and sellers by holding buyer funds in escrow until the domain is transferred, with a 24-hour average transfer time, escrow protection, and a full refund guarantee. Payment methods include Visa, Mastercard, Amex, Discover, and bank transfer, alongside regional options such as iDEAL, Bancontact, EPS, and UnionPay. The service is offered through 15+ localized language and country versions, indicating a distribution-first international strategy.
The business model is a take-rate on transactions: the service is free for buyers, while sellers pay a commission on each completed sale. The funnel is fully self-serve and product-led, with no named sales team or enterprise contracts disclosed. Target customers are individual domain investors and small-business owners liquidating or acquiring domain assets, including premium or business domains. The company itself functions as a marketplace operator for its own asset (d2digital.co.uk), demonstrating use of the platform for its own supply.
No funding history, headcount, revenue figures, named leadership, patents, or third-party partnerships are disclosed. The company operates as a private, independent entity with no public communications beyond its product site.
d2 Digital firmographics
Firmographics- Name
- d2 Digital
- Legal name
- Nameshift.com
- Website
- https://d2digital.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nameshift.com is a Netherlands-based domain name escrow and transfer service that mediates secure transactions between individual domain buyers and sellers globally, charging sellers a commission and offering free service to buyers across 15+ localized versions.
- Ownership category
- akta.pro rank
d2 Digital industry classification
Industry- Product category
- Domain Name Marketplace
- akta.pro primary industry
- Escrow, Trust & Legal Settlement Disbursements (FSAMAKAO)
- akta.pro secondary industry
- Marketplace & Platform Seller Payouts (FSAMAKAE)
Keywords
Where d2 Digital is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
d2 Digital business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Seller Commission: Revenue generated from commissions charged to domain sellers upon successful transaction completion. Sellers pay a percentage of the sale price as commission while buyers enjoy the service free of charge. The commission covers escrow service, transfer assistance, and VAT invoice generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer: Free service with no additional costs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
d2 Digital product offering
Product offeringCore offering
Nameshift.com operates a domain name escrow and transfer platform that facilitates secure purchases between domain buyers and sellers. Payment is held in escrow by Nameshift until the domain transfer is confirmed complete, with a full refund issued if the transfer fails. The service is free for buyers, while sellers pay a commission on successful transactions, with an average 24-hour transfer completion time.
Product overview
Nameshift.com is a domain name escrow and purchase service operating as a single unified platform. The core product is the domain name purchase and transfer service, which uses an escrow mechanism to protect buyers—payment is only released to sellers after the domain transfer is confirmed complete. Key service features include free domain transfer assistance, free VAT invoicing, and an average transfer time of 24 hours. The platform serves domain buyers at no cost, with sellers bearing the commission.
Differentiator
Problem solved
Functional benefit
Products and services
- Nameshift.com Domain Purchase Service
Quantifiable outcome
- Average domain transfer time of 24 hours
Companies that use d2 Digital
Customer profileSegments1 record
Ideal customer profiles2 records
d2 Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
d2 Digital partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
d2 Digital competitors and assessment
Company assessmentDirect peers
- Undeveloped: Domain marketplace offering purchase, brokerage, and transfer services to buyers and sellers. Comparable self-serve marketplace model with adjacent escrow-style handling of transfers.
- BrandBucket: Marketplace specializing in brandable business names and domains, with assisted transfers. Comparable curated marketplace and escrow-backed transaction flow, focused on brandable inventory.
- Squadhelp: Marketplace for brandable and premium domain names with integrated transfer and payment handling. Comparable buyer/seller marketplace dynamic, though more curated toward brandable inventory.
- Dan.com: Domain marketplace offering buy-now, lease-to-own, and integrated escrow-style transfer services. Closely comparable to Nameshift on the self-serve marketplace and escrow mechanism, with a differentiated installment-payment feature.
- Afternic: Major domain resale network owned by Identity Digital / partnered with GoDaddy, with its own transfer and payment infrastructure. Competes head-to-head with Nameshift for buyer-seller domain transactions globally.
- Sedo: World's largest domain marketplace, offering domain sales, brokerage, and integrated escrow/transfer services. Directly competes with Nameshift on the same buyer-seller-escrow flow for secondary domain transactions.
- Sav.com: Domain registrar and aftermarket platform offering listings, brokerage, and transfer services. Directly comparable on the domain resale and transfer workflow Nameshift operates.
- Atom.com: Domain marketplace offering premium and brandable names with integrated transfer and payment infrastructure. Comparable self-serve model and escrow-backed transfer flow to Nameshift.
- Escrow.com: Leading general-purpose online escrow service used widely for domain transfers and other high-value digital transactions. Direct competitor on the escrow mechanism that sits at the core of Nameshift's offering.
Regional players
- Escrow.eu: European-focused online escrow service (operated by a France-based licensed provider) covering domain and other digital-asset transactions. Comparable on escrow mechanics; primarily competes in the European jurisdictions where Nameshift's Dutch base and EU payment rails also concentrate.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
d2 Digital social profiles
Digital presenced2 Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
d2 Digital leadership team
Management profileNumber of profiles
d2 Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
d2 Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about d2 Digital
What does d2 Digital do?
Nameshift.com operates a domain name escrow and transfer platform that facilitates secure purchases between domain buyers and sellers. Payment is held in escrow by Nameshift until the domain transfer is confirmed complete, with a full refund issued if the transfer fails. The service is free for buyers, while sellers pay a commission on successful transactions, with an average 24-hour transfer completion time.
Is d2 Digital a public or private company?
d2 Digital is a private company. It is classified as unknown and is currently operating.
When was d2 Digital founded?
d2 Digital was founded in 1994. It employs 11 to 50 people.
Where is d2 Digital based?
d2 Digital is headquartered in Manchester, United Kingdom, in the Europe region.
How does d2 Digital make money?
One revenue line is on record: seller Commission.
Who are d2 Digital's main competitors?
Direct peers on record are Undeveloped, BrandBucket, Squadhelp, Dan.com, Afternic, Sedo, Sav.com, Atom.com and Escrow.com. Escrow.eu is listed as a regional player.
Does d2 Digital have an API?
No public API is recorded for d2 Digital.
What industry is d2 Digital in?
d2 Digital's product category is Domain Name Marketplace. Its primary akta.pro industry code is FSAMAKAO, Escrow, Trust & Legal Settlement Disbursements, with a secondary code of FSAMAKAE, Marketplace & Platform Seller Payouts.