What Snazaroo does

Snazaroo is a US-domiciled face and body paint brand that sells directly to consumers through its e-commerce website (snazaroo.com) and through retail distribution accessible via a store locator. The company targets three primary customer segments: families with children (primary), party planners and event organizers, and face painting hobbyists. The product portfolio spans core face paint colors (classic, metallic, sparkle), application formats (sticks, brush pens, split cakes, clown white), themed kits (PAW Patrol licensed, Rainbow, Fantasy, Adventure), a professional kit, tools and accessories (brushes, sponges, stencils, temporary tattoos), biodegradable Bio Glitter products, a Special FX face paint kit, and a Family Face Paint Card Game. The underlying technology is cosmetic formulation (face and body paint compositions) supported by licensed IP (PAW Patrol) and an active content marketing engine (Guides & Ideas blog, Facebook, Instagram, YouTube, Pinterest, email newsletter).

The business model is product-led growth with one-time unit sales at price points typically ranging from $5.79 to $27.57, supplemented by multi-buy discount tiers (Buy 2 save 10%, Buy 5 save 15%, Buy 10 save 20%) and seasonal promotions (e.g., 50% off PAW Patrol kits, 20% off Card Game). Revenue is generated entirely through direct product sales; no subscription, licensing-out, or service revenue streams are disclosed. The go-to-market is consumer e-commerce with a global shipping claim, supplemented by retail store distribution, and a content/SEO-driven traffic strategy anchored on tutorials and themed guides for events such as Halloween, Christmas, Easter, summer, and birthday parties.

Snazaroo operates as a private company with no disclosed parent entity, no funding rounds, no M&A activity, no leadership team publicly identified, no patents, no awards, and no partnerships beyond the implied PAW Patrol licensing. The company has no disclosed headcount, no revenue figures, and no office locations on file. Operating geographies are stated as United States, with the e-commerce website claiming global shipment. The company appears to be actively operating based on current promotions, active product listings, and maintained social media presence.

Name

Snazaroo

Legal name

Snazaroo (US)

Website

https://snazaroo.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Snazaroo is a US-based face and body paint brand selling through direct-to-consumer e-commerce and retail stores. It serves families, party planners, and hobbyists with classic, metallic, and sparkle paints, themed kits, licensed character products, biodegradable glitter, and accessories.

Ownership category

akta.pro rank

Product category

Face and Body Paint Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Special Effects & Theatrical Makeup (SFX, Stage/Film, Face Paint, Prosthetic Color) (CRABACAH)

akta.pro secondary industries

Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG), Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF)

Keywords

• Face paint products
• Body art cosmetics
• Face paint kits
• Biodegradable glitter
• Party supplies

Headquarters

HQ city

Lewisville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Snazaroo generates revenue through direct sales of face paint products, kits, tools, accessories, and related items to consumers via their e-commerce website and retail store distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Snazaroo manufactures and sells face and body paint products directly to consumers through its e-commerce website and retail store partners. The core lineup includes classic, metallic, and sparkle color face paints, brush pens, sticks, split cakes, clown white, themed kits (PAW Patrol, Rainbow, Fantasy, Adventure), professional palettes, and complementary tools, biodegradable glitter, and special FX products. The company also sells a Family Face Paint Card Game as a complementary entertainment product.

Product overview

Snazaroo is a face and body paint company offering a comprehensive portfolio of painting products organized into several categories: Core Face Paints (Classic, Metallic, Sparkle colors, Sticks, Brush Pens, Split Cakes, and Clown White); Kits & Pallets (including licensed PAW Patrol kits, Rainbow, Fantasy, and Adventure party kits, Face Paint Trios, and Professional Kits); Tools & Accessories (Brushes, Sponges, Stencils, Tattoos, Brush Pens, Face Paint Sticks); Face Glitter products (Bio Glitter Kit, Bio Glitter, Glitter Glue); Specialty products (Special FX Face Paint Kit); and a Family Face Paint Card Game. The company also offers multi-buy discounts on kits and seasonal promotions. Snazaroo operates as a consumer e-commerce brand without a unified platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Face Paint Colours Standard face paint colors in traditional formulations for face and body painting, sold as a standalone product line on the website.
• Metallic Face Paint Colours Face paints with metallic/shimmer finish for eye-catching designs, sold as a standalone product line.
• Sparkle Face Paint Colours Face paints with glitter/sparkle particles for added shine and dimension, sold as a standalone product line.
• Face Paint Sticks and Brush Pens Convenient stick and pen-format face paint products for precise application and easy portability.
• Split Cakes Multi-color face paint cakes allowing for gradient and blended designs through sponge application.
• Clown White Specialized white face paint for clown and theatrical makeup applications.
• PAW Patrol Face Paint Kits Themed face paint kits featuring PAW Patrol characters (Chase, Marshall, Skye, Liberty), currently available at 50% off as a licensed product line.
• Rainbow Face Paint Kit Party kit with multicolour palette, brush, sponge, and design guidebook priced at $22.49.
• Fantasy Face Paint Kit Party kit featuring fantasy-themed designs with palette, brush, sponge, and design guidebook.
• Adventure Face Paint Kit Adventure-themed face paint kit for kids with multiple colors and accessories.
• Face Paint Trios Mini kits featuring three complementary colors for specific design themes.
• Professional Kit Professional-grade face paint palette for experienced face painters and artists.
• Brushes Face painting brushes for various stroke types and detailed work.
• Sponges Application sponges for blending and covering larger areas.
• Stencils Pre-cut stencils to help create consistent designs, available in Fantasy, Rainbow, Adventure, and Unisex sets of 6 pieces each.
• Temporary Tattoos Temporary tattoos complementing face paint designs, available in Adventure set of 20.
• Bio Glitter Kit Biodegradable glitter products for face and body decoration, including Glitter x3 Fine and Fixer Set priced at $24.00.
• Bio Glitter Eco-friendly biodegradable glitter particles for face and body use.
• Glitter Glue (Gel Fixer) Adhesive gel for securing glitter to skin, currently offered free with $20 spend.
• Special FX Face Paint Kit Special effects face paint kit for creating dramatic and theatrical makeup looks.
• Family Face Paint Card Game Interactive card game combining family fun with face painting designs, currently available at 20% off.
• Kit Bundles Pre-packaged combinations of face paint kits at discounted bundle pricing, eligible for multi-buy discounts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Wolfe Face Art & FX: Wolfe Face Art is a face and body paint brand specializing in professional and hobbyist face painting, including hydro-activated cakes, split cakes, and brush sets. Highly comparable product format, target audience (face painters at events), and online retail model to Snazaroo.
• Mehron: Mehron is a long-established US theatrical and special effects cosmetics brand offering face paint, body paint, and stage makeup for professionals and consumers. Comparable to Snazaroo across core face/body paint formulations, theatrical/SFX positioning, and direct-to-consumer retail distribution.
• Global Body Art: Global Body Art makes professional face and body paint products (cakes, liquid, alcohol-activated palettes) and serves the same face painting professional and consumer market as Snazaroo. Comparable on product format, brand positioning, and e-commerce-led distribution.
• TAG Body Art: TAG Body Art is a face paint brand offering professional-grade cakes, split cakes, and one-stroke products used by face painters worldwide. Directly competes with Snazaroo in the same face paint category, serving both professional face painters and family/hobbyist buyers via e-commerce.
• Graftobian Makeup: Graftobian offers professional face paint, body paint, and theatrical makeup, with a product line spanning cakes, liquid, and cream formats. Comparable to Snazaroo on face paint SKU breadth and pro/consumer channel mix.
• Ben Nye Makeup: Ben Nye is a professional theatrical and SFX makeup company with a broad face paint, clown white, and body paint line. Comparable to Snazaroo in theatrical/SFX face paint, multi-format SKUs (cakes, sticks, pens), and consumer/professional split customer base.
• Funky Monkey Face Paint: Funky Monkey is a face paint brand focused on the family/children segment with stencils, kits, and party-focused products. Directly comparable to Snazaroo in target customer (parents, party planners), kid-safe positioning, and online retail model.

Broad incumbents

• Party City: Party City is a large party supplies retailer that stocks face paint and themed party kits, including brands like Snazaroo. Comparable as a broader incumbent retail channel and category competitor for the same family/party customer, though face paint is a small slice of its portfolio.
• Kryolan: Kryolan is a global theatrical, film, and SFX cosmetics brand with a broad professional portfolio that includes face and body paint. Comparable on product overlap (face paint, SFX), but operates as a much larger incumbent with broader theatrical, film, and HD cosmetics categories beyond face paint.

Regional players

• ClownAntics: ClownAntics is a retailer/wholesaler of clown supplies, theatrical makeup, and face paint including Snazaroo-adjacent brands. Comparable as a competing channel for theatrical and party face paint buyers, though focused on distribution rather than own-brand manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SnazarooVideos
• Facebookfacebook.com/snazaroo
• Instagraminstagram.com/officialsnazaroo
• Pinterestpinterest.com/snazaroofaces
• LinkedInlinkedin.com/company/snazaroo-face-pain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snazaroo