Wernesgruner Brauerei
Wernesgrüner Brauerei is a traditional Saxon brewery founded in 1436, owned by Carlsberg Deutschland since 2021, producing Reinheitsgebot-compliant pils, helles, radlers, and non-alcoholic beers for gastronomy and retail customers across the Vogtland region.
- Company typePrivate
- Founded-
- HeadquartersWernesgrün, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wernesgruner Brauerei does
Wernesgrüner Brauerei is a traditional German brewery founded in 1436 in Wernesgrün, Saxony, operating in the Vogtland region. It produces a range of beers compliant with the German Reinheitsgebot (Beer Purity Law of 1516), including Pils Legende, Helles, Alkoholfrei, Naturradler Zitrone, Naturradler Maracuja, and the heritage Landbier 1436. Since January 2021 it has been owned by Carlsberg Deutschland GmbH, having previously been part of the Bitburger Braugruppe from 2002 to 2020, with the company itself claiming over €100M of capital investment in production modernization since 1991.
The brewery operates a vertically integrated business model spanning production, distribution, and on-premise hospitality. Packaged and draft beer is sold through gastronomy (on-trade) and retail (off-trade) channels with a regional focus on Saxony and the wider Vogtland, while the Brauerei-Gutshof (brewery estate) operates a restaurant, event spaces, and brewery tours that generate supplementary tourism and event revenue. The combination of heritage branding, modernized production assets, and Carlsberg group membership is positioned to support both regional defensibility and group-level distribution leverage.
The customer base is distributed across regional gastronomy operators, retail accounts, and direct consumers visiting the brewery estate, with no publicly disclosed anchor accounts. Pricing follows standard German regional beer economics — volume-based pricing for gastronomy/retail plus per-cover/event pricing for the Brauerei-Gutshof — without public indication of subscription, contract, or large-customer anchor arrangements.
Wernesgruner Brauerei firmographics
Firmographics- Name
- Wernesgruner Brauerei
- Legal name
- Wernesgrüner Brauerei GmbH
- Website
- https://wernesgruener.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wernesgrüner Brauerei is a traditional Saxon brewery founded in 1436, owned by Carlsberg Deutschland since 2021, producing Reinheitsgebot-compliant pils, helles, radlers, and non-alcoholic beers for gastronomy and retail customers across the Vogtland region.
- Ownership category
- akta.pro rank
Wernesgruner Brauerei industry classification
Industry- Product category
- Beer Brewing
- NAICS
- Breweries (31212), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Wernesgruner Brauerei is headquartered
LocationHeadquarters
- HQ city
- Wernesgrün
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Wernesgruner Brauerei business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer and beverage product sales: Wernesgrüner generates revenue primarily through the sale of its beer products including Pils Legende, Helles, Alkoholfrei, Naturradler (lemon and maracuja flavors), and Landbier 1436. Products are sold in multiple formats: 0.5L bottles (20-pack crates, 11-pack crates, 6-pack), 0.33L bottles (24-pack crates, sixpacks), and kegs (fassbier). Revenue flows from both retail (supermarkets, beverage stores) and hospitality sectors (restaurants, bars).
- Brewery tours and experiences: The brewery offers guided tours with multiple pricing tiers including Standard Package (19 EUR), Sommelier Evening with 3-course menu (50 EUR), Discovery Package (23 EUR), and Coachman Package (40 EUR per person for 8 participants). Revenue generated from visitor admissions, tastings, and on-site dining at the Brauschenke restaurant.
- On-site hospitality and events: The Brauerei-Gutshof estate generates revenue through its restaurant Brauschenke (open daily 11:30-21:30), event venue rentals (Biertenne, Schmiede im Saustall), Kremserfahrt (horse-drawn carriage rides for 10-12 persons), and fan shop sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Package - 2-hour brewery tour with beer tasting |
| Unit Pricing | Pay-as-you-go | Sommelier Evening with 3-course menu |
| Unit Pricing | Pay-as-you-go | Discovery Package - 3-hour comprehensive tour |
| Unit Pricing | Pay-as-you-go | Coachman Package - tour with horse-drawn carriage ride |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Wernesgruner Brauerei product offering
Product offeringCore offering
Wernesgrüner Brauerei is a traditional German brewery founded in 1436 that produces and sells a range of beers and beer-mixed drinks under the Reinheitsgebot (German Beer Purity Law of 1516). Its portfolio includes the flagship Pils Legende, Helles, Alkoholfrei, Naturradler fruit beer mixes, and Landbier 1436, sold in bottles, sixpacks, and kegs through retail and gastronomy channels. The company also operates the Brauerei-Gutshof estate, providing on-site restaurant service (Brauschenke), event venues, brewery tours, and horse-drawn carriage rides.
Product overview
Wernesgrüner Brauerei is a traditional Saxon brewery offering a portfolio of beers and beer-mixed drinks. The core product line includes Wernesgrüner Pils Legende (flagship Pilsner since 1436), Wernesgrüner Helles (light lager), Wernesgrüner Alkoholfrei (non-alcoholic Pilsner), and Wernesgrüner Landbier 1436 (celebrating the brewery's founding year). The Naturradler product line offers fruit-flavored beer mixes including Naturradler Zitrone and Naturradler Maracuja, while the Naturtrüb Radler sub-brand provides alternative ratios. All products are brewed according to the German Reinheitsgebot (1516) using water from the Erzgebirge-Vogtland nature park, barley from highest quality sources, and hops from Hallertau and Elbe-Saale growing regions.
Differentiator
Problem solved
Functional benefit
Brands
- Wernesgrüner Pils Legende: The flagship pilsner beer with a bright golden color, refreshing crispness, subtle hop taste and harmonious bitter note.
- Wernesgrüner Helles
- Wernesgrüner Alkoholfrei
- Wernesgrüner Naturradler Zitrone
- Wernesgrüner Naturradler Maracuja
- Wernesgrüner Landbier 1436
Products and services
- Wernesgrüner Pils Legende Flagship German Pilsner with a bright golden-yellow color, refreshing sparkling taste, subtle hop flavor, and harmoniously bitter finish, brewed according to the German Reinheitsgebot of 1516. Targeted at adult consumers seeking traditional quality beer for personal and social consumption.
- Wernesgrüner Helles Mild and balanced pale lager (Hellbier) with malty-mild notes, subtle bitterness, and golden-yellow color, made with crystal-clear spring water and selected raw ingredients. Aimed at consumers preferring a lighter, easy-drinking beer style.
- Wernesgrüner Alkoholfrei Non-alcoholic beer with the distinctive Pilsner taste, brewed with selected hop cones, golden barley, crystal-clear spring water, and 1436 brewing tradition. For consumers seeking a low- or no-alcohol beer option without compromising on traditional flavor.
- Wernesgrüner Naturradler Zitrone Beer mixed drink made from 40% Wernesgrüner Pils Legende and 60% naturally cloudy lemon lemonade with high fruit content, offering a refreshing fruity taste. Positioned for adult consumers looking for a sweeter, fruit-forward beer-based beverage.
- Wernesgrüner Naturradler Maracuja Beer mixed drink made from 40% Wernesgrüner Pils Legende and 60% naturally cloudy passion fruit lemonade with 5% fruit content, featuring an exotic, refreshingly sparkling taste. Targeted at consumers seeking exotic-flavored beer-based refreshments.
- Wernesgrüner Landbier 1436 Country-style beer (Landbier) celebrating the brewery's 1436 founding, featuring a naturally malty and uniquely fresh taste with aromatic Elbe-Saale hops. Targeted at consumers who value heritage and traditional regional brewing character.
- Wernesgrüner Naturtrüb Radler Beer mixed drink made from 50% Wernesgrüner Pils Legende and 50% naturally cloudy lemon lemonade, offering refreshing fruity taste with light cloudiness from lemon juice.
- Wernesgrüner Naturtrüb Radler Alkoholfrei Non-alcoholic beer mixed drink made from 50% Wernesgrüner Alkoholfrei and 50% naturally cloudy lemon lemonade, with a refreshing fruity taste. Positioned for consumers seeking alcohol-free fruit beer options.
- Guided brewery tours Guided brewery tours offered to visitors at the Wernesgrüner site in Wernesgrün, with tiered experiences including tastings, a sommelier evening with 3-course menu, a comprehensive 3-hour tour, and a coachman package with horse-drawn carriage ride. Targeted at consumer visitors, tourists, and group bookings.
- Brauerei-Gutshof on-site hospitality and event venues On-site brewery estate services including the Brauschenke restaurant (open daily 11:30-21:30), event venue rentals Biertenne and Schmiede im Saustall, and fan shop sales. Targeted at consumer visitors, event organizers, and local/regional tourists.
- Kremserfahrt horse-drawn carriage rides Horse-drawn carriage rides for groups of 10-12 persons using the brewery's own Percheron horses, typically offered as part of the brewery's tourism experience and event packages. Targeted at consumer visitors, tour groups, and event guests.
Companies that use Wernesgruner Brauerei
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Wernesgruner Brauerei technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wernesgruner Brauerei partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Carlsberg Deutschland GmbHcoreCarlsberg Deutschland GmbH is the parent company of Wernesgrüner Brauerei GmbH. The company has been part of the Carlsberg Group since January 2021. Carlsberg provides corporate oversight, strategic direction, and group-level resources. Wernesgrüner Brauerei GmbH is registered in Hamburg (HRB 115739) with Carlsberg as the operating company. The Group's compliance pages are used for data privacy and terms.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Wernesgruner Brauerei competitors and assessment
Company assessmentEmerging players
- Sternburg Brauerei: Saxon heritage brewery (Leipzig area) with historic brand equity similar to Wernesgrüner. Provides a relevant peer for how legacy eastern German brands are repositioned in the consolidating market.
Direct peers
- Krombacher Brauerei: One of Germany's largest private breweries and a direct competitor to Wernesgrüner in the German pilsner category. Krombacher competes in the same on-premise and off-premise channels and is widely distributed across German retail, making it a strong comparable for premium regional positioning.
- Veltins Brauerei: German regional private brewery with a comparable structure: traditional pilsner portfolio, family/institutionally owned, and competing for the same on-premise and retail accounts in Germany. Veltins offers a useful benchmark for capital investment and modernization in German regional brewing.
- Erdinger Weißbräu: Germany's largest wheat beer brewer and a comparable traditional German brewery operating a portfolio of beer styles plus the popular alkoholfrei Erdinger wheat variant. Competes with Wernesgrüner in the alcohol-free segment and across on-premise accounts.
- Flensburger Brauerei: Northern German regional brewery with comparable scale, traditional brand positioning, and similar market position to Wernesgrüner. Operates as a regional player within a consolidating German beer market.
- Bitburger Braugruppe: German private brewing group that owned Wernesgrüner from 2002-2020 and remains a directly comparable regional-to-national German brewery group with multiple brands. Operates the same multi-brand strategy and competes in the same on-premise and retail channels across Germany.
- Warsteiner Brauerei: German regional brewery with similar traditional positioning, comparable product mix (pilsner-focused), and similar national distribution ambitions to Wernesgrüner. Direct competitor in German on-premise and off-premise channels.
Broad incumbents
- Radeberger Gruppe: Largest German brewery group and the broad incumbent in the German beer market. Radeberger Gruppe operates a portfolio of regional brands competing against Wernesgrüner in their respective home geographies (e.g., Feldschlößchen in Saxony) and across national retail channels.
- Paulaner Brauerei Gruppe: Major German brewery group with diversified portfolio (Paulaner, Hacker-Pschorr, etc.). Competes with Wernesgrüner across multiple beer categories and has stronger presence in radler/mixed drinks (Schöfferhofer) and Munich-style brands.
Regional players
- Feldschlößchen (Radeberger Gruppe): Saxon regional brewery headquartered in Dresden and owned by Radeberger Gruppe. Most directly comparable competitor for Wernesgrüner within Saxony, sharing the same regional heritage angle and competing for the same on-premise accounts and retail shelf space in eastern Germany.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Wernesgruner Brauerei social profiles
Digital presenceWernesgruner Brauerei compliance and trust
Trust signalCompliance1 record
Wernesgruner Brauerei financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wernesgruner Brauerei leadership team
Management profileNumber of profiles
Profiles6 records
Wernesgruner Brauerei funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wernesgruner Brauerei M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wernesgruner Brauerei
What does Wernesgruner Brauerei do?
Wernesgrüner Brauerei is a traditional German brewery founded in 1436 that produces and sells a range of beers and beer-mixed drinks under the Reinheitsgebot (German Beer Purity Law of 1516). Its portfolio includes the flagship Pils Legende, Helles, Alkoholfrei, Naturradler fruit beer mixes, and Landbier 1436, sold in bottles, sixpacks, and kegs through retail and gastronomy channels. The company also operates the Brauerei-Gutshof estate, providing on-site restaurant service (Brauschenke), event venues, brewery tours, and horse-drawn carriage rides.
Is Wernesgruner Brauerei a public or private company?
Wernesgruner Brauerei is a private company. It is classified as corporate owned and is currently operating.
When was Wernesgruner Brauerei founded?
Wernesgruner Brauerei was founded in -1. It employs 1 to 10 people.
Where is Wernesgruner Brauerei based?
Wernesgruner Brauerei is headquartered in Wernesgrün, Germany, in the Europe region.
How does Wernesgruner Brauerei make money?
Three revenue lines are on record. Beer and beverage product sales are the primary driver. The others are brewery tours and experiences and on-site hospitality and events.
Who are Wernesgruner Brauerei's main competitors?
Sternburg Brauerei is listed as an emerging player. Direct peers are Krombacher Brauerei, Veltins Brauerei, Erdinger Weißbräu, Flensburger Brauerei, Bitburger Braugruppe and Warsteiner Brauerei. Broad incumbents are Radeberger Gruppe and Paulaner Brauerei Gruppe. Feldschlößchen (Radeberger Gruppe) is listed as a regional player.
Does Wernesgruner Brauerei have an API?
No public API is recorded for Wernesgruner Brauerei.
What industry is Wernesgruner Brauerei in?
Wernesgruner Brauerei's product category is Beer Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2082.