Marama

What Marama does

MARAMA Comércio de Máquinas e Equipamentos Industriais Ltda - EPP ('Marama') is a privately held Brazilian industrial kitchen equipment dealer and authorized service provider, operating continuously since 1984 from a single location in Bonsucesso, Rio de Janeiro. The company sells Croydon-branded commercial cooking, refrigeration, preparation, and serving equipment — including char broilers, gas and electric fryers, sandwich grills, crepe makers, juice extractors, cotton candy machines, beverage dispensers, and food waste disposers — alongside secondary lines from Skymsen, Braschama, Universal, Metvisa, Ventisul, Metalmaq, Tedesco, and Ideali. Marama also stocks and sells replacement parts for all Croydon product categories and delivers in-house authorized technical maintenance as an 'Assistência Técnica Autorizada Croydon' service.

Marama's revenue model is built on three one-time or per-engagement streams: (1) equipment sales (transactional, quote-based with no public pricing); (2) replacement parts sales (transactional, catalog-driven); and (3) authorized professional technical services. All customer transactions are initiated through the company's website (marama.com.br) quote-request form, by phone, email, or in-person at the Bonsucesso storefront. Go-to-market is sales-led and direct, with no observed digital advertising spend; demand generation relies on organic search, direct inbound, and word-of-mouth within the Rio de Janeiro commercial kitchen buyer community.

The company is classified as an EPP (Empresa de Pequeno Porte), is independently owned with no disclosed institutional investors or parent company, and employs 11-50 people. It holds no proprietary technology, patents, or AI capabilities — its competitive position rests on its 42-year brand history, authorized Croydon partnership, and combined equipment/parts/service offering rather than on technology differentiation.

Name

Marama

Legal name

MARAMA Comércio de Máquinas e Equipamentos Industriais Ltda - EPP

Website

https://marama.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Marama is a Brazilian authorized Croydon dealer founded in 1984 in Rio de Janeiro, selling industrial kitchen equipment, replacement parts, and authorized technical services to bars, restaurants, bakeries, and industrial kitchens in Brazil.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Industrial kitchen equipment
• Commercial cooking equipment
• Food service equipment
• Replacement parts supply
• Authorized equipment service

Headquarters

HQ city

Bonsucesso

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Marama sells new industrial kitchen equipment (cooking, refrigeration, preparation, and serving equipment) from Croydon and other brands to bars, restaurants, bakeries, and industrial kitchens.
2. Replacement Parts Sales: Marama stocks and sells replacement parts (e.g., heating elements, rubber seals, pumps, blades) for Croydon equipment across all product categories.
3. Authorized Technical Services: Marama provides specialized and certified maintenance and repair services for Croydon equipment as an authorized service provider.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Marama sells industrial kitchen equipment (cooking, frying, grilling, refrigeration-adjacent, beverage, and food preparation equipment) from Croydon and other leading Brazilian brands to bars, restaurants, bakeries, and industrial kitchens. The company also stocks and sells replacement parts for the full range of Croydon equipment and provides authorized Croydon technical maintenance and repair services. All transactions are processed on a quote-request ("Orçamento") basis via the company's Rio de Janeiro storefront, phone, email, or website.

Product overview

Marama is an authorized Croydon dealer specializing in industrial kitchen equipment for commercial foodservice operations. The product portfolio centers on Croydon-branded cooking equipment organized into 16 main categories: Char Broilers (grilling equipment), Electric and Gas Barbecues/Griddles, Crepe Makers, Juice Extractors, Gas and Electric Fryers, Cotton Candy Machines, Pancake Makers, Beverage Dispensers (Refresqueiras), Gas and Electric Sandwich/Panini Grills, Frying Vats, Food Waste Disposers, and Waffle Makers. The company also provides replacement parts for all equipment lines and authorized technical support/maintenance services. The offering is structured as a product catalog with sales, parts supply, and technical service for bars, restaurants, snack bars, bakeries, and industrial kitchens since 1984.

Differentiator

Problem solved

Functional benefit

Products and services

• Croydon Char Broilers

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CroydoncoreChannel Partner/ Reseller/ DistributorMarama is an authorized Croydon dealer ('Assistência Técnica Autorizada Croydon') and authorized service provider in Brazil. The company sells the full range of Croydon industrial kitchen equipment and stocks replacement parts for all Croydon product lines.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Central Restaurant Products: US commercial kitchen equipment and supply distributor serving restaurants, schools, and institutional foodservice. Comparable mid-sized equipment distributor model to Marama with multi-brand catalog and quote-based enterprise sales.
• Restaurant Depot: US foodservice wholesale distributor serving restaurants and foodservice operators with equipment, supplies, and food. Comparable B2B distributor to Marama's target customers, though larger scale and cash-and-carry model.
• KaTom Restaurant Supply: US-based restaurant equipment and supply distributor with a strong digital/e-commerce channel selling commercial cooking, refrigeration, and prep equipment to foodservice operators. Comparable business model to Marama with a more developed digital sales layer.
• Wasserstrom: Long-established US-based foodservice equipment and supplies distributor selling cooking, refrigeration, and prep equipment to restaurants and industrial kitchens. Closely mirrors Marama's combination of equipment sales, parts supply, and service support to commercial foodservice buyers.
• WebstaurantStore: Largest US online restaurant supply store, distributing commercial kitchen equipment, smallwares, and consumables to restaurants and foodservice businesses. Represents the digitally-native variant of Marama's distribution model.
• The Boelter Companies: US commercial kitchen equipment and bar supply distributor serving restaurants, hotels, and foodservice operators with equipment, smallwares, and design services. Directly comparable to Marama as a B2B equipment distributor to bars, restaurants, and industrial kitchens.

Others

• Braschama: Brazilian commercial cooking equipment manufacturer whose products Marama distributes. Functions as upstream supplier within the same Brazilian foodservice equipment ecosystem.
• Skymsen: Brazilian manufacturer of commercial food preparation equipment (blenders, cutters, processors) whose products Marama distributes. Ecosystem supplier to Marama with overlapping Brazilian foodservice customer base.
• Croydon: Brazilian industrial kitchen equipment manufacturer and Marama's anchor brand partner. Functions as Marama's primary supplier and authorized-service principal rather than a true peer, but critical ecosystem participant.

Broad incumbents

• Metvisa: Brazilian manufacturer of commercial kitchen equipment (ranges, fryers, ovens) whose products Marama distributes. Overlaps with Marama on equipment category and Brazilian foodservice customers, but operates upstream as a manufacturer rather than distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marama