What Premium Media group does

Premium Media Group a.s. is a private Czech media publishing group headquartered in Prague (registered at Záhořanská 1644/3, Prague 2, with invoice address at Na Florenci 1332/23, Prague 1) that operates a portfolio of premium magazines, digital portals, events, and books aimed at high-net-worth individuals and luxury advertisers in the Czech Republic and Slovakia. The core product set spans eight proprietary print magazine titles (ESTATE, ARCHITECT+, Premium BRNO, Premium SPORTS, The Black Tie, Art Antiques, Audi Magazín, and BIGMONEY), three online portals (Estate.cz, Artplus.cz, Premiumsports.cz), a company-operated e-shop (eshop.premiummediagroup.cz) running on the Shoptet platform, book publishing (titles including Univerzita Berkshire Hathaway, Venture Deals, ARCHITEKTI, and DŘEVO!), and annual events including Estate Awards, the TOP 100 Czech Architectural Studios survey, Prague Art Week, and the BIGMONEY investment conference held in Brno.

Revenue is generated across five streams: print advertising sales in proprietary magazines, online advertising and PR campaigns across the portals, event sponsorship and organization, book publishing (one-time sales and limited subscriptions), and branded corporate magazine production for clients such as AUDI (Audi Magazín) and Raiffeisenbank (The Black Tie for its private banking clientele). Go-to-market is sales-led through an internal commercial team of named account managers handling 968 active enterprise clients across luxury automotive (AUDI, BMW, Volkswagen, Volvo), high-end real estate (Penta Real Estate, YIT, UBM, Siemens, Henceforth, Manesova78, Rezidence Prachnerova), banking (Raiffeisenbank, ZDR Investments), architecture and interior design (Miele, Gaggenau, Hanak, Atkins), and luxury lifestyle brands (Bogner). Distribution is anchored by a proprietary direct-to-elite mailing list and supplemented by Send.cz subscriptions and direct e-commerce.

Ownership is concentrated: the company is majority-owned by Jaroslav Havel (managing partner of Czech law firm Havel & Partners), with CEO Štěpán Dlouhý serving as a minority shareholder since mid-2023 alongside his August 2021 appointment. Headcount sits at 11-50 employees. The company has accumulated multiple FENIX Content Marketing Awards across 2022 and 2024, including wins for ESTATE and ARCHITECT+ magazines, the Art+ yearbook, and the ARCHITEKTI 2 book. No AI/ML capabilities, third-party APIs, or SDK integrations are referenced in available materials. Revenue is not publicly disclosed.

Name

Premium Media group

Legal name

Premium Media Group a.s.

Website

https://premiummediagroup.cz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Premium Media Group is a Czech publishing company operating 12 premium print and digital media titles, events, and books targeting high-net-worth audiences and luxury advertisers in the Czech Republic and Slovakia through a proprietary direct-to-elite distribution network.

Ownership category

akta.pro rank

Product category

Premium Media Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120), Book Publishers (513130), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Hardcover & Premium Editions Publishing (MPAJAAAE), Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Luxury magazine publishing
• Premium print advertising
• Corporate magazine production
• Luxury real estate media
• Elite events and awards

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Print Magazine Advertising: Sale of print advertising space across all magazine titles including ESTATE, ARCHITECT+, Premium SPORTS, Premium BRNO, The Black Tie, Audi Magazín, BIGMONEY, and Art Antiques.
2. Online/Digital Advertising: Online campaigns across web portals (Estate.cz, Artplus.cz, Premiumsports.cz), banner campaigns, PR strategies, and social media marketing.
3. Event Organization: Organization of premium events including Estate Awards, TOP100 architecture survey, BIGMONEY investment conference, and Prague Art Week.
4. Book Publishing: Publishing specialized books including ARCHITEKTI, ARCHITEKTI 2, DŘEVO!, Univerzita Berkshire Hathaway, Venture Deals, OD PUBLIC RELATIONS K LEADERSHIPU, Czech It Out, and others.
5. Corporate Magazine Production: Production of client-specific magazines for premium brands including Audi Magazín (AUDI), The Black Tie (Raiffeisenbank), Exclusive Tours, and others.
6. Magazine and Book Sales: Direct sales of magazines and books through the company's e-shop (eshop.premiummediagroup.cz) and subscription sales via Send.cz.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Premium Media Group publishes a portfolio of 12 premium print magazines (ESTATE, ARCHITECT+, Premium BRNO, Premium SPORTS, The Black Tie, Art Antiques, Audi Magazín, BIGMONEY and others) and complementary online portals (Estate.cz, Artplus.cz, Premiumsports.cz), selling advertising space, organizing branded events such as Estate Awards and BIGMONEY Conference, producing bespoke corporate magazines for clients like Audi and Raiffeisenbank, and distributing books and subscriptions through an owned e-shop. The core business is selling premium advertising reach to luxury brands, real estate developers, automotive firms, and financial institutions targeting affluent audiences in the Czech Republic and Slovakia.

Product overview

Premium Media Group is a media publishing group operating a multi-title portfolio of premium print magazines, online portals, events, and publications targeting the social elite and affluent audiences in the Czech Republic and Slovakia. Its portfolio is organized around thematic verticals — luxury real estate (ESTATE / Estate.cz), architecture (ARCHITECT+), sports lifestyle (Premium SPORTS / Premiumsports.cz), art and antiques (Art Antiques / Artplus.cz), business (BIGMONEY, Premium BRNO), private banking (The Black Tie), and branded client magazines (Audi Magazín). The group complements its publishing activities with high-profile events including Estate Awards (real estate development competition), TOP100 (architectural studio ranking), and the BIGMONEY investment conference. All titles share a direct-to-elite distribution model targeting the wealthiest, most successful, and most influential individuals in the Czech and Slovak markets.

Differentiator

Problem solved

Functional benefit

Brands

• ESTATE: Magazín luxusních nemovitostí a životního stylu (Luxury real estate and lifestyle magazine)
• ARCHITECT+
• Premium BRNO
• Premium SPORTS
• The Black Tie
• Art Antiques
• Audi Magazín
• BIGMONEY
• Estate Awards
• TOP100
• Estate.cz
• Artplus.cz
• Premiumsports.cz
• SuccessStory
• ArtContent Studio

Products and services

• ESTATE magazine Monthly lifestyle and advertising magazine focused on luxury real estate and premium lifestyle, targeting affluent readership in the Czech Republic and Slovakia. Distributed via PMG's elite list and available via subscription and e-shop.
• ARCHITECT+ magazine Prestigious review magazine presenting Czech and Slovak architecture, published periodically and available for purchase. Serves as the platform for the TOP100 Czech Architectural Studios survey.
• Premium BRNO magazine The first business magazine about Brno for Brno, covering local business and lifestyle topics targeting the South Moravian region's elite.
• Premium SPORTS magazine Magazine serving as a guide to the world of sport for the most demanding audiences, covering golf, skiing, and premium lifestyle sports.
• The Black Tie magazine Bespoke corporate magazine produced for Raiffeisenbank's private banking clientele, covering wealth management, exclusive lifestyle, and financial topics for high-net-worth clients. Distributed to the bank's wealthiest clients.
• Art Antiques magazine Magazine covering contemporary art and art history, also known as Art & Antiques, targeting collectors and art market participants.
• Audi Magazín (corporate client magazine) Bespoke branded client magazine produced for Audi, covering topics around courage, style, inspiration, and mobility for Audi's premium audience. Distributed to Audi customers and prospects.
• BIGMONEY magazine Magazine for those who lead the future, focused on investment and financial topics, also serving as the brand for a major investment conference held in Brno. First edition of the BIGMONEY investment conference held in October 2025.
• Estate.cz online portal Unique real estate portal offering property listings and editorial content for luxury real estate, operated as the digital complement to the ESTATE print magazine.
• Artplus.cz online portal Online portal providing effective orientation in the Czech art and antiques market, with auction result databases, calendars, and analysis tools.
• Premiumsports.cz online portal Web portal for all lovers of premium sports, serving as the digital extension of Premium SPORTS magazine.
• Estate Awards event Prestigious annual competition recognizing exceptional real estate development projects in the Czech Republic, organized by Premium Media Group and the ESTATE magazine with sponsorship from Deloitte and Asociace developerů.
• TOP100 Czech Architectural Ateliers survey Annual ranking of the top 100 Czech architectural studios organized by ARCHITECT+ magazine, with special awards for outstanding architectural contributions. Sponsored by Ahrend, Miele, and VIMISLICKI.
• BIGMONEY investment conference Major investment conference in Brno bringing together key players from the investment world across Central Europe, organized by Premium Media Group. First edition held in October 2025 attracting 300 key players.
• Ročenka Art+ (Art+ Yearbook) Annual publication by Artplus.cz covering the Czech art auction market, with detailed statistics, analyses, and the most expensive artworks of the year.
• Prague Art Week event Annual art event showcasing galleries and art spaces in Prague, organized or supported by Premium Media Group.

Quantifiable outcome

• 968 active clients served by the media group
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AhrendcoreStrategic or Co-development Partner · 1 January 2026Ahrend serves as General Partner for the TOP100 Czech Architecture Studios survey organized by ARCHITECT+ magazine. The partnership includes hosting the award ceremony in Ahrend's Prague showroom and providing the venue for the annual event.
• MielecoreStrategic or Co-development Partner · 1 January 2025Miele serves as Premium Partner for the TOP100 architecture survey and awards, providing sponsorship for the Interior Design category prize.
• RaiffeisenbankcoreGTM or Marketing PartnerPremium Media Group produces The Black Tie magazine exclusively for Raiffeisenbank's private banking clientele. The magazine is distributed to the bank's wealthiest clients as a premium client communication tool.
• AUDIcoreGTM or Marketing PartnerPremium Media Group produces Audi Magazín, a corporate magazine distributed to Audi customers and prospects. PMG handles all editorial production and distribution.
• ZDR InvestmentsminorGTM or Marketing PartnerPremium Media Group produces a corporate magazine for ZDR Investments as a client communication tool.
• Penta Real EstatecoreStrategic or Co-development PartnerPenta Real Estate is the developer behind the absolute winning project (Nuselský pivovar) at Estate Awards 2025 and has multiple projects featured across PMG titles. The company won the Commercial Office Project of the Year award for Masaryčka (Estate Awards 2023).
• VGPminorStrategic or Co-development PartnerVGP Park Ústí nad Labem City won the Industrial/Logistics Project of the Year at Estate Awards 2025.
• DeloittecoreStrategic or Co-development PartnerDeloitte is a partner of Estate Awards, providing technical judging for the technology solutions category. They award data and proptech companies that contribute to real estate market development.
• Asociace developerů (Czech Developers Association)coreStrategic or Co-development PartnerThe Association is a partner and underwriter of Estate Awards, providing industry expertise and credibility to the competition.
• BIGMONEY Conference PartnersminorGTM or Marketing PartnerOver 40 partners including Allrisk Meridiem, ADAX Fond, Accolade Funds, Albion Cars, Alemar Food Group, Arete, Canadian Medical, Cyrrus, ČSOB, Eset, Havel & Partners, Jet Investment, One Family Office, UNIQA, UniCredit Bank, Wiener Privatbank, Wood & Company, YIT Stavo, and others support the BIGMONEY investment conference organized by PMG.
• VIMISLICKI elevators & stairsminorStrategic or Co-development PartnerVIMISLICKI elevators & stairs is a Premium Partner of TOP100 Czech Architecture Studios survey, providing sponsorship for the innovative approach to family house design category.
• NextŽeny and Longevity 2025 PartnersminorGTM or Marketing PartnerPartners including Havel & Partners, One Family Office, Altoa Essential, Arteviny, David Sport, Green Idea, Love your skin, My Clinic, NU Skin, Plas, Tiami, Yes Age by Yes Visage, Zinzino, and Žilní klinika MUDr Oto Schutz supported the NextŽeny Longevity 2025 event.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Condé Nast:
• Hubert Burda Media: German family-owned media company publishing premium lifestyle, luxury, and consumer magazines globally. Comparable to PMG in premium lifestyle focus, bespoke client-magazine capabilities, and high-end advertiser relationships.
• Sanoma: Finnish media group operating a broad portfolio of magazines, news media, and advertising-supported consumer titles. Comparable to PMG in magazine-publishing business model and multi-vertical advertising sales approach.
• Future plc: UK-listed media company combining enthusiast magazines, events, and digital-first commerce. Comparable to PMG in monetization mix spanning print ads, events, and lead-generation/e-commerce.
• Bauer Media Group: Global magazine and audio publisher specializing in consumer lifestyle, entertainment, and lifestyle verticals. Comparable to PMG in operating consumer magazine portfolios funded primarily through advertising sales.

Direct peers

• MAFRA: Major Czech media group operating national newspapers, magazines, and events. Comparable to PMG as a multi-title Czech publishing house selling advertising and running proprietary events.
• Economia (Hospodářské noviny): Czech media group anchored by Hospodářské noviny and business magazines/events. Comparable to PMG as a domestic publisher combining premium B2B editorial content with events and advertising sales.
• Czech News Center (CNC): Largest Czech multimedia publisher operating titles across news, lifestyle, and women's segments. Comparable to PMG as a domestic Czech publishing house running multi-title advertising-supported magazine and online media portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/29WGVH0niCvAtXzLMzXobo
• Facebookfacebook.com/pmgcz
• LinkedInlinkedin.com/company/premiummediagroup
• Instagraminstagram.com/estate.cz/?hl=cs

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Media group