What Logan Group does

Logan Group Company Limited (HKEX: 3380) is an integrated Chinese property developer founded in 1996, headquartered in Shenzhen, and listed on the Hong Kong Stock Exchange Main Board since 2013. The company's core business is residential property development targeting first-time homebuyers and upgraders in the People's Republic of China, with a land bank of RMB 9,340 billion in total inventory value spread across more than 30 cities in four regional clusters — Greater Bay Area (82% of land bank, including 51% in the Shenzhen region), Shantou (5%), Nanning (9%), Yangtze River Delta (0.20%), and other regions, plus a small Singapore position. Logan also earns recurring rental and management income from commercial properties (including Logan Century Center, hotels branded Marriott/Renaissance/Shangri-La, Grade-A offices, and large shopping malls) and operates an ISO 9001/14001 and OHSAS 18001-certified property management business.

The Group's offering is organized around a standardized residential product platform comprising four series — Jiu (Acesite), Tian, Jiangnan, and Modern — replacing the earlier Sunshine and Yue lines under the brand promise of 'Shaping Cities and Homes with Responsibility and Sincerity' (责任筑城，臻心建家). Underlying construction technology includes prefabricated/assembled building methods and the 'Pan Shi' (Bedrock) mobile engineering quality inspection application (upgraded in 2019), with green building and sponge city design concepts integrated into urban projects. Logan holds national first-class qualifications in real estate development, construction general contracting, and engineering design.

Revenue is generated principally through one-time unit sales of residential developments (2021 attributable contracted sales: RMB 140.2 billion, +16.2% YoY), supplemented by recurring commercial rental income, property management fees, and capital-markets activities including a RMB 665 million CMBS issued in December 2021 at AAA(sf) rating with a 12-year tenor and 5.2% coupon. Distribution is direct via on-site sales galleries across the 30+ city footprint, supported by corporate offices in Shenzhen (mainland HQ), Hong Kong (Investor Relations and listing), and Singapore (overseas operations). The company is led by founder-Chairman Ji Haipeng and is a constituent of the MSCI China Small Cap Index, Hang Seng Composite LargeCap/MidCap Index, and Hang Seng Low Volatility Index.

Name

Logan Group

Legal name

Logan Group Company Limited (龙光集团有限公司 / 龍光集團有限公司)

Website

https://logangroup.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Logan Group (HKEX: 3380) is a Shenzhen-based integrated Chinese property developer founded in 1996, focused on residential and mixed-use real estate for first-time homebuyers and upgraders, with 82% of its RMB 9,340 billion land bank in the Greater Bay Area.

Ownership category

akta.pro rank

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Residential property development and sales: Primary revenue driver. Logan Group develops and sells residential real estate units, primarily to first-time homebuyers and upgraders in the PRC, with a heavy concentration in the Guangdong-Hong Kong-Macao Greater Bay Area. Total attributable contracted sales of RMB 140.2 billion in 2021 (RMB 130.5 billion in December 2021 alone, +18% MoM), representing +16.2% YoY growth despite sector headwinds.
2. Commercial real estate and rental income: Income from commercial property holdings including integrated complexes such as Shenzhen Logan Century Center (深圳龍光世紀大廈), hotels (e.g., Marriott, Renaissance, Shangri-La brand referenced across projects), Grade A offices, and large shopping malls. Generates recurring rental and management income.
3. Capital markets financing and asset-backed securities: Issuance of corporate bonds and asset-backed securities. Successfully issued RMB 665 million CMBS (Commercial Mortgage-Backed Securities) with AAA(sf) highest credit rating, 12-year tenor, and 5.2% coupon — among the first three private Chinese property developers to issue debt under supportive regulatory policies. Active share buyback program and proactive debt management including early repurchase of 2022 senior notes.
4. Property management services: Provides property management services to homeowners in Logan communities. Property management team has obtained ISO9001 quality management system certification, ISO14001 environmental management system certification, and OHSAS18001 occupational health and safety management certification.
5. Land bank investment and inventory appreciation: Strategic land reserve of RMB 9,340 billion in total inventory value (土地儲備總貨值 9,340億元) across four major regional clusters spanning 30+ cities. Investment development teams actively source new land positions to fuel future development pipeline.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Core offering

Logan Group is an integrated property developer that sources land, plans and constructs residential and mixed-use real estate projects, and sells units primarily to first-time homebuyers and upgraders across 30+ cities in mainland China (heavily concentrated in the Greater Bay Area), with additional international presence in Singapore. The Group operates standardized product series (Acesite/Jiu, Tian, Jiangnan, Modern) that organize its portfolio of named developments, complemented by commercial properties (Logan Century Center, Blue Whale World Shenzhen) generating rental income, and ongoing property management services for delivered communities.

Product overview

Logan Group Company Limited (stock code: 3380.HK) is a single-business integrated property developer rather than a modular software/SaaS platform. Its offering is unified around residential (and mixed-use/commercial) property development, organised across the standardized Logan Standardized Product Series (Sunshine 阳光系, Yue 悦系, Jiu 玖系, Tian 天系, Jiangnan 江南系, Modern 现代系) and delivered through a portfolio of named residential projects such as Logan City (龙光城), Acesite Park / Carat Complex / The Masterpiece / Acesite Mansion in Shenzhen, Acesite Bay / Acesite Park in Zhuhai, Acesite Bay Foshan, Acesite Lake / Acesite Mansion in Nanning, Chinese Courtyard / Royal Sea Sunshine / Flying Dragon Landscape in Shantou, Guilin Provence, Sunshine Seaward Fangchenggang, Joy Residence Chengdu and Sea and City Haikou, complemented by commercial complexes like Blue Whale World Shenzhen (深圳光明蓝鲸世界) and Logan Century Center Shenzhen. Supporting the offering, Logan Group operates a property management service and uses internal construction-quality digital tooling such as the Pan Shi (磐石) Mobile Engineering Quality Inspection APP, with the Jiu/Tian/Jiangnan/Modern series serving as the current product-line framework that organises the individual projects above.

Differentiator

Problem solved

Functional benefit

Brands

• Logan City (龙光城): Flagship large-scale residential community located in Daya Bay, Huizhou, branded as a 'lifelong city' spanning 5 million square meters with mixed villa and high-rise product lines.
• Acesite Bay (玖龙湾)
• Acesite Park (玖龙台)
• Acesite Mansion (玖珑府)
• Acesite Lake (玖珑湖)
• Acesite Seal (玖龙玺)
• Carat Complex (玖钻)
• The Masterpiece (玖云著)
• Logan Century Center (龙光世纪大厦)
• Logan Flying Dragon Landscape / Logan Flying Dragon Garden (龙光·龙腾嘉园)
• Chinese Courtyard / Royal Sea Tianxi (御海天禧)
• Royal Sea Sunshine (御海阳光)
• Guilin Provence (桂林普罗旺斯)
• Sunshine Seaward Fangchenggang (防城港阳光海岸)
• Joy Residence Chengdu (成都君悦华庭)
• Sea and City Haikou (海南海云天)
• Jiuji (玖系 / Acesite series)
• Tian (天系)
• Jiangnan (江南系)
• Modern (现代系)

Products and services

• Logan City (龙光城)
• Acesite Park Shenzhen (深圳玖龙台)
• Carat Complex Shenzhen (深圳玖钻)
• The Masterpiece Shenzhen (深圳玖云著)
• Acesite Mansion Shenzhen (深圳玖龙玺)
• Logan Century Center Shenzhen (深圳龙光世纪大厦)
• Acesite Bay Zhuhai (珠海玖龙湾)
• Acesite Park Zhuhai (珠海玖龙府)
• Acesite Bay Foshan (佛山玖龙湾)
• Acesite Mansion Nanning (南宁玖珑府)
• Acesite Lake Nanning (南宁玖珺湖)
• Chinese Courtyard Shantou (汕头御海天禧)
• Logan Flying Dragon Landscape Shantou (汕头龙腾嘉园)
• Royal Sea Sunshine Shantou (汕头御海阳光)
• Guilin Provence (桂林普罗旺斯)
• Sunshine Seaward Fangchenggang (防城港阳光海岸)
• Joy Residence Chengdu (成都君悦华庭)
• Sea and City Haikou (海南海云天)
• Blue Whale World Shenzhen (深圳光明蓝鲸世界)
• Logan Property Management Services

Quantifiable outcome

• RMB 140.2 billion in 2021 attributable contracted sales, +16.2% YoY growth
• +8 more outcomes

Named customers1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Logan Charitable Foundation (龙光慈善基金会)coreStrategic or Co-development Partner · 1 January 2016Founded in 2016 under the advocacy of Chairman Ji Haipeng (纪海鹏), Logan Charitable Foundation focuses on four pillars: poverty alleviation (扶贫), education (教育), community (社区), and volunteer service (志愿服务). Implements 'strategic philanthropy' model. Made major donations including RMB 100M to Guangxi (May 2021), RMB 100M to Huizhou Zhongkai (Nov 2020), RMB 200M to Shantou (Jan 2020), RMB 50M to Shenzhen Charity Federation for COVID-19 (Jan 2020), RMB 10M to Hong Kong Friendship Promotion Association (Aug 2019), RMB 32M for Guangdong poverty alleviation (Jun 2018).
• Guangxi Charity Federation (广西光彩事业促进会)minorGTM or Marketing PartnerDonated RMB 10 million in May 2021 for rural revitalization and village clinic upgrades in Guangxi.
• Huizhou Zhongkai High-Tech Zone Charity Federation (惠州仲恺高新区慈善总会)minorGTM or Marketing PartnerDonated RMB 100 million in November 2020 for poverty alleviation, education, and social welfare in Zhongkai High-Tech Zone.
• Shantou Charity Federation (汕头市慈善总会)minorGTM or Marketing PartnerDonated RMB 200 million in January 2020 for Shantou Overseas Chinese Pilot Zone National Model High School Project. Previous donations include RMB 20 million in May 2015 for Guangdong Poverty Alleviation Day, RMB 20 million in December 2013 for poverty alleviation, RMB 25 million in July 2011 for charity work.
• Shenzhen Charity Federation (深圳市慈善会)minorGTM or Marketing PartnerDonated RMB 50 million in January 2020 for COVID-19 prevention and control work in Hubei and Guangdong provinces.
• Hong Kong Friendship Promotion Association (香港友好协进会)minorGTM or Marketing PartnerDonated HK$10 million in August 2019 for charitable causes.
• Hong Kong Baptist University Foundation (香港浸会大学基金会)minorStrategic or Co-development PartnerDonated HK$5 million in April 2017 for screening artemisinin compounds for treatment of inflammatory bowel disease research.
• Baise City Charity Federation (百色市慈善总会)minorGTM or Marketing PartnerDonated RMB 5 million in October 2016 for poverty alleviation in 4 villages of Tiandong County's Zuodeng Township; RMB 100 million in April 2016 for education and infrastructure construction in Baise region.
• Sichuan Province Poverty Alleviation Foundation (四川省扶贫基金会)minorGTM or Marketing PartnerDonated RMB 3 million in March 2016 for infrastructure construction in 4 poverty villages of Gong'an Yi Township, Leshan City, Jinkouhe District; scholarships for impoverished college students; and construction of 7 rural health clinics in Sichuan.
• Guangxi Zhuang Autonomous Region United Front Work Department (中国共产党广西壮族自治区委员会统一战线工作部)minorGTM or Marketing PartnerDonated RMB 10 million in October 2018 for construction of 'United Front Same Heart Water Tanks' (同心水柜) in Guangxi.
• Tricor Standard Limited / Computershare Hong Kong (卓佳證券登記有限公司)coreImplementation/ SI/ Consulting PartnerLogan Group's Hong Kong share registrar (股份過戶登記處) is Tricor Standard Limited / Computershare, located at 22/F, Hopewell Centre, 183 Queen's Road East, Hong Kong. Handles shareholder inquiries regarding their holdings in the company.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• China Vanke: One of China's largest residential developers with deep GBA roots. Larger and more diversified than Logan, but competes directly in Shenzhen and broader GBA residential markets. Serves as a benchmark for the broader PRC residential cycle.
• Poly Developments and Holdings: SOE-backed (China Poly Group) large-scale residential developer with extensive tier-1/tier-2 city presence. Comparable to Logan in product focus (mass-market to premium residential) but with materially stronger funding access given SOE parentage.
• China Resources Land: SOE-backed (China Resources Holdings) premier Chinese property developer with a 'mixed-use' model combining residential, commercial, and rental housing. Directly competes with Logan in tier-1 and tier-2 cities and is a leader in green building standards — overlapping with Logan's ESG positioning.
• China Overseas Land & Investment (COLI): SOE-affiliated (China State Construction) blue-chip developer with strong balance sheet. Competes in tier-1/tier-2 residential markets and has been an active consolidator during the downturn — a competitor Logan may face as both bidder and benchmark for surviving developers.

Direct peers

• Country Garden Holdings: Largest private Chinese property developer with similar residential focus and broad geographic footprint. Both companies are private (non-SOE) developers navigating the same 'Three Red Lines' regulatory environment, with comparable exposure to Greater Bay Area and tier-2/tier-3 city markets.
• Sunac China Holdings: Major private Chinese residential and mixed-use developer. Both Logan and Sunac have been severely impacted by the property sector crisis, with Sunac having undergone restructuring. Comparable business model (residential + commercial) and target customer base (Chinese homebuyers and upgraders).
• Longfor Group Holdings: Top-tier private Chinese developer with diversified residential, commercial, property management, and rental housing operations. Closest comparable private peer in scale and product mix to Logan, with similar exposure to GBA and tier-1/tier-2 markets.
• KWG Group Holdings: Mid-sized private Chinese developer with strong GBA focus (Guangzhou-based). Closely comparable to Logan in geographic concentration and product mix, making it one of the most relevant size- and strategy-matched peers in the PRC residential market.
• Shimao Group Holdings: Private Chinese property developer with diversified residential and commercial operations. Like Logan, has been severely affected by the property sector crisis; serves as a useful peer for assessing the downside scenario for non-SOE developers.
• CIFI Holdings: Private Chinese residential developer with tier-1/tier-2 city focus. Comparable in scale and product positioning to Logan, with similar exposure to the GBA and Yangtze River Delta markets. Has undergone significant restructuring during the property downturn.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logan Group