Stylos

What Stylos does

Stylos (legally STYLOS DOO za promet, proizvodnju i usluge) is a privately held Serbian e-commerce and wholesale distributor headquartered in Novi Sad, founded in 1991 and operating for over 30 years. The company sells a broad horizontal assortment of products through its Magento-based webshop at stylos.rs, organized into nine core categories: luggage (including the Delsey brand), bags and backpacks, business gifts (luxury writing instruments, leather goods, ties), promotional products, office supplies, toners and office devices, school supplies and bags, and books. The catalog is described as comprising thousands of articles available for immediate delivery across Serbia.

The business operates two parallel channels: a direct-to-consumer e-commerce retail store accessible to individuals and SMBs, and a wholesale division (veleprodaja) located at Kej Žrtava racije 8, Novi Sad, that serves enterprise and business buyers with bulk orders of office supplies, promotional items, and business gifts. Pricing is set in Serbian Dinars (RSD) on a unit-pricing model with promotional discounts and an outlet section; orders over 5,000 RSD qualify for free delivery, and the company accepts card payments, bank transfers, and cash on delivery.

Stylos serves three primary customer segments: corporate and business buyers (procurement of office supplies and promotional merchandise, identified as the primary segment), educational institutions and students (school supplies and backpacks), and individual consumers purchasing luggage and travel accessories. The company distributes recognized European brands including Delsey, Travelite, Bugatti, and Leitz in the Serbian market, and employs between 251 and 500 people. There is no disclosed external investment, parent company, or venture capital backing.

Name

Stylos

Legal name

STYLOS DOO za promet, proizvodnju i usluge

Website

https://stylos.rs

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Stylos is a privately held Serbian e-commerce and wholesale distributor, headquartered in Novi Sad, that sells office supplies, luggage, bags, school supplies, business gifts, and books to corporate buyers, educational institutions, and individual consumers across Serbia through its Magento webshop and a wholesale division.

Ownership category

akta.pro rank

Headquarters

HQ city

Novi Sad

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce retail sales: Direct retail sales to consumers through the online store, offering products across multiple categories including office supplies, luggage, bags, school supplies, and books.
2. Wholesale/B2B sales: Wholesale operations (veleprodaja) targeting business customers, offering bulk purchasing of office supplies, promotional items, and business gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Stylos is an e-commerce retailer and wholesaler based in Novi Sad, Serbia, selling office supplies, luggage and bags, school supplies, books and promotional merchandise through its Magento-powered online storefront at stylos.rs and a separate wholesale (veleprodaja) division. The assortment spans thousands of SKUs across nine main categories from brands such as Delsey, Travelite, Bugatti and Leitz, and serves both individual consumers and corporate/institutional buyers.

Product overview

Stylos is an e-commerce platform operating as a single unified webshop that offers a comprehensive range of products for office, school, travel, and leisure needs. The product portfolio includes: Koferi (luggage/suitcases), Torbe i rančevi (bags and backpacks), Business Gift (luxury writing instruments, leather goods, ties), Promo (promotional items including technology gadgets, textiles, office supplies, calendars), Kancelarijski materijal (office supplies), Toneri i uređaji (toners and office devices), Školski pribor i torbe (school supplies and bags), and Knjige (books). The store operates as a single e-commerce platform with various product categories rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Koferi (Luggage) Luggage including cabin, medium, and large suitcases, weekend bags, and umbrellas for travel purposes, including the Delsey brand.
• Torbe i rančevi (Bags and Backpacks) Bags and backpacks including women's bags (shoulder bags, handbags, cosmetic bags, shopping bags), business and laptop bags, backpacks, and men's small bags.
• Business Gift Business gifts including luxury writing instruments (ballpoint pens, rollers, fountain pens), gift sets, leather goods (wallets), and ties and scarves — typically procured by corporate buyers for gifting.
• Promo (Promotional Products) Promotional merchandise including home sets (mugs, bottles, thermoses, kitchenware), tech gadgets (power banks, audio devices, wireless chargers, USB cables), office supplies, pens, keychains and tools, bags and travel items, textiles (t-shirts, polo shirts, sportswear, jackets), work equipment, and calendars and planners for corporate marketing campaigns.
• Kancelarijski materijal (Office Supplies) Office supplies including paper, envelopes, notebooks and notes, business books and forms, writing instruments, storage and archiving solutions, office accessories, consumables, presentation materials, computer equipment and media, kitchen and hygiene supplies, and office equipment.
• Toneri i uređaji (Toners and Devices) Toners, cartridges, ribbons and fax films, plus office devices such as calculators, laminators, Dymo devices, paper shredders, multifunctionals, and air purifiers.
• Školski pribor i torbe (School Supplies and Bags) School bags and backpacks, pencil cases, paper products, crayons and markers, tempera and watercolor paints, writing instruments, drawing supplies, and school accessories for students and educational institutions.
• Knjige (Books) Books including construction books, novels (domestic authors, classics, romance, thriller, biographies), poetry, dictionaries, children's and youth books, professional books, popular psychology, and encyclopedias.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• eMAG: Romania-founded e-commerce marketplace that expanded into Serbia and other regional markets, selling a broad assortment including office supplies, luggage, and consumer goods. A broader incumbent that competes with Stylos on assortment breadth and price in the Serbian online channel.
• Staples: Major North American office supplies chain with deep B2B and B2C channels across office, school, and breakroom categories. Comparable to Stylos as a multi-category office/school supplies retailer with both consumer and business-customer reach.
• Office Depot: Global office supplies retailer with a multi-category assortment of office, school, and business products plus business-to-business services. A broad incumbent that anchors what a scaled office-supplies retailer looks like and benchmarks Stylos' category focus against.

Others

• Limundo Gradnja: Serbian online marketplace, historically focused on consumer-to-consumer transactions. A regional marketplace competitor that overlaps with Stylos in categories like books, accessories, and small consumer goods in the Serbian market.
• Samsonite: Global luggage and bag brand selling direct-to-consumer online and through retail partners. Comparable to Stylos as a benchmark for the luggage category Stylos resells (including Delsey), and a potential direct competitor if Samsonite deepens D2C in Southeast Europe.
• Kupindo: Serbian online marketplace for new and used goods across consumer categories. Adjacent competitor to Stylos in the Serbian online retail channel, particularly for bags, books, and miscellaneous consumer goods.

Direct peers

• Delfi Knjižare: One of Serbia's largest bookstore chains with online retail, selling books, stationery, and school supplies. Overlaps directly with Stylos on books, school supplies, and office accessories in the Serbian consumer market.
• Vulkan Knjižare: Serbian bookstore and stationery chain with both physical and e-commerce presence, selling books, school supplies, and office products. Directly comparable to Stylos in product categories (books, school/office supplies) and target customers (students, parents, businesses) within the Serbian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StylosOfficial
• LinkedInlinkedin.com/company/stylos-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stylos