Turizmus

What Turizmus does

Turizmus Kft (legal name: Turizmus Idegenforgalmi Kiadói Propaganda és Kereskedelmi Korlátosségű Társaság) is a privately held Hungarian B2B media and events company headquartered in Budapest that has served the domestic tourism industry for approximately 30 years. The company operates a multi-channel content portfolio anchored by the Turizmus.com online news portal (publishing 15–20 articles daily and reaching 500,000+ monthly page views), a daily newsletter with 13,000 subscribers, the monthly Turizmus.com Magazine (the official publication of MSZÉSZ, MUISZ, and Magyar Fürdőszövetség with 15,000–20,000 readers per issue), the Trend FM radio program, the Turizmus Café YouTube channel, the Vendéglátás Hírlevél weekly hospitality newsletter, the annual TOP 50 publication, and the Official Budapest City Map distributed at Liszt Ferenc International Airport.

The company monetizes primarily through B2B advertising (online and print), event sponsorships and ticket sales across four flagship events (Turizmus Évadnyitó Gála, MICE Business Day Budapest, Business Excellence Awards, and Turizmus Regatta), magazine subscriptions, commissioned partner publications, and PR/communications services delivered through its wholly-owned subsidiary PR in Hungary Kft. The go-to-market motion is sales-led and event-driven, with named account contacts (e.g., Nagy Tünde for sales/partner relations, Zsigmond Eszter for Business Excellence), targeting tourism industry decision-makers including hotels, travel agencies, restaurants, event venues, MICE organizers, government and municipal tourism administrators, and national tourism offices. Pricing is quote-based across all major products.

The business model is that of a vertically specialized B2B trade media company: revenue is diversified across recurring content distribution, annual event cycles, and project-based PR/commissions. Strategic partnerships include Budapest Brand Nonprofit Zrt for the city map, MTSZA for the TOP 50 list, and Trend FM for radio broadcast. Customer segments span enterprise tourism operators, government bodies, and tourism education institutions, with no single customer concentration disclosed. There are no disclosed funding rounds, M&A activity, or revenue figures; the company appears to be bootstrapped and independently managed, with Gál Pál Zoltán serving as Managing Director (ügyvezető) and a small management team of approximately 10–15 named staff across editorial, sales, events, finance, and IT functions.

Name

Turizmus

Legal name

Turizmus Idegenforgalmi Kiadói Propaganda és Kereskedelmi Korlátolt Felelősségű Társaság

Website

https://turizmuskft.hu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Turizmus Kft is a Hungarian B2B media and events company serving the domestic tourism industry through Turizmus.com online news, a monthly print magazine, radio programming, YouTube content, four flagship industry events, and a wholly-owned PR subsidiary.

Ownership category

akta.pro rank

Product category

Trade Publishing and Events Management

NAICS

Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising Agencies (7311)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

akta.pro secondary industries

Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Meetings & Group Travel Management (Corporate Groups) (THAKAMAC)

Keywords

• B2B tourism media
• Trade publishing services
• Industry events management
• Public relations services
• Destination marketing communications

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising (Online/Print): The company generates primary revenue through advertising sales across its media portfolio including Turizmus.com online portal, Turizmus.com Magazine (print), and partner publications. Advertising rates are quote-based and available upon request at [email protected].
2. Event Sponsorships and Exhibitions: Major revenue stream from organizing and sponsoring industry events including Turizmus Évadnyitó Gála, MICE Business Day Budapest, Business Excellence Awards, and Turizmus Regatta. Sponsorship packages are offered at various tiers.
3. Magazine Subscriptions and Sales: Revenue from selling TOP 50 publication, Turizmus.com Magazine subscriptions, and other printed materials. TOP 50 magazine features Hungary's 50 most influential tourism professionals and is available for order through the editorial office.
4. PR and Communications Services: PR in Hungary division provides PR and marketing communications services to national tourism offices, domestic and foreign tourism providers. Services include media campaigns, press trips, professional workshops, and roadshows.
5. Partner Publications and Commissioned Content: Revenue from producing commissioned publications such as the Balaton MICE Guide for VisitBalaton365 and Magyarország vár magazine for MTSZA. These are English-language online publications for international MICE marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Turizmus Kft is Hungary's leading B2B tourism media company, publishing industry news through Turizmus.com (15-20 daily articles), a monthly print magazine (10 issues/year), weekly newsletters, and industry leader publications, while organizing four flagship annual events and providing PR and communications services to tourism organizations through its PR in Hungary subsidiary.

Product overview

Turizmus Kft operates as Hungary's leading tourism media platform offering a multi-channel portfolio centered around Turizmus.com. The core offerings include the online professional news portal Turizmus.com (15-20 daily articles, 500K+ monthly page views), the monthly Turizmus.com Magazine (official publication of MSZÉSZ, MUISZ, and Magyar FürdőSzövetség), the Vendeglátás weekly newsletter, the Official Budapest City Map, and the TOP 50 annual industry leader publication. The company also produces the Turizmus.com radio program on Trend FM and the Turizmus Café YouTube channel. Events include the Turizmus Évadnyitó Gála (30+ years), MICE Business Day Budapest, Business Excellence Awards, and Turizmus Regatta. The PR in Hungary division provides PR and communication services to tourism organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Turizmus.com: Online professional news portal for the tourism industry featuring 15-20 daily articles
• Turizmus.com Magazin
• Turizmus.com Rádióműsor
• Turizmus Café
• Vendéglátás Hírlevél
• TOP 50
• Official Budapest City Map
• Business Excellence Díjátadó
• MICE Business Day Budapest
• Turizmus Évadnyitó Gála
• Turizmus Regatta

Products and services

• Turizmus.com Online Professional News Portal Hungary's leading online B2B tourism industry news portal publishing 15-20 daily articles covering hotels, travel agencies, tourism policy, domestic and international destinations, and transportation, with over 500,000 monthly page views and an industry professional database (Arcok).
• Turizmus.com Magazin (Monthly Print Magazine) Monthly trade magazine appearing 10 times per year (with combined January-February and July-August issues), read by approximately 15,000-20,000 industry decision-makers per issue. Official publication of MSZÉSZ, MUISZ, and Magyar Fürdőszövetség.
• Vendéglátás Hírlevél (Hospitality Newsletter) Weekly free online newsletter serving as the only domestic central news source for hospitality professionals, featuring continuously updated domestic and international news, event reports, background materials, personnel changes, and job listings.
• Official Budapest City Map Official Budapest tourist map published in collaboration with Budapest Brand Nonprofit Zrt. for two decades, Hungary's highest-circulation free tourist map. Published seasonally with multiple map types including city overview, transportation, and Top Sights metro-line graphics. Free distribution at airports, hotels, and tourist information centers.
• TOP 50 Publication Exclusive annual magazine presenting Hungary's 50 most influential tourism professionals (actually featuring 100 professionals as certain pairs are inseparable based on performance). Produced in collaboration with Magyar Turisztikai Szövetség Alapítvány (MTSZA). 11th edition in 2025.
• Turizmus.com Rádióműsor (Radio Program) Tourism magazine program on Trend FM (94.2 MHz in Budapest) covering tourism topics of public interest. Broadcasts Thursdays 17:15-18:00 with Saturday afternoon replays. Hosted by Érczfalvi András.
• Turizmus Café (YouTube Channel) Professional YouTube platform featuring casual yet informative conversations about tourism challenges, trends, and opportunities. Includes professional discussions, event highlights, and personal stories from industry figures.
• Turizmus Évadnyitó Gála (Tourism Season Opening Gala) Premier tourism and hospitality industry event held for over 30 years on February 1st annually, gathering 1,000+ professionals including hoteliers, travel agencies, restaurants, transport companies, attractions, government officials, and educational institution leaders.
• MICE Business Day Budapest Hungary's largest business tourism forum, a one-day B2B workshop combined with professional conference. Features B2B meetings at exhibitor tables, professional forum, networking and business lunch. International guests from neighboring countries also attend. Held at HUNGEXPO Congress Center with 600 expected attendees.
• Business Excellence Awards Ceremony Elegant annual award ceremony recognizing domestic tourism companies that provided high-quality services for business travelers. Includes professional jury evaluation and public voting across categories including hotels, venues, mobility providers, destination marketing, and most innovative tourism AI solution.
• Turizmus Regatta Annual sailing competition held at Balatonfüredi Yacht Club combining sailing with VisitBalaton365 cycling challenge. Includes Turizmus Café roundtable discussions, team-building activities, and professional networking. Scheduled for May 30, 2025 with 300 expected participants.
• PR in Hungary (PR and Communication Services) PR and marketing division specializing in tourism sector providing promotional activities, media campaigns, press trips, event management, workshops, press conferences, and offline/online editorial services for national tourism offices and domestic/foreign tourism providers.
• Balaton MICE Guide (Partner Publication) English-language online MICE publication produced for VisitBalaton365, featuring 51 meeting and event venues around Lake Balaton. 36-page digital publication showcasing business tourism opportunities for international MICE marketing.

Quantifiable outcome

• 500,000+ monthly page views on Turizmus.com
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• PR in Hungary KftcoreStrategic or Co-development PartnerPR in Hungary Kft is a wholly-owned subsidiary of Turizmus Kft, operating as the company's specialized PR and marketing communications division. Provides comprehensive PR services to national tourism offices, domestic and foreign tourism providers, including media campaigns, press trips, workshops, and roadshows. Contact page references PR in Hungary website at prinhungary.com.
• Budapest Brand Nonprofit ZrtcoreStrategic or Co-development PartnerPartnership with Budapest Brand Nonprofit Zrt to co-publish Budapest's official, highest-circulation free tourist map for nearly two decades. The map includes overview city map, transportation map, and Top Sights graphical map with metro lines.
• Magyar Turisztikai Szövetség Alapítvány (MTSZA)coreStrategic or Co-development PartnerCollaboration with MTSZA and its partner organizations to compile and judge the TOP 50 list of Hungary's most influential tourism professionals. The 2025 edition marks the 11th year of this partnership.
• VisitBalaton365minorGTM or Marketing PartnerProduced English-language online MICE (Meetings, Incentives, Conferences, Exhibitions) publication for VisitBalaton365 showcasing 51 event venues and service providers in the Lake Balaton region to support international MICE marketing.
• Magyar Turisztikai Szövetség Alapítvány (MTSZA) - Magyarország várminorGTM or Marketing PartnerProduced Magyarország vár (Hungary's Castle) free tourism magazine launched in 2019 by MTSZA to promote domestic tourism opportunities. Turizmus Kft produces thematic issues focusing on different Hungarian tourism regions.
• Art of Balance KftminorOthersPayroll services provider engaged by Turizmus Kft for payroll processing and employee data management. Represented by Nagy Anikó, managing director. Located at 2092 Budakeszi, Arany János utca 8.
• Netrix KftminorOthersHosting services provider and IT infrastructure partner. Located at 1027 Budapest, Horvát utca 14-24. Represented by Bálint Géza, managing director.
• Inclust Systems KftminorOthersIT services and digital storage provider. Located at 1054 Budapest, Honvéd utca 8. 1st floor 2. Represented by Búza Gábor, managing director.
• Doctusoft KftminorOthersIT services and digital storage provider. Located at 1143 Budapest, Gizella út 42-44. Represented by Boscha István, managing director.
• MailChimp (The Rocket Science Group, LLC)minorOthersEmail marketing platform provider for newsletter distribution. Located at 675 Ponce De Leon Ave NE Suite 5000, Atlanta, GA 30308 USA.
• E.N.S. Informatikai és Rendszerintegrációs ZrtminorOthersIT and systems integration services provider. Located at 1106 Budapest, Fehér út 10. Building 2, 2nd floor. Represented by Nádasdy-Nagy Balázs, CEO.
• Magyar Szállodák és Éttermek Szövetsége (MSZÉSZ)coreStrategic or Co-development PartnerTurizmus.com Magazine is the official publication of MSZÉSZ (Hungarian Hotels and Restaurants Association). Partnership provides credibility and distribution channel for the magazine at association events.
• Magyar Utazási Irodák Szövetsége (MUISZ)coreStrategic or Co-development PartnerTurizmus.com Magazine is the official publication of MUISZ (Hungarian Association of Travel Agencies). Partnership provides credibility and distribution channel for the magazine at association events.
• Magyar FürdőszövetségcoreStrategic or Co-development PartnerTurizmus.com Magazine is the official publication of Magyar Fürdőszövetség (Hungarian Spa Association). Partnership provides credibility and distribution channel for the magazine at association events.
• HUNGEXPO Kongresszusi KözpontminorOthersVenue partner for MICE Business Day Budapest event. Located at HUNGEXPO Congress Center in Budapest.
• Balatonfüredi Yacht ClubminorOthersVenue partner for Turizmus Regatta sailing event held annually at Lake Balaton. Event planned for May 30, 2025.
• Trend FM (94.2 MHz)minorGTM or Marketing PartnerBroadcast partner for Turizmus.com radio program (formerly Gazdasági Rádió). Program airs Thursdays 17:15-18:00 with Saturday replay at 17:30.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skift: Skift is a digital-first B2B travel industry media platform and event organizer (Skift Forum, Skift Loyalty Summit) serving travel marketers, hoteliers, and tourism professionals. It is the closest international analogue to Turizmus Kft's combination of trade news, research, and flagship conferences.
• Phocuswright: Phocuswright is a travel industry research and events company producing the Phocuswright Conference and travel trade research reports. Comparable to Turizmus Kft's combination of trade research, news, and large-scale industry events.
• Hotelier Middle East: Hotelier Middle East is a B2B hospitality industry publication covering hotels, F&B, and tourism in the MENA region, with events such as the Hotelier Middle East Awards. Highly comparable to Turizmus.com Magazine and Business Excellence Awards in scope and format.
• TTG Media (Travel Trade Gazette): TTG Media publishes B2B travel trade titles (TTG, TTG Luxury, TTG Latin America) and organizes UK travel industry events. Closely comparable to Turizmus Kft in combining travel trade publishing with conference/exhibition production for the travel industry.
• TRBusiness: TRBusiness is a B2B media outlet covering the global travel retail industry with events including the TR Business Summit. Comparable to Turizmus Kft's B2B media + niche industry events format, though focused on duty-free/travel retail.
• Business Travel News (BTN): Business Travel News is a leading B2B media outlet covering the corporate travel and MICE sector, with events including the BTN Group forums. Directly comparable to Turizmus Kft's MICE Business Day Budapest and Business Excellence Awards focus on business tourism.

Broad incumbents

• Travel Weekly: Travel Weekly is a large NorthStar Travel Group publication serving travel agents with news, education, and events. Comparable to Turizmus Kft's role as a B2B news and events hub for Hungarian travel agencies, though at much larger US/UK scale.

Regional players

• Voyages d'Affaires: Voyages d'Affaires is a French B2B business travel and MICE media title with associated events. Comparable to Turizmus Kft's MICE Business Day focus and corporate travel coverage in a different European market.
• FVW Medien (fvw): fvw is Germany's leading B2B travel trade magazine and event organizer (fvw Kongress, TRAVEL ONE). Comparable to Turizmus Kft's integrated B2B media + events model for German-speaking tourism trade.
• TourismReview.com: TourismReview.com is a Central European B2B tourism media platform covering industry news across multiple CEE countries. Comparable as a regional B2B tourism trade news outlet, though multi-country rather than Hungary-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=turizmus+caf%C3%A9
• Facebookfacebook.com/turizmuscom
• LinkedInlinkedin.com/company/turizmus-kft
• Instagraminstagram.com/turizmuscom
• Xx.com/turizmus_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turizmus