Sun Mar Management Services
Sun Mar Management Services (DBA Sun Mar Healthcare) is a privately held California company, founded in 1990, that manages multiple skilled nursing facilities across Southern California providing skilled nursing, rehabilitation, wound care, and respiratory management services to post-acute and long-term care patients.
- Company typePrivate
- Founded1990
- HeadquartersBrea, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sun Mar Management Services does
Sun Mar Management Services, doing business as Sun Mar Healthcare, is a privately held for-profit company founded in 1990 and headquartered in Brea, California. The company operates skilled nursing facilities (SNFs) throughout Southern California under a multi-site management model, delivering integrated clinical care across four core service lines: skilled nursing facility management, rehabilitation services (physical, occupational, speech, and respiratory therapy), wound care, and multi-level respiratory management ranging from full ventilation to minimal oxygen support. Each facility is staffed with paired Administrator/Director of Nursing leadership supported by experienced ancillary staff, and care is delivered under individualized plans intended to return patients to community living.
The business model is reimbursement-driven, with services billed primarily through Medicare, Medicaid, and private insurance plans. Patient acquisition is referral-based, sourced from physicians, hospital discharge planners, community partners, and direct family inquiries; the company has supplemented this with a website inquiry form and presence on Facebook, LinkedIn, and YouTube for top-of-funnel awareness. No proprietary technology platform, AI/ML capability, API surface, or app is disclosed in source materials — operations rely on conventional clinical workflows and licensed clinical staff rather than algorithmic systems.
The company is privately held by an unnamed group of owners with four decades of collective SNF management experience. The executive team comprises a President, Chief Operating Officer, Chief Nursing Officer, and Chief Marketing Officer. There is no evidence of institutional investors, private equity backing, parent company affiliation, M&A activity, funding rounds, or external partnerships in the source materials. Compliance posture includes COPPA and California Online Privacy Protection Act alignment. Geographic scope is California with a concentration in Southern California, and no global footprint is claimed.
Sun Mar Management Services firmographics
Firmographics- Name
- Sun Mar Management Services
- Legal name
- Sun Mar Management Services
- Website
- https://sunmarhealthcare.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sun Mar Management Services (DBA Sun Mar Healthcare) is a privately held California company, founded in 1990, that manages multiple skilled nursing facilities across Southern California providing skilled nursing, rehabilitation, wound care, and respiratory management services to post-acute and long-term care patients.
- Ownership category
- akta.pro rank
Sun Mar Management Services industry classification
Industry- Product category
- Skilled Nursing Facility Management
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (623110)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
- akta.pro secondary industry
- Ventilator & Respiratory Care SNFs (HLADADAD)
Keywords
Where Sun Mar Management Services is headquartered
LocationHeadquarters
- HQ city
- Brea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sun Mar Management Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Skilled Nursing Facility Services: Revenue is generated through comprehensive patient care services including skilled nursing, rehabilitation, wound care, and respiratory management. Services are billed through Medicare, Medicaid, and private insurance plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Skilled nursing and rehabilitation services billed through insurance coverage |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sun Mar Management Services product offering
Product offeringCore offering
Sun Mar Management Services manages and operates skilled nursing facilities throughout California, delivering clinical care services including skilled nursing, rehabilitation (physical, occupational, and speech therapy), wound care, and multi-level respiratory management. Services are provided to individual patients and residents in post-acute and long-term care settings and are billed through Medicare, Medicaid, and private insurance.
Product overview
Sun Mar Management Services operates as a unified healthcare services platform managing skilled nursing facilities across Southern California. The company offers an integrated portfolio of clinical services centered on four core offerings: skilled nursing facility management, rehabilitation services (physical, occupational, and speech therapy), wound care services, and respiratory management services. The operational model emphasizes building professional management teams and strategic alliances with physicians and community partners to maintain the 'Gold Standard' of patient care.
Differentiator
Problem solved
Functional benefit
Products and services
- Skilled Nursing Facility Management
Companies that use Sun Mar Management Services
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Sun Mar Management Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sun Mar Management Services partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Sun Mar Management Services competitors and assessment
Company assessmentDirect peers
- PACS Group: Operator of skilled nursing facilities across multiple western states, including a significant California footprint. PACS runs a similar multi-facility SNF model focused on post-acute and long-term care delivery.
- The Ensign Group: Public operator of skilled nursing and senior living facilities across the western and southern U.S., with a heavy concentration of facilities in California. Closely mirrors Sun Mar's SNF operating model, multi-facility footprint, and post-acute clinical offering.
- ScionHealth: Hospital and skilled nursing operator that combines post-acute rehabilitation with complex clinical services including ventilator care, overlapping directly with Sun Mar's ventilator-to-oxygen respiratory offering.
- Genesis HealthCare: One of the largest U.S. operators of skilled nursing facilities and assisted/senior living communities, providing skilled nursing, rehabilitation, and respiratory services comparable to Sun Mar's bundled offering.
- National HealthCare Corporation: Operates skilled nursing and assisted living facilities, alongside home care and hospice, with a clinical service mix closely aligned to Sun Mar's skilled nursing, rehab, and respiratory management.
- Vibra Healthcare: Operator of specialty hospitals and skilled nursing facilities with a focus on ventilator weaning, complex wound care, and rehabilitation, mirroring Sun Mar's higher-acuity respiratory and wound care positioning.
Broad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator offering assisted living, memory care, independent living, and some skilled nursing. Comparable to Sun Mar as a multi-site California senior services provider, though primarily assisted-living rather than SNF.
- Encompass Health: Large post-acute provider operating inpatient rehabilitation hospitals alongside home health and hospice. Overlaps with Sun Mar in rehabilitation therapy delivery but on a much larger, multi-segment scale.
- ProMedica: Large nonprofit health system operating skilled nursing and senior care facilities across multiple states, providing skilled nursing and post-acute care at broader scale than Sun Mar's California-only footprint.
Others
- Amedisys: Provider of home health, hospice, and high-acuity home care serving post-acute patients who would otherwise be in SNFs. Comparable to Sun Mar as an adjacent post-acute care delivery competitor and diversion target as care shifts to home.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sun Mar Management Services social profiles
Digital presenceSun Mar Management Services compliance and trust
Trust signalCompliance2 records
Sun Mar Management Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Mar Management Services leadership team
Management profileNumber of profiles
Profiles4 records
Sun Mar Management Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Mar Management Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Mar Management Services
What does Sun Mar Management Services do?
Sun Mar Management Services manages and operates skilled nursing facilities throughout California, delivering clinical care services including skilled nursing, rehabilitation (physical, occupational, and speech therapy), wound care, and multi-level respiratory management. Services are provided to individual patients and residents in post-acute and long-term care settings and are billed through Medicare, Medicaid, and private insurance.
Is Sun Mar Management Services a public or private company?
Sun Mar Management Services is a private company. It is classified as management employee owned and is currently operating.
When was Sun Mar Management Services founded?
Sun Mar Management Services was founded in 1990. It employs 11 to 50 people.
Where is Sun Mar Management Services based?
Sun Mar Management Services is headquartered in Brea, United States, in the North America region.
How does Sun Mar Management Services make money?
One revenue line is on record: skilled Nursing Facility Services.
Who are Sun Mar Management Services's main competitors?
Direct peers on record are PACS Group, The Ensign Group, ScionHealth, Genesis HealthCare, National HealthCare Corporation and Vibra Healthcare. Broad incumbents are Brookdale Senior Living, Encompass Health and ProMedica. Amedisys is listed as an others.
Does Sun Mar Management Services have an API?
No public API is recorded for Sun Mar Management Services.
What industry is Sun Mar Management Services in?
Sun Mar Management Services's product category is Skilled Nursing Facility Management. Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC), with a secondary code of HLADADAD, Ventilator & Respiratory Care SNFs. Its NAICS code is 623110 and its SIC code is 8051.