What Visibility Digital does

Visibility Digital (legal name VISIBILITY DIGITAL s.r.o., DBA "Visibility") is a privately held, full-service digital marketing agency headquartered in Prague 5, Czech Republic. The firm traces its origin to 2009 as a small SEO-focused marketing department tied to SK Visibility; the 2011 founding of Onmeco and 2013 merger of Onmeco with the Czech branch of SK Visibility produced Visibility Digital, which was rebranded to "Visibility" in 2017. The company serves predominantly mid-sized to large Czech enterprises, with notable cross-border mandates in Central Europe, and operates with an 11–50 employee headcount under the leadership of Founder Vojtěch Foukal and CEO Robin Stržínek (appointed 2024).

The service portfolio is organized into three clusters: Campaigns and Media (paid social, online video, programmatic/display, PPC search), Brand and Content (SEO including an "AIO" AI-assisted offering, content marketing, PR and influencer marketing, social media communication), and Strategy and Data (marketing strategy, consulting, data and analytics). The underlying technology stack is built entirely on third-party, industry-standard ad and analytics platforms — Google Ads, Display & Video 360 (DV360), Meta Ads, TikTok Ads, Adform, and standard web analytics — with no proprietary platform, SDK, API, or patent portfolio disclosed. The agency has codified its platform expertise through Google Premier Partner status, DV360 certification, and TikTok Partner Program enrollment.

Visibility Digital operates a traditional professional-services business model: client engagements are won through direct outreach and referrals, with prospective clients contacting the agency via a website form, phone, WhatsApp, or Facebook Messenger. Pricing is quote-based and not publicly disclosed, with service fees structured as monthly retainers or project fees against scope; a free initial consultation acts as the top-of-funnel conversion step. Revenue streams are concentrated in marketing-services fees tied to managed campaign budgets, brand and content deliverables, and strategic consulting. Growth and lead generation depend on the agency's own content marketing — a Czech-language blog, the #VISIcast video podcast, the monthly #VISIčtvrtek educational meetup, and active presence across LinkedIn, Facebook, Instagram, YouTube, and TikTok — supplemented by case-study publishing (Zájezdy.cz, Mutumutu, Nintendo) and word-of-mouth within the Czech business community.

Name

Visibility Digital

Legal name

VISIBILITY DIGITAL s.r.o.

Website

https://visibility.cz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Visibility Digital is a Prague-based, privately held Czech digital marketing agency offering integrated paid media, SEO, content, PR, and analytics services to mid-sized and enterprise clients primarily in the Czech Republic, with selective multi-country campaigns in Central Europe.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Influencer Measurement, Analytics & Brand Safety (MPAAAHAI), Public Relations Measurement, Analytics & Monitoring (BPAFADAL)

Keywords

• Digital marketing services
• Paid media advertising
• Programmatic display advertising
• Search engine optimization
• Content marketing strategy

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services Retainers and Projects: Visibility Digital generates revenue through project-based engagements and likely recurring retainer arrangements for ongoing marketing services. Services include campaign management (social media advertising, online video, programmatic, PPC), brand and content services (SEO, content marketing, PR, influencer marketing), and strategic consulting. Revenue is derived from professional service fees, typically structured as monthly retainers or project quotes based on scope.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Visibility Digital is a Prague-based full-service digital marketing agency that plans, buys and optimizes media and content for business clients. Its offering spans three service clusters: Campaigns and Media (social media advertising, online video, programmatic and display, PPC search), Brand and Content (SEO with AI optimization, content marketing, PR and influencer marketing, social media communication), and Strategy and Data (marketing strategy, consulting, and web analytics with attribution modeling). Clients engage the agency on a project or retainer basis to run integrated, cross-channel digital marketing programs and measure performance against KPIs.

Product overview

Visibility Digital is a full-service digital marketing agency offering integrated online marketing solutions. The portfolio spans three main service clusters: Campaigns and Media (social media advertising, online video, programmatic/display, and PPC search advertising), Brand and Content (SEO with AI optimization, content marketing, PR/influencer marketing, and social media communication), and Strategy and Data (marketing strategy consulting and data analytics). The agency positions itself as a strategic partner that plans comprehensive marketing strategies and connects various channels to help clients achieve business visibility and growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Advertising

Quantifiable outcome

• 65% reduction in marketing costs per acquisition for Zájezdy.cz
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Three partnerships are on record, tiered core.

• Google (Premier Partner)coreTechnology or IntegrationVisibility Digital holds Google Premier Partner status and DV360 certification, indicating advanced expertise in Google advertising platforms including Google Ads, Display & Video 360, and Google Marketing Platform tools.
• TikTokcoreTechnology or IntegrationAgency holds TikTok Partner Program Elite status, demonstrating certified expertise in TikTok advertising and content marketing capabilities.
• Vedle.spacecoreStrategic or Co-development PartnerEvent venue partner for #VISIčtvrtek monthly meetup events. Vedle.space provides the event space where the agency hosts its regular educational marketing events, creating a community hub for Czech marketing professionals.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Actum Digital: Czech-headquartered digital agency offering e-commerce, performance marketing, web development, and digital transformation services. Comparable mid-sized Czech agency competing for similar mid-market clients with overlapping paid-media and analytics capabilities.

Direct peers

• Effectix: Czech digital marketing agency specializing in PPC, SEO, social media advertising, and performance marketing for e-commerce clients. Closely comparable in size, service offering, and target customer segment to Visibility Digital.
• Jellyfish Czech Republic: Global digital marketing agency (part of Brandtech Group) with a Prague office specializing in paid media, SEO, content, programmatic, and analytics — almost identical service mix to Visibility Digital. Direct competitor for the same enterprise Czech client pool.

Broad incumbents

• GroupM Czech Republic: WPP's media investment group housing Mindshare, Wavemaker, Essence, and m/SIX in the Czech market. Directly competes for performance-media mandates with scaled programmatic and analytics capabilities.
• Publicis Groupe Czech Republic: Global holding company operating multiple Czech agencies (Publicis, Leo Burnett, Saatchi & Saatchi) offering integrated digital marketing services. Directly competes for enterprise Czech clients with similar paid-media, SEO, and content offerings.
• McCann Prague: Global advertising agency with Prague operations providing creative, digital, and media services. Comparable service portfolio targeting the same Czech enterprise and mid-market client base.
• Wavemaker Czech Republic: Global media agency (WPP/GroupM) with a Prague office providing media planning, buying, and digital performance services. Direct competitor for mid-to-large Czech advertiser mandates, with broader network resources and global tooling.
• Ogilvy Czech Republic: Global creative and media agency with a long-standing Prague office offering advertising, PR, digital, and content services. Comparable in offering breadth but operates as part of a global network rather than a regional specialist.
• Dentsu Czech Republic: Japanese-headquartered global advertising network with Czech operations spanning media, creative, and digital services. Competes for large Czech and regional brand mandates with similar programmatic and performance capabilities.
• Carat Czech Republic: Global media agency (Dentsu) operating in Prague, focused on media planning and buying across digital and traditional channels. Overlaps heavily with Visibility's programmatic and paid-social offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VISIBILITYcz
• Facebookfacebook.com/VISIBILITYcz
• LinkedInlinkedin.com/company/visibilitycz
• Instagraminstagram.com/visibilitycz
• TikToktiktok.com/@visibilitycz
• Xx.com/VISIBILITYcz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visibility Digital