Shodensha (Thailand) Co.

What Shodensha (Thailand) Co. does

Shodensha (Thailand) Co., Ltd. is a Bangkok-based, privately held distributor and systems integrator of Japanese-made optical equipment, operating as the authorized Thai subsidiary of Shodensha Inc. (株式会社松電舎). Founded in 2012 and staffed by 1-10 employees who collectively cover Thai, English, and Japanese, the company sells microscopes, industrial cameras, high-speed cameras, borescopes/endoscopes, lenses, lighting, and accessory hardware directly to industrial customers in Thailand and, per its regional positioning, broader Southeast Asia. Its core product lines center on measurement microscopes with built-in calibration data (CT200HD series), GigE Vision and USB3 Vision industrial cameras (EG and CS series, 0.4MP-20MP), a tiered high-speed camera family (CHU30/CHU135/CHU530EX/CH71EXT reaching 120,000 fps), and ultra-thin borescopes down to φ1.8mm. Complementary offerings include bundled and optional software for measurement, slow-motion observation, and CrossVector CG-method automated visual inspection.

The company's commercial model is direct-sales-led with quote-based pricing for systems, supported by a multilingual website (Thai/English/Japanese), phone/email/LINE inquiry channels, and on-site demonstration and free product trial programs aimed at reducing purchase risk for technical B2B buyers. Proprietary technical differentiators include the CG Method (cross-grid) vector-based inspection algorithm, Pitatto sub-pixel edge auto-fit, and camera-resident calibration that eliminates manual setup, collectively pitched under a "High Quality but Low Cost" positioning against higher-priced Japanese and German incumbents. The customer base is segmented horizontally into industrial manufacturing/quality control, R&D/technical laboratories, and maintenance/inspection use cases, with no public customer logos disclosed. Parent-company supply is augmented by a smaller technology partnership with Germany's autoVimation GmbH for IP66-rated camera housings.

Name

Shodensha (Thailand) Co.

Legal name

Shodensha (Thailand) Co., Ltd.

Website

https://shodensha.co.th

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Shodensha (Thailand) Co., Ltd. is a Bangkok-based authorized distributor of Japanese-made microscopes, industrial cameras, high-speed cameras, and borescopes, serving industrial QC, R&D, and maintenance customers across Thailand and Southeast Asia through direct sales and demonstration-led sales.

Ownership category

akta.pro rank

Product category

Industrial Optical Equipment

NAICS

Photographic Equipment and Supplies Merchant Wholesalers (423410)

SIC

Optical Instruments & Lenses (3827), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

akta.pro secondary industry

Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF)

Keywords

• Industrial microscopes
• Optical measurement equipment
• Machine vision cameras
• High-speed imaging
• Industrial inspection systems

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales — Microscopes and Optical Instruments: Primary revenue stream from the sale of imported Japanese microscopes, stereo microscopes, industrial cameras, high-speed cameras, borescopes/endoscopes, lenses, and accessories. Products are sold as complete units with associated stands, lighting, and mounts. The company also offers semi-customized and custom-built optical inspection solutions.
2. Software Licensing: Revenue from bundled and optional software products including measurement software (MFShip, AT-Measure, MeasurePRO), trigger recording software (Hi Trigger series), slow-motion observation software (REAL Slow, Slo-Mo REC), automated visual inspection software (CrossVector), and imaging software. Some software is bundled as standard with hardware; advanced versions are sold as separate licenses.
3. Technical Consulting and Demonstration Services: Revenue-generating technical advisory services including product consultation, demonstration presentations at customer sites, and product trial programs. Staff speak Thai, English, and Japanese to support multinational industrial customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Shodensha (Thailand) Co., Ltd. is the Thai subsidiary and authorized distributor of Japanese optical equipment manufacturer Shodensha Inc. The company imports, sells, and supports Japanese-made measurement microscopes, industrial cameras (USB3 Vision and GigE Vision), high-speed cameras, borescopes/endoscopes, lenses, lighting, and proprietary measurement and inspection software, alongside semi-custom and fully custom optical inspection solutions, to industrial and manufacturing customers in Thailand and Southeast Asia.

Product overview

Shodensha (Thailand) Co. is a distributor of Japanese-made microscopes and optical equipment under the slogan 'High Quality but Low Cost.' The product portfolio centers on microscopes and industrial cameras with supporting software and accessories. Core offerings include measurement microscopes (CT200HD series with built-in calibration), high magnification USB/HDMI microscopes (Z200XM, FZ200HD3, USH500CSU-H1 up to 2700x), and industrial cameras including USB3 Vision (CS series) and GigE Vision (EG series). Specialized products include high-speed cameras (CHU30, CHU135, CHU530EX, CH71EXT ranging 0.3MP-5.3MP with up to 120,000fps), borescopes/endoscopes (MIVS ultra-thin series down to 1.8mm, STWS flexible borescopes), and stereo microscopes (NSZ-405). Software products include measurement software (MFShip, AT-Measure ST1), CrossVector automated visual inspection using CG method for defect detection, and petit trigger software series. Accessories include camera stands (GR-STD1), XY tables (TK100, TD100-25EMH), video capture boxes, custom digital loupes, and IP66-rated camera housings. Services include product trials, demonstrations, training in Thai/English/Japanese, and technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• CT200HD / CT200HD-H Measurement Microscope Non-calibration measurement microscope for industrial dimensional measurement; connects directly to an HDMI monitor and provides instant, reproducible measurements with automatic calibration switching upon magnification change. Designed for factory and quality control use.
• High Magnification Microscope Series (Z200XM, FZ200HD3, FZ200XM, USH500CSU-H1) USB and HDMI high-magnification digital microscopes for detailed observation of reflective surfaces, metals, and precision components in industrial inspection and laboratory use.
• NSZ-405 Stereo Microscope Zoom stereo microscope with combined reflected and transmitted LED illumination and 97mm working distance, intended for electronics assembly, soldering inspection, and bench-top industrial observation.
• EG Series GigE Vision Industrial Camera GigE Vision 1.2 compliant industrial cameras from 0.4MP to 20MP with compact 29x29x42mm housing, supporting Cat.6 Ethernet up to 100m and fiber up to 5,000m, with external trigger and strobe outputs. Compatible with HALCON, LabVIEW, VisionPro, MIL, Adaptive Vision Studio, and MATLAB.
• CS Series USB3 Vision Industrial Camera USB3 Vision standard industrial cameras from 0.4MP to 20MP in an ultra-compact 29x29x30mm housing, with external trigger input and general-purpose I/O for machine vision and industrial inspection systems.
• CHU30 High-Speed Camera Low-cost 0.3MP high-speed camera capturing 800fps at 640x480 resolution with up to 1000fps maximum, bundled with REAL Slow and Speed Capture software for instant slow-motion observation and trigger recording.
• CHU135 High-Speed Camera 1.3MP high-speed camera providing 200fps at full 1280x1024 resolution and up to 2300fps at reduced resolution, available in color and monochrome variants for motion analysis and process observation.
• CHU530EX High-Definition High-Speed Camera 5.3MP (2592x2048) high-definition high-speed camera with USB3.0 bus power and hybrid mode combining 2GB built-in memory recording with DMA transfer, supporting up to 7500fps at reduced resolution for high-detail motion analysis.
• CH71EXT High-Sensitivity High-Speed Camera High-sensitivity monochrome high-speed camera providing 8,000fps at 640x480 resolution with up to 120,000fps maximum, with USB3.0 and Camera Link interfaces for demanding low-light industrial applications.
• MIVS-1805TP Ultra-Thin Endoscope Ultra-thin 1.8mm diameter endoscope with 300,000 pixel resolution, IP67 dust/water resistance, 100-degree field of view, up to 4 hours of battery-powered operation, 6-inch touch panel monitor, and HDMI output for multi-person viewing. For internal cavity inspection.
• EU2R02C-A120 Ultra-Compact UVC Endoscope Camera Ultra-compact 1.8mm square UVC endoscope camera head with 160,000 pixels and 2.0m USB cable, offering image processing adjustments including black level, contrast, gamma, and AWB for PC-connected internal cavity inspection.
• STWS-P3910A Flexible Borescope Flexible borescope with 6-inch FHD monitor, 360-degree movable tip, 3.9mm tungsten flexible cable, IP54 rating, and selectable cable lengths from 1m to 6m for on-site internal inspection.
• AT-Measure ST1 Automatic Image Dimension Measurement System Automatic image dimension measurement system with bilateral telecentric lens, 49.7x37.25mm field of view, ±25µm measurement accuracy, 500MP camera, and click-to-measure workflow for production-line dimensional inspection.
• YTG500CS-MFS Weld Penetration Measurement Set Complete measurement microscope system for weld penetration measurement, bundling the TG500CS microscope, 0.5x auxiliary lens, and MFShip measurement software with edge auto-fit function.
• CrossVector Automatic Visual Inspection Software Automated visual inspection software using the proprietary CG (cross grid) vector-based algorithm to detect scratches and dents, requires as few as 10 good-sample images for training, and is compatible with the CS series industrial cameras; detects defects down to 3 pixels without requiring high-spec PC hardware.
• CLB-S029 IP66 Camera Housing (autoVimation) Compact IP66-rated industrial camera housing by autoVimation with patented heat-guide/quick-lock mount providing fanless thermal dissipation; compatible with Shodensha CS and EG series 29x29mm cameras for harsh-environment deployment.
• Cylinder Side Inspection Device (Custom) Custom-made semi-customized device for observing inner walls of cylindrical holes with automated or manual operation; supports USB, GigE, and HD cameras with image saving and optional AI-based defect detection for bore inner-wall inspection.
• DL Custom-Made Digital Loupe Custom-made digital loupe with fixed magnification available in 2-50x range and 80-300mm working distance; free design service and demo loan provided for application-specific optical magnification needs.
• 400-MEDI034 HDMI Video Capture Box HDMI video capture device with 3.5-inch LCD screen supporting SD card, USB memory, and HDD recording up to 128GB SD / 2TB HDD for capturing and storing microscope and camera output.

Quantifiable outcome

• Measurement accuracy of ±25μm with AT-Measure ST1 automatic image dimension measurement system
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature7 records

Partnerships

One partnership is on record.

• Shodensha Inc. (株式会社松電舎)coreChannel Partner/ Reseller/ DistributorShodensha Inc. (Matsudenisha Co., Ltd.) is the parent company and manufacturer headquartered in Japan. The Thai entity operates as the authorized exclusive distributor in Thailand and potentially Southeast Asia. Shodensha Inc. develops and manufactures microscopes, machine vision cameras, and related optical equipment, with additional subsidiaries in Vietnam. The Thai subsidiary distributes products under the 'High Quality but Low Cost' slogan, backed by Japanese technology and technical expertise.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hirox: Japanese manufacturer of digital microscopes, high-speed cameras, and industrial imaging systems. Highly comparable product portfolio to Shodensha — including USB/HDMI digital microscopes and high-speed cameras — and serves the same industrial inspection and R&D customer base.
• Cognex Corporation: Global leader in industrial machine vision systems and software. Directly competes with Shodensha's GigE/USB3 Vision industrial cameras and software in factory inspection applications for manufacturing customers.
• Basler AG: German manufacturer of industrial cameras including GigE Vision and USB3 Vision lines. Competes head-to-head with Shodensha's EG and CS series on specifications, standard compliance, and software ecosystem support.
• Keyence Corporation: Global Japanese manufacturer of industrial measurement, inspection, and vision systems including digital microscopes and machine vision. Directly competes with Shodensha's measurement microscopes and industrial camera lines in the same factory automation customer base.
• Vision Engineering: UK-based manufacturer of inspection and measurement microscopes including stereo and digital systems. Overlaps with Shodensha's measurement microscope portfolio targeting industrial quality control customers.
• Sentech: Japanese industrial camera manufacturer offering GigE Vision and USB3 Vision cameras. Direct Asian competitor to Shodensha's industrial camera business with similar product positioning.
• IDS Imaging Development Systems: German manufacturer of industrial cameras (GigE Vision, USB3 Vision) with broad software support. Direct competitor to Shodensha's EG and CS industrial camera lines.

Broad incumbents

• Carl Zeiss: German optical systems giant with industrial microscopy and measurement offerings. Overlaps with Shodensha's high-end optical measurement solutions, but operates at much broader scale and price points.
• Teledyne FLIR: Global industrial imaging company producing machine vision cameras and thermal imaging systems. Overlaps with Shodensha's industrial camera portfolio and competes for similar factory inspection customers.
• Olympus / Evident: Major Japanese microscope and optical equipment manufacturer (now operating as Evident for industrial microscopy). Competes with Shodensha in industrial microscopy and offers substantially broader product lines and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shodensha.thailand
• LinkedInlinkedin.com/company/shodensha

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shodensha (Thailand) Co.