What Peninsula Land does

Peninsula Land Limited (BSE/NSE: PLL) is the real estate development arm of India's Ashok Piramal Group, a diversified conglomerate tracing its origin to The Dawn Mills Company Limited incorporated in 1871 and reorganized under the Piramal family in 2005. Headquartered at Peninsula Business Park in Lower Parel, Mumbai, the company develops and sells luxury and upper-mid-market residential projects (apartments, villas, row houses, NA plotted developments, and integrated townships), commercial real estate including IT parks and business parks, and retail destinations including malls and plazas, spanning Mumbai, Pune, Bengaluru, Nashik, Goa, Lonavala, and Alibaug, with 6.4 million sq. ft. delivered and 18.6 million sq. ft. under development.

The company operates a direct-sales GTM through project sales offices at each site backed by a corporate sales team at headquarters, supplemented by a digital marketing stack across corporate website, project microsites, YouTube, Facebook, LinkedIn, and Instagram. Revenue is generated primarily via one-time unit sales (with multi-year construction-linked payment schedules) of residential units across typologies from studio apartments to 5 BHK residences, anchored by RERA-registered projects across Maharashtra and Karnataka. The company additionally operates a non-core financial vertical, Peninsula Realty Fund (PReF Indigo and PReF Paramount), a real-estate venture capital vehicle managed by Ashok Piramal Group.

Supporting operations are housed in 22+ wholly-owned subsidiaries covering real estate SPVs, township development, facility management, investment management, and trustee services. The company reported FY23 net profit of Rs 101 crore, marking a return to profitability; specific revenue figures are not disclosed in the available source material. Customer concentration is dispersed across individual home buyers, corporate/commercial tenants, and retail investors, with no single anchor customer disclosed.

Name

Peninsula Land

Legal name

Peninsula Land Limited

Website

https://peninsula.co.in

Company type

Public

Founded year

1871

Operating status

Operating

Headcount range

251–500 employees

Short description

Peninsula Land Limited is the publicly listed real estate arm of India's Ashok Piramal Group, developing luxury and mid-market residential, commercial, and retail properties across Mumbai, Pune, Bengaluru, Nashik, Goa, Lonavala, and Alibaug, and operating the Peninsula Realty Fund.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Luxury residential development
• Commercial real estate
• Integrated townships
• IT park development
• Retail property development

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Development and Sales: Revenue generated from development and sale of residential apartments, villas, commercial spaces, IT parks, retail properties, and Special Economic Zones. Properties include luxury apartments, plotted developments, and integrated townships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Peninsula Land Limited develops and sells residential apartments, villas, plotted developments, commercial office spaces, IT parks, and retail properties across major Indian cities. As the real estate arm of the Ashok Piramal Group, it delivers concept-based, integrated projects ranging from affordable luxury to premium segments, supported by on-site sales offices and a corporate sales team.

Product overview

Peninsula Land Limited is the real estate arm of the Ashok Piramal Group, operating as a diversified real estate development company. The company offers a comprehensive portfolio of residential projects across multiple cities including Mumbai, Pune, Bengaluru, Nashik, Goa, and Lonavala, ranging from affordable housing (addressOne) to ultra-luxury villas (Ashok Nirvaan, Ashok Astoria). Commercial offerings include IT parks and business centers (Peninsula Corporate Park, Peninsula Business Park), while retail projects encompass malls and plazas (Peninsula Centre, Peninsula Plaza, CR2, Crossroads, Bayside Mall). The company also manages Peninsula Realty Fund, a venture capital real estate investment vehicle with two schemes (PReF Indigo and PReF Paramount). The portfolio spans various property types including apartments, villas, NA plots, and integrated townships, with projects registered under RERA across Maharashtra and Karnataka.

Differentiator

Problem solved

Functional benefit

Brands

• addressOne: Luxury residential project in Gahunje, Pune with 1, 2, 3 BHK homes
• Salsette 27
• Celestia Spaces
• Peninsula Heights
• Ashok Astoria
• Ashok Beleza
• Ashok Meadows
• Ashok Nirvaan
• Peninsula AshokVann
• Peninsula Ashokvistas
• Peninsula Realty Fund
• Peninsula Corporate Park
• Peninsula Business Park
• Peninsula Centre
• Peninsula Plaza

Products and services

• addressOne Affordable luxury residential project in Gahunje, Pune featuring studio apartments and 1, 2, and 3 BHK homes with modern amenities. The project is MahaRERA registered across six phases.
• Salsette 27 Premium residential project in Byculla, Mumbai offering 2 BHK and 3 BHK apartments that brings back the glory of old Mumbai living.
• Celestia Spaces Super luxurious residential complex adjoining Ashok Gardens in Sewri, Mumbai offering exclusive 2 and 3 BHK apartments with lifestyle amenities.
• Ashok Nirvaan Luxury 4 BHK villa project in Lonavala set amidst the serene hills of the Sahyadri range, featuring spectacular hillside living.
• Ashok Meadows Residential project in Hinjawadi, Pune offering peaceful living with modern amenities in 2 and 3 BHK apartments.
• Ashok Beleza Urban paradise residential project in Goa spread across 7.2 acres offering 3 BHK apartments and 4 BHK villas with luxury amenities including clubhouse, gymnasium, swimming pool, and Jacuzzi.
• Ashok Astoria Premium residential complex spread across 18 acres in Nashik's Gangapur Road area near Sula Vineyards, designed by architect Hafeez Contractor in Art Deco style, offering 3 BHK apartments, town homes, and 4 BHK row houses.
• Peninsula Heights Luxury residential project in Bengaluru offering 3 BHK, 4 BHK, and 5 BHK apartments, RERA registered under PRM/KA/RERA/1251/310/PR/170905/000072.
• Peninsula AshokVann Signature NA (Non-Agricultural) Plots project in Pune offering land parcels for residential development, registered with MahaRERA across three phases.
• Peninsula Ashokvistas Premium residential project in Pune (Gahunje area) featuring luxurious homes with lifestyle amenities.
• Peninsula Corporate Park Commercial IT park project providing office spaces for businesses, serving corporate tenants in strategic business districts.
• Peninsula Business Park Commercial business park offering office spaces and facilities for corporate clients.
• Peninsula Centre Commercial and retail space in Parel, Mumbai providing shopping and business facilities, registered with MahaRERA.
• Centre Point Commercial project offering office and retail spaces.
• CR2 Retail space project providing shopping and commercial facilities.
• Crossroads Retail destination offering shopping and entertainment options.
• Bayside Mall Retail mall project providing shopping and leisure experiences.
• Peninsula Plaza Retail plaza project offering commercial and shopping spaces, registered with MahaRERA.
• Peninsula Realty Fund Real estate venture capital fund offered by Ashok Piramal Group with two schemes (PReF Indigo and PReF Paramount), targeting investment opportunities in India's real estate sector. The fund leverages Peninsula's experience in executing large commercial, retail, and residential projects.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SNC-Lavalin (Canada)coreStrategic or Co-development PartnerCanada's biggest engineering group partnering in the $300 million infrastructure joint venture. Brings engineering expertise for road and highway development projects under the public-private partnership model.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sobha Limited: Listed pan-India luxury and premium residential developer with strong South-India base and expanding North-India presence. Comparable to Peninsula Land in premium residential positioning, backward-integrated construction model and similar ticket sizes.
• Lodha Group (Macrotech Developers): One of India's largest listed residential developers with a heavy Mumbai focus and growing PAN-India footprint. Direct competitor to Peninsula Land in luxury and premium apartments in Mumbai and Pune, with comparable build-to-sell residential model.
• Kolte-Patil Developers: Listed Indian residential developer with primary focus on Pune and Mumbai and growing presence in Bengaluru and other metros. Closely comparable to Peninsula Land's Pune-Mumbai mid-premium residential positioning and similar scale.
• Prestige Group: South-India-anchored listed real-estate developer with rapidly expanding PAN-India footprint in residential, commercial, retail and hospitality. Comparable to Peninsula Land in luxury/premium residential focus and build-to-sell model.
• Brigade Enterprises: Listed Indian developer with diversified portfolio across residential apartments, villas, commercial office space, retail and hospitality across multiple cities. Directly comparable to Peninsula's multi-format, multi-city approach.
• Godrej Properties: Listed Indian real-estate developer part of the Godrej Group, with PAN-India presence across residential, commercial and township projects. Directly comparable to Peninsula Land in business model, project format, and conglomerate-backed mid-premium positioning.
• Oberoi Realty: Premium luxury residential and commercial developer primarily focused on Mumbai. Closely comparable to Peninsula Land's luxury positioning in Mumbai (Celestia Spaces, Salsette 27, Peninsula Heights) and similar high-end buyer segment.
• Hiranandani Group: Premium Mumbai-focused developer of luxury residential and commercial properties in Powai, Thane and other micro-markets. Direct competitor to Peninsula Land's luxury residential projects in Mumbai with similar buyer demographic.
• Mahindra Lifespace Developers: Listed residential real-estate arm of the Mahindra Group with PAN-India presence in residential and integrated townships. Directly comparable to Peninsula Land in residential-only or residential-led developer profile with diversified-conglomerate parent backing.

Broad incumbents

• DLF Limited: India's largest listed real-estate developer with a broad portfolio spanning residential, commercial, retail and SEZs. Overlaps with Peninsula's diversified portfolio across formats but operates at significantly greater scale and geographic spread.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3YZH5JEI53Es5UaB38vVHQ
• Facebookfacebook.com/PeninsulaLandLtd
• LinkedInlinkedin.com/company/peninsula-land-ltd.
• Instagraminstagram.com/peninsulalandlimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Land