Tama Home

What Tama Home does

Tama Home Co., Ltd. is a publicly listed Japanese residential homebuilder (TSE Prime, ticker 1419) founded on June 3, 1998, and headquartered in Minato-ku, Tokyo. The company designs, constructs, and sells custom wooden-frame single-family houses across all 47 prefectures of Japan through a network of more than 200 model house showrooms, supported by Happy Home Fair events and an online reservation system. Its product lineup spans six named series — Dai-Anshin-no-Ie (the flagship bestseller), Dai-Anshin PREMIUM, GALLERIART, Kibou-no-Ie, Wabisai, and Green Eco — at construction price points from ¥20M to ¥40M+. The company differentiates on seismic safety, evidenced by a full-scale vibration test conducted at Japan's E-Defense facility in October 2017 demonstrating that its Dai-Anshin-no-Ie homes withstand seismic intensity 7 without collapse, and standard seismic resistance grade 3 certification.

Tama Home generates revenue primarily through one-time custom home construction contracts, complemented by completed-house sales in subdivisions, renovation/remodeling, condominium sales, sublease rental properties, and an insurance agency line. Pricing is uniformly one-time/perpetual license per project, with financing support provided through affiliate Tama Finance Co., Ltd. The company targets individual Japanese homebuyers — from young couples to multi-generational households — with sub-segments for ready-move buyers, renovation customers, and real estate investors. A vertically adjacent ecosystem spans post-sale services (Happy Life Club, warranty/support), insurance, advertising (Tama AD), lifestyle services (Tama Living), and overseas affiliates in Singapore (Tama Global Investments) and Vietnam (Tama Son Thanh).

As of FY2025 (ending May 31, 2025), Tama Home reported sales of ¥200,800 million with a workforce of 3,272 employees. Ownership remains family-anchored: TAMAX Co., Ltd. holds 39.29%, and four Tamaki family members collectively hold approximately 15%. The Master Trust Bank of Japan holds 7.15% as the largest institutional investor. The company does not hold treasury stock and has 29,455,800 shares outstanding across 64,775 shareholders. Reported financial trend data over the prior four years indicates significant revenue and EBITDA compression, consistent with a cyclical Japanese housing market and input cost pressure.

Name

Tama Home

Legal name

Tama Home Co., Ltd.

Website

https://tamahome.jp

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tama Home Co., Ltd. (TSE Prime: 1419) is a Japanese residential homebuilder that designs, constructs, and sells custom wooden-frame houses across all 47 prefectures through 200+ model showrooms, serving individual homebuyers from young couples to multi-generational households with construction price points ranging ¥20M–¥40M+.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

Prefabricated Wood Bldgs & Components (2452), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

Keywords

• Custom home construction
• Residential real estate
• Earthquake resistant housing
• Home renovation services
• Condominium development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Home Construction (木造注文住宅の建築請負): Core business revenue from constructing custom wooden houses. Tama Home designs and builds custom homes tailored to individual customer requirements, from floor plans to finishes.
2. House Sales (戸建分譲住宅): Sale of completed detached houses in planned subdivisions. The company develops and sells finished houses with land to customers.
3. Renovation/Remodeling (リフォーム): Renovation and remodeling services for existing homes, including kitchen, bathroom, and whole-house renovations.
4. Real Estate Operations (不動産事業): Condominium sales, sublease business for rental properties, and office building fractional ownership sales.
5. Insurance Agency (保険代理店): Insurance agency services as part of their housing ecosystem, offering various insurance products related to home ownership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tama Home designs, builds, and sells custom wooden-frame single-family homes and condominiums for individual buyers across Japan. The company also operates detached house subdivision sales, home renovation/remodeling services, real estate operations (condominiums, rental sublease, office building fractional ownership sales), insurance agency services, and home loan financing support. All homes feature standard seismic resistance grade 3 construction with proven earthquake durability demonstrated through full-scale E-Defense vibration testing.

Product overview

Tama Home is a residential home builder offering a portfolio of custom-built houses and related real estate services. The core product lineup consists of six main house series: 大安心の家 (the flagship bestseller), 大安心の家 PREMIUM (premium tier), GALLERIART (single-floor with garage), 木望の家 (three-story for narrow lots), 和美彩 (Japanese-style), and グリーンエコの家 (rooftop greening). Beyond custom homes, the company sells detached houses (戸建分譲住宅), develops condominiums (分譲マンション), offers home renovation services (リフォーム), provides home loan financing (住宅ローン), and operates rental property management (サブリース). The business model emphasizes 'high-quality homes at low prices' through operational efficiency and nationwide scale. All homes feature standard earthquake resistance (seismic resistance Grade 3) and are built using traditional Japanese wooden frame construction with reinforced concrete foundations.

Differentiator

Problem solved

Functional benefit

Brands

• 大安心の家 (Dai-Anshin-no-Ie): Best-seller product line of custom homes with long-term quality standards and comprehensive equipment
• 大安心の家 PREMIUM
• GALLERIART
• 木望の家 (Kibou-no-Ie)
• 和美彩 (Wabisai)
• グリーンエコの家 (Green Eco-no-Ie)

Products and services

• Dai-Anshin-no-Ie (大安心の家) Tama Home's flagship best-selling custom home product designed for long-term comfortable living, meeting Long-Term Excellent Housing standards with all-electric features as standard and entry-level pricing starting from ¥20 million.
• Dai-Anshin-no-Ie PREMIUM (大安心の家 PREMIUM) Premium-tier custom home offering luxurious exterior design and high-quality living spaces with comprehensive premium equipment, priced ¥30-40 million.
• GALLERIART Single-floor residence with an inner garage suitable for hobbies like musical instrument performance, designed to keep families close at all times, priced ¥25-30 million.
• Kibou-no-Ie (木望の家) Three-story residence designed for efficient space utilization, suitable for urban narrow lots, multi-generational households, and combined residential-commercial use, priced ¥25-30 million.
• Wabisai (和美彩) Traditional Japanese-inspired residence that inherits years of 'wa' (Japanese harmony) spirit while adapting to modern lifestyle needs, priced ¥25-30 million.
• Green Eco no Ie (グリーンエコの家) Environmentally friendly rooftop greening type home with rooftop space usable as garden or vegetable garden, allowing contact with greenery even in urban areas with narrow lots, priced ¥25-30 million.
• Detached Houses for Sale (戸建分譲住宅) Pre-built detached houses available for immediate purchase in various locations across Japan, offering completed homes ready for move-in for buyers needing urgent occupancy.
• Condominiums (分譲マンション) Condominium development and sales business offering newly constructed apartments for purchase as part of Tama Home's real estate operations.
• Home Renovation/Remodeling (リフォーム) Renovation and remodeling services for existing homes, including kitchen, bathroom, and whole-house renovations for existing homeowners seeking modernization.
• Home Loan (住宅ローン) Home mortgage loan services to support customers with financing their home purchases, including professional mortgage consultation.
• Real Estate Sublease (サブリース事業) Sublease business for rental properties, offering rental property management and guaranteed lease services for property owners and investors.
• Office Building Fractional Ownership Sales (オフィスビル区分所有権販売事業) Office building fractional ownership sales business offering commercial real estate investment opportunities for buyers.
• Insurance Agency Services (保険代理店) Insurance agency services offering various insurance products related to home ownership as part of the housing ecosystem.

Quantifiable outcome

• Seismic resistance to 1.5x the force of earthquakes occurring once every few hundred years
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Tama AD Co., Ltd.minorOthersAffiliate company providing advertising services. Located at 3-19-26 SOC Takanawa Building 3F, Takanawa, Minato-ku, Tokyo 108-0074.
• Tama Finance Co., Ltd.minorOthersAffiliate company providing financial services related to home financing and loans.
• Tama Living Co., Ltd.minorOthersAffiliate company at 3-3-8 TAMA WOODY GATE MITA 3F, Mita, Minato-ku, Tokyo 108-0073, providing living-related services.
• Tama Agriculture Co., Ltd.minorOthersAffiliate company at 1370-5 Hisadomi, Chikugo-shi, Fukuoka 833-0056, engaged in agricultural business.
• Tama Global Investments Pte. Ltd.minorOthersOverseas affiliate based at 6 Eu Tong Sen Street #12-17 The Central, Singapore 059817.
• Tama Son Thanh Vietnam Joint Stock CompanyminorOthersOverseas affiliate based at 10th Floor, Waseco Plaza, 10 Pho Quang St., Ward 2, Tan Binh District, Ho Chi Minh City, Vietnam.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Haseko Corporation: Haseko is a major Japanese homebuilder and condominium developer with operations across custom home construction and real estate services. It competes with Tama Home in the for-sale residential housing market in Japan with overlapping geographic coverage.
• Panasonic Homes: Panasonic Homes is a Japanese homebuilder offering custom-built and spec single-family homes with strong emphasis on energy efficiency and smart home technology. It competes with Tama Home in the custom home segment with overlapping product positioning across Japan.
• Ichijo (一建設): Ichijo, a subsidiary of Open House Group, is a Japanese homebuilder focused on affordable spec-style detached houses. It competes with Tama Home in the entry-level for-sale housing segment with overlapping geographic coverage and similar pricing tiers.
• Open House Group: Open House Group is a mid-tier Japanese homebuilder with a similar focus on custom and for-sale detached housing, particularly in the Tokyo metropolitan area. It competes directly with Tama Home in the single-family for-sale segment at comparable price points.
• Sumitomo Forestry: Sumitomo Forestry is a Japanese company with a major custom home building business alongside its forestry operations. It competes directly with Tama Home in wooden custom home construction, particularly emphasizing wood materials and traditional craftsmanship.
• Toyota Home: Toyota Home is a major Japanese homebuilder affiliated with the Toyota Group, offering custom-built single-family homes and unit housing. It competes directly with Tama Home in the custom home segment with similar emphasis on quality construction and seismic durability.
• Mitsui Home: Mitsui Home is a Japanese homebuilder within the Mitsui Group offering custom detached homes, condominiums, and renovation services. It competes directly with Tama Home in the custom single-family housing segment with similar product portfolio structure.
• Asahi Kasei Homes: Asahi Kasei Homes is a Japanese homebuilder offering custom and for-sale detached homes with emphasis on long-life housing and quality construction. It competes directly with Tama Home in the custom home segment with similar target customers.

Broad incumbents

• Daiwa House Industry: Daiwa House is Japan's largest homebuilder with a broad portfolio spanning custom homes, condominiums, commercial, and logistics real estate. It competes with Tama Home across the residential segment while operating at significantly greater scale and broader category coverage.
• Sekisui House: Sekisui House is one of Japan's largest homebuilders with extensive operations in custom-built detached homes, rental housing, and real estate development. It competes with Tama Home in the custom home segment and shares the same Japanese seismic-quality-driven market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jutakunet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tama Home