Rough Rider Industries

What Rough Rider Industries does

Rough Rider Industries (RRI) is a division of the North Dakota Department of Corrections and Rehabilitation (NDDOCR), operating as a state-affiliated manufacturing enterprise since 1975. It runs three production facilities inside North Dakota state correctional sites — North Dakota State Penitentiary in Bismarck (furniture, seats, signs, plates, dumpsters, park gear, custom metal work), James River Correctional Center in Jamestown (sewn goods, bedding, pillows, seats, plastic bags, plus commissary services), and Missouri River Correctional Center in Bismarck (welding, custom farm gear) — employing approximately 30 civilian staff supervising approximately 170 adults in custody.

Its product portfolio spans 15+ categories including office and home furniture (Flush, Prairie Rose, Classic, Mission series), seating, ergonomic solutions (height-adjustable desks, monitor arms), signage (MUTCD-compliant traffic signs, vehicle graphics, banners, floor graphics), 1–8 cubic yard dumpsters, park and recreational equipment, lockers, plastic trash bags, mattresses (AirString, FiberSpring, Dorm), correctional furnishings and commissary, wellness products (PPE), laser-engraved gifts (Rough Stuff), and custom fabrication services using CAD and CNC equipment. Pricing is quote-based and undisclosed publicly.

RRI is self-sustaining, covering all operating costs through sales revenue with no tax dollar funding, and contributes profits toward the state's correctional programs. It sells directly to North Dakota government agencies (state, county, city, federal, tribal) and authorized organizations under a procurement exemption, while routing non-government and public demand through a network of authorized partners and retailers spanning furniture, signage, dumpster, and promotional categories. The company engages buyers through a dedicated sales team, its website, Facebook, email newsletter, and participation in North Dakota trade shows and association conferences.

Name

Rough Rider Industries

Legal name

Rough Rider Industries

Website

https://roughriderindustries.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Rough Rider Industries is a North Dakota state correctional industries program that manufactures furniture, dumpsters, signage, mattresses, seating, lockers, plastic bags, and custom metal and sewn goods across three correctional facilities, selling directly to government agencies and through authorized retailers while providing job-skills training to incarcerated individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

Bismarck

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: RRI is a self-sustaining state agency that generates revenue entirely through product and service sales. They do not use tax dollars. All costs including pay, tools, equipment, and upkeep are covered by sales revenue. Profits contribute toward supporting the state's correctional programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rough Rider Industries is a state correctional industries program that manufactures and supplies a broad portfolio of institutional and correctional products including office and home furniture, seating, ergonomic solutions, signage, dumpsters, park and recreational equipment, lockers, plastic trash bags, mattresses, upholstery, sewing products, and custom-engraved gifts. Operations run across three North Dakota state correctional facilities using incarcerated labor alongside civilian staff, with revenue generated entirely through product sales rather than tax appropriations.

Product overview

Rough Rider Industries (RRI) is a state correctional industries program manufacturing a diverse portfolio of physical products across 15+ product categories. The offering is NOT a unified software platform but rather a multi-category manufacturing operation producing: Office & Home Furniture (Flush, Prairie Rose, Classic, Mission series with workstations, desks, files, tables), Seating (conference, ergonomic task, guest, lounge chairs), Ergonomic Solutions (height-adjustable desks, monitor arms), Signage (traffic signs, vehicle graphics, banners, floor graphics), Dumpsters (1-8 cubic yard rear/front load), Park Furniture (benches, picnic tables, grills, bike racks), Lockers, Plastic Trash Bags, Mattresses (AirString, FiberSpring, Dorm), Correctional products (cell furniture, bedding, clothing, commissary), Wellness Products (masks, gowns, barriers), Gifts & Custom Engraved Products (Rough Stuff collection), Custom Fabrication, and Closeout Items. RRI operates three manufacturing facilities in North Dakota employing incarcerated individuals for job skills training while producing quality goods in a self-sustaining manner.

Differentiator

Problem solved

Functional benefit

Products and services

• Office & Home Furniture Durable office and home furniture including workstations, desks, credenzas, files, bookcases, conference tables, and tables in multiple style series (Flush, Prairie Rose, Classic, Mission) made from hardwood, melamine, or laminate, sold to government agencies, schools, healthcare facilities, and other institutional buyers.
• Seating Wide variety of ergonomic seating including conference room seating, ergonomic task chairs, guest seating, and lounge seating, with customization options for fabric or vinyl upholstery from suppliers like Stinson and Mayer Fabrics.
• Ergonomic Solutions Workspace ergonomics products including Toggle height-adjustable tables and desks, Flexus 2 Desktop Sit-Stand, QuickStand, QuickStand Eco, and Edge/Edge2 monitor arms designed to eliminate discomfort and prevent injury.
• Signage Wide variety of signage including traffic signs (MUTCD compliant), vehicle graphics and decals, banners (hanging and retractable), and floor graphics made of anti-skid material.
• Dumpsters Full line of refuse containers ranging from 1 to 8 cubic yards in front-load or rear-load specifications, featuring single-walled lids in standard or custom colors, electrostatic powder-painted solid steel construction, and reinforced welds.
• Park Furniture & Recreational Equipment Low-maintenance, weather-resistant recreational equipment including park benches, chairs, picnic tables (rectangular, ADA, round), fire rings, grills, bike racks, trash receptacles, and planter stands made from recycled plastic and steel.
• Lockers Variety of lockers for schools, sports locker-rooms, and employee locker-rooms, available in wood/melamine or metal construction with options for USB charging ports and LED lighting.
• Plastic Trash Bags 100% virgin and recycled plastic trash bags, lab tested and verified, made in the USA with star-sealed construction to prevent leakage, available in a wide range of colors, sizes, and specifications.
• Upholstery Upholstery services for worn-out furniture restoration, handling projects of any size with pick-up and delivery options, using a wide variety of high-quality textiles including fabric and vinyl from suppliers.
• Sewing Custom sewing products including outerwear, military gear, safety gear, correctional clothing, bedding, and face masks.
• Mattresses High-quality mattresses for dorm rooms, hospitals, institutional, and correctional settings, including AirString (LDPE non-toxic, breathable, washable, recyclable, flame retardant, antimicrobial), FiberSpring (recycled materials), and Dorm mattresses with spring construction, meeting FR requirements of CFR 1633 and CAL 129.
• Correctional Products Correctional furniture (cell furniture, beds, shelving), mattresses, bedding, pillows, and clothing for correctional facilities; also operates commissary store systems for incarcerated individuals.
• Wellness Products Wellness essentials including utility face masks, protective gowns, wellness barriers, safety signs, and floor graphics designed for first responders, state agencies, non-profits, and authorized retailers.
• Gifts & Custom Engraved Products (Rough Stuff Collection) Rough Stuff product line featuring gift and promotional items including tumblers, mugs, awards, plaques, challenge coins, ornaments, laser-engraved items, canvas portfolios, teepee wood models, and North Dakota shaped wood plaques, made from leftover materials supporting waste reduction.
• Custom Fabrication Full customization capabilities for the entire product line with CAD design and extensive fabrication skills for tailor-made goods; workforce experienced in welding, fabrication, coatings, CNC equipment, sheer, press brake, and cutting tool operations.
• Closeout Items Discounted items including discontinued or flawed furniture and seating products sold at reduced prices ($20 to $800), sold 'As is' through the RRI website.

Quantifiable outcome

• 97% of individuals in prison will return to society - RRI provides job skills training that improves quality of life upon release
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ICBND Purchasing ExchangecoreChannel Partner/ Reseller/ DistributorFurniture & Seating partner. Contact: 701-258-7121, www.icbnd.com
• Top Notch UpholsterycoreChannel Partner/ Reseller/ DistributorFurniture & Seating partner. Contact: 701-587-1308, www.topnotchupholsterynd.com
• Sign ProcoreChannel Partner/ Reseller/ DistributorSignage partner. Contact: 701-663-9765, www.signprond.com
• Mann SignscoreChannel Partner/ Reseller/ DistributorSignage partner. Contact: 701-355-1111, www.mannsignsinc.com
• Superior Silk ScreenminorChannel Partner/ Reseller/ DistributorSignage partner. Contact: 701-258-7639, www.superiorsilkscreen.com
• Signs by JanminorChannel Partner/ Reseller/ DistributorSignage partner. Contact: 701-258-0507
• Olympic SalescoreChannel Partner/ Reseller/ DistributorDumpsters partner. Contact: 701-281-8221, www.olympicsalesinc.com
• WasteCo SupplycoreChannel Partner/ Reseller/ DistributorDumpsters partner. Contact: 701-290-1011
• Central Dakota Building Systems & Farm SupplycoreChannel Partner/ Reseller/ DistributorDumpsters partner. Contact: 701-258-6136
• Chamley Pipe & SalvageminorChannel Partner/ Reseller/ DistributorStock panels partner. Contact: 701-774-2248, www.chamleypipe.com
• Stur-D Products Co.minorChannel Partner/ Reseller/ DistributorStock panels partner. Contact: 701-223-3161, www.stur-d.com
• Bismarck Public Schools FoundationminorChannel Partner/ Reseller/ DistributorPromotional & gift items partner. Contact: 701-323-4093, www.bpsfoundation.com/partners/approved-vendors/

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/RoughRiderIndustries
• LinkedInlinkedin.com/company/rough-rider-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rough Rider Industries