Simei

What Simei does

Simei Media Co., Ltd. (思美传媒股份有限公司) is a China-based integrated marketing and communications company founded in 2000 and headquartered in Hangzhou. The company is listed on the Shenzhen Stock Exchange (ticker 002712) and was the first privately owned advertising firm to list on China's main board (January 2014). Effective 2019, it operates as a mixed-ownership enterprise under Sichuan Tourism Investment Group (a provincial state-owned tourism platform), which provides both capital stability and preferential access to government and tourism-related mandates.

Simei operates across three core business segments: Marketing Services (brand strategy, media planning and buying, digital advertising, and creative campaigns), Video Content (production and distribution of branded and entertainment content), and Digital Copyright Operations (IP licensing and rights management). It serves a diverse enterprise client base that includes Geely, Haier, Mengniu, Wanglaoji, Yunnan Baiyao, Continental, Youku, Kuaishou, Tongcheng Travel, China Jingjiu, and Zhiji Auto, spanning automotive, FMCG, home appliances, pharma, tourism, and internet platform sectors. The company runs a national five-city footprint covering Beijing, Shanghai, Guangzhou, Hangzhou, and Chengdu, supported by 600+ employees and a network of specialized subsidiaries covering the full content-to-distribution value chain.

The company's business model is service-fee based, generating revenue through agency retainers, project-based creative and media-buying fees, content production budgets, and digital copyright licensing. Its proprietary "Simei 9C Tool" methodology underpins campaign planning and execution, and the company references AI-powered marketing transformation as part of its technology stack, though no proprietary AI products or patents are disclosed. Revenue is not publicly broken out in the available data, and the firm has not pursued external venture funding since its 2014 IPO.

Name

Simei

Legal name

思美传媒股份有限公司

Website

https://simei.cc

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Simei Media is a China-based integrated marketing and communications firm serving enterprise brands across automotive, FMCG, digital platforms, and tourism. It operates through three segments — Marketing Services, Video Content, and Digital Copyright Operations — across five cities with 600+ employees.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840), Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industries

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA), Home Entertainment Distribution (Digital: TVOD/EST) (MPADAJAE)

Keywords

• Integrated marketing services
• Advertising agency services
• Brand management
• Digital content marketing
• Film and television content

Headquarters

HQ city

Changning

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Integrated Marketing Services: Comprehensive integrated marketing service fees including brand management, advertising creativity, entertainment content marketing, digital marketing, omnimedia planning and agency, public relations promotion, and effectiveness monitoring.
2. Film & TV Content Business: IP source + content production + marketing distribution closed-loop film and TV content industry chain. Revenue from content production, licensing, and derivative development.
3. Digital Copyright Operation & Services: Digital copyright operation services as one of the three core business segments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Simei Media is a comprehensive media and advertising group that provides full-chain integrated marketing services to enterprise clients. Its offerings span brand management, advertising creativity, entertainment content marketing, digital marketing, omnimedia planning and agency, public relations, and effectiveness monitoring. The company also operates a closed-loop film and TV content industry chain (IP sourcing + production + marketing distribution) and a digital copyright operation and services segment.

Product overview

Simei Media Co., Ltd. (思美传媒股份有限公司) is a comprehensive media and advertising group offering a portfolio of five core service brands — Advertisement Marketing, Video Content, Simei Technology, Simei Sports, and Innovation & Integration — alongside three primary business segments: Marketing Services, Video Content, and Digital Copyright Operations & Services. The company operates multiple subsidiary brands including 八方腾泰 (digital/App marketing), 创识灵锐 (digital/e-commerce marketing), 掌维科技 (digital copyright), 科翼传媒 (entertainment content marketing), 智海扬涛 (social/topic marketing), 爱德康赛 (digital advertising), 华意纵驰 (social topic marketing), 思美文灏/文颢 (creative strategy), 成都思美 (regional), and 观达影视 (film/TV production). Together these brands provide an integrated value chain spanning brand management, advertising creativity, entertainment content, digital marketing, full-media planning, public relations, and performance monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• 思美传媒: 思美传媒股份有限公司的商业名称和品牌

Products and services

• Advertisement Marketing (广告营销)
• Video Content (影视内容)
• Simei Technology (思美科技) Technology-driven services segment focused on digital marketing technology, AI-enabled solutions, and tech-enabled advertising innovation for enterprise clients.
• Simei Sports (思美体育) Sports marketing services including sports event marketing, sports content production, and sports-related brand collaboration for brand sponsors and event organizers.
• Innovation & Integration (创新融合) Cross-sector innovation services integrating culture, tourism, and media, enabling brand expansion into pan-entertainment domains including sports marketing, content derivatives, and content e-commerce.
• Digital Copyright Operations & Services (数字版权运营及服务) One of Simei's three core business segments, covering digital copyright acquisition, management, distribution, and related services.
• Marketing Services Business (营销服务业务) One of Simei's three core business segments, providing comprehensive integrated marketing services from brand management and advertising creativity to digital marketing and PR.
• Bafang Tengtai (八方腾泰) Wholly-owned subsidiary specializing in digital marketing and Apple Ads integration services for app clients, with award-winning campaigns delivering over 30 million impressions and 550,000+ app downloads.
• Chuangshi Lingrui (创识灵锐) Wholly-owned subsidiary focused on digital marketing, e-commerce, and integrated marketing services, part of Simei's marketing services business unit.
• Zhangwei Technology (掌维科技) Wholly-owned subsidiary specializing in digital copyright operations and services, forming part of Simei's digital copyright operation and service business unit.
• Keyi Media (科翼传媒) Wholly-owned subsidiary providing entertainment content marketing and branded content services, recognized for KFC and brand IP marketing campaigns.
• Zhihai Yangtao (智海扬涛) Wholly-owned subsidiary providing topic marketing, social marketing, and e-commerce channel communication services, with award-winning campaigns for brands including German Continental tires.
• Guanda Film (观达影视) Wholly-owned subsidiary specializing in film and television content production, forming part of Simei's video content business unit.
• Huayi Zongchi (华意纵驰) Wholly-owned subsidiary creating social topic marketing campaigns, known for the China Jinjiu health wine category education campaign that won multiple industry awards.
• Simei Wenhao/Wenhao (思美文灏/文灏) Wholly-owned subsidiary providing creative strategy and integrated marketing services, creator of the Zhiji 'broken expo' and L6 'super AI drive maze' campaigns.
• Simei Film (思美影业) Wholly-owned subsidiary supporting Simei's film and television content business segment.

Quantifiable outcome

• 30M+ exposures, 550K+ app downloads, 175% WoW increase in new member subscriptions for Youku drama series campaign
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 四川省旅游投资集团 (Sichuan Tourism Investment Group)coreStrategic or Co-development Partner · 1 January 2019In 2019, Simei joined Sichuan Tourism Investment Group, opening a new mixed-ownership reform pattern combining private enterprise agility with state-owned asset strength, integrating culture and tourism development. The group holds a controlling stake in Simei.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BlueFocus Communication Group: China's largest publicly-listed marketing and communications services group (300058.SZ). Competes head-to-head with Simei across brand management, digital marketing, content production, and omnichannel media services for the same enterprise client roster.
• Leo Group: Shenzhen-listed integrated marketing group (002131.SZ) spanning digital marketing, advertising, and content. Competes with Simei in similar Chinese enterprise accounts and digital campaign execution.
• Hylink Digital Group: Leading Chinese independent digital marketing agency. Directly comparable to Simei in digital integrated marketing, omnimedia planning, and award-winning campaign execution for Fortune 500 and premium domestic brands.
• Guangdong Advertising Group: Shenzhen-listed traditional and digital advertising group (002400.SZ) with comparable scope across brand communication, media planning, and content marketing. Overlaps with Simei in both legacy advertising and integrated marketing domains.
• Gravity Media: Shenzhen-listed digital marketing services group (002354.SZ) focused on multi-channel digital advertising and content distribution. Closely comparable mid-tier Chinese competitor to Simei in scale and digital marketing orientation.

Broad incumbents

• WPP (Greater China operations): Global advertising holding company with significant Greater China operations through GroupM, Ogilvy, and VMLY&R. Competes with Simei for multinational brand mandates in China but operates across a much broader portfolio globally.
• Publicis Groupe (Greater China): Global holding company (Publicis, Leo Burnett, Saatchi & Saatchi, Starcom) with material Greater China operations serving the same enterprise accounts Simei targets, with the advantage of global network resources.
• Omnicom Group (Greater China operations): Global advertising holding company with substantial China presence (BBDO, DDB, TBWA, media agencies). Competes with Simei for tier-1 multinational and large domestic brand assignments across creative, media, and PR.

Emerging players

• Cheil Worldwide (Greater China): Samsung-affiliated global advertising network with growing Greater China operations. Comparable to Simei in experiential, retail, and digital integrated marketing, particularly for tech and consumer electronics clients.
• iClick Interactive: Asia-focused digital marketing and ad-tech platform with strong China presence. Partial overlap with Simei in cross-channel digital campaign execution and programmatic, but differentiated by proprietary ad-tech platform vs. Simei's service-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simei