Erlebe Erbach

What Erlebe Erbach does

Erlebe Erbach is the official tourism and municipal services portal of the Magistrat der Kreisstadt Erbach, the district capital (Kreisstadt) of Odenwaldkreis in southern Hesse, Germany. The entity serves approximately 14,000 residents distributed across 10-11 city districts (Stadtteile), providing administrative services (citizen registration, building permits, waste/water, social services), tourism information, cultural programming, and recreational facility operations. Its digital platform at erbach.de functions as the central information hub, supplemented by a Touristik-Information office and Odenwald-Laden gift shop at the historic Marktplatz, and it distributes services through physical Rathaus offices, the Deutsches Elfenbeinmuseum, Gräfliche Sammlungen Schloss Erbach (operated by Staatliche Schlösser und Gärten Hessen since 2005), the Freibad Alexanderbad, Odenwald-Hallenbad, Pumptrack, Generationenbewegungspark, Boulodrome, Sportpark, Wildpark Brudergrund, koziol Glücksfabrik, and a Jugendherberge with 162 beds. The underlying technology is a standard municipal CMS-style website with digital self-service functions including a Mängelmelder (complaint reporting tool), online forms, event registration, and marriage services; no mobile app, API, SDK, or AI/ML capabilities are offered.

The business model is public-sector and hybrid-funded: the municipality is primarily tax-funded with no traditional commercial revenue line, while fee-based commercial services cover swimming admissions (€4.00 adult day ticket), guided city and themed tours (€4.00-€80.00), seasonal events, museum admissions, and accommodation. The go-to-market approach combines the official website, Facebook and Instagram organic social channels, annual PDF event calendars, and regional tourism partnerships via Bergstraße-Odenwald Tourismusregion and Odenwaldmobil/RMV public transport. Customer segments include local residents (administrative and recreational services), tourists and day visitors (museums, swimming, tours, nature parks), and local businesses participating in the VorOrt-Gutschein local-commerce voucher system. The entity is non-commercial in the venture-investment sense and is not investable as a growth-stage company.

Name

Erlebe Erbach

Legal name

Magistrat der Kreisstadt Erbach

Website

https://erbach.de

Company type

Private

Founded year

1852

Operating status

Operating

Headcount range

1–10 employees

Short description

Erlebe Erbach is the official tourism and municipal services portal for Erbach, a Kreisstadt (district capital) of approximately 14,000 residents in southern Hesse, Germany. The Magistrat der Kreisstadt Erbach operates city administration, museums, swimming facilities, guided tours, and cultural events for residents and visitors.

Ownership category

akta.pro rank

Product category

Municipal Tourism Services

NAICS

Nature Parks and Other Similar Institutions (71219), Scenic and Sightseeing Transportation (487), Museums, Historical Sites, and Similar Institutions (712), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA), Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

Keywords

• Municipal tourism services
• Public recreation facilities
• Cultural heritage tourism
• City information portal
• Outdoor swimming facilities

Headquarters

HQ city

Erbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels6 records

Marketing channels7 records

Core offering

Erlebe Erbach is the official tourism and municipal services portal for the Kreisstadt (district capital) Erbach in the Odenwald region of southern Hesse, Germany. It provides tourism information, accommodation and tour bookings, event calendars, and visitor access to city-operated recreational facilities (swimming pools, pump track, sports park, multi-generational exercise park), cultural venues (Deutsches Elfenbeinmuseum, Gräfliche Sammlungen at Schloss Erbach, Wildpark Brudergrund), and guided city and themed tours for residents and visitors.

Product overview

Erlebe Erbach is the official tourism and municipal services portal for Erbach, the district capital in the Odenwald region of southern Hesse, Germany. The offering consists of tourism information services centered around the Touristik-Information & Odenwald-Laden, combined with recreational facilities (Freibad Alexanderbad, Odenwald-Hallenbad, Pumptrack, Generationenbewegungspark, Boulodrome, Sportpark), cultural attractions (Deutsches Elfenbeinmuseum, Gräfliche Sammlungen, Wildpark Brudergrund, koziol Glücksfabrik), and accommodation options (Jugendherberge, Wohnmobilstellplätze). The portfolio also includes guided tour services (Stadt- und Themenführungen) and the Mümling-Promenade recreation area. This is not a single software product but rather a municipal service ecosystem combining visitor information, leisure facilities, and cultural venues managed by the city administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Touristik-Information & Odenwald-Laden Central tourist information office at the Erbach marketplace providing tourism advice, accommodation bookings, guided tour reservations, event tickets, and regional products from the Odenwald-Laden gift shop for visitors and tourists.
• Freibad Alexanderbad City-operated outdoor swimming facility featuring a baby pool, non-swimmer pool, 50m pool with diving area, massage mushroom, wild water channel, water polo field, beach volleyball, and kiosk services, open seasonally to the public.
• Odenwald-Hallenbad Indoor swimming pool facility in Michelstadt serving the Odenwald region with various bathing times and gastronomy options.
• Pumptrack am Sportpark Approximately 950 m² asphalt pump track at the Sportpark, suitable for scooters, mountain bikes, BMX bikes, inline skates, skateboards, and bicycles, with free public access.
• Generationenbewegungspark Multi-generational exercise park along the Mümling river featuring a SYNRGY BlueSky outdoor training system with stations for strength, endurance, and balance exercises, plus a 6.50m climbing pyramid.
• Boulodrome am Mümlingufer Tournament-capable boules facility along the Mümling river featuring two competition-standard lanes, accessible design, seating, bicycle racks, table tennis, and solar floodlighting.
• Deutsches Elfenbeinmuseum Schloss Erbach Europe's only specialized museum of ivory carvings and artworks, with modern exhibition spaces within Erbach Castle featuring the famous Erbacher Rose.
• Gräfliche Sammlungen Schloss Erbach County collections within Erbach Castle featuring an original knights' hall with weapons and armor, Roman rooms with antique sculptures, Chinese room with East Asian ceramics, and private rooms of the aristocratic family.
• Wildpark Brudergrund Approximately 14-hectare recreation area with two large lakes, Roßbächlein stream, wildlife enclosures housing red deer, fallow deer, and mouflons, educational trails, and the historic 'Not Gottes' spiritual site.
• Mümling-Promenade Near-city recreation area along the Mümling river extending from the city center, featuring barrier-free paths for hikers, families, cyclists, and people with reduced mobility.
• koziol Glücksfabrik Experience factory comprising three areas (experience museum, Glücks-Café, and flagship store) showcasing the Koziol design brand history and machines from 1912 to present, with guided tours and workshops.
• Jugendherberge Erbach Youth hostel offering 162 beds across 33 modern rooms, situated near the sports park and city center, featuring 'Bett & Bike' certification for cyclists and conference facilities.
• Stadt- und Themenführungen Guided tours including classical city tours, children's tours, themed tours, costume tours, experience tours, and special seasonal tours such as Christmas tours and water-themed tours for visitors.
• Wohnmobilstellplätze Free motorhome parking area at Alexanderbad with 11 spaces, water connections, gray water disposal, and maximum 72-hour parking duration; plus Safari Camping in Bullau district.
• Sportpark Erbach Sports park featuring an artificial turf field, grass field, athletics facilities, cinder track, basketball court, and a horse racing track — the only one in Hesse.

Quantifiable outcome

• Erbach ranked as Top Bus Destination 2025 by BUSREISEN.COM
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Pont-de-BeauvoisinflagshipStrategic or Co-development PartnerThe oldest city partnership dating to 1963. Pont-de-Beauvoisin is a double municipality divided between Isère and Savoie departments in France. Partnership includes annual Ascension Day weekend exchanges, shared House of Friendship accommodations, and active citizen engagement over 60+ years. The two cities share cultural delegations, youth exchanges, and collaborative celebrations including 60th anniversary festivities in 2023.
• KönigseecoreStrategic or Co-development PartnerPartnership established December 1990/January 1991 following German reunification. Königsee is located in Thuringia near the Schwarzatales at the northeastern edge of the Thuringian Forest. Initial contacts were made immediately after the Berlin Wall fell in November 1989, demonstrating rapid post-reunification reconciliation efforts. Partnership includes regular delegation visits and citizen exchanges.
• AnsiãocoreStrategic or Co-development PartnerPartnership formalized June 14, 1992, though ties existed since the 1960s when Portuguese guest workers from Ansião settled in Erbach. Ansião is located in central Portugal in the Sicó region between Leiria and Coimbra. A 'House of Friendship' opened in August 2002 with four double rooms and four 12-bed rooms for visitor exchanges. Ongoing projects include a 1,800 Euro reforestation initiative funded through GoFundMe for planting a city forest in Ansião.
• JičíncoreStrategic or Co-development PartnerPartnership established July 17, 1993 in Erbach with attendance of former Foreign Minister Hans-Dietrich Genscher. Jičín is located 85 km northeast of Prague in the Czech Republic, known as the 'Fairy Tale City' with annual Fairy Tale Days in September and Wallenstein Days every two years in May. Initial connections came through costume groups at a 1985 European Week event in Witzenhausen.
• Bergstraße-Odenwald TourismusregioncoreChannel Partner/ Reseller/ DistributorRegional tourism organization managing marketing and accommodation bookings for the Bergstraße-Odenwald region. Erbach participates in joint tourism promotion, visitor booking platforms, and regional event calendars managed through this organization. The partnership extends marketing reach beyond Erbach's own channels.
• Staatliche Schlösser und Gärten HessencoreStrategic or Co-development PartnerState organization managing Schloss Erbach (castle) and Gräfliche Sammlungen (Count's Collections). After the city sold Schloss Erbach to the State of Hessen in 2005, this organization took over operations of the castle museum and collections, reopening expanded exhibitions from 2006 onward.
• Odenwaldmobil / RMVcoreChannel Partner/ Reseller/ DistributorPublic transportation operator providing Odenwaldbahn rail service connecting Erbach to Darmstadt and Frankfurt, plus bus services including Citybus, RufBus, MondscheinBus, NaTourBus, and NibelungenBus. RMV (Rhein-Main-Verkehrsverbund) tariff applies. The partnership provides mobility infrastructure essential for residents and tourism.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): National tourism board for Germany promoting destinations including Erbach via international marketing channels. Comparable destination-marketing mandate at national scale.
• Staatliche Schlösser und Gärten Hessen: State-owned operator of Schloss Erbach and Gräfliche Sammlungen since the 2005 sale. Directly comparable in museum/castle operations, sits within the same heritage-attraction value chain as Erlebe Erbach.
• HA Hessen Agentur GmbH (Hessen Tourismus): State-level tourism marketing organization for Hesse that Erbach benefits from as part of the Bergstraße-Odenwald destination area. Same overarching mission (destination promotion) at broader scale and budget.
• Tourismus Marketing Baden-Württemberg: State-level DMO for neighboring Baden-Württemberg with similar scope (destination branding, marketing, booking infrastructure) but materially larger budget and reach. Comparable institutional DMO model.

Direct peers

• Bergstraße-Odenwald Tourismus GmbH & Co. KG: Regional tourism marketing organization explicitly partnered with Erbach for joint promotion, booking platforms, and regional event calendars. Directly comparable DMO model serving the same Bergstraße-Odenwald geography.
• Tourist-Information Büdingen: Comparable Hessian Fachwerk/castle town with medieval old town, active municipal tourism information office, and similar product mix (castle, museum, festivals, outdoor recreation). Direct small-municipal DMO peer within Hesse.
• Stadt Michelstadt: Neighboring Odenwaldkreis municipality sharing ErbMi cultural calendar, joint Theatersommer, and the failed 2010s merger attempt. Same population scale (~16k), same heritage-tourism positioning, direct geographic and product overlap.
• Odenwald Tourismus e.V. Regional tourism association covering the broader Odenwald area that Erbach falls within. Comparable non-profit/DMO marketing model focused on hiking, cycling, and cultural tourism across multiple municipalities.
• Tourist-Information Bad König: Neighboring Odenwaldkreis health-resort town with a comparable small-municipal tourism information office, Kur/Spa heritage, and outdoor-recreation product mix. Most directly comparable in scale and operating model within the same district.
• Tourismus & Stadtmarketing Miltenberg: Comparable small Bavarian Fachwerk/Altstadt tourism destination with medieval old town, castle, riverfront recreation, and an active municipal DMO offering guided tours, museum ticketing, and accommodations booking.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Erbach.im.Odenwald
• Instagraminstagram.com/erbach.im.odenwald
• LinkedInlinkedin.com/company/kindergarten-villa-kunterbunt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erlebe Erbach