What STARRS does

STARRS (legally Stand Together Against Racism and Radicalism in the Services, Incorporated) is a 501(c)(3) nonprofit advocacy organization incorporated in Colorado on April 26, 2021, and operating virtually from Monument, Colorado (EIN 86-3589850). It was informally founded in July 2020 by Rod Bishop (USAFA '74), Dr. Ron Scott (USAFA '73), and a small group of military retirees after a USAFA football team video promoting Black Lives Matter; the founding group grew to approximately 65 individuals, including 14 General Officers. The organization is led by Colonel Ron Scott (USAF-Ret.) as President and CEO, with Major General Bentley Rayburn (USAF-Ret.) appointed Chairman of the Board in November 2025, and a Board of Directors and Advisors drawn from senior retired military leadership, former government officials, and policy specialists.

STARRS does not sell a product or technology. Its core deliverables are advocacy content and services: a weekly STARRS & Stripes podcast distributed across 9+ audio platforms, Saturday email newsletters and quarterly SITREP digests, position papers, over 1,000 published articles and resources, FOIA requests (43 cumulative, 11 in 2023), legal education through affiliated lawyers, three annual virtual Town Halls, and direct assistance to service members and families affected by DEI policies and COVID-19 vaccine mandates. The organization pursues a community-led, content-and-advocacy go-to-market model: public education campaigns, grassroots organizing, congressional briefings, position-paper distribution, and targeted litigation. It has influenced anti-DEI amendments in the National Defense Authorization Act and contributed to the rescission of the military COVID-19 vaccination mandate, and it has collected 185 signatures from retired generals and admirals on a letter to Congress.

STARRS is funded almost entirely through donations, accepted online via the Anedot platform, by mailed check, and through donor-advised funds. It employs 1-10 staff, leans on a broader volunteer and advisory network, and reports engagement of approximately 17,000 monthly website views. It maintains partnerships with aligned organizations including Children's Health Defense (joint documentary 'Duty to Disobey,' June 2026), the MacArthur Society of West Point Graduates, Flag Officers for America, Calvert Task Group, and Restoration of America Foundation. The organization operates exclusively within the United States and does not pursue a traditional revenue model, making its financial trajectory dependent on donor engagement and policy-cycle relevance rather than commercial sales.

Name

STARRS

Legal name

Stand Together Against Racism and Radicalism in the Services, Incorporated

Website

https://starrs.us

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

STARRS is a 501(c)(3) nonprofit advocacy organization that educates the public, policymakers, and Congress on eliminating CRT/DEI ideology from the U.S. military, serving service members, veterans, cadets, families, and concerned citizens through podcasts, position papers, newsletters, FOIA requests, and direct legal assistance.

Ownership category

akta.pro rank

Product category

Military Advocacy Services

NAICS

Social Advocacy Organizations (8133), Other Social Advocacy Organizations (813319)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)

akta.pro secondary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Military policy advocacy
• Nonprofit policy research
• Government transparency services
• Veteran advocacy network
• Public education campaigns

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Donations and Fundraising: STARRS operates as a 501(c)(3) nonprofit organization funded primarily through donations from supporters. The organization accepts online donations through Anedot platform, checks mailed to their PO Box, and donor-assisted funds. EIN: 86-3589850.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

STARRS is a 501(c)(3) nonprofit advocacy organization that promotes a merit-based U.S. military by educating the public about CRT/DEI/Woke ideology in the armed services, advocating for legislative and policy changes with Congress, and supporting service members, veterans, cadets and families affected by DEI policies and COVID vaccine mandates. Its core deliverables are educational content (podcast, newsletters, position papers, articles), policy advocacy and congressional outreach, FOIA-driven research, and legal education/support services delivered through affiliated lawyers.

Product overview

STARRS (Stand Together Against Racism and Radicalism in the Services) is a 501(c)(3) nonprofit advocacy organization that does not offer a traditional technology product. Its offerings consist primarily of advocacy content and services including the STARRS & Stripes podcast, weekly and quarterly newsletters, position papers on military policy, FOIA research services, legal education through affiliated lawyers, virtual Town Halls, and assistance programs for military members affected by DEI or vaccine mandates. The organization operates primarily as an information and advocacy platform rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• STARRS & Stripes Podcast Weekly podcast series from STARRS featuring interviews with military veterans, experts and leaders on military readiness, DEI/Woke ideology, and meritocracy in the armed forces. Distributed across 9+ podcast platforms including Apple Podcasts, Spotify, Amazon Music, Audible, iHeart Radio, Podbean, PlayerFM and Buzzsprout.
• Saturday Email Newsletter Weekly email newsletter recapping the week's news on military issues, CRT/DEI/Woke agenda in the DoD, and STARRS activities, sent to mailing list subscribers.
• Quarterly Digital SITREP Newsletter Quarterly in-depth digital newsletter with comprehensive articles on military readiness, DEI/Woke issues, and STARRS policy work, sent to STARRS supporters.
• Position Papers Policy documents written by STARRS leadership addressing critical topics related to military readiness, CRT/DEI ideology, and COVID vaccine mandates, used to brief Congress and the Pentagon.
• FOIA Research Service Research service in which STARRS submits and litigates Freedom of Information Act requests to obtain government documents related to military policies, academy activities and DEI implementation, publishing the resulting records on the Resources page.
• Legal Education Services Legal advice and education provided through affiliated lawyers to current and former military members, including support for lawsuits challenging the military COVID vaccine mandate and denials of religious exemptions.
• Military Member Assistance Program Help and resources program for military members harmed by DEI policies or COVID vaccine mandates, including case navigation, referrals to affiliated lawyers, and reintegration support.
• Town Halls Online and in-person town hall gatherings featuring expert speakers discussing military issues, ideological threats to military readiness, and policy reforms, used to mobilize the STARRS community.

Quantifiable outcome

• Key role in removing mandatory COVID vaccination policy from Department of Defense
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Children's Health DefensecoreStrategic or Co-development Partner · 16 May 2026Children's Health Defense and STARRS partnered to support the national release of the documentary 'Duty to Disobey,' which examines the impact of COVID-19 vaccine mandate policies on U.S. military personnel and veterans. The documentary was scheduled for screenings in approximately 150 locations nationwide on June 30. Both organizations used the documentary to increase public awareness about vaccine mandate policies and medical autonomy.
• MacArthur Society of West Point GraduatescoreStrategic or Co-development PartnerSTARRS leaders were part of a successful joint delegation with MacArthur Society leaders to visit elected officials on Capitol Hill. They collaborated on new position papers for Capitol Hill and Pentagon, working together to advance shared policy goals regarding military meritocracy and DEI issues.
• Calvert Task GroupminorStrategic or Co-development PartnerListed as a related organization on STARRS website. The Calvert Task Group focuses on preserving military excellence through leadership and unity. Associated book promoted on STARRS website.
• Restoration of America FoundationminorGTM or Marketing PartnerFeatured on STARRS website for launching the 'Restore the Military' podcast to tackle the FY 2027 defense bill. STARRS covers their announcements and initiatives related to military reform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Restoration of America Foundation: Nonprofit advocating for conservative policy reform including military and veterans issues. Active partner with STARRS on the 'Restore the Military' podcast targeting the FY 2027 NDAA—comparable in policy advocacy mission and collaborative operating model.
• Concerned Veterans for America: Veteran-led advocacy organization pushing for military reform, accountability, and veterans' policy changes. Comparable to STARRS in target audience (active-duty, veterans, policymakers), advocacy-driven model, and focus on DoD policy reform.
• American Constitutional Rights Union: Conservative advocacy organization focused on constitutional rights, including military-related issues. Led by Lt. Col. Allen West (USAR), who sits on STARRS's Board of Advisors—directly comparable in mission and audience, with overlapping leadership.
• Center for Military Readiness: Nonprofit policy organization focused on military readiness, women's policy, and personnel issues. Founded and led by Elaine Donnelly, who also serves on STARRS's board—making it the closest peer in both mission (military meritocracy/readiness) and leadership overlap.
• Flag Officers for America: Coalition of retired senior military officers advocating policy positions on U.S. military readiness and constitutional issues. Operated by MG Joe Arbuckle, who is also STARRS's Vice Chairman—directly comparable in retired-flag-officer advocacy model and policy focus.
• MacArthur Society of West Point Graduates: Alumni organization advocating on issues affecting West Point and the broader U.S. Army. Active STARRS partner on Capitol Hill delegations and joint position papers—comparable in service-academy-focused advocacy and engagement with Congress.
• Judicial Watch: Conservative government-accountability nonprofit that uses FOIA litigation and public-records advocacy to challenge federal agencies. Directly comparable to STARRS on FOIA/legal strategy and donor-supported advocacy model, with overlapping partnership activity (joint FOIA suit vs. Air Force Academy).
• Calvert Task Group: Nonprofit focused on preserving military excellence through leadership and unity. Listed as a related organization on STARRS's website—directly comparable niche in military-merit and readiness advocacy with shared audience.

Broad incumbents

• Heritage Foundation: Large conservative think tank with an active defense and military-readiness policy portfolio (e.g., Project 2025 defense chapter). Overlaps with STARRS on DoD reform and NDAA advocacy, but operates at significantly larger scale across many policy domains.

Emerging players

• Children's Health Defense: Nonprofit focused on health freedom and medical autonomy that partnered with STARRS on the national 'Duty to Disobey' documentary about military COVID mandates. Comparable in activist-driven nonprofit model and shared interest in military vaccine-mandate accountability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/STARRSmission
• YouTubeyoutube.com/@STARRSMission247
• Facebookfacebook.com/starrsmission
• LinkedInlinkedin.com/company/stand-together-against-racism-and-radicalism-in-the-services-starrs
• Instagraminstagram.com/starrsmission

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about STARRS