Right Directions
Right Directions is a UK health and safety consultancy serving 200+ clients in the sport, leisure, and hospitality sectors, delivering auditing, training, and proprietary platforms (STITCH, StaffMIS, RD Dash) alongside the Quest accreditation scheme managed for Sport England.
- Company typePrivate
- Founded2004
- HeadquartersHemel Hempstead, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Right Directions does
Right Directions (Management) Ltd is a UK-based health and safety consultancy founded in 2004 and headquartered in Hemel Hempstead, serving the sport, leisure, and hospitality industries alongside local authorities and private companies. The company delivers auditing, consultancy, risk assessments, bespoke support, and training across health and safety, quality, environmental, fire, and food safety management, with approximately 11-50 employees and direct field-service delivery across the UK. It also manages the Quest Continuous Improvement Tool on behalf of Sport England, a 25+ year-old accreditation standard for leisure facilities.
Right Directions has built a proprietary platform suite centred on four integrated products: STITCH (accident, incident, and near-miss reporting with risk assessment templates, reporting 44,358 incidents in a single year across 600+ facilities), StaffMIS (a five-module operations management platform covering information, tasks, training, time, and communications, acquired in 2025 from a base of 100+ organisations across nearly 2,500 facilities), RD Dash (benchmarking and reporting), and Right Place (a resource hub of procedures, templates, and guidance). The platform is endorsed by CIMSPA, Swim England, and IQL, and integrated with industry standards the company has co-developed, including The Active Standard (with ukactive), the Tackling Inequalities Standard (with Activity Alliance), and the Exercise Referral Standard.
The revenue model combines annual per-site software subscriptions (STITCH starting at £140/site/year, £345/site/year for non-clients), tiered H&S support packages, training revenue (online, face-to-face, blended, and CIMSPA-endorsed CPD courses), professional consulting, and a managed service for Quest assessments. Distribution is predominantly direct and consultative, with on-the-road account managers, an in-house training shop, and digital self-serve via client portals, all serving a stated base of over 200 clients.
Right Directions firmographics
Firmographics- Name
- Right Directions
- Legal name
- Right Directions (Management) Ltd
- Website
- https://rightdirections.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Right Directions is a UK health and safety consultancy serving 200+ clients in the sport, leisure, and hospitality sectors, delivering auditing, training, and proprietary platforms (STITCH, StaffMIS, RD Dash) alongside the Quest accreditation scheme managed for Sport England.
- Ownership category
- akta.pro rank
Right Directions industry classification
Industry- Product category
- Health and Safety Consulting
- NAICS
- Management Consulting Services (54161), Environmental Consulting Services (54162)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- EHS Auditing, Inspections & Assurance (BPAHAJAG)
- akta.pro secondary industries
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL), Environmental Compliance & Permitting (BPAHAJAA)
Keywords
Where Right Directions is headquartered
LocationHeadquarters
- HQ city
- Hemel Hempstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Right Directions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Software Platform Subscriptions: STITCH and StaffMIS platforms offered as annual subscriptions per site. STITCH costs £345 per site per year for non-clients, with discounted rates for Right Directions clients. Starting from £140 per year per site.
- Training Courses: Online, face-to-face, and blended training courses for health and safety, customer service, equality, environment, and more. Courses endorsed by CIMSPA with CPD points. Offered at client venues or training hubs around the UK.
- Consultancy and Support Services: Health and safety support packages, auditing, consultancy, assessments. Bespoke support services including site mobilisation, mentoring, policy reviews. Flexible day-to-day management solutions.
- Quest Assessment Management: Right Directions manages the Quest scheme on behalf of Sport England. Quest is Sport England's recommended Continuous Improvement Tool for leisure facilities, established over 25 years ago.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | STITCH platform for accident reporting and risk assessment |
| Subscription | Annual | Health and Safety Support Packages |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Right Directions product offering
Product offeringCore offering
Right Directions is a specialist health, safety, quality, environmental, fire and food safety consultancy that delivers audits, management system support, and training programmes to sport, leisure, hospitality, education, and local authority organisations in the UK. It supplements its advisory work with proprietary software (STITCH, StaffMIS, RD Dash, Right Place) and externally manages Sport England's Quest assessment scheme for leisure facilities.
Product overview
Right Directions offers a platform-plus-modules architecture serving the leisure, sport, and hospitality industries with health and safety and quality management solutions. The core product portfolio centers on four integrated digital platforms: STITCH (accident reporting and risk assessment), StaffMIS (staff and operations management with five modules), RD Dash (reporting and benchmarking), and Right Place (resource hub and document portal). These are complemented by managed services including Quest (Sport England's Continuous Improvement Tool), professional consulting services (Health and Safety, Quality, Environmental, Fire Safety, Food Safety management), and training delivery (online OnDemand, face-to-face, and blended formats). The company also develops industry-specific standards including The Active Standard, Tackling Inequalities Standard, Exercise Referral Standard, and Swim England Learn to Swim Accreditation. In 2025, Right Directions acquired StaffMIS to gain direct control over its development roadmap.
Differentiator
Problem solved
Functional benefit
Brands
- STITCH: Risk assessment, accident analysis and reporting platform endorsed by CIMSPA, Swim England and IQL. Provides live reporting of accidents, incidents and near misses with benchmarking capabilities.
- StaffMIS
- Quest
- RD Dash
- Right Place
Products and services
- STITCH Cloud-based compliance management software that allows leisure, hospitality and public-sector clients to manage health, safety, quality, environmental, fire and food safety documentation, audits and action tracking across multiple sites.
- StaffMIS Workforce management software that supports staff scheduling, training records, qualifications and HR documentation for sport, leisure and hospitality operators.
- Right Place Online resource hub providing clients with H&S, quality, food safety and HR templates, policies, guidance and reference material for leisure and hospitality operations.
- Quest Assessment Scheme Quality assessment and accreditation scheme for leisure and sports facilities, externally managed by Right Directions on behalf of Sport England, providing independent benchmarking against industry standards.
- Health, Safety and Risk Management Consultancy Specialist health, safety and risk management advisory service including audits, risk assessments, policies, procedures and ongoing management system support for sport, leisure and hospitality operators and local authorities.
- Quality Management Consultancy Quality management system advisory service supporting clients to achieve and maintain ISO-aligned quality standards and customer experience benchmarks across leisure facilities.
- Environmental Management Consultancy Environmental management advisory service covering ISO 14001-aligned systems, sustainability, energy and waste management support for leisure and hospitality operators.
- Fire Safety Consultancy Fire risk assessment, fire safety policy, training and ongoing advisory support for leisure, hospitality, education and public-sector facilities.
- Food Safety Consultancy and Training Food safety advisory and training service covering HACCP, allergen management, audits and food hygiene training for leisure and hospitality operators with food and beverage operations.
- Face-to-Face Training Courses In-person instructor-led health, safety, food safety, fire safety and first aid training courses delivered at client sites or training venues across the UK.
- OnDemand Online Training Self-paced e-learning health, safety, food safety and compliance courses purchased through the company's online training shop, accessible to clients any time.
- Blended Training Programme Blended learning programme that combines OnDemand online modules with face-to-face workshop or assessment elements, designed to reduce time away from the workplace while meeting compliance requirements.
Quantifiable outcome
- 44,358 accidents, incidents and near misses reported through Stitch in one year
- +2 more outcomes
Companies that use Right Directions
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Right Directions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Right Directions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Moving Communities ConsortiumcoreRight Directions and Quest play a key part in the Moving Communities consortium alongside 4GLOBAL, Active Insight and Sheffield Hallam University. Part of Sport England's initiative to provide data and insights across the sport and leisure sector.
- ukactivecoreRight Directions worked alongside ukactive to produce The Active Standard (TAS), a baseline accreditation for ukactive members. ukactive is a core industry partner for standards development.
- Sport EnglandcoreRight Directions manages the Quest scheme on behalf of Sport England. Quest is Sport England's recommended Continuous Improvement Tool for leisure facilities. Right Directions also participates in Moving Communities consortium for Sport England.
- CIMSPAcoreSTITCH platform is endorsed by CIMSPA. Right Directions has also written some RD Docs in partnership with CIMSPA. Strong professional relationship in standards development.
- LutonminorLuton appears as a partner logo on the Right Directions website, indicating a client or partnership relationship.
- Royal Life Saving Society (RLSS)coreRLSS appears as a partner logo. STITCH platform is endorsed by RLSS (IQL). Active in water safety and drowning prevention for the leisure industry.
- Swim EnglandcoreSwim England Learn to Swim Accreditation is promoted through Right Directions. STITCH platform endorsed by Swim England. Partner in leisure facility quality standards.
- Activity AllianceminorTackling Inequalities Standard has been co-written between Activity Alliance and Quest, to help leisure operators provide more inclusive and accessible physical activity opportunities.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Right Directions competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Right Directions social profiles
Digital presenceRight Directions compliance and trust
Trust signalCompliance3 records
Right Directions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right Directions leadership team
Management profileNumber of profiles
Profiles10 records
Right Directions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Right Directions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right Directions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right Directions
What does Right Directions do?
Right Directions is a specialist health, safety, quality, environmental, fire and food safety consultancy that delivers audits, management system support, and training programmes to sport, leisure, hospitality, education, and local authority organisations in the UK. It supplements its advisory work with proprietary software (STITCH, StaffMIS, RD Dash, Right Place) and externally manages Sport England's Quest assessment scheme for leisure facilities.
Is Right Directions a public or private company?
Right Directions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Right Directions founded?
Right Directions was founded in 2004. It employs 11 to 50 people.
Where is Right Directions based?
Right Directions is headquartered in Hemel Hempstead, United Kingdom, in the Europe region.
How does Right Directions make money?
Four revenue lines are on record. Software Platform Subscriptions are the primary driver. The others are training Courses, consultancy and Support Services and quest Assessment Management.
Does Right Directions have an API?
No public API is recorded for Right Directions.
What industry is Right Directions in?
Right Directions's product category is Health and Safety Consulting. Its primary akta.pro industry code is BPAHAJAG, EHS Auditing, Inspections & Assurance, with a secondary code of MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence). Its NAICS code is 54161 and its SIC code is 8700.