USC Auxiliary Services

What USC Auxiliary Services does

USC Auxiliary Services is the auxiliary services enterprise of the University of Southern California, operating six integrated business units that collectively deliver the day-to-day campus experience. The unit provides student housing for more than 9,200 residents, food service across 30+ restaurants and residential dining halls (Everybody's Kitchen, Parkside, USC Village) plus full-service catering at Town and Gown and the Ronald Tutor Campus Center, retail through USC Bookstores (the second largest independent college bookstore system in the United States), campus transportation including parking, trams, Campus Cruisers, rideshare, and a gas station, on-campus hotel accommodations under the USC Hotel, and event venue operations at the Los Angeles Memorial Coliseum (managed since July 29, 2013). The organization is led by Vice President Dan Stimmler (at USC since 1992), with a leadership team whose tenure frequently exceeds 20 years and who bring prior experience from Disney, GE, NBCUniversal, DHL, and Universal Studios.

Name

USC Auxiliary Services

Legal name

University of Southern California

Website

https://aux.usc.edu

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

101–250 employees

Short description

USC Auxiliary Services operates the University of Southern California's six auxiliary business units — bookstores, hospitality/dining, housing for 9,200+ students, transportation, hotel, and the LA Memorial Coliseum — serving the USC campus community of students, faculty, staff, and event attendees.

Ownership category

akta.pro rank

Product category

University Auxiliary Services

SIC

Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Campus Bookstore-Adjacent Retail (Snacks, Beverages, Essentials) (EDALADAE)

akta.pro secondary industries

Summer/Conference Housing & Guest Accommodations (EDALACAI), University Dorms & Affiliated Summer Housing (THAMAGAA), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Sports & Stadium-Adjacent Conference Hotels (THAGALAO), Meeting & Events Support Services (Room Setup, AV Coordination, Hospitality) (IMAIALAE), Guest, Visitor & Conference Housing Services (Summer/Break Housing) (EDAEAFAN)

Keywords

• Campus dining services
• Student housing management
• University bookstore retail
• Campus transportation services
• Event venue management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales (Bookstores): Revenue from textbook sales, merchandise, school supplies, and Trojan-branded products through USC Bookstores, the second largest independent college bookstore system in the United States.
2. Dining Services (Hospitality): Revenue from residential dining operations at Everybody's Kitchen, Parkside, and USC Village; full-service catering at Town and Gown and Ronald Tutor Campus Center; and over 30 restaurant and retail outlets on campus.
3. Student Housing: Revenue from housing accommodations for more than 9,200 USC students.
4. Transportation Services: Revenue from parking services, campus parking entrances, trams, Campus Cruisers, rideshare programs, citations, and gas station operations.
5. Hotel Operations: Revenue from USC Hotel operations managed under USC Hospitality.
6. Event Management (LA Coliseum): Revenue from Los Angeles Memorial Coliseum events and operations. USC assumed management of the facility on July 29, 2013.
7. Trademark Licensing: Revenue from trademark licensing services program that oversees USC's brand licensing and protection.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

USC Auxiliary Services operates a portfolio of self-supporting campus service businesses for the University of Southern California, encompassing the second largest independent college bookstore system in the US, dining and catering at 30+ venues, housing for over 9,200 students, parking/transportation services, a hotel, and management of the Los Angeles Memorial Coliseum event venue. The unit is staffed by 2,000+ employees and is led by Vice President Dan Stimmler.

Product overview

USC Auxiliary Services is a university auxiliary services enterprise consisting of six interconnected operating units that collectively support the USC campus community. The organization operates as a multi-unit services platform providing retail (USC Bookstores), dining and hospitality (USC Hospitality and USC Hotel), residential life (USC Housing), transportation (USC Transportation), and venue management (LA Coliseum). These business units work collaboratively to create a comprehensive campus experience, with the Bookstores serving as the second largest independent college bookstore in the nation, Housing accommodating over 9,200 students, and Transportation managing parking, transit, and rideshare programs across campus.

Differentiator

Problem solved

Functional benefit

Brands

• USC Bookstores: Second largest independent college bookstore system in the United States
• USC Hospitality
• USC Housing
• USC Transportation
• USC Hotel
• LA Coliseum

Products and services

• USC Bookstores
• USC Hospitality
• USC Housing
• USC Transportation
• USC Hotel
• LA Coliseum Management
• USC Trademarks and Licensing

Quantifiable outcome

• 16 new venues opened under USC Hospitality leadership
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Corporate SponsorsminorOthersUSC Auxiliary Services is actively seeking corporate sponsorship partnerships to improve service quality at USC. The organization offers facility and program naming opportunities for partners. Contact information is available for interested sponsors. This represents a general corporate partnership/outreach program rather than specific named partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Campus Communities: The largest owner, manager, and developer of student housing properties in the US, comparable to USC Housing's 9,200+ student residential portfolio as a university student housing operator.
• Sodexo Education: Operates dining, facilities management, and student life services at universities — comparable to USC's combined hospitality and facilities support model.
• Collegiate Licensing Company (CLC): The dominant third-party operator of collegiate trademark licensing programs, comparable to USC's independently operated Trademarks and Licensing Services program run by Steve Fuller.
• ASM Global: The world's largest venue management and event services company, operating arenas, stadiums, and convention centers — directly comparable to USC's management of the LA Memorial Coliseum and adjacent event venues.
• Follett Higher Education: Operates college bookstores and related services across hundreds of university campuses in North America, directly competing with USC Bookstores in the campus retail channel.
• Barnes & Noble Education: The largest operator of college bookstores in the United States through its Barnes & Noble College division, directly comparable to USC Bookstores' core retail business of textbooks, merchandise, and supplies.
• Chartwells Higher Education (Compass Group): Compass Group's higher education division operates residential dining, retail dining, and catering at universities across the US, directly comparable to USC Hospitality's food service operations.
• Aramark Education: Provides dining, catering, and hospitality services to universities including residential dining and retail food outlets — directly comparable to USC Hospitality's 30+ venue dining operation.
• Stanford University Auxiliary Services: Stanford's auxiliary services arm operates dining, housing, hospitality, and event venues for the Stanford campus community — the closest analog to USC's multi-unit auxiliary structure at another elite private research university.
• UCLA Housing & Hospitality Services: UCLA's parallel auxiliary services organization providing housing, dining, hospitality, and conference services to the UCLA campus community — the most direct regional counterpart to USC Auxiliary Services.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/usc-auxiliary-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USC Auxiliary Services