Simply Scuba
Simply Scuba is a UK-based scuba diving equipment retailer founded in 1995, selling masks, fins, regulators, and dive computers to recreational and professional divers. It now operates as a discount sale outlet within the BrandAlley e-commerce marketplace following the 2023 administration of related Internet Fusion Group entities.
- Company typePrivate
- Founded1995
- HeadquartersLouth, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Simply Scuba does
Simply Scuba is a United Kingdom-based retailer of scuba diving equipment, founded in 1995 and headquartered in Louth, England. Its core product assortment covers masks, fins, regulators, and dive computers, serving recreational and professional divers in the UK market. The business employs between 51 and 100 people and operates on a direct-to-consumer e-commerce model.
Following the April 2023 administration of related entities Internet Fusion Group Limited, Internet Fusion Group Holdings Limited, and IFG Brands Limited, Simply Scuba transitioned to operating as a sale outlet within the BrandAlley UK e-commerce platform. Under this arrangement, stock is sold through BrandAlley's discount marketplace at promotional pricing of up to 80% off, with customer enquiries routed through administrators FRP Advisory. The revenue model is therefore a discount retail channel rather than a standalone specialty retail operation, and the company is not currently disclosing standalone financial figures.
Simply Scuba firmographics
Firmographics- Name
- Simply Scuba
- Website
- https://simplyscuba.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Simply Scuba is a UK-based scuba diving equipment retailer founded in 1995, selling masks, fins, regulators, and dive computers to recreational and professional divers. It now operates as a discount sale outlet within the BrandAlley e-commerce marketplace following the 2023 administration of related Internet Fusion Group entities.
- Ownership category
- akta.pro rank
Simply Scuba industry classification
Industry- Product category
- Scuba Diving Equipment Retail
- NAICS
- All Other Miscellaneous Retailers (459999)
- akta.pro primary industry
- Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)
- akta.pro secondary industry
- Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL)
Keywords
Where Simply Scuba is headquartered
LocationHeadquarters
- HQ city
- Louth
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Simply Scuba business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel, Infrastructure
Revenue model
- Retail Sales: Direct-to-consumer retail sales of scuba diving equipment, accessories, and gear through BrandAlley's e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Discounted retail pricing with up to 80% off |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Simply Scuba product offering
Product offeringCore offering
Simply Scuba is an online retailer of scuba diving equipment and accessories, including masks, fins, regulators, and dive computers. The company operates as a discounted sale outlet on BrandAlley's e-commerce platform, offering diving gear at up to 80% off retail prices to recreational and professional divers.
Product overview
Simply Scuba is a scuba diving equipment retailer that has been acquired and is now part of the BrandAlley family. As a scuba diving specialist, the company offers equipment and gear for scuba diving activities. No specific product portfolio details, modules, or named offerings were available in the source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Scuba Masks
- Scuba Fins
- Dive Regulators
- Dive Computers
- BrandAlley Sale Outlet
Companies that use Simply Scuba
Customer profileSegments1 record
Ideal customer profiles1 record
Simply Scuba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simply Scuba partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrandAlleycoreSimply Scuba has been integrated into the BrandAlley family as a sale outlet offering discounted scuba equipment. Simply Scuba is now available through BrandAlley's e-commerce platform, with products featuring discounts of up to 80% off. The acquisition by BrandAlley provides continued access to the UK scuba diving equipment market.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
Simply Scuba competitors and assessment
Company assessmentRegional players
- Deep Blue Diving: UK-based dive retailer and training centre offering scuba equipment to a UK customer base. Comparable as a regional UK dive retailer with overlapping product mix, though smaller scale and a more service-led model.
Emerging players
- Fourth Element: UK-based diving apparel and equipment brand with growing DTC e-commerce presence. Comparable as a UK-rooted dive brand with an online-led go-to-market, though it competes primarily as a brand rather than a multi-brand retailer.
Broad incumbents
- Scubapro: Premium diving equipment brand owned by Johnson Outdoors, producing masks, fins, regulators, and dive computers. Comparable through product overlap, though positioned as a brand-direct premium rather than a discount multi-brand retailer.
- Aqua Lung: Global incumbent manufacturer and retailer of scuba diving equipment including regulators, BCDs, and dive computers. Comparable through overlapping product categories, though Aqua Lung operates as a brand owner rather than a multi-brand retailer like Simply Scuba.
Direct peers
- Scuba.com: Large US-based online scuba diving retailer carrying masks, fins, regulators, BCDs, and dive computers. Comparable business model of multi-brand e-commerce dive equipment retail, although serving a different primary geography.
- Ocean Leisure: UK dive centre and equipment retailer offering scuba gear, training, and travel services. Direct UK-headquartered competitor with overlapping product categories (masks, fins, regulators, computers) and similar customer segments.
- DiveIn: Online dive equipment retailer and review site offering masks, regulators, BCDs, and dive computers from multiple brands. Comparable to Simply Scuba in vertical specialty retail and review-driven customer acquisition.
- Leisure Pro: Established online scuba and watersports equipment retailer carrying a broad assortment of dive gear across major brands. Closely aligned with Simply Scuba in product mix, brand portfolio, and DTC e-commerce delivery.
- Mike's Dive Store: UK-based online scuba equipment retailer offering a wide range of dive gear from leading brands. Direct competitor to Simply Scuba in the UK scuba equipment e-commerce market with similar product categories and customer base.
Others
- BrandAlley: UK flash-sales e-commerce platform that now hosts Simply Scuba as a sale outlet. Relevant as the parent platform and exclusive distribution channel rather than a competing retailer; useful for sizing the addressable UK deal-seeking customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Simply Scuba social profiles
Digital presenceSimply Scuba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Scuba leadership team
Management profileNumber of profiles
Simply Scuba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Scuba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Scuba
What does Simply Scuba do?
Simply Scuba is an online retailer of scuba diving equipment and accessories, including masks, fins, regulators, and dive computers. The company operates as a discounted sale outlet on BrandAlley's e-commerce platform, offering diving gear at up to 80% off retail prices to recreational and professional divers.
When was Simply Scuba founded?
Simply Scuba was founded in 1995. It employs 51 to 100 people.
Where is Simply Scuba based?
Simply Scuba is headquartered in Louth, United Kingdom, in the Europe region.
How does Simply Scuba make money?
One revenue line is on record: retail Sales.
Who are Simply Scuba's main competitors?
Deep Blue Diving is listed as a regional player. Fourth Element is listed as an emerging player. Broad incumbents are Scubapro and Aqua Lung. Direct peers are Scuba.com, Ocean Leisure, DiveIn, Leisure Pro and Mike's Dive Store. BrandAlley is listed as an others.
Does Simply Scuba have an API?
No public API is recorded for Simply Scuba.
What industry is Simply Scuba in?
Simply Scuba's product category is Scuba Diving Equipment Retail. Its primary akta.pro industry code is CRAMAIAF, Diving & Snorkeling Retail (Scuba Gear), with a secondary code of THAAAIAL, Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire). Its NAICS code is 459999.