HOUSEDO

Name

HOUSEDO

Legal name

ハウスドゥ株式会社

Website

https://housedo.co.jp

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HOUSEDO is a Tokyo-headquartered, TSE Prime-listed Japanese real estate services company that operates a nationwide franchise store network providing one-stop buy, sell, leaseback, build, and renovation services to individual consumers and corporate clients across Japan.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Senior & Assisted Living Residential Property Management (BPAJAFAE)

akta.pro secondary industry

Corporate / Executive Housing Management (BPAJAFAK)

Keywords

• Real estate brokerage
• Property sales services
• Leaseback services
• Franchise real estate
• Home renovation services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Revenue: HOUSE DO generates revenue primarily through its franchise model, recruiting and licensing its brand and business system to independent real estate franchisees across Japan who pay franchise fees and ongoing royalties in exchange for brand access, operational support, and lead referrals.
2. Real Estate Transaction Fees: Revenue from facilitating real estate buying and selling transactions for end customers through its network, including commissions on property purchases, sales, and related services such as leaseback arrangements.
3. Leaseback Services: Revenue generated from house/real estate leaseback services (ハウス・リースバック), where the company purchases properties from customers who continue living in them as renters, generating ongoing rental income and transaction fees.
4. Renovation and Reform Services: Revenue from property renovation and reform ( リフォーム ) services offered as part of the integrated real estate solution, including renovation planning and execution for customers buying or selling properties.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

HOUSEDO operates a technology-enabled real estate services platform in Japan providing one-stop solutions for buying, selling, utilizing, building, and renovating residential properties. Services are delivered through a nationwide franchise store network, supplemented by direct consumer channels and financial-institution partnerships (e.g., Rakuten Bank reverse mortgage).

Differentiator

Problem solved

Functional benefit

Brands

• HOUSE DO: Primary brand for real estate services including buying, selling, leasing, reforming, and building properties through a nationwide network.
• ハウス・リースバック
• SHIRO
• LUXE TECH VILLA

Products and services

• HOUSE DO Real Estate Service Platform

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 楽天銀行 (Rakuten Bank)coreGTM or Marketing PartnerHOUSEDO has a partnership with Rakuten Bank to offer the Rakuten Bank Reverse Mortgage (楽天銀行リバースモーゲージ), a senior-exclusive loan product that allows homeowners to utilize their home equity. HOUSEDO promotes this product on its website as part of its senior housing solution offerings, driving referrals and customer leads for both parties.

Scale indicators2 records

Broad incumbents

• Daiwa House Industry: Japan's largest homebuilder with integrated real estate services including brokerage, rental, and renovation. Competes with HOUSEDO's build/renovation/reform offerings and benefits from a much larger balance sheet.
• Tokyu Land Corporation: Large Japanese real estate developer with significant residential brokerage and property management operations. Overlaps with HOUSEDO in residential real estate services but at materially greater scale and capital base.
• Nomura Real Estate Solutions: Provides brokerage, property management, and consulting services under the Nomura brand across Japan. Comparable as a well-capitalized residential real estate services incumbent in the same consumer segment as HOUSEDO.
• Sumitomo Realty & Development: Major Japanese real estate developer and brokerage with deep capital, broad residential offerings, and nationwide brand presence. Significantly larger and broader than HOUSEDO but competes for the same residential transaction customer.
• Mitsubishi Estate: One of Japan's largest real estate developers with extensive residential and mixed-use portfolios. A heavyweight incumbent operating broadly in the same real estate services space as HOUSEDO.
• Recruit Holdings (SUUMO): Operates SUUMO, Japan's leading online real estate listings portal that funnels leads to brokerages including HOUSEDO. Not a direct brokerage competitor but a powerful channel competitor for consumer real estate demand.

Direct peers

• Leopalace21: Japanese real estate services and rental management company serving both individual renters and corporate clients, with nationwide coverage and recurring rental income. Closely comparable to HOUSEDO's blend of residential services, rental exposure, and corporate customer segment.
• Century 21 Japan: Operates a nationwide real estate brokerage franchise system in Japan with a similar model of brand-licensed stores offering buying and selling services. Closely comparable to HOUSEDO on both franchise-driven distribution and integrated consumer real estate services.
• ERA Japan (LIXIL Homes, formerly ERA LIXIL): Japan franchise network of the global ERA real estate brand, providing buy/sell services through branded franchise stores. Comparable to HOUSEDO on franchise structure, transaction commission revenue, and consumer-facing residential focus.

Emerging players

• ietty (ietty Co., Ltd.): Tokyo-based proptech startup providing online rental property search and brokerage services with a chat-based consumer experience. Represents an emerging digital-native threat to traditional brokerages including HOUSEDO's franchise stores.

Market position

Customer concentration

• Facebookfacebook.com/housedofc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOUSEDO