What Pombo Comunicaciones does

Pombo Comunicaciones is a privately held, full-service advertising and communication agency headquartered in Cali, Colombia. Founded in 2012, the firm operates across four core service pillars: Comunicación & Branding (brand creation, graphic design, UX/UI, media planning), Producción Audiovisual (commercials, animation, drone footage, product photography, live streaming), Marketing & Digital (digital strategy, social media management, Google ADS, META ADS, web development, SEO), and Happy Shopper (commercial space and trade show booth design). The agency also publishes Pombo News, a content marketing blog authored under the persona 'Ponchale'. Underlying technology is predominantly creative production tooling rather than proprietary software; the firm documents 15,000+ hours of audiovisual recording capacity as its primary technical scale metric.

The firm serves B2B clients across Colombia, with a documented portfolio of 100+ brands over 13 years of operation. Named customers span enterprise (Petromil, Greenco Solutions) and SMB (La Central Coffee Station, Real Blends, Pallomaro) accounts, with marquee projects including a 12-million-light Christmas audiovisual installation for Cali in 2019 and an award-winning 300-square-meter trade show stand for a multinational client. The go-to-market model is sales-led and consultative, with prospective clients booking a 30-minute 'Convercemos' consultation meeting. Revenue is generated through project-based engagements, retainer contracts, and strategic consulting, with pricing not publicly disclosed.

Business operations are founder/owner-led by Director Jorge Arleth Henao, with no disclosed parent company, external investors, or subsidiary structure. The agency underwent a comprehensive brand refresh in March 2025 (POMBO 2025), updating its visual identity and website. Geographic footprint is single-country, limited to Colombia, with no documented international expansion. The firm holds no disclosed patents, certifications, or external partnerships.

Name

Pombo Comunicaciones

Legal name

Pombo Comunicaciones

Website

https://pombocomunicaciones.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Pombo Comunicaciones is a Colombian full-service advertising and communication agency offering branding, audiovisual production, digital marketing, and commercial space design to B2B clients across Colombia.

Ownership category

akta.pro rank

Product category

Advertising & Communication Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Advertising agency services
• Brand communication strategy
• Digital marketing services
• Audiovisual production services
• Commercial space design

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Agency Services: Pombo Comunicaciones generates revenue through professional communication and advertising services including branding, digital marketing, audiovisual production, and commercial space design. Services are delivered through project-based engagements, retainer contracts, and strategic consulting engagements. The agency serves B2B clients across various industries requiring comprehensive communication solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pombo Comunicaciones is a full-service advertising and communication agency that delivers strategic branding, digital marketing, audiovisual production, and commercial space design to business clients. The agency converts client ideas into integrated brand campaigns and physical retail experiences through four service pillars: Comunicación & Branding, Producción Audiovisual, Marketing & Digital, and Happy Shopper (commercial space design). Services are sold as project-based or retainer engagements to B2B clients across multiple industries.

Product overview

Pombo Comunicaciones is a full-service advertising and communication agency headquartered in Cali, Colombia, with 13 years of experience. The company operates as a unified services firm rather than a software product platform, organized around four core service pillars: (1) Comunicación y Branding — covering brand creation, graphic design, UX/UI, communication strategy, and media planning; (2) Producción Audiovisual — encompassing content creation, animation, commercials, video clips, product photography, drone footage, voice recording, video, and live streaming; (3) Marketing y Digital — including digital strategy, social media management, content creation, paid advertising campaigns (Google ADS, META ADS), web development, SEO, and digital media consulting; and (4) Happy Shopper — specialized in commercial space and retail design including concept design, space design, 3D renders, trade show booth design, and colorimetry. The agency also publishes Pombo News, a brand blog covering creativity, marketing strategy, and industry perspectives.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Shopper: Commercial space design service including concept design, commercial space design, renders and surveys, commercial stand design, and colorimetry.

Products and services

• Comunicación & Branding (Communication & Branding) Strategic communication and branding services including brand creation, brand concepts, graphic design, UX/UI design, communication strategy, and media planning to help business clients build and position their brand identity.
• Producción Audiovisual (Audiovisual Production) Audiovisual production services covering content for social networks, animation, commercials, video clips, product photography, drone footage, commercial voice recording, video, photography, and live streaming for business clients requiring professional visual content.
• Marketing & Digital (Digital Marketing) Digital marketing services covering digital strategy design, social media management, content creation, paid advertising campaigns on Google ADS and META ADS, web design and development, SEO management, and digital media consulting for business clients.
• Happy Shopper (Commercial Space Design) Commercial space design service (operated under the Happy Shopper sub-brand) specializing in retail and point-of-sale environments, including concept design, commercial space design, 3D renders and architectural surveys, trade show booth design, and colorimetry for retail brands and trade show exhibitors.

Quantifiable outcome

• Over 100 companies served with successful results
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pombocomunicaciones
• LinkedInlinkedin.com/company/pombo-comunicaciones-agencia
• Instagraminstagram.com/pombo.comunicaciones
• Xx.com/pombocomunica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pombo Comunicaciones