TeachingHorse

What TeachingHorse does

TeachingHorse, LLC is a privately held, founder-owned leadership development company established in 2004 by June Gunter, Ed.D., and headquartered in Leland, North Carolina. The firm delivers experiential leadership development programs that use guided work with live horses as a co-facilitator to provide real-time, nonjudgmental feedback to leaders and intact teams. Its proprietary Diamond Model of Shared Leadership™ — a trademarked framework built from 25 years of direct observation of horse herd behavior and organized around four capabilities (noticing, choosing, pacing, communicating) — underpins all offerings. Core products are the Leadership Development Experience (full-day, half-day, or multi-day on-site events), Blended Learning For Teams (combining a 90-minute virtual session, an in-person horse experience, and 30/90-day application conversations), and Executive Coaching with advanced facilitators. A direct-to-consumer coaching product, 'Time with June' (bookable via the website at $300 per 30-minute session or $1,000 for a four-session package), serves individual executives, and a 2026 book, 'Chaos to Clarity: A TeachingHorse Field Guide for Finding a Way Forward,' packages the methodology into a scalable content asset.

The company reports having served more than 10,000 leaders worldwide and operates without external venture capital or private equity backing. Its go-to-market combines custom-priced enterprise engagements delivered at client sites (locally, nationally, and globally), strategic co-delivery partnerships with executive education institutions — including Center for Creative Leadership, Duke Corporate Education, Google School for Leaders, UNC Kenan-Flagler, and Cal Poly Pomona University — and top-of-funnel content marketing through a newsletter ('Open the Gate'), social channels, and the Field Guide book. The team is small (11–50 employees) and led by the founder; named enterprise customers include Google and Exquadrum, with educational and nonprofit institutions comprising a meaningful share of published testimonials. Revenue is not disclosed, and there are no AI/ML, software, or recurring subscription products — the offering is professional services anchored by human facilitators and the horse-based experiential methodology.

Name

TeachingHorse

Legal name

TeachingHorse, LLC

Website

https://teachinghorse.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

TeachingHorse, founded in 2004 and headquartered in North Carolina, delivers equine-assisted experiential leadership development programs and executive coaching for corporate teams and individual leaders, using its proprietary Diamond Model of Shared Leadership™ framework and co-delivery partnerships with top executive education institutions.

Ownership category

akta.pro rank

Product category

Executive Leadership Development Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Equine-assisted learning
• Leadership development programs
• Executive coaching services
• Experiential team training
• Corporate leadership workshops

Headquarters

HQ city

Leland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive Coaching Sessions: One-on-one coaching with founder June Gunter, Ed.D. Sessions are conducted by phone or video. Single sessions and four-session packages available. This is a direct-to-client service model.
2. Leadership Development Experiences: Experiential learning programs with horses delivered to teams and organizations. Programs include Leadership Development Experience (full-day, half-day, or multi-day events), Blended Learning for Teams (combining virtual sessions with in-person horse experiences and follow-up coaching), and custom executive coaching packages. Delivered at client sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TeachingHorse delivers experiential leadership development services using guided work with horses as co-facilitators. Core offerings include team-based Leadership Development Experiences, Blended Learning programs combining virtual and in-person sessions, and individual executive coaching, all built around the proprietary Diamond Model of Shared Leadership™ framework derived from direct observation of horse herd behavior.

Product overview

TeachingHorse is a leadership development company established in 2004 that offers experiential learning programs centered around guided work with horses. The core offerings include the Leadership Development Experience, Blended Learning For Teams, and Executive Coaching—all incorporating horse-assisted activities to teach leadership skills. The company also offers 'Time with June' individual coaching sessions and has published 'Chaos to Clarity: A TeachingHorse Field Guide for Finding a Way Forward' book. The proprietary Diamond Model of Shared Leadership framework underpins all programs, translating horse herd dynamics into practical leadership practices for navigating uncertainty.

Differentiator

Problem solved

Functional benefit

Brands

• The Diamond Model of Shared Leadership™: The company's proprietary leadership development methodology inspired by horse herd behavior, built around four capabilities that belong to everyone on the team.
• Chaos to Clarity: A TeachingHorse Field Guide for Finding A Way Forward
• Time With June
• Leadership Development Experience
• Blended Learning For Teams
• Executive Coaching

Products and services

• Leadership Development Experience Experiential learning program where teams and groups work alongside horses and TeachingHorse facilitators to practice leadership, communication, and collaboration skills in a safe, dynamic environment with immediate, nonjudgmental feedback. Full-day, half-day, or multi-day events delivered at client sites.
• Blended Learning For Teams Integrative learning program combining a 90-minute interactive Zoom session, a full-day in-person horse experience, and application conversations at 30 and 90 days post-experience, designed for intact teams to practice, apply, and integrate leadership skills required to lead through uncertainty.
• Executive Coaching Private executive experience pairing leaders with one or more horses, guided by a TeachingHorse advanced executive coach. Coaching conversations are customized to align with short-term and long-term goals, with focus options including reconnecting with meaning and purpose, reimagining vision, resetting leadership brand, and developing confidence.
• Time with June Individual 30-minute coaching sessions with founder June Gunter, Ed.D., conducted via phone or video. Single sessions priced at $300 and four-session packages priced at $1,000, designed for leaders seeking guidance through uncertainty, reinvention, or leadership development.
• Chaos to Clarity: A TeachingHorse Field Guide for Finding a Way Forward

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Cal Poly Pomona UniversitycoreStrategic or Co-development PartnerStrategic partner providing executive education and leadership development programs. Susan Kellogg from Cal Poly Pomona has provided testimonials about TeachingHorse, and Nicole Hawkes, Chief of Staff at Cal Poly Pomona, has endorsed the Diamond Model methodology.
• Center for Creative LeadershipcoreStrategic or Co-development PartnerListed as a strategic partner. Center for Creative Leadership is a globally respected institution focused on leadership research and development, likely collaborating on program delivery or curriculum integration.
• Duke Corporate EducationcoreStrategic or Co-development PartnerListed as a strategic partner. Duke Corporate Education is a top-tier executive education provider, suggesting a partnership for delivering equine-assisted leadership experiences to their executive clients.
• Google School for LeaderscoreStrategic or Co-development PartnerListed as a strategic partner. Google School for Leaders is Google's internal leadership development program. TeachingHorse has served Google employees, with Damian Pietruszka, Director of Customer Experience at Google, providing a testimonial.
• UNC Kenan-Flagler School of Business Executive DevelopmentcoreStrategic or Co-development PartnerListed as a strategic partner. UNC Kenan-Flagler is a prestigious business school with executive education programs, indicating a partnership for delivering leadership development experiences to their programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Korn Ferry: Korn Ferry's Leadership Development and Executive Coaching practices serve global enterprises with assessment-driven leadership programs. It competes with TeachingHorse for executive coaching and team leadership engagements at the large-enterprise end of the market.
• Center for Creative Leadership: CCL is a globally recognized leadership research and development institution and a listed strategic partner of TeachingHorse. It offers a much broader portfolio (assessments, open-enrollment programs, custom solutions) but competes for the same enterprise leadership-development budget.
• Vistage Worldwide: Vistage operates peer-group executive coaching and leadership development for CEOs and senior leaders. It targets a similar individual-executive buyer as TeachingHorse's coaching offerings but delivers value through group facilitation rather than equine-assisted experience.
• Dale Carnegie & Associates: Dale Carnegie offers globally scaled leadership, communications, and team training courses to corporate clients. It overlaps with TeachingHorse on corporate leadership development but lacks the equine-assisted experiential angle.
• FranklinCovey: FranklinCovey is a large, established leadership and execution training firm with enterprise sales reach and content IP (e.g., 7 Habits). It competes for the same enterprise leadership development wallet as TeachingHorse but with a much broader, scalable content model.
• Duke Corporate Education: Duke CE is a top-tier custom executive education provider and a listed strategic partner of TeachingHorse. It sells custom leadership programs to global enterprises and overlaps with TeachingHorse's target buyer.
• Ken Blanchard Companies: Blanchard is a long-established leadership and management training company selling programs (e.g., Situational Leadership) through a global licensee network. It overlaps with TeachingHorse on corporate leadership development and shares a content-plus-training-partner business model.

Direct peers

• Eponaquest: Eponaquest, founded by Linda Kohanov, pioneered equine-guided leadership and emotional intelligence programs. It is the closest direct competitor to TeachingHorse's horse-assisted leadership development methodology, serving similar corporate and individual clients with experiential learning.
• The Herd Instinct: The Herd Instinct runs equine-guided leadership and coaching experiences for executives and teams, applying herd-dynamics metaphors to leadership development. It targets the same buyer (corporate L&D, individual executives) as TeachingHorse.
• Horse Sense at Work: Horse Sense at Work delivers equine-assisted leadership and team-building workshops to corporate clients. It overlaps directly with TeachingHorse's Leadership Development Experience and Blended Learning offerings for intact teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/WixStudio
• YouTubeyoutube.com/@WixStudio
• Facebookfacebook.com/TeachingHorse
• LinkedInlinkedin.com/company/teachinghorsellc
• Instagraminstagram.com/wixstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeachingHorse