100% NL
100% NL is a Dutch commercial radio station operated by Mediahuis Radio B.V. that programs exclusively Dutch-language music and distributes via FM, DAB+, TV, mobile app, and digital themed channels to Dutch-speaking music listeners.
- Company typePrivate
- Founded2006
- HeadquartersNaarden, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 100% NL does
100% NL is a Dutch commercial radio station operated by Mediahuis Radio B.V. that programs exclusively Dutch-language music (Nederlandse hits). The station serves Dutch-speaking music enthusiasts through live DJ-hosted shows, weekly chart programming (Top 20, Meezing Top 1000, Oranje Top 1000), and interactive contests, and distributes content across FM (ether), DAB+ (channel 11C), cable and satellite TV, online streaming, and mobile apps on iOS and Android. The product portfolio also includes a 24/7 100% NL TV channel, a bimonthly 100% NL Magazine, and four themed digital audio channels (Non-stop, Feest, 70s & 80s, 90s & 00s).
The underlying technology stack is a conventional broadcast-plus-digital media platform: FM/DAB+ transmission, DVB-style TV carriage via multiple Dutch cable/satellite operators, proprietary mobile apps (Apple App Store ID 700723931, Google Play package com.nakko.android.nl100), a web player at 100p.nl with themed channel endpoints, and CMS-driven content pages. Eighteen named DJs, signature shows (Somertijd, Meezingvrijdag), and large-scale listener events (Trouwmarathon, Somertijd BBQ) form the editorial and brand surface. The operating entity Mediahuis Radio B.V. is registered with the Dutch Chamber of Commerce (number 32116986) and headquartered at Basisweg 30, 1043AP, Amsterdam; 100% NL's website lists Naarden as its city.
Revenue is generated primarily through radio, website, and TV advertising and sponsorship, with the privacy policy referencing advertiser relationships and ad targeting based on streaming-location data. Secondary revenue comes from paid contest participation (€0.45 per received SMS plus operator fees; €0.45 per phone minute) and a six-issue-per-year magazine subscription, both operating on a freemium/pay-as-you-go pricing model for consumers. The station's go-to-market is direct-to-consumer: it reaches listeners through broadcasts, apps, website, social channels (Instagram, Facebook, X), and live events, and sells advertising through the Mediahuis group sales operation.
100% NL firmographics
Firmographics- Name
- 100% NL
- Legal name
- Mediahuis Radio B.V.
- Website
- https://100p.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 100% NL is a Dutch commercial radio station operated by Mediahuis Radio B.V. that programs exclusively Dutch-language music and distributes via FM, DAB+, TV, mobile app, and digital themed channels to Dutch-speaking music listeners.
- Ownership category
- akta.pro rank
100% NL industry classification
Industry- Product category
- Commercial Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Independent Local Radio Stations (MPABACAD)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO)
Keywords
Where 100% NL is headquartered
LocationHeadquarters
- HQ city
- Naarden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
100% NL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising and sponsorship: 100% NL generates revenue through advertising on its radio station, website, and TV channel. Sponsors and advertisers support prize competitions and promotional games. The station's privacy policy references advertiser relationships and ad targeting based on streaming location data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free app with optional paid engagement |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
100% NL product offering
Product offeringCore offering
100% NL is a Dutch commercial radio station that broadcasts Dutch-language music (Nederlandse hits) exclusively, featuring live DJ shows, weekly and annual music chart shows, contests, prize games, and large-scale listener events. The station distributes its content across FM, DAB+, a 24/7 television channel, a mobile app, themed digital audio channels, and a print/online magazine, reaching Dutch-speaking music fans nationwide.
Product overview
100% NL is a Dutch radio station operated by Mediahuis Radio that specializes exclusively in Dutch-language music. The company offers a multi-platform entertainment ecosystem comprising the core radio station (available via FM, DAB+, internet streaming, and mobile app), the 100% NL TV channel (distributed via cable and satellite providers), a bimonthly lifestyle magazine, and four digital themed channels (100% NL Non-stop, Feest, 70s & 80s, and 90s & 00s). The product portfolio also includes interactive shows and charts such as the 100% NL Top 20, Meezing Top 1000, and Oranje Top 1000, enabling listener engagement through competitions, prize games, and live events.
Differentiator
Problem solved
Functional benefit
Brands
- 100% NL Magazine: Magazine featuring entertainment, mode, culinair, humor, columns, levens- en reisverhalen en interviews
- 100% NL TV
- 100% NL Non-stop
- 100% NL Feest
- 100% NL 70s & 80s
- 100% NL 90s & 00s
Products and services
- 100% NL Radio A Dutch radio station specializing in Dutch-language music, featuring live DJ shows, music charts, competitions, and interactive listener engagement. Distributed via FM, DAB+, online streaming, and a mobile app to Dutch-speaking audiences.
- 100% NL App
Quantifiable outcome
- André Hazes ranked #1 in the 100% NL Meezing Top 500 with 14 song entries
- +1 more outcomes
Companies that use 100% NL
Customer profileSegments1 record
Ideal customer profiles2 records
100% NL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
100% NL partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
100% NL competitors and assessment
Company assessmentBroad incumbents
- Radio 538: One of the largest commercial radio stations in the Netherlands, operated by Talpa Radio. It targets a mainstream pop audience with high audience reach and major commercial sponsorships, competing with 100% NL for Dutch pop music listeners and ad budgets.
- Qmusic (Netherlands): A major Dutch commercial radio station under Talpa Radio, broadcasting mainstream pop and contemporary hits. It directly competes with 100% NL for Dutch-language and international pop listeners and advertising spend.
- Sky Radio: A leading Dutch commercial radio station under Talpa Radio playing soft pop and easy listening music. It competes with 100% NL for national audiences and ad budgets, particularly via digital streaming and DAB+ channels.
- Radio 10: A Dutch commercial radio station under Talpa Radio playing classic hits and oldies. It competes with 100% NL for older Dutch listeners and advertising budgets, particularly through its national FM, DAB+, and digital streaming distribution.
- NPO Radio 2: The flagship Dutch public broadcaster music station, operated by NPO and reaching millions of listeners daily across FM, DAB+, and online. It competes with 100% NL in the Dutch music and entertainment space but operates on a much larger scale with public funding.
Direct peers
- Radio Veronica: A long-established Dutch commercial radio station under Radio Veronica B.V., a subsidiary of Mediahuis Radio. It targets a broader classic hits audience via FM and DAB+, competing with 100% NL for national listenership and ad revenue within the same parent group.
- Nostalgie (Netherlands): A Dutch radio station under Mediahuis Radio playing classic hits and nostalgic music. It is a portfolio-mate of 100% NL targeting a similar demographic of older Dutch listeners, competing for the same Mediahuis Radio advertising and cross-promotional resources.
- SLAM!: A Dutch radio station focused on dance/electronic music, also operated by Mediahuis Radio B.V. as a sibling brand to 100% NL. It targets a similar listener demographic via FM, DAB+, and digital streaming, making it a portfolio-mate and direct competitor for audience share and advertising budgets.
- Sublime: A Dutch radio station under Mediahuis Radio focused on jazz, soul, and lifestyle music, with extensive DAB+ distribution. It is a portfolio-mate of 100% NL and competes for the same advertising clients and audio streaming audiences in the Netherlands.
Regional players
- FunX: A Dutch public radio station network targeting young, multicultural urban listeners across multiple cities. While it operates on a different model (publicly funded, urban-focused), it competes with 100% NL for younger Dutch music audiences and digital streaming attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
100% NL social profiles
Digital presence100% NL financial estimates
Financial estimateRevenue estimate
Valuation estimate
100% NL leadership team
Management profileNumber of profiles
Profiles1 record
100% NL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
100% NL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 100% NL
What does 100% NL do?
100% NL is a Dutch commercial radio station that broadcasts Dutch-language music (Nederlandse hits) exclusively, featuring live DJ shows, weekly and annual music chart shows, contests, prize games, and large-scale listener events. The station distributes its content across FM, DAB+, a 24/7 television channel, a mobile app, themed digital audio channels, and a print/online magazine, reaching Dutch-speaking music fans nationwide.
Is 100% NL a public or private company?
100% NL is a private company. It is classified as corporate owned and is currently operating.
When was 100% NL founded?
100% NL was founded in 2006. It employs 11 to 50 people.
Where is 100% NL based?
100% NL is headquartered in Naarden, Netherlands, in the Europe region.
How does 100% NL make money?
One revenue line is on record: advertising and sponsorship.
Who are 100% NL's main competitors?
Broad incumbents on record are Radio 538, Qmusic (Netherlands), Sky Radio, Radio 10 and NPO Radio 2. Direct peers are Radio Veronica, Nostalgie (Netherlands), SLAM! and Sublime. FunX is listed as a regional player.
Does 100% NL have an API?
No public API is recorded for 100% NL.
What industry is 100% NL in?
100% NL's product category is Commercial Radio Broadcasting. Its primary akta.pro industry code is MPABACAD, Independent Local Radio Stations, with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.