Trome

Name

Trome

Legal name

EMPRESA EDITORA EL COMERCIO S.A.

Website

https://trome.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

La Victoria

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising: Trome generates revenue through digital advertising on its website, including display ads and promotional content. The site features promotional sections and banner advertisements throughout its pages.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Trome publishes a free digital news portal (Trome.com) covering Peruvian and international news, entertainment, sports, celebrity/TV, opinion, and lifestyle content for Spanish-speaking audiences in Peru. The offering is monetized through digital advertising and is complemented by branded podcasts, opinion columns, daily horoscopes, interactive trivias, video content, and promotional campaigns.

Product overview

Trome is a Peruvian news media portal operated by Grupo El Comercio. The core offering is Trome.com, a comprehensive digital news platform delivering content across multiple categories including Actualidad (Politics, Policiales, National, Economy, International), Espectáculos (TV, Celebrities, Music, Cinema), Deportes, Tecnología, Viral, and Family. The portfolio includes branded content sections like Café con la Chevez (podcast interviews), La fe de Cuto (sports column/podcast), El Bombardero and Pico TV (opinion columns), La Seño María (social commentary), along with supplementary services such as daily Horóscopo predictions, Emprende Trome (entrepreneurship content), a Videos section, Podcasts, Trivias, and promotional campaigns. The platform also connects users through social media channels including WhatsApp, Facebook, Instagram, Twitter, YouTube, and TikTok.

Differentiator

Problem solved

Functional benefit

Products and services

• Trome.com Peruvian digital news portal providing the latest news on politics, entertainment, sports, technology, and current affairs across categories including Actualidad, Espectáculos, Deportes, Viral, and Tecnología. Operated by Grupo El Comercio.
• Café con la Chevez Podcast interview show hosted by Carla Chevez featuring celebrity interviews, entertainment news, and behind-the-scenes stories from Peruvian television and media personalities.
• La Fe de Cuto Sports column and podcast featuring footballer Luis 'Cuto' Guadalupe, covering football stories, Peruvian player profiles, and sports journalism with personal anecdotes.
• El Bombardero (Pisa Pelota) Opinion column focused on international football analysis, World Cup coverage, and commentary on football stars and teams.
• Pico TV (El Búho) Opinion column providing commentary on television, entertainment industry, and pop culture topics.
• La Seño María Opinion column featuring commentary on social issues, current events, and everyday stories from a restaurant owner's perspective.
• Podcast series (Fiesta, Las calientitas) Collection of original podcasts including Fiesta, Las calientitas, La Fe de Cuto, and Café con la Chevez, featuring interviews and entertainment content.
• Horóscopo Daily astrology service providing horoscope predictions for health, money, and love across zodiac signs.
• Emprende Trome Entrepreneurship section featuring business success stories, useful information, and tips for entrepreneurs in Peru.
• Videos Video content section featuring entertainment, news, sports, celebrity, and Dr Trome videos.
• Viral Trending content aggregation covering social media platforms including Facebook, Instagram, Twitter, YouTube, TikTok, and memes.
• Trivias Interactive quiz content for user engagement.
• Promociones (El Gol Regalón, Llamada Ganadora) Promotional campaigns and contests including El Gol Regalón and Llamada Ganadora.
• Edición Impresa Print edition section linking to the printed version of the Trome newspaper.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

One partnership is on record.

• Grupo El ComerciocoreOthersTrome is owned and operated by Grupo El Comercio, Peru's largest media conglomerate. This parent company relationship provides infrastructure, legal frameworks, content syndication opportunities, and operational support including advertising sales and distribution networks.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Milenio: Mexican digital news platform covering politics, entertainment, and sports. Comparable to Trome as a Spanish-language digital news outlet with multi-category coverage and entertainment emphasis.
• Infobae: Major Argentine Spanish-language digital news platform with strong entertainment and celebrity coverage. Comparable to Trome in digital-first news delivery and entertainment-heavy editorial mix.

Direct peers

• Depor: Peruvian sports newspaper with strong digital presence, also owned by Grupo El Comercio. Sister publication to Trome covering the sports vertical that Trome also emphasizes.
• RPP Noticias: Peru's leading radio news network with significant digital platform. Direct competitor to Trome for Peruvian news audiences across politics, sports, and breaking news coverage.
• El Comercio: Peru's flagship newspaper and digital news portal, also owned by Grupo El Comercio. Both El Comercio and Trome serve Peruvian digital news audiences with overlapping coverage of politics, sports, and entertainment.
• Gestión: Peruvian business and economy newspaper, also owned by Grupo El Comercio. Sister publication to Trome with shared operational infrastructure and ad sales.
• Expreso: Peruvian tabloid newspaper covering politics, sports, and celebrity news. Comparable to Trome in its tabloid-style editorial approach targeting mass Peruvian audiences.
• Ojo: Peruvian tabloid digital news portal focused on sensational news, crime, and celebrity coverage. Direct competitor to Trome in the Peruvian tabloid-style digital news segment.
• Perú21: Peruvian newspaper and digital news portal, also owned by Grupo El Comercio. Sister publication to Trome with overlapping audience and coverage areas.
• La República: Major Peruvian newspaper with strong digital presence, covering politics, economy, sports, and entertainment. Direct competitor to Trome in the Peruvian digital news market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tromepe
• Facebookfacebook.com/Tromepe
• Instagraminstagram.com/trome
• TikToktiktok.com/@trome
• LinkedInlinkedin.com/company/diario-trome-peru

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trome