Fang Holdings

What Fang Holdings does

Fang Holdings (doing business as Fang.com / 房天下, formerly SouFun) is a Beijing-based internet media company that, since 1999, has operated one of China's largest real estate internet portals. It serves three audience groups through a unified platform: individual consumers searching for new homes, resale properties, and rentals; real estate developers and agents seeking advertising, listing, and lead-generation channels; and institutional subscribers consuming proprietary real estate data and research. The portal network spans hundreds of Chinese cities and extends to overseas listings in six countries (Australia, Singapore, Malaysia, Thailand, Japan, UAE).

The platform is organized into multiple vertically-integrated modules: New House (新房) for pre-sale properties, Second-hand House (二手房) for resale, Rentals (租房), Commercial Properties (商铺写字楼), Home Decor (装修家居), and Overseas Properties (海外房产). Supporting features include Live Streaming virtual property tours, VR Panorama 360-degree viewing, Fang Knight (探房笔记) user-generated inspection notes, community Q&A, and homeowner forums. The CIH-Index (中指云) data platform — comprising sub-brands China Index Academy (中指研究院), Land Cloud (土地云), Developer Cloud (开发云), and Property Management Cloud (物业云) — layers a B2B data and research subscription business on top of the consumer portal, tracking property transactions, land market activity, and price indices across 100 Chinese cities.

The revenue model combines advertising services paid by developers and agents on city-specific portals, subscription/listing fees charged to agents and property owners, and recurring data subscriptions for CIH-Index analytics and research reports. Distribution is hybrid: self-serve consumer access through Fang.com and iOS/Android mobile apps, paired with a direct enterprise sales team serving developer accounts and institutional data subscribers. The company was previously NYSE-listed under ticker SFUN prior to delisting, and its most recent disclosed capital event was a $700 million private placement in September 2015 led by Carlyle Global Partners and IDG Capital alongside Apax Partners.

Name

Fang Holdings

Legal name

Beijing SouFun Science&Technology Development Co.,Ltd (北京搜房科技发展有限公司)

Website

https://soufun.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Fang Holdings operates Fang.com (房天下), one of China's largest real estate internet portals covering hundreds of Chinese cities with new-home, resale, rental, commercial, and overseas property listings. It serves individual buyers, renters, developers, and brokers via advertising, listing subscriptions, and the CIH-Index data platform.

Ownership category

akta.pro rank

Product category

Real Estate Internet Portal

akta.pro primary industry

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

Keywords

• Real estate portal
• Property listings
• Home decoration services
• Real estate data analytics
• Property advertising

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Advertising Services: Advertising services for real estate developers and agents on the Fang.com portal and city-specific pages, including featured listings, banner ads, and promotional content placements.
2. Property Listings: Listing fees charged to real estate agents and property owners for posting new homes, second-hand properties, and rental listings on the platform.
3. Data & Research Services: CIH-Index data platform providing real estate transaction data, land market data, research reports, and property management data to industry professionals and developers.
4. International Property Listings: Overseas property listings and services covering Australia, Singapore, Malaysia, Thailand, Japan, and UAE real estate markets.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fang Holdings operates Fang.com (房天下), a comprehensive real estate internet portal providing property listings across new homes, second-hand properties, rentals, commercial real estate, and overseas markets, primarily covering hundreds of Chinese cities. The platform offers live streaming virtual property tours, VR panorama viewing, CIH-Index real estate data analytics, and home decoration services. Revenue is generated through advertising from developers and agents, listing subscriptions, and enterprise data services.

Product overview

Fang Holdings operates Fang.com (房天下), a comprehensive real estate portal platform offering a multi-module portfolio of property services. The core offerings include New House (新房) for pre-sale properties, Second-hand House (二手房) for resale listings, and Rentals (租房) for rental properties. Supporting modules include Home Decor (装修家居) for renovation services, Commercial Properties (商铺写字楼) for office and retail space, and Overseas Properties (海外房产) for international listings. The platform integrates value-added services including Live Streaming (直播看房) for virtual property tours, VR Panorama (VR全景看房) for immersive 360-degree viewing, and CIH Index (中指云) for real estate data analytics. Additional features encompass Property Valuation (查房价), community Q&A (问答), forums (论坛), and mobile applications for iOS and Android. Fang Knight (探房笔记) provides user-generated property inspection content.

Differentiator

Problem solved

Functional benefit

Brands

• 中指研究院 (China Index Academy): Real estate data and research institute providing market analysis and indices
• 中指云 (CIH Index)
• 土地云
• 开发云
• 物业云

Products and services

• Fang.com Real Estate Portal (房天下) National real estate portal platform providing comprehensive property search, listings, and real estate information services across hundreds of Chinese cities. Serves both individual property buyers/renters and real estate professionals including developers and agents.
• CIH Index Data Platform (中指云)

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rightmove: UK's dominant residential property portal with subscription-based listing fees from agents. Closely mirrors Fang.com's agent/B2B subscription model and demonstrates profitability of a pure-play portal business.
• Realtor.com: US residential listings portal backed by the NAR, providing comparable listing, agent directory, and market data products. Comparable international reference for the listings-plus-data model Fang.com operates.
• Zillow: Largest US residential real estate portal with comparable listings, valuation (Zestimate), and data-products structure. Useful global benchmark for portal-to-data monetization, though anchored in a fundamentally different housing market.

Emerging players

• China Real Estate Information Corporation (CRIC / E-House): Chinese real estate data, research, and consulting subsidiary of E-House. Most direct comparator to Fang's CIH-Index data business, competing on transaction data, land analytics, and developer research reports.

Direct peers

• Leju Holdings: Chinese real estate media and e-commerce platform historically tied to E-House. Competes with Fang.com in new home e-commerce, advertising, and developer marketing services across Chinese cities.
• Fangdd (房多多): Chinese real estate SaaS and listing platform serving agents and developers. Targets the same agent-developer workflow with mobile tools, overlapping with Fang.com's B2B data and listing services.
• KE Holdings (Beike / Lianjia): Largest integrated real estate platform in China, combining the Lianjia agency network, Beike app, and Anjuke portal. Directly competes with Fang.com on residential listings, agent services, and data, but with a far larger agency footprint and stronger listing authenticity controls.
• Anjuke (58 Tongcheng / now under KE): Major Chinese real estate classifieds portal historically owned by 58.com and now part of KE Holdings' ecosystem. Direct substitute for Fang.com on new home and second-hand home discovery for Chinese consumers.

Regional players

• Domain Holdings (REA Group Australia): Leading Australian residential property portal, part of the Nine Entertainment group. Relevant peer given Fang.com's Australian overseas listings surface and comparable subscription-driven portal economics.
• PropertyGuru Group: Leading Southeast Asian property portal serving Singapore, Malaysia, Thailand, Vietnam, and Indonesia. Overlaps with Fang.com's overseas listings coverage and competes for cross-border Chinese-buyer attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fang Holdings