Be Yourself Music
Be Yourself Music is a Dutch independent electronic dance music label founded in 2005, operating 14+ sub-labels across hardstyle, trance, techno and house, with artist management, publishing, sync licensing, and vinyl/merch sales serving 50+ artists globally.
- Company typePrivate
- Founded2005
- HeadquartersGorinchem, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Be Yourself Music does
Be Yourself Music B.V. is a Dutch electronic dance music label founded in 2005 and headquartered in Gorinchem, Netherlands. Operating as an independent, privately held company, it functions as a multi-label music group with a core label plus at least 14 sub-labels spanning hardstyle, hardcore, trance, techno, house, and chillout (Spirit of Hardstyle, I Am Hardstyle, Art Of Creation, In Charge, High Contrast, Derailed Traxx, Verknipt, Strobo, Sefa Music, Casual Chill, and others). Beyond label operations, the company provides artist management, music publishing administration, sync/licensing, vinyl production, and direct-to-consumer merchandise sales via its ochre.store. Its roster of 50+ artists includes Showtek, Brennan Heart, Wildstylez, Headhunterz, Imanbek, Vicetone, Paul Elstak, and Sefa, with catalog milestones including 2 billion+ global streams for Lulleaux's 'Empty Love,' 600 million+ streams and Diamond status in France for Bakermat's 'Baiana,' and Diamond certification in the Netherlands for Wildstylez's 'Year of Summer.'
Be Yourself Music firmographics
Firmographics- Name
- Be Yourself Music
- Legal name
- Be Yourself Music B.V.
- Website
- https://beyourselfmusic.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Be Yourself Music is a Dutch independent electronic dance music label founded in 2005, operating 14+ sub-labels across hardstyle, trance, techno and house, with artist management, publishing, sync licensing, and vinyl/merch sales serving 50+ artists globally.
- Ownership category
- akta.pro rank
Be Yourself Music industry classification
Industry- Product category
- Independent Music Label Services
- NAICS
- Music Publishers (512230), Music Publishers (51223)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Music Aggregators & DIY Distribution Platforms (MPAIAAAD)
- akta.pro secondary industries
- Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)
Keywords
Where Be Yourself Music is headquartered
LocationHeadquarters
- HQ city
- Gorinchem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Be Yourself Music business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Music Licensing and Royalties: Core revenue from licensing music to streaming platforms, sync opportunities (film, TV, advertising), and collecting performance royalties through partnerships with rights organizations.
- Artist Management Services: Management fees from representing artists like Lulleaux, providing career development, booking, and promotional support.
- Publishing Administration: Publishing revenue from administering rights for 17+ artists including Alberto Puglisi, Damian van der Hoeven, Kaj Melsen, and others through PRO relationships.
- Merchandise and Vinyl Sales: Direct-to-consumer sales through their ochre.store online shop including limited edition vinyl releases and artist merchandise.
Distribution channels4 records
Marketing channels6 records
Be Yourself Music product offering
Product offeringCore offering
Be Yourself Music is an independent Dutch electronic dance music label that signs, develops, releases, and distributes music from a roster of 50+ artists across 15+ sub-labels spanning hardstyle, trance, hardcore, techno, and house. It complements its label business with artist management services, music publishing administration (rights and royalties), and sync/licensing for film, TV, advertising, and gaming, while selling limited edition vinyl and merchandise directly to consumers via its own e-commerce store.
Product overview
Be Yourself Music is a Dutch electronic dance music label founded in 2005, operating as a comprehensive music company with a multi-label portfolio. The core offering centers on the Be Yourself Music label plus 14 sub-labels including Sefa Music, Casual Chill, Spirit of Hardstyle, I Am Hardstyle, Art Of Creation, In Charge, High Contrast, Derailed Traxx, High Contrast Nu Breed, Free For All, Verknipt, Strobo, I Love Beatz, and F_CK THE SYSTEM. These sub-labels span genres from hardstyle and hardcore to trance, techno, and house music. Beyond the label business, Be Yourself provides artist management services, music publishing, demo submission via their Demo Drop system, and operates an e-commerce store for vinyl releases and merchandise. The company maintains an extensive catalog of over 65 pages of releases spanning singles, EPs, albums, and limited vinyl pressings, with notable success including 2 billion+ streams for Lulleaux's 'Empty Love' and platinum/diamond certifications for multiple releases.
Differentiator
Problem solved
Functional benefit
Products and services
- Be Yourself Music Label Dutch electronic dance music label founded in 2005, representing artists across multiple genres including hardstyle, trance, house, and techno. Has achieved over 2 billion streams globally with notable releases including Lulleaux's 'Empty Love' and Bakermat's 'Baiana'.
- Artist Management Management services for electronic dance music artists, providing career development, booking, and promotional support. Currently represents Lulleaux among others on the label roster.
- Music Publishing Publishing department representing artists including Alberto Puglisi, Damian van der Hoeven, Donovan Mooijen, and others for rights management and royalty collection through partnerships with rights organizations.
- Sub-Labels Portfolio Collection of 15+ sub-labels including Spirit of Hardstyle, I Am Hardstyle, Art Of Creation, In Charge, High Contrast, Derailed Traxx, High Contrast Nu Breed, Free For All, Verknipt, Strobo, I Love Beatz, F_CK THE SYSTEM, Casual Chill, and Sefa Music, covering hardstyle, hardcore, trance, techno, and house subgenres.
- Verknipt Records Hard techno label launched as a partnership between Verknipt and Be Yourself Music, featuring compilations and releases from artists like Showtek.
- Be Yourself Store (ochre.store) Direct-to-consumer e-commerce store (ochre.store) for purchasing vinyl releases, artist merchandise, and exclusive limited edition items including the 20th anniversary vinyl release.
- Demo Drop Demo submission portal allowing artists to submit their music for consideration by the label's A&R team via an online form.
- Music Releases Catalog Extensive catalog of music releases across electronic dance music genres spanning from 2005 to present, including singles, EPs, albums, and vinyl pressings with over 65 pages of releases.
- Compilations Series Regular compilation releases including Harmony of Hardcore (annual), The Sound of Hardstyle (vinyl series), Trance Life (vinyl series), and various genre-specific annual compilations.
- Curated Playlists Genre-specific playlists including Hard Techno Rave, Trance Life, House 2024, Feeling Happy, Beach House, Hardstyle Top 40, Euro Dance & Trance, After Hours, and others available on streaming platforms.
- The Sound of Hardstyle (Vinyl Series) Vinyl series featuring hardstyle classics including volumes 1-3 and special editions like 'The Years of Madness (2012-2014)' and 'Home Edition' mixed by Wildstylez and Brennan Heart.
- Trance Life (Vinyl Series) Vinyl series dedicated to classic trance music with volumes 1-3 available, pressing classic trance tracks onto vinyl.
- Harmony of Hardcore Series Annual hardcore compilation series celebrating the harder styles, with 2022–2026 editions released showcasing artists like N-Vitral and BOMBSQUAD.
Quantifiable outcome
- 2 billion+ global streams achieved with Lulleaux's 'Empty Love'
- +3 more outcomes
Companies that use Be Yourself Music
Customer profileSegments3 records
Ideal customer profiles3 records
Be Yourself Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Be Yourself Music partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Apple MusiccoreBe Yourself & Verknipt launch new collaboration with Apple Music for enhanced distribution and promotional opportunities.
- Brennan HeartcoreBrennan Heart nominated for Edisons Pop 2025 - recognition of continued partnership success.
- Verknipt RecordsflagshipVerknipt and Be Yourself Music joined forces to launch Verknipt Records - a major label partnership combining both companies' expertise in hard dance and techno.
- STOMP (Stichting Omroep Muziek Producenten)corePartnership with Dutch organization representing music producers' interests and collecting performance royalties for their catalog.
- NVPI MuziekcorePartnership with Dutch music industry association for rights management and industry representation.
- Merlin NetworkcoreIndependent network partnership for global music rights management and licensing coordination.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Be Yourself Music competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Be Yourself Music social profiles
Digital presenceBe Yourself Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Yourself Music leadership team
Management profileNumber of profiles
Profiles4 records
Be Yourself Music subsidiaries and ownership
Company hierarchySubsidiaries10 records
Be Yourself Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Yourself Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Yourself Music
What does Be Yourself Music do?
Be Yourself Music is an independent Dutch electronic dance music label that signs, develops, releases, and distributes music from a roster of 50+ artists across 15+ sub-labels spanning hardstyle, trance, hardcore, techno, and house. It complements its label business with artist management services, music publishing administration (rights and royalties), and sync/licensing for film, TV, advertising, and gaming, while selling limited edition vinyl and merchandise directly to consumers via its own e-commerce store.
Is Be Yourself Music a public or private company?
Be Yourself Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Be Yourself Music founded?
Be Yourself Music was founded in 2005. It employs 11 to 50 people.
Where is Be Yourself Music based?
Be Yourself Music is headquartered in Gorinchem, Netherlands, in the Europe region.
How does Be Yourself Music make money?
Four revenue lines are on record. Music Licensing and Royalties are the primary driver. The others are artist Management Services, publishing Administration and merchandise and Vinyl Sales.
Does Be Yourself Music have an API?
No public API is recorded for Be Yourself Music.
What industry is Be Yourself Music in?
Be Yourself Music's product category is Independent Music Label Services. Its primary akta.pro industry code is MPAIAAAD, Music Aggregators & DIY Distribution Platforms, with a secondary code of MPAIACAH, Music Discovery & Curation Platforms (Recommendations, Playlists). Its NAICS code is 512230 and its SIC code is 3652.