Europa Film Werbung

What Europa Film Werbung does

Europa Film Werbung operates as a cinema advertising company within the broader Weischer group, historically headquartered in Stuttgart, Germany and founded in 1946. The company resells and markets cinema screen advertising across a national cinema network, with operations spanning Germany, Austria, and Switzerland (the DACH region) through dedicated country-specific websites. Its core offering, branded "Cinema Screen Classic" under the Weischer.Cinema subsidiary, is a cinema advertising platform that lets advertisers compose campaigns along four planning parameters — film, location, day, and time — via booking tracks called Movie Focus, Screen Focus, Movie Screen Focus, and Calendar Focus.

Underpinning the offering is a proprietary Flex Targeting and Flex Pricing system. Flex Targeting allows advertisers to configure campaigns by film selection (standard films indexed at 100, "Salesbuster" blockbusters at 150), city size (indexes 100/110/130 by population tiers), day selection (Cinema Week 100, Flex Week 110, 3 Day Week 170), and time slot (Fulltime 100, Daytime 115, Pre Primetime 140, Primetime 160). Flex Pricing produces a variable CPV (cost per view) for each campaign, rewarding flexibility with lower pricing. The technology is positioned as a customization and configurability differentiator, and is paired with integrated booking flows that combine film and location targeting.

The business model is usage-based: Weischer earns revenue from selling cinema advertising inventory priced by contact volume, with dynamic indexes reflecting supply and demand. Go-to-market is sales-led, combining direct enterprise sales (e.g., Holger Schmidt, Deputy Director National Sales) with flexible SMB-friendly booking options. Customer segments span regional SMBs with limited budgets and international corporations seeking premium national campaigns. The Weischer group encompasses 14 wholly-owned subsidiaries spanning cinema (Weischer.Cinema, Weischer.Cinema Partner, CINEWEB, LUF Kino, Kinowerbung.de, Elbberg Media), OOH (Weischer.OOH), online (Weischer.Online), retail (Weischer.Retail), research (Weischer.Insights, SL Research), and solutions (Weischer.Q, Weischer.Connect, Weischer.Solutions), describing itself as the German No. 1 in cinema advertising, managing over 80% of national cinema screen campaigns.

Name

Europa Film Werbung

Legal name

Weischer

Website

https://europa-kinowerbung.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Europa Film Werbung, part of Germany's Weischer group, sells cinema advertising across DACH cinemas, offering a Flex Targeting and Flex Pricing platform that lets advertisers configure campaigns by film, location, day, and time for both regional SMBs and international brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Cinema Advertising: Revenue generated from selling cinema screen advertising spots across German cinema networks, with pricing based on contact volume (CPV) that varies dynamically based on targeting parameters including film selection, location, day, and time slots. The company manages over 80 percent of all national cinema campaigns in Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Europa Film Werbung sells cinema screen advertising placements across German cinema networks. The core service, Cinema Screen Classic, allows advertisers to book campaigns with flexible targeting by film, location, day, and time. The company offers usage-based pricing with dynamic CPV indices that reward flexibility with lower costs, managing over 80% of all national cinema screen campaigns in Germany.

Product overview

Weischer operates as Germany's leading cinema advertising marketer, managing over 80% of national screen campaigns. The core offering is Cinema Screen Classic, a flexible cinema advertising platform with four booking tracks (Movie Focus, Screen Focus, Movie Screen Focus, and Calendar Focus) and a proprietary Flex Targeting system with dynamic Flex Pricing. The platform enables advertisers to target audiences by film, location, day, and time with granular control, serving both regional businesses and international corporations with brand-safe content in cinema environments.

Differentiator

Problem solved

Functional benefit

Brands

• Cinema Screen Classic: Classic cinema advertising screen product with flexible targeting and pricing options including Movie Focus, Screen Focus, Movie Screen Focus, and Calendar Focus booking channels.
• Flex Targeting
• Flex Pricing

Quantifiable outcome

• Over 80 percent market share in German national cinema campaigns

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• Xtwitter.com/weischer
• Facebookfacebook.com/weischermedia
• LinkedInlinkedin.com/company/europa-film-werbung-gmbh
• Instagraminstagram.com/weischer.media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europa Film Werbung