What Interactive Driving Systems does

eDriving (legal entity eDriving, LLC, formerly Interactive Driving Systems) is a global provider of digital driver risk management software for enterprise fleets. Founded in 1993 by Ed Dubens, who served as CEO for 30 years before retiring in December 2023, the company operates as a subsidiary of Solera, an automotive and insurance data conglomerate. Its platform serves large organizations across 125 countries and 45 languages, targeting sales, service, delivery, and warehouse drivers to reduce collisions, injuries, license violations, carbon emissions, and total cost of fleet ownership. Named enterprise customers include Nestlé, Coca-Cola, Merck, Novartis, Pfizer, GSK, Cargill, Ecolab, Cummins, LeasePlan, and Rollins.

The core product is the Mentor by eDriving smartphone app, which captures driving behavior via phone sensors and applies proprietary scoring — including the FICO Safe Driving Score validated to predict collision likelihood — together with in-app micro-training, coaching, gamification, collision reporting, and vehicle inspections. All offerings are delivered under the patented five-stage Crash-Free Culture risk reduction methodology. The platform is complemented by add-on modules: Mentor Insight (analytics), eLearning, Driver Risk Monitoring, and Mentor Rewards (gamification, launched 2023). The dataset covers 3.5 billion miles driven by 300,000 participants between 2018-2022, with claimed outcomes of up to 89% reduction in risky driving behavior and 51%/70% risk reduction among high-risk drivers over 6 and 18 months respectively.

The business operates a B2B enterprise SaaS model: subscription-based licensing on annual contracts, quote-based pricing per fleet, delivered through direct enterprise sales supplemented by channel partnerships with fleet management companies (e.g., LeasePlan) and insurance carriers. The company also runs a dedicated Amazon Delivery Service Partner (DSP) support channel and markets through content (Three60 eMagazine, case studies, multi-language websites) and earned media (over 125 industry awards). The platform supports over 2 million drivers globally; the firm reports 11-50 employees, consistent with a lean operating model leveraging Solera's broader infrastructure.

Name

Interactive Driving Systems

Legal name

eDriving, LLC

Website

http://www.virtualriskmanager.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

eDriving (formerly Interactive Driving Systems), a Solera subsidiary, provides smartphone-based digital driver risk management software to enterprise fleets, combining telematics, FICO-validated safety scoring, micro-training, and the patented Crash-Free Culture methodology to reduce collisions and costs across 125 countries.

Ownership category

akta.pro rank

Product category

Fleet Safety Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Driver Behavior Scoring & Coaching Platforms (TLAEANAB)

akta.pro secondary industries

Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

Keywords

• Driver risk management
• Fleet safety software
• Telematics platform
• Driver behavior monitoring
• Fleet management SaaS

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS Licensing: Recurring subscription licensing of the Mentor by eDriving platform to enterprise fleet operators. The digital driver risk management programs are delivered as a service to organizations, typically priced on a per-driver or fleet-wide basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Interactive Driving Systems, operating as eDriving, sells a smartphone-based digital driver risk management platform centered on the Mentor by eDriving app. The platform identifies risky driving behaviors, delivers micro-training and coaching, scores drivers via a FICO-validated Safe Driving Score, and operationalizes a patented five-stage Crash-Free Culture risk reduction methodology for enterprise fleet operators. The solution is sold as a subscription SaaS license to large organizations across multiple industries, with add-on modules for analytics, eLearning, risk monitoring, and gamification rewards.

Product overview

eDriving offers a platform-plus-modules architecture centered on the Mentor by eDriving smartphone app, which serves as the core product for digital driver risk management. The platform is complemented by add-on modules including Mentor Insight (analytics), eLearning (training), Driver Risk Monitoring, and Mentor Rewards (gamification). All offerings are delivered through the proprietary five-stage Crash-Free Culture risk reduction methodology. The solution operates within a privacy-first, data-secure environment and supports over 2 million drivers across 125 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Mentor by eDriving: Patented smartphone app that identifies risky driving behaviors for intervention and safe driving habits for recognition. Features include micro-training, coaching, gamification, collision reporting, vehicle inspections, and FICO Safe Driving Score.

Products and services

• Mentor by eDriving Core smartphone application that identifies risky driving behaviors for intervention and safe driving habits for recognition. Includes in-app micro-training and coaching, gamification, collision reporting, vehicle inspections, and an individual FICO Safe Driving Score validated to predict collision likelihood. Sold to enterprise fleet operators as the central platform for digital driver risk management.
• Mentor Insight
• eLearning
• Driver Risk Monitoring
• Mentor Rewards Gamification feature within the Mentor app that motivates positive, lasting changes in driving behaviors through structured rewards and recognition programs for drivers.
• Crash-Free Culture Program

Quantifiable outcome

• 300,000 drivers have driven 3.5 billion miles and viewed 7.7 million micro-training modules
• +3 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• SoleracoreStrategic or Co-development PartnerSolera is the parent company of eDriving. eDriving operates as a Solera company, leveraging Solera's broader ecosystem of automotive and insurance data solutions.

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Cambridge Mobile Telematics: Closest direct peer — smartphone-based telematics and driver behavior scoring for fleets and insurers. Both companies monetize validated behavior scores (e.g., Crash-Free Culture/FICO Safe Driving Score vs CMT's DriveWell Score) targeting commercial fleet safety and insurance outcomes.
• Lytx: Direct peer in fleet video telematics and driver safety coaching, combining dashcam footage, behavior detection, and coaching workflows that overlap eDriving's risk-reduction value proposition for enterprise fleet customers.
• Nauto: AI-powered driver safety platform that combines in-cab hardware with AI risk scoring and coaching. Directly competes for the same enterprise fleet safety budgets as eDriving, with overlapping predictive scoring capabilities.
• Azuga (Bridgestone): GPS fleet tracking and driver behavior scoring solution serving small-to-mid and enterprise fleets. Competes with eDriving on smartphone-based driver scoring and gamification in commercial fleet safety programs.

Broad incumbents

• Samsara: Broad IoT fleet platform with hardware telematics, dashcams, and integrated driver safety/coaching features. Larger and more diversified than eDriving but directly competes for enterprise fleet safety RFPs and is reshaping category expectations.
• Geotab: Established fleet telematics incumbent with MyGeotab analytics and a broad partner ecosystem. Competes with eDriving's safety analytics layer and is a default consideration for large enterprise fleet safety technology stacks.
• Verizon Connect: Fleet management platform (Fleetmatics heritage) with telematics, dispatch, and driver behavior visibility. Competes at the enterprise level where fleet operators bundle telematics and driver safety under one vendor.
• Motive (formerly KeepTruckin): AI dashcam and fleet management platform with integrated driver coaching. Targets similar commercial fleet operators with hardware-plus-software bundles that overlap eDriving's smartphone-centric behavior and coaching workflows.
• Trimble Transportation: Enterprise fleet and transportation management suite including safety/compliance modules. Competes for the same fleet safety budget allocations and is often considered in large RFPs alongside eDriving.

Emerging players

• Fleetio: Fleet maintenance and management platform with growing telematics integrations. Adjacent competitor expanding into driver safety workflows, particularly in mid-market fleets where eDriving also sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/interactive-driving-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interactive Driving Systems