SanJose

What SanJose does

SanJose.com, operated by Boulevards New Media, Inc. (a privately held California corporation headquartered at 380 S. First St., San Jose, CA 95113), is a long-running local digital media business that has been continuously operating since 1987 and functions as a city guide and business directory for San Jose and the broader South Bay/Silicon Valley region. The platform serves two primary customer sets: (i) consumers and visitors searching for restaurants, hotels, nightlife, attractions, events, and local services across more than a dozen South Bay cities, and (ii) local small and mid-sized businesses seeking online visibility through free self-serve directory listings and optional paid upgrades that unlock content control, cross-category placement, and removal of competing ads on their page.

The product portfolio is delivered through a single integrated web platform rather than a modular suite, and comprises a category- and neighborhood-organized business directory, an events calendar with dedicated sub-calendars for clubs, music, bars, city events, arts, theater, and restaurants, a restaurant listings section segmented by cuisine type, a hotel search and booking section that integrates third-party booking partners (including a separate group-bookings sub-domain), an editorial section of original local news and feature articles (covering topics such as cannabis, breweries, local history, and Silicon Valley culture), a weekly 'Weekend Essentials' email newsletter, a giveaways/contests platform with monthly drawings, and self-serve tools that let businesses claim, manage, and update their listings. The business is monetized through a freemium listing model (free basic listings, paid premium upgrades) supplemented by hotel booking affiliate/reseller economics; no public pricing tiers, advertising rate cards, or subscription products are disclosed. There is no evidence of API products, mobile applications, AI/ML features, patents, regulatory actions, funding rounds, M&A activity, or disclosed executive leadership.

Name

SanJose

Legal name

Boulevards New Media, Inc.

Website

https://sanjose.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

SanJose.com, operated by Boulevards New Media, Inc., is a long-running local digital media platform and business directory serving consumers and SMBs across San Jose and the broader Silicon Valley region since 1987, monetized via paid listing upgrades and hotel booking partnerships.

Ownership category

akta.pro rank

Product category

Online Local Business Directory

NAICS

Web Search Portals and All Other Information Services (51929), Newspaper Publishers (51311), Indoor and Outdoor Display Advertising (54185)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

Keywords

• Local business directory
• City guide website
• Events calendar
• Restaurant listings
• Hotel booking directory

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

SanJose.com is an online local city guide and business directory for the San Jose and Silicon Valley area, operated by Boulevards New Media, Inc. The platform aggregates searchable local business listings (restaurants, hotels, nightlife, attractions, real estate, services), a regional events calendar, editorial news and lifestyle articles, a weekly email newsletter, and a giveaways/contests platform. Local businesses can create free listings or pay for premium listing upgrades to control content presentation and eliminate competing ads on their pages.

Product overview

SanJose.com is a local city guide and business directory website for San Jose, California and the Silicon Valley region, operated by Boulevards New Media. The platform operates as a unified local discovery platform combining multiple interconnected services: a comprehensive business directory with detailed listings across categories (restaurants, hotels, attractions, nightlife, real estate, shopping, and more); an events calendar covering local concerts, festivals, art events, and city happenings; restaurant and hotel search/booking capabilities; award-winning editorial news and lifestyle articles; a weekly Weekend Essentials Newsletter delivered to subscribers; and a giveaways/contests platform. The site also offers paid business listing management services allowing businesses to claim and control their profiles. The product portfolio functions as an integrated local discovery ecosystem rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• SanJose.com Business Directory A searchable local business directory covering restaurants, hotels, nightlife, attractions, real estate, retail, and services throughout San Jose and the Silicon Valley region, organized by category and sub-neighborhood.
• SanJose.com Events Calendar A regional events calendar featuring concerts, festivals, art events, theater performances, and city events across the South Bay area, with category-specific calendars (Clubs, Music, Bars, City Events, Arts, Theater, Restaurants).
• SanJose.com Hotel Booking A hotel search and booking tool for San Jose and Silicon Valley that integrates with external hotel booking partners, allowing visitors to find accommodations and access hotel deals.
• SanJose.com Weekend Essentials Newsletter A weekly email newsletter delivered every Thursday that highlights Silicon Valley events, giveaways from local restaurants and venues, and the latest articles from SanJose.com contributors.
• SanJose.com Giveaways A contest and giveaway platform offering prizes from Silicon Valley restaurants and venues, with monthly random drawings for winners.
• SanJose.com Business Listings Management (Paid Upgrades) A paid service that lets local businesses claim their directory listings, control content presentation, gain visibility in related categories, eliminate competing ads on their own page, and submit updates through a free editor request system.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Patch.com: Hyperlocal news and community platform covering thousands of U.S. towns, including the Bay Area. Closely mirrors SanJose.com's blend of local editorial, business directory, and events content for a defined metro footprint.
• Foursquare: Local discovery platform with venue listings, tips, and SMB location data products. Comparable to SanJose.com's directory and SMB advertising model, but with a stronger technology and data-licensing layer.
• Yelp: The dominant U.S. local business directory and reviews platform. Highly comparable to SanJose.com's core business directory and SMB listing monetization, but at national scale and with much deeper review and advertising infrastructure.
• Eater: Restaurant-focused local and national editorial brand with maps, guides, and event coverage. Overlaps significantly with SanJose.com's restaurant and nightlife editorial and directory.
• Time Out: City guide media brand covering restaurants, nightlife, events, hotels, and attractions with editorial content. Highly comparable content and category mix to SanJose.com, though Time Out operates across many global cities.
• Zagat: Restaurant review and city guide brand (now part of The Infatuation / Google). Closely comparable to SanJose.com's restaurant and nightlife listings, with a similarly editorial-led discovery experience.
• Tripadvisor: Global travel and restaurant discovery platform with hotel booking integration. Comparable to SanJose.com's combined restaurant + hotel + attraction listing model, but with global reach and a much larger advertising business.
• Hoodline: AI-driven local news and discovery platform operating in dozens of U.S. metros including the Bay Area. Directly comparable mix of local editorial, business discovery, and SMB promotion to SanJose.com.

Others

• Eventbrite: Ticketing and event-discovery platform used by San Jose area venues and event organizers. Adjacent rather than directly competitive, but increasingly overlaps with SanJose.com's events calendar and could capture organizer mindshare.

Broad incumbents

• Google Business Profile: Free local business listing and discovery product from Google, integrated into Search and Maps. Not a direct commercial competitor, but sets the baseline against which all SMB directory value propositions (including SanJose.com's paid upgrades) must compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sanjosedotcom
• Facebookfacebook.com/sanjosedotcom
• LinkedInlinkedin.com/company/air-n-travel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SanJose