The Secret Paris
Le Secret Paris is a French private cultural organization founded in 2018, producing immersive theater adaptations of Shakespeare in heritage venues — Château de Vincennes and Domaine du Palais-Royal — through an exclusive partnership with the Centre des monuments nationaux, serving cultural-experience audiences and performing-arts professionals.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Secret Paris does
Le Secret Paris (Le Secret) is a private French cultural organization founded in June 2018 by the A2R Compagnie - Antre de Rêves collective led by Léonard Matton, established as the first immersive theater venue in France. The company produces immersive theatrical experiences in which audiences, positioned as "spect-actors," move freely through approximately 1,000 m² of multi-room performance space, choosing their own narrative path across simultaneously staged scenes. Its core repertoire consists of two flagship Shakespeare adaptations — Helsingør, château d'Hamlet (Hamlet) staged at the Château de Vincennes since 2019, and Le Fléau, mesure pour mesure (Measure for Measure) launched at the Domaine du Palais-Royal in August 2023 — with a third work, Un Rêve au cœur d'une nuit d'été (A Midsummer Night's Dream), produced in training and workshop formats.
The business operates on three revenue streams: ticketed performances sold through the Weezevent platform (12–25 representations per season, frequently sold out, with 22 of 22 shows reserved more than three weeks in advance for Autumn 2021); professional immersive theater training workshops priced between €550 and €2,600 per participant; and published theatrical texts through l'Avant-Scène Théâtre, including the first immersive theater text ever printed (Helsingør, September 2020, at €14 per copy). Distribution is event-driven and seasonally limited, relying on word-of-mouth community advocacy, an email newsletter, organic social media (Facebook, Instagram), and earned media from French cultural press (Le Figaro, Télérama, Le Parisien) rather than paid advertising. The go-to-market is anchored by an exclusive multi-year co-production relationship with the Centre des monuments nationaux (CMN), which provides access to prestigious French national monuments as performance venues and supplies a structural scarcity that drives demand. Primary customers are cultural experience enthusiasts seeking participatory theater; secondary customers are performing-arts professionals seeking immersive methodology training. The company is funded through patronage (Fondation Polycarpe as grand mécène, plus Novaxia and SIACI Saint-Honoré) and public cultural funding (Fonpeps, Adami, Artecena, AFAI) rather than equity capital.
The Secret Paris firmographics
Firmographics- Name
- The Secret Paris
- Legal name
- Le Secret Paris
- Website
- https://le-secret-paris.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Secret Paris is a French private cultural organization founded in 2018, producing immersive theater adaptations of Shakespeare in heritage venues — Château de Vincennes and Domaine du Palais-Royal — through an exclusive partnership with the Centre des monuments nationaux, serving cultural-experience audiences and performing-arts professionals.
- Ownership category
- akta.pro rank
The Secret Paris industry classification
Industry- Product category
- Immersive Theater / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)
- akta.pro secondary industry
- Theatre Education, Training & Conservatories (MPAGABAN)
Keywords
Where The Secret Paris is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
The Secret Paris business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket sales for immersive theater performances: The primary revenue stream comes from ticket sales for live immersive theater performances at heritage venues. Performances are sold in limited runs (typically 12–25 representations per season) at venues including Château de Vincennes and Domaine du Palais-Royal.
- Professional training programs: Le Secret Paris and A2R compagnie offer professional immersive theater training workshops for actors, directors, and authors. These programs generate revenue through participant fees ranging from €550 to €2,600 depending on duration and format.
- Published theatrical texts: The company publishes immersive theater texts through l'Avant-Scène Théâtre, including the Helsingør script at €14 per copy. This represents a unique revenue stream as the first published immersive theater text.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Helsingør, château d'Hamlet published text |
| One time/ perpetual license | Pay-as-you-go | Professional immersive theater stage - Rêve & Cauchemar |
| One time/ perpetual license | Pay-as-you-go | Professional immersive theater stage - Un Rêve au cœur d'une nuit d'été |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
The Secret Paris product offering
Product offeringCore offering
The Secret Paris produces immersive theater productions in which audience members participate as active "spect-actors" rather than passive viewers, staging adaptations of classical works (notably Shakespeare) such as "Helsingør" (Hamlet) and "Le Fléau" (Measure for Measure). The company complements its staged productions with professional training programs for performing-arts practitioners and the publication of its own theatrical texts.
Product overview
The Secret Paris is France's first immersive theater venue, offering productions where spectators become active 'spect-actors' who choose their own path through the narrative. The core offerings include two main Shakespeare adaptations: Helsingør, château d'Hamlet (an immersive Hamlet) and Le Fléau, mesure pour mesure (an immersive Measure for Measure). The company also publishes immersive theater texts and offers professional training programs in immersive theater techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Helsingør Immersive theater adaptation of Shakespeare's Hamlet in which audience members become spect-actors and participate directly in the staging. Targeted at cultural-experience consumers in Paris.
- Le Fléau Immersive theater adaptation of Shakespeare's Measure for Measure, staged as a participatory spect-actor experience. Targeted at cultural-experience consumers in Paris.
- Professional training programs Training programs aimed at performing-arts professionals interested in the company's immersive spect-actor methodology.
- Published theatrical texts Printed theatrical texts authored by the company, distributed as standalone literary/educational works to readers and students of theater.
Quantifiable outcome
- 100% of 22 tickets reserved more than 3 weeks in advance for Autumn 2021 season
- +2 more outcomes
Companies that use The Secret Paris
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Secret Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Secret Paris partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Ville de SensminorThe city of Sens co-organized an immersive theater training workshop with Le Secret Paris and A2R compagnie in August 2020, providing the venue (theater and Moulin à Tan garden) for the program.
- Théâtre de l'Épée de BoisminorThéâtre de l'Épée de Bois, located at the Cartoucherie de Vincennes, served as the venue for the professional immersive theater training program 'Rêve & Cauchemar' in May-June 2022.
- Centre des monuments nationaux (CMN)coreThe Centre des monuments nationaux (CMN) serves as the primary institutional partner, co-producing and hosting Le Secret's immersive theater productions at national monuments including the Château de Vincennes and the Domaine du Palais-Royal. This partnership began in October 2019 and has continued through multiple seasons (2019, 2021, 2024).
- A2R Compagnie - Antre de RêvescoreA2R Compagnie - Antre de Rêves is the founding company behind Le Secret Paris. Led by Léonard Matton, the company created and developed the immersive theater methodology, built the original venue, and continues as the creative and operational partner for all productions.
- FonpepsminorFonpeps (Fonds national pour l'emploi artistique dans le spectacle vivant) is listed as a co-production partner, providing public funding support for performing arts employment.
- AdamiminorAdami (Société des Artistes-interprètes) is listed as a support partner, a French organization that manages and defends the rights of performing artists.
- Opéra ComiqueminorOpéra Comique is listed as a partner institution, contributing to the cultural ecosystem supporting Le Secret Paris's activities.
- My Little ParisminorMy Little Paris, a popular Paris-based discovery and lifestyle platform, serves as a marketing partner helping to promote Le Secret Paris events to its large subscriber base.
- Merci AlfredminorMerci Alfred, a French media/discovery platform, is listed as a partner contributing to the marketing and visibility of Le Secret Paris performances.
- AFAIminorAFAI (Association Française des Arts de l'Image) is listed as a co-production partner, contributing to the visual and technical production of performances.
- ArtecenaminorArtecena, a French organization supporting live performance and performing arts, is listed as a co-production partner.
- l'Avant-Scène ThéâtreminorL'Avant-Scène Théâtre published the first-ever immersive theater text - Helsingør, château d'Hamlet - in September 2020. This marks a unique publishing partnership for the immersive theater format.
- Collectif du Libre ActeurminorThe Collectif du Libre Acteur co-organized a professional immersive theater training workshop with Simón Hanukai (Kaimera Productions) and Sébastien Bonnabel at Le Secret Paris in October 2018, focusing on Viewpoints technique and Libre Acteur methodology.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
The Secret Paris competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Secret Paris social profiles
Digital presenceThe Secret Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Secret Paris leadership team
Management profileNumber of profiles
Profiles1 record
The Secret Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Secret Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Secret Paris
What does The Secret Paris do?
The Secret Paris produces immersive theater productions in which audience members participate as active "spect-actors" rather than passive viewers, staging adaptations of classical works (notably Shakespeare) such as "Helsingør" (Hamlet) and "Le Fléau" (Measure for Measure). The company complements its staged productions with professional training programs for performing-arts practitioners and the publication of its own theatrical texts.
Is The Secret Paris a public or private company?
The Secret Paris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Secret Paris founded?
The Secret Paris was founded in 2018. It employs 11 to 50 people.
Where is The Secret Paris based?
The Secret Paris is headquartered in Paris, France, in the Europe region.
How does The Secret Paris make money?
Three revenue lines are on record. Ticket sales for immersive theater performances are the primary driver. The others are professional training programs and published theatrical texts.
Does The Secret Paris have an API?
No public API is recorded for The Secret Paris.
What industry is The Secret Paris in?
The Secret Paris's product category is Immersive Theater / Performing Arts. Its primary akta.pro industry code is MPAGABAH, Classical & Contemporary Theatre (Plays/Drama), with a secondary code of MPAGABAN, Theatre Education, Training & Conservatories. Its NAICS code is 71111 and its SIC code is 7900.