Name

Performance Based Consulting

Legal name

Performance Based Consulting

Website

https://performbc.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fire Safety Engineering Services

NAICS

Engineering Services (541330), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Fire Safety Compliance, Risk Assessments & Training (Code Consulting) (IMAIAJAL)

akta.pro secondary industries

Reliability, Safety & Risk Engineering (RAMS/PSM) Consulting (BPAHAIAK), Risk, Compliance & Internal Controls Consulting (BPAHACAJ)

Keywords

• Fire safety engineering
• Building compliance consulting
• Performance-based design
• Façade risk assessment
• C10 fire certification

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fire Engineering Consulting Services: Project-based professional consulting fees for fire engineering services including performance solution development, fire safety strategy documentation, façade risk assessments, and C10 certification sign-off for building compliance.
2. Education and Training Sessions: Lunch and Learn sessions delivered to client teams covering fire engineering principles, building compliance basics, and cost-saving strategies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Performance Based Consulting delivers performance-based fire safety engineering consulting for buildings, producing bespoke Performance Solutions signed off by Certified C10 Fire Engineers as alternatives to the prescriptive Deemed-to-Satisfy provisions of the Building Code of Australia. The firm uses Computational Fluid Dynamics (CFD) smoke modelling, advanced egress analysis, and smoke management system design to enable innovative architectural designs to achieve compliant, cost-effective safety certification across commercial, residential, healthcare, transport, sporting, and public infrastructure projects.

Product overview

Performance Based Consulting (PBC) operates as a fire engineering consultancy offering Performance Solutions as its core product—a bespoke compliance alternative to standard building code requirements. The service portfolio includes façade risk assessment services for combustible cladding investigation, fire engineering consulting for design advice and Fire Brigade liaison, C10 Fire Safety Certification, and Lunch and Learn educational sessions. The company rebranded as Credwell Performance in July 2022 upon joining the Credwell Group. PBC's work spans public entertainment venues, commercial/residential buildings, health/government facilities, and transport/industrial projects across Australia and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Solutions Bespoke, C10-certified compliance solutions providing flexible and cost-effective alternatives to Deemed-to-Satisfy provisions in the Building Code of Australia, designed around each project's design vision, budget, timeline, and occupant requirements. Used by architects, developers, and building owners on innovative or complex building projects.
• Façade Risk Assessment Services Three-stage combustible cladding assessment combining desktop documentation review, onsite investigation with sample collection and laboratory testing, and reporting aligned with Engineers Australia and International Fire Engineering Guidelines. Aimed at property developers and building owners addressing combustible cladding risk on existing buildings.
• Fire Engineering Consulting Comprehensive fire engineering services including design advice for new builds and refurbishments, Fire Brigade (FRNSW) liaison and approval management, and investigation and resolution of Fire Safety Orders through site inspection and compliance history review. Provided to architects, developers, building owners, and certifiers.
• Lunch and Learn Sessions Educational sessions covering building compliance basics, core principles of fire engineering, Fire Brigade processes, and cost-saving strategies. Delivered to client design and project teams as a lead-generation and relationship-building channel.
• C10 Fire Safety Certification Certification services provided by C10-registered fire safety engineers (NSW and Queensland) for building approval processes, including Construction and Occupation Certificates. Underpins all Performance Solutions and serves building certifiers requiring C10 sign-off.

Quantifiable outcome

• Over 100 fire engineering solutions developed for a single project (Sydney Convention Centre)
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Credwell GroupcoreStrategic or Co-development Partner · 1 July 2022In July 2022, PBC became part of the Credwell Group operating as 'Credwell Performance' — a specialist Fire Safety Engineering team within the Credwell Group. This partnership consolidated complementary disciplines including BCA Consulting, ESD Consulting, Fire & Risk, and Fire Safety Engineering under one umbrella. Credwell had previously collaborated with PBC over the years. The partnership enables Credwell to offer the full suite of design phase consulting services. PBC's existing team (Will Marshall, Nate Lobel, Jonathan Wu, Adam Segall-Brown, Shamim-Ara Bobby) joined as Credwell Performance.
• Association of Accredited Certifiers (AAC)minorGTM or Marketing Partner · 1 January 2019PBC became Major Sponsor of the AAC for 2019. The AAC provides support for professionals participating in the certification of building and subdivision works in New South Wales and provides information to the community about certifiers. AAC recently worked with the Government to introduce 8-key reforms in the building industry and serves as a loud and supportive voice for compliance professionals in NSW.
• Performance Based Group (PBG)minorStrategic or Co-development Partner · 1 June 2017In June 2017, PBC merged with Shared and Halved Consulting and BECODE under one parent company called the Performance Based Group (PBG), headed by Will Marshall. The union aimed to provide employees with more opportunities to use and expand their skillset across the brands. Day-to-day operations and vision of all three companies remained unchanged.
• Australian Building Code Board (ABCB)coreStrategic or Co-development PartnerDirector Will Marshall was appointed as a multi-disciplinary expert in the ABCB's Subject Matter Expert Network for two consecutive years (2018 and 2019). The purpose of the network is to promote the awareness and usage of Performance Solutions and building codes throughout the Australian construction industry.
• Sydney Metro / Transport for NSWcoreStrategic or Co-development PartnerPBC provided Fire Engineering services for Sydney Metro City and Southwest, one of Australia's largest public transport projects. The company created 12 performance solutions for stations along the line and worked with multiple stakeholders and subconsultants to deliver holistic and sustainable fire safety designs.
• Fire & Rescue NSW (FRNSW)coreStrategic or Co-development PartnerPBC liaises with Fire Brigade (FRNSW) for Performance Solutions that require collaboration. They manage the approval process from first contact to final sign-off, and worked with FRNSW to optimise fire brigade response at projects like 3 Parramatta Square through additional sprinkler/hydrant systems and secure equipment locations.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Arup: Global engineering consultancy with a dedicated fire engineering practice that delivers performance-based fire safety design, CFD modelling, and C10-equivalent certification across major Australian infrastructure—including buildings, transit, and stadiums—directly mirroring PBC's value proposition at much larger scale.
• Jensen Hughes: Global leader in fire protection engineering and code consulting (formed via merger with Australia's Holmes Fire & Safety). Competes head-to-head with PBC on performance-based fire engineering, smoke modelling, and façade risk assessments for complex buildings and infrastructure.
• Robert Bird Group: Australian engineering consultancy delivering structural and fire engineering for major infrastructure projects including metros and high-rise developments, frequently co-engaged with PBC on shared public infrastructure clients.
• Aurecon: Australia-headquartered engineering consultancy providing fire engineering, building services, and infrastructure design—frequently a multi-disciplinary lead on the same NSW government infrastructure projects (metros, hospitals, stadiums) where PBC serves as fire engineer.
• WSP: Multinational engineering consultancy with a sizeable fire and life safety practice in Australia. PBC's own Principal Fire Safety Engineer Kevin Boyle previously worked at WSP, indicating direct talent overlap and competitive overlap on infrastructure performance-based fire engineering mandates.

Direct peers

• Warringtonfire (Element): Specialist fire engineering and testing consultancy (now part of Element Materials Technology) providing performance-based fire engineering, reaction-to-fire testing, and façade risk assessments—directly overlapping with PBC's façade combustible cladding assessment offering.
• Norman Disney Young (NDY): Australian fire and building services engineering consultancy—Kevin Boyle's previous employer—delivering C10-equivalent fire safety engineering, performance-based design, and façade risk assessments for commercial, healthcare, and transport infrastructure directly comparable to PBC's services.

Regional players

• BCA Logic: Australian building code and accessibility consultancy providing BCA interpretation, performance solutions, and certification support—direct overlap with PBC's compliance advisory work for developers and certifiers in NSW.

Emerging players

• BG&E Group: Engineering consultancy with growing fire and building services capabilities in Australia, participating in transport, commercial, and public infrastructure projects that also require performance-based fire engineering inputs.

Others

• Credwell Group: Parent company of PBC (now Credwell Performance) since July 2022; broader consultancy offering BCA, ESD, Fire & Risk, and Fire Safety Engineering under one umbrella. Relevant as owner/strategic acquirer shaping PBC's go-to-market trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/performance-based-consulting
• Xx.com/PBasedC
• Facebookfacebook.com/performancebasedconsulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Based Consulting