Printing Industries Credit Union

What Printing Industries Credit Union does

Printing Industries Credit Union (PICU) is a small non-profit financial institution headquartered in Riverside, California, founded in 1957. Per the available firmographic data, PICU operates with 1–10 employees and is characterized as a financial institution that provides financial services by offering loans and credits. The organization's website (printcu.org) is its listed primary online presence.

The data set provided does not include detailed product portfolios, membership demographics, balance sheet figures, leadership information, geographic scope, or operational specifics for PICU. Its classification as a private, non-profit entity is consistent with the member-owned cooperative structure typical of U.S. credit unions, though no specific field of membership, charter type, NCUA insurance status, or membership eligibility criteria are explicitly disclosed in the available inputs. The name "Printing Industries Credit Union" implies a field-of-membership tied to the printing industry, but this cannot be confirmed from the data.

It should be noted that the bulk of the accompanying input material describes a different institution—Credit Union of Southern California (CU SoCal), a federally chartered credit union headquartered in Anaheim, California, founded in 1935, with multi-product offerings, a $878,757 community donation program, and a Southern California branch network. That material does not apply to Printing Industries Credit Union and has been excluded from this analysis.

Name

Printing Industries Credit Union

Legal name

Credit Union of Southern California

Website

https://printcu.org

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Printing Industries Credit Union is a small non-profit, private financial institution founded in 1957 in Riverside, California, with 1–10 employees, providing loans and credit services to its members.

Ownership category

akta.pro rank

Product category

Credit Union Banking

NAICS

Credit Unions (52213)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Employer/Occupational Credit Unions (FSABAEAB)

Keywords

• Credit union services
• Consumer banking
• Deposit accounts
• Loan products
• Member-owned cooperative

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income from Lending: CU SoCal generates primary revenue through interest income on loans including auto loans, home loans/mortgages, personal loans, HELOCs, recreational vehicle loans, and investment property loans. Interest rates are published with promotional offers such as 3.99% APR auto loans and 4.25% APY certificates.
2. Deposit Account Fees and Services: Revenue from checking account maintenance fees (some account types), overdraft fees, wire transfer fees, and other banking service charges. Rewards Checking includes Better Life Benefits with bundled protection and savings services.
3. Share Certificates and Money Market Accounts: Certificate accounts and money market accounts generate fee income and serve as deposit-gathering vehicles. Promotional 12-month certificates offer 4.25% APY. Money market accounts offer tiered rates.
4. Wealth Management and Ancillary Services: CU SoCal offers wealth management services through socalwealthmanagement.org, auto buying services, accidental death & dismemberment insurance, GAP coverage on vehicle loans, and mechanical repair coverage as ancillary revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Printing Industries Credit Union is a non-profit, member-owned financial cooperative that provides consumer banking products including checking accounts, savings accounts, credit cards, mortgages, auto loans, personal loans, and home equity lines of credit. The institution also offers business banking, wealth management, and digital banking channels (mobile, online, and phone). Membership-based structure with eligibility extended to individuals through qualifying groups and the broader Southern California community.

Product overview

CU SoCal operates as a single-platform credit union offering a comprehensive suite of financial products and services. The core offerings include multiple checking account options (Rewards Checking, Classic Checking, Aspire Checking), savings accounts including Youth Accounts, certificate accounts, and money market accounts. Lending products span auto loans, home loans/mortgages, personal loans, recreational vehicle loans, investment property loans, savings-secured loans, and home equity lines of credit. The institution provides digital banking through mobile and online platforms, business banking services, and ancillary offerings including credit cards, debit cards, digital wallets, Zelle peer-to-peer payments, wealth management, and insurance products. The Rewards+ Loyalty Program ties together member engagement with benefits including higher rates, discounts, and reward points across the product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts

Quantifiable outcome

• 3.99% APR auto loan rate available for qualifying members (up to 36 months)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SoCal Wealth ManagementcoreStrategic or Co-development PartnerCU SoCal partners with SoCal Wealth Management (socalwealthmanagement.org) to provide wealth management services to members, extending the credit union's financial services beyond core banking into investment and wealth advisory services.
• Auto Expert OnlineminorGTM or Marketing PartnerCU SoCal refers members to Auto Expert Online for auto buying services, providing members with vehicle purchasing support and potentially favorable pricing through the credit union's preferred partner program.
• National Credit Union Administration (NCUA)coreOthersCU SoCal is federally insured by the NCUA, a U.S. Government Agency that insures member deposits up to at least $250,000 and backs deposits with the full faith and credit of the United States Government.
• Preferred Partners ProgramminorGTM or Marketing PartnerCU SoCal maintains a Preferred Partners program including wealth management, auto buying services, insurance products (AD&D), and other ancillary services. Partners are marketed through the CU SoCal website and member communications.

Scale indicators3 records

Direct peers

• SchoolsFirst Federal Credit Union: Large occupational credit union serving California school employees and their families. Comparable to Printing Industries CU as a SEG-based credit union anchored to a specific employer community, with a similar product suite spanning checking, loans, and member-focused service.
• Orange County's Credit Union: Community credit union headquartered in Southern California offering consumer checking, savings, and lending products. Comparable as a regional California credit union with overlapping member demographics and product positioning.
• Wescom Central Credit Union: Occupational credit union serving employees in telecommunications, utilities, and related industries. Comparable as an SEG-anchored California credit union offering full-service consumer banking and lending to a defined employer-based membership.
• First Entertainment Credit Union: Occupational credit union serving the entertainment industry with a similar employer-group charter model. Highly comparable to Printing Industries CU because both are field-of-membership credit unions built around a defined industry, offering full retail banking and lending products to members.
• Kinecta Federal Credit Union: Southern California credit union providing checking, savings, mortgage, and consumer lending products to a broad membership base. Comparable as a similarly scaled California credit union competing for the same consumer banking wallet share in overlapping geographies.
• Logix Federal Credit Union: California-based community credit union offering a broad suite of consumer banking products including auto loans, mortgages, HELOCs, and rewards checking. Comparable as a similarly positioned full-service consumer credit union competing in the same Southern California deposit and loan market.

Broad incumbents

• Alliant Credit Union: Large digital-first US credit union serving a nationwide membership with competitive deposit and lending products. Comparable as a broader incumbent in the consumer credit union space, illustrating the scale advantage that small occupational CUs compete against.
• Digital Federal Credit Union (DCU): Large Massachusetts-based credit union serving a broad membership across the US with a full digital banking platform and competitive loan products. Comparable as a broader incumbent credit union setting competitive benchmarks on digital experience and rates.
• Pacific Premier Bank: Large regional commercial bank operating across the Western US offering consumer and small business banking products. Comparable as a broader incumbent competing in the same Southern California consumer deposit and loan market.

Emerging players

• SoFi (Social Finance): Digital-first consumer finance platform offering high-yield deposit products, consumer loans, and banking services. Comparable as an emerging digital competitor applying pricing and experience pressure on traditional community credit unions like Printing Industries CU.

Market position

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cusocal
• Facebookfacebook.com/CUSoCal
• LinkedInlinkedin.com/company/printing-industries-credit-union
• Instagraminstagram.com/cusocal
• TikToktiktok.com/@cusocal

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Printing Industries Credit Union