Revita

What Revita does

Revita (legal entity ""Ревита" ООД / Revita OOD) is a privately held Bulgarian e-commerce retailer founded in 2007 and headquartered in Sofia that imports and distributes dietary supplements, vitamins, herbal extracts, probiotics, bee products, natural cosmetics, health foods, and related books through its revita.bg online storefront. The catalog spans over 100 international brands including Nature's Way, Alive, Natural Factors, Webber Naturals, and NOW Foods, with unit prices typically ranging from approximately €2.39 to €84.31 per product and domestic delivery free above a €20 order threshold. Operations are exclusively within Bulgaria, with no disclosed international expansion or B2B channels.

The platform layers three services around the core catalog: a Bulgarian-language A-to-Z health encyclopedia with editorial content, expert articles, podcasts, and webinars; free online consultations with licensed doctors and pharmacists across 14 specialties (obstetrics/gynecology, allergology, cardiology, neurology, nutrition, pediatrics, psychology, and others); and a customer loyalty points program. The underlying storefront is a standard e-commerce site — no native mobile app, no public API or SDK, and no disclosed data or AI capabilities are described in the available material.

The business model is direct-to-consumer unit-pricing sales through the revita.bg storefront on a pay-as-you-go basis, with payment via card or NewPay buy-now-pay-later (up to 30 days deferred or 4-6 monthly installments). Marketing is content-led and concentrated in Bulgaria, relying on SEO, the encyclopedia and blog, email newsletters, an Instagram presence, and health-focused podcasts and webinars. Revenue, headcount, ownership, and management team details are not publicly disclosed, and no external investors, parent company, or funding rounds are referenced in the input.

Name

Revita

Legal name

"Ревита" ООД

Website

https://revita.bg

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Revita is a privately held Bulgarian e-commerce retailer based in Sofia that imports and distributes dietary supplements, vitamins, herbal extracts, and natural cosmetics from over 100 international brands through its revita.bg platform, serving Bulgarian consumers via direct-to-consumer online sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Retail sales of herbal products, nutritional supplements, vitamins, minerals, bee products, cosmetics, and health-related books through the revita.bg e-commerce platform. Revenue is generated through one-time product purchases with various price points ranging from approximately 2-80+ euros per product.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Revita is a Bulgarian online retailer that imports and distributes dietary supplements, vitamins, minerals, herbal products, bee products, natural cosmetics, and health foods from over 100 international brands. Operating the revita.bg e-commerce platform, the company sells directly to consumers across Bulgaria and additionally provides free online consultations with licensed doctors and pharmacists across multiple specialties. The business generates revenue through one-time product purchases with unit pricing, a loyalty points program, and installment payment options.

Product overview

Revita is a Bulgarian online e-commerce platform specializing in herbal products and dietary supplements. The company offers a comprehensive portfolio of over 100+ botanical extracts (herbs, plant extracts), vitamins and minerals, probiotics, bee products (manuka honey, propolis, royal jelly), natural cosmetics, health foods and beverages, and health-related books. The product range includes both single-ingredient supplements and specialized formulations like Sambucus immune syrups, Alive! multivitamins, NAD+ cell regenerators, and glutathione antioxidants. Revita also provides online doctor consultations with licensed healthcare professionals across multiple specialties. The business operates as an e-commerce marketplace with multiple branded product lines including Nature's Way, Alive, Natural Factors, Webber Naturals, and over 200 other international brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Herbal Products and Plant Extracts

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NewPayminorOthersNewPay is a payment service provider integrated into Revita's checkout process, enabling customers to pay for orders in installments. Customers can pay 30 days later without additional cost for orders up to 400 лв, or split payments into 4 or 6 monthly installments.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• LuckyVitamin: Online-only supplement and natural-products marketplace offering thousands of SKUs across vitamins, herbs, beauty, and pet health — mirrors Revita's DTC multi-category e-commerce model with a similar loyalty/value proposition.
• Vitacost: US-based online supplement and natural-product retailer (under Nestlé Health Science) with comparable multi-brand marketplace dynamics and category focus on vitamins, herbs, sports nutrition, and natural beauty.
• iHerb: Global DTC e-commerce retailer of vitamins, supplements, herbal products, and natural health goods across more than 150 countries — the closest functional analog to Revita's online multi-brand supplement marketplace model and the principal cross-border competitive threat.
• Holland & Barrett: UK/European health-food and supplement retailer with a growing e-commerce business and a large proprietary own-brand portfolio; competes with Revita on multi-vitamin assortments across European markets and on expert-led health content.
• Puritan's Pride: Long-established online supplement retailer selling vitamins, herbs, minerals, and sports nutrition — operates a similar DTC e-commerce catalog to Revita, with a comparable mix of multi-brand and own-brand SKUs.
• Piping Rock Health Products: Family-owned multi-brand supplement e-tailer with broad vitamin, herbal, and wellness assortments and international shipping — directly comparable assortment strategy to Revita's distributed-brand catalog.

Broad incumbents

• Nature's Way: Major herbal and supplement brand (owned by Schwabe) — distributed by Revita in Bulgaria while also competing indirectly through its own DTC website capable of shipping to the EU.
• NOW Foods: Large US-headquartered supplement manufacturer and DTC retailer, one of the brands Revita distributes; competes in the same product categories and operates its own global e-commerce, making it both a key supplier and an indirect competitor.

Regional players

• dm drogerie markt: Major European drugstore retailer operating throughout Central and Eastern Europe — sells adjacent vitamins/supplements and natural beauty alongside household goods, representing an offline-plus-online competitor in the regional supplement channel.
• Dr. Max: Largest pharmacy chain in Central Europe with retail and growing e-commerce operations including Bulgaria — directly competes with Revita on supplement and OTC wellness assortment, but is anchored in pharmacy retail rather than pure-play e-commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/revita.bg
• Xx.com/revitabg
• Facebookfacebook.com/Revita.bg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revita