Meta Growth
Meta Growth, now High Tide Inc., is a publicly traded Canadian cannabis enterprise operating Canada's largest cannabis retail chain (Canna Cabana, 220+ locations) plus e-commerce, German medical cannabis distribution, and U.S. CBD brands serving adult recreational, medical, and wellness consumers.
- Company typePublic
- Founded2014
- HeadquartersEtobicoke, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Meta Growth does
High Tide Inc. (formerly Meta Growth) is a publicly traded Canadian cannabis enterprise operating a diversified retail, e-commerce, and distribution platform. The company's flagship is Canna Cabana, the largest cannabis retailer in Canada with over 220 brick-and-mortar locations and the second-largest cannabis retail brand globally; Canna Cabana also pioneered the world's first cannabis discount club retailer model in 2021. The company serves three primary customer segments: adult recreational cannabis consumers in Canada (via Canna Cabana retail and e-commerce brands such as Grass City, Smoke Cartel, Daily High Club, DankStop, and New Leaf Cannabis), medical cannabis patients in Germany (via the majority-owned Remexian Pharma GmbH, acquired in September 2025), and CBD wellness consumers in the United States (via NuLeaf Naturals and FAB CBD, positioned for the Centers for Medicare & Medicaid Services pilot project).
Meta Growth firmographics
Firmographics- Name
- Meta Growth
- Legal name
- High Tide Inc.
- Website
- https://metagrowth.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Meta Growth, now High Tide Inc., is a publicly traded Canadian cannabis enterprise operating Canada's largest cannabis retail chain (Canna Cabana, 220+ locations) plus e-commerce, German medical cannabis distribution, and U.S. CBD brands serving adult recreational, medical, and wellness consumers.
- Ownership category
- akta.pro rank
Meta Growth industry classification
Industry- Product category
- Cannabis Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
- akta.pro secondary industries
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Dispensary-Owned Online Ordering & Delivery (Direct-to-Consumer) (CRANAGAE)
Keywords
Where Meta Growth is headquartered
LocationHeadquarters
- HQ city
- Etobicoke
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Meta Growth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Cannabis Retail: Brick-and-mortar retail sales through Canna Cabana stores, the largest cannabis retailer in Canada with over 220 locations, generating revenue from direct consumer sales.
- E-commerce Platforms: Online sales through multiple e-commerce brands including Grass City, Smoke Cartel, Daily High Club, DankStop, and New Leaf Cannabis, serving consumers across North America.
- Medical Cannabis Distribution: Distribution of medical cannabis through Remexian Pharma GmbH in Germany, one of Germany's leading importers and distributors of medical cannabis.
- Hemp-derived CBD Products: Sales through NuLeaf Naturals subsidiary and FAB CBD brand, positioned to leverage ongoing pilot projects in the United States administered by the Centers for Medicare and Medicaid Services.
- Manufacturing and Distribution: Production and distribution of consumption accessories and lifestyle products through brands including Famous Brandz, Valiant Distribution, and Fastendr.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels1 record
Meta Growth product offering
Product offeringCore offering
Meta Growth operates a retail-forward cannabis enterprise anchored by Canna Cabana, a discount club model with 220+ Canadian brick-and-mortar cannabis stores, the largest such network in Canada. The company also sells recreational cannabis, CBD products, and consumption accessories through multiple e-commerce brands, and distributes medical cannabis in Europe through its majority-owned Remexian Pharma GmbH subsidiary.
Product overview
High Tide Inc. operates as a retail-forward cannabis enterprise with a multi-channel distribution model. The core offering is Canna Cabana, the company's flagship bricks-and-mortar retail brand and the largest cannabis retailer in Canada with over 220 locations. The portfolio includes European medical cannabis distribution via Remexian Pharma GmbH (acquired September 2025), U.S. CBD operations through NuLeaf Naturals, and multiple acquired e-commerce brands including Grass City, Smoke Cartel, Daily High Club, DankStop, FAB CBD, and Blessed. The company also operates Valiant Distribution, Famous Brandz, Fastendr, and Queen of Bud. Together these retail and distribution channels provide layered consumer insights across the cannabis ecosystem, supporting organic growth and mergers and acquisitions.
Differentiator
Problem solved
Functional benefit
Brands
- Canna Cabana: Flagship bricks-and-mortar retail brand, first cannabis discount club retailer in the world, largest cannabis retailer in Canada with over 220 locations, second-largest cannabis retail brand globally.
- Remexian Pharma
- NuLeaf Naturals
- Grass City
- Smoke Cartel
- Daily High Club
- DankStop
- Fastendr
- Queen of Bud
- Valiant Distribution
- Famous Brandz
- FAB CBD
- Blessed
Products and services
- Canna Cabana retail stores Brick-and-mortar cannabis retail stores operating as a discount club model, the largest cannabis retailer in Canada with 220+ locations.
- Remexian Pharma medical cannabis distribution Import and distribution of medical cannabis in Germany, one of Germany's leading medical cannabis importers and distributors, serving patients through the European supply chain.
- NuLeaf Naturals
- Grass City e-commerce
- Smoke Cartel e-commerce
- Daily High Club subscription
- DankStop online headshop
- FAB CBD products
- Blessed CBD products
- Famous Brandz accessories
Quantifiable outcome
- Largest cannabis retailer in Canada with 220+ locations
- +3 more outcomes
Companies that use Meta Growth
Customer profileSegments3 records
Ideal customer profiles3 records
Meta Growth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Meta Growth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Remexian Pharma GmbHcoreIn September 2025, High Tide acquired a majority stake in Remexian Pharma GmbH, one of Germany's leading importers and distributors of medical cannabis. This acquisition created a global cannabis platform spanning retail, medical cannabis distribution, and e-commerce across North America and Europe, marking the company's expansion into the European medical cannabis market.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Meta Growth competitors and assessment
Company assessmentDirect peers
- SNDL Inc. SNDL is a Canadian cannabis retail and distribution company that operates retail stores (Value Buds, Spiritleaf) across Canada and is a directly comparable retail-led cannabis peer to High Tide's Canna Cabana network, competing for the same Canadian discount-club and value retail customer.
Broad incumbents
- Canopy Growth Corporation: Canopy Growth is a major Canadian-anchored cannabis producer with global branded products and retail exposure. Comparable to High Tide as a fellow large Canadian cannabis enterprise with multi-channel ambitions, though it is more weighted toward cultivation and brand building than discount retail.
- Aurora Cannabis: Aurora Cannabis is a Canadian licensed producer with global medical cannabis distribution, including a sizable German medical cannabis business. Comparable to High Tide on the European medical cannabis side following the Remexian Pharma acquisition, though Aurora is a producer-distributor rather than retail-led.
- Tilray Brands: Tilray is one of the largest global cannabis operators with cultivation, branded products, and international distribution. It overlaps with High Tide in cannabis retail and wholesale distribution across multiple geographies, though Tilray is a broader incumbent with cultivation exposure rather than a retail specialist.
- Cronos Group:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Meta Growth social profiles
Digital presenceMeta Growth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meta Growth leadership team
Management profileNumber of profiles
Profiles1 record
Meta Growth subsidiaries and ownership
Company hierarchySubsidiaries13 records
Meta Growth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meta Growth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meta Growth
What does Meta Growth do?
Meta Growth operates a retail-forward cannabis enterprise anchored by Canna Cabana, a discount club model with 220+ Canadian brick-and-mortar cannabis stores, the largest such network in Canada. The company also sells recreational cannabis, CBD products, and consumption accessories through multiple e-commerce brands, and distributes medical cannabis in Europe through its majority-owned Remexian Pharma GmbH subsidiary.
Is Meta Growth a public or private company?
Meta Growth is a public company. It is classified as public and is currently operating.
When was Meta Growth founded?
Meta Growth was founded in 2014. It employs 251 to 500 people.
Where is Meta Growth based?
Meta Growth is headquartered in Etobicoke, Canada, in the North America region.
How does Meta Growth make money?
Five revenue lines are on record. Cannabis Retail is the primary driver. The others are E-commerce Platforms, medical Cannabis Distribution, hemp-derived CBD Products and manufacturing and Distribution.
Who are Meta Growth's main competitors?
SNDL Inc. is listed as a direct peer. Broad incumbents are Canopy Growth Corporation, Aurora Cannabis, Tilray Brands and Cronos Group.
Does Meta Growth have an API?
No public API is recorded for Meta Growth.
What industry is Meta Growth in?
Meta Growth's product category is Cannabis Retail. Its primary akta.pro industry code is CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise), with a secondary code of CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries. Its NAICS code is 459991 and its SIC code is 5912.