Steinhardt
Steinhardt AS manufactures and distributes mortar and building materials in Norway under five sub-brands (Robust, Mørtelverket, Korodur, Rapidset, Marlon), serving professional builders, contractors, DIY consumers, and building material retailers via retail chains and direct project sales.
- Company typePrivate
- Founded2016
- HeadquartersTrondheim, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Steinhardt does
Steinhardt AS is a Norwegian manufacturer and distributor of mortar and building material products, headquartered in Trondheim and founded in 2016 by Stian Schevig and Max Marius Almaas. The company produces dry mortar, leveling compounds, decorative industrial floors, rapid-set repair mortars, and specialty mortars through two production facilities — one on Norway's west coast (Vestlandet) and one on the east coast (Østlandet) — each with adjacent sand quarries, with 85% of production taking place domestically. Steinhardt operates a portfolio of five brands: own Norwegian brands Robust (compact, color-coded building products for DIY and professional) and Mørtelverket (mortar and leveling compounds with environmental focus), and distributed international brands Korodur (industrial floors specialist since 1936), Rapidset (fast-curing repair mortars), and Marlon (dry mortar for industrial and agricultural projects).
The business model is product distribution and direct sales of physical building materials through a multi-channel go-to-market. Steinhardt distributes through leading Norwegian building material retail chains, supplemented by its own field sales representatives covering all Norwegian regions, and delivers directly to construction projects. A distinctive logistics layer uses quayside production on the west coast to ship product by boat along the Norwegian coast (including via Hurtigruta from Trondheim), where one boat load displaces 57 trucks and the company claims a 90% CO2 reduction versus traditional logistics. Products are sold via one-time purchase transactions at retail through dealers and on a contact-based quote basis for direct project orders; pricing is not publicly disclosed. Customers comprise three segments — professional builders and contractors (Proffmarked, primary), DIY consumers, and building material retail chains — with system integrations to Nobb, CoBuilder, and EDI supporting order processing. The company is 100% Norwegian-owned, bootstrapped from founders' personal savings, holds Miljøfyrtårn (Eco-Lighthouse) certification, and is a member of Grønt Punkt Norge.
Steinhardt firmographics
Firmographics- Name
- Steinhardt
- Legal name
- Steinhardt AS
- Website
- https://steinhardt.no
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Steinhardt AS manufactures and distributes mortar and building materials in Norway under five sub-brands (Robust, Mørtelverket, Korodur, Rapidset, Marlon), serving professional builders, contractors, DIY consumers, and building material retailers via retail chains and direct project sales.
- Ownership category
- akta.pro rank
Steinhardt industry classification
Industry- Product category
- Construction Materials
- NAICS
- Other Construction Material Merchant Wholesalers (423390), Other Building Material Dealers (44418)
- SIC
- Concrete Products, Except Block & Brick (3272), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)
Keywords
Where Steinhardt is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Steinhardt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Building material distribution: Steinhardt distributes Norwegian-produced mortar and building material products through building material retail chains and directly to construction projects. Products are sold under owned brands (Robust, Mørtelverket) and distributed international brands (Korodur, Marlon, Rapidset).
- Direct project sales: Products delivered directly to construction projects across Norway via their logistics network including truck and boat distribution.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Steinhardt product offering
Product offeringCore offering
Steinhardt manufactures and distributes Norwegian-produced mortar, leveling compounds, decorative industrial flooring aggregates, and rapid-set repair mortars under five brands (Robust, Mørtelverket, Korodur, Rapidset, Marlon). Products are sold both directly to professional construction projects and through leading Norwegian building material retail chains, serving both the professional building market (proffmarked) and DIY consumers.
Product overview
Steinhardt is a supplier of Norwegian-produced mortar and building products serving both professional contractors and DIY customers. The company operates a portfolio of five distinct brands: Robust (building products with simple naming and color navigation), Mørtelverket (mortar and leveling compounds with environmental focus), Korodur (industrial floors and specialty products including 3D concrete printing), Rapidset (fast-curing repair mortars), and Marlon (dry mortar for industrial/agricultural use). Products are delivered to projects and dealers through EDI-connected distribution, with production facilities on both the west and east coast of Norway optimized for coastal logistics.
Differentiator
Problem solved
Functional benefit
Brands
- Robust: Norwegian brand for building materials with Norwegian-produced masonry and mortar products. Features a compact product range with simple product names and color navigation.
- Mørtelverket
- Korodur
- Marlon
- Rapidset
Products and services
- Robust Norwegian brand of building products offering Norwegian-produced mortar and masonry products with a compact assortment, simple product names, and a color navigation system that simplifies selection of the right product and accessories. Available through leading building material retail chains in Norway for DIY consumers and small trade buyers.
- Mørtelverket Mortar and leveling compound brand produced in Steinhardt's factories for professional builders and private individuals, emphasizing environmentally friendly production and distribution of quality mortar for projects that respect both modern and traditional building practices.
- Korodur Specialist since 1936 in mineral aggregates for cement-based industrial floors, with over 750 million square meters installed internationally. Also offers decorative leveling compounds for commercial and industrial use, MICROTOP spray concrete for drinking water reservoirs, Rapid Set repair mortars, 3D concrete printing, specialty mortars, and cat sand.
- Rapidset Rapid-setting repair mortars that can be loaded after very short time, designed as the first choice among contractors requiring rapid curing, short downtime, and early loading for concrete repair, jointing, anchoring, industrial smoothing, and similar applications both indoors and outdoors.
- Marlon High-quality dry mortar products for industrial, agricultural, and commercial building projects. Products only require water addition on the construction site and can be delivered in plastic bags or big-bags, with many years of experience in custom-designing mortar qualities to suit specific building projects.
Quantifiable outcome
- 90% CO₂ reduction compared to traditional logistics
- +2 more outcomes
Companies that use Steinhardt
Customer profileSegments3 records
Ideal customer profiles3 records
Steinhardt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Steinhardt partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Steinhardt competitors and assessment
Company assessmentBroad incumbents
- Heidelberg Materials: One of the world's largest building materials companies with significant cement, aggregates, and ready-mixed concrete operations. Comparable raw material exposure (cement, sand, aggregates) to Steinhardt's mortar and leveling compound production.
- Cemex: Global building materials company with operations in cement, ready-mix concrete, and specialty building products. Overlaps with Steinhardt in cementitious construction products, though at a fundamentally different scale and geographic footprint.
- Knauf: Family-owned global building materials group with a strong position in dry mortars, plasters, screeds, and flooring systems. Competes with Steinhardt across multiple mortar categories, particularly in European markets.
- Sika AG: Swiss specialty chemicals company with a broad construction portfolio including mortars, screeds, repair systems, and industrial flooring. Competes with Steinhardt in concrete repair and industrial floor segments and shares overlap in cementitious building products.
- Mapei: Italian global leader in adhesives, sealants, and chemical products for the building industry with a strong specialty mortar portfolio. Comparable to Steinhardt across product categories (mortars, leveling compounds, repair products) but operates at vastly greater international scale.
- Saint-Gobain Weber: Major European manufacturer of industrial mortars, tile adhesives, flooring screeds, and facade systems. Direct overlap with Steinhardt's mortar, leveling compound, and facade-related product lines across European markets.
- Maxit Group (later Saint-Gobain Weber): Nordic/European dry mortar and building products specialist, now part of Saint-Gobain Weber. Direct overlap with Steinhardt's portfolio of dry mortar products and screeds distributed in Nordic markets.
- BASF Master Builders Solutions: Global construction chemicals division of BASF offering concrete repair, screeds, and specialty mortars. Comparable to Steinhardt's Korodur/Rapidset offerings in industrial and infrastructure repair applications.
Direct peers
- Optimera: Norwegian building materials distributor and part of Saint-Gobain, supplying construction products to professional and DIY customers. Comparable as both a channel partner and indirect competitor to Steinhardt in the Norwegian distribution landscape.
Regional players
- XL-BYGG: Norwegian building materials retail chain serving professional builders and DIY consumers. Comparable as a primary distribution channel for Steinhardt's Robust and Mørtelverket brands and as an indirect competitor via own-brand sourcing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Steinhardt social profiles
Digital presenceSteinhardt compliance and trust
Trust signalCompliance2 records
Steinhardt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steinhardt leadership team
Management profileNumber of profiles
Profiles2 records
Steinhardt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steinhardt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steinhardt
What does Steinhardt do?
Steinhardt manufactures and distributes Norwegian-produced mortar, leveling compounds, decorative industrial flooring aggregates, and rapid-set repair mortars under five brands (Robust, Mørtelverket, Korodur, Rapidset, Marlon). Products are sold both directly to professional construction projects and through leading Norwegian building material retail chains, serving both the professional building market (proffmarked) and DIY consumers.
Is Steinhardt a public or private company?
Steinhardt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steinhardt founded?
Steinhardt was founded in 2016. It employs 11 to 50 people.
Where is Steinhardt based?
Steinhardt is headquartered in Trondheim, Norway, in the Europe region.
How does Steinhardt make money?
Two revenue lines are on record. Building material distribution is the primary driver. The others are direct project sales.
Who are Steinhardt's main competitors?
Broad incumbents on record are Heidelberg Materials, Cemex, Knauf, Sika AG, Mapei, Saint-Gobain Weber, Maxit Group (later Saint-Gobain Weber) and BASF Master Builders Solutions. Optimera is listed as a direct peer. XL-BYGG is listed as a regional player.
Does Steinhardt have an API?
No public API is recorded for Steinhardt.
What industry is Steinhardt in?
Steinhardt's product category is Construction Materials. Its primary akta.pro industry code is CRAIAEAG, Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel). Its NAICS code is 423390 and its SIC code is 3272.