Noor Wedding & Events

What Noor Wedding & Events does

Noor Wedding & Events is a Dutch event decoration rental and venue-hosting business operating since 2013 and headquartered at Markerkant 10-136b, 1316 AL in Almere, Netherlands. The company rents exclusive wedding stages, flowerwalls (2–12 meters wide), ten types of bridal benches, flower arches, blossom trees, baby corners, backdrops, centerpieces, Amaria carrying chairs, and special-effects equipment (fireworks, low-lying smoke machines, follow spotlights, wall draperies) to individuals and small groups hosting weddings, engagements, baby showers, gender reveals, henna parties, birthdays, bridal showers, and bachelor/bachelorette celebrations. In 2020 it expanded into venue hosting by opening an exclusive Almere location capable of accommodating private events for up to 70 guests, with high tea and dinner arrangements.

The business runs a direct-to-consumer rental model with personal delivery and pickup service across the Netherlands; customers reach the company via phone (+31 6 57 192 888), WhatsApp, email ([email protected]), and a website contact form, receiving personalized proposals based on wishes and budget. Pricing is quote-based and not publicly disclosed; a 30% deposit is required on booking, with the balance due three months before the event, and transport is billed at €0.19 per kilometer (with an additional €50 per floor for apartment deliveries not pre-communicated). Marketing relies on organic social channels (Facebook and Instagram, both under the "noorflowerwall" handle) and word-of-mouth referrals rather than paid acquisition or partnerships.

The company is privately held with no disclosed external funding, no parent entity, no subsidiaries, and no public ticker. It operates with a 1–10 employee headcount band, no proprietary software, no app or API surface, and no patents, certifications, or regulatory actions on record. The legal entity is registered in the Netherlands (KvK 70286027, BTW NL854733413B01) and conducts business under the related names NoorFlowerwall and Noor Wedding Events.

Name

Noor Wedding & Events

Legal name

Noor Wedding & Events

Website

https://noorflowerwall.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Noor Wedding & Events is a Dutch event-decoration rental company that supplies flowerwalls, bridal benches, wedding stages, and special-effects equipment to individuals hosting weddings and life-event celebrations, and operates an exclusive in-house venue in Almere for events up to 70 guests.

Ownership category

akta.pro rank

Product category

Wedding and Event Decoration Rental

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACAOAI

Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACABAM

Reception Planning & Guest Experience (Seating, Favors, Hospitality)

Home & Personal Services/Event & Personal Concierge Services/Wedding Planning & Bridal Services

Keywords

• Event decoration rental
• Wedding stage rental
• Flowerwall rental
• Bridal bench rental
• Private event venue

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event decoration rentals: Rental of wedding stages, flowerwalls, bridal benches, palanquins, and other event decorations including delivery and pickup services.
2. Venue rental (High Tea location): Exclusive venue rental at their Almere location for private parties up to 70 people, including high tea arrangements, dinner, and event hosting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Noor Wedding & Events rents exclusive wedding and event decorations, including flowerwalls (2-12 meters wide), 10 types of bridal benches, wedding stages with blossom trees, flower arches, backdrops, baby corner setups, and Amaria palanquin carrying chairs. The company also operates an exclusive private event venue in Almere offering high tea and dinner arrangements for parties up to 70 guests, with personal delivery and pickup of rentals throughout the Netherlands.

Product overview

Noor Wedding & Events is a Dutch event decoration and rental company operating since 2013. They offer a portfolio of rental products centered around flowerwalls (Bloemenwanden), bridal benches (Bruidsbanken), and related event decor. The core offering consists of decorative rental items including flowerwalls in sizes 2-12 meters, 10 types of bridal benches, wedding stages, baby corners, blossom trees, flower arches, backdrops, centerpieces, carrying chairs (Amaria), and special effects equipment (fireworks, smoke machines, follow spotlights, wall draperies). They also operate an exclusive event venue in Almere with a high tea location for private parties up to 70 guests. Their services are available throughout the Netherlands with personal delivery and pickup. The company primarily serves weddings, baby showers, birthdays, engagement parties, henna ceremonies, and other celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloemenwanden (Flowerwalls)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Zola: Zola is a digital-first wedding planning, registry, and vendor marketplace. It is comparable as a modern, online-native operator addressing the same engaged-couple customer with planning software, vendor discovery, and wedding decor/styling inspiration, positioning itself as a more efficient alternative to traditional local decorators like Noor.
• Joy: Joy is a digital wedding planning platform offering websites, RSVPs, registries, and vendor directories. It is comparable because it competes for the same couple's planning journey and decor inspiration, while operating with a different (digital/lead-gen) business model than Noor's physical-rental model.

Broad incumbents

• BHLDN: BHLDN is Anthropologie's wedding brand offering gowns, bridesmaid attire, decor, and accessories. Comparable as a broader incumbent in the premium wedding aesthetic space; its decor category competes indirectly with Noor for the same style-conscious bride's share of wedding spend.
• The Knot Worldwide: The Knot (now The Knot Worldwide, also operating WeddingWire) is a broad wedding-services marketplace and planning platform. It is comparable as a dominant incumbent serving the same end customer (engaged couples) with vendor sourcing, planning tools, and inspiration content that competes for the same wedding budget Noor targets.
• WeddingWire: WeddingWire (part of The Knot Worldwide) is one of the largest global wedding vendor marketplaces. Comparable to Noor as a broad incumbent that connects couples to local decor and venue vendors, driving price transparency and competition that pressurizes boutique rental players.

Direct peers

• Blooming Haus: Blooming Haus is a UK-based luxury floral and event decoration provider for weddings and corporate events. Comparable as a direct peer offering premium event floral and decor installations with delivery and styling services, addressing the same premium end of the wedding-decoration market Noor serves.

Regional players

• Hitched: Hitched is the UK's leading wedding planning portal, operated by The Knot Worldwide. Comparable as a regional incumbent serving British couples with planning tools, vendor directories, and decor inspiration that mirrors the customer journey Noor relies on in the Netherlands.
• Easy Weddings: Easy Weddings is an Australian wedding marketplace and directory connecting couples with local vendors including stylists and decorators. Comparable as a regional incumbent in the wedding services category whose directory model competes for the same vendor-discovery step of the customer journey Noor depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noorflowerwall
• Instagraminstagram.com/noorflowerwall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noor Wedding & Events