Siyanqoba

What Siyanqoba does

Siyanqoba (legal name: Siyanqoba Seminars; also operating as "Siyanqoba – Occupational Development") is a private Further Education and Training college headquartered in Garsfontein, Pretoria, South Africa, and a member of The LD Group, a diversified training and development conglomerate that also includes FTI, PSA, and SIYAYA divisions. The company delivers SETA-accredited occupational training and development programmes across 14 sector-specific portfolios, including Business Administration, IT, Finance and Accounting, Hospitality and Tourism, Project Management, Manufacturing and Production, Transport and Logistics, Wholesale and Retail, Health/Safety/Hygiene, and Workplace Readiness. With over 200 registered qualifications accessible across The LD Group's portfolio, programmes span NQF Levels 1 through 5 and include accredited qualifications (NC, FETC, OC), SETA-accredited skills programmes, non-accredited short courses, and learnerships combining theoretical training with workplace experience under the QCTO framework.

The underlying delivery infrastructure comprises in-classroom training at four campuses in major South African cities (Pretoria, Johannesburg, Port Elizabeth, and one additional), virtual facilitator-led online classrooms via Zoom and Microsoft Teams, self-paced content through a proprietary Learning Management System called "Connect," on-site corporate training at client premises, and public scheduled courses held at external venues. The company monetises through three revenue streams: open-enrollment public courses priced per programme (ranging from ZAR 1,725 for short courses to ZAR 40,250 for NQF Level 5 qualifications), customised corporate and on-site training engagements, and accredited learnership/qualification programmes potentially linked to employer skills development levy grants.

Target customers are South African employers seeking B-BBEE skills development compliance and workforce training, and individual learners pursuing occupational qualifications and career advancement. The company is accredited across multiple SETAs (ETDP, Services, MERSETA, MICTSETA, WRSETA, TETA) and holds partnership relationships with Microsoft, CompTIA, SAICA, and Pearson VUE for certification preparation and assessment delivery. The company has 11–50 employees, no disclosed revenue, and operates a direct-to-consumer and direct-to-enterprise sales motion via phone, email, WhatsApp, and an in-house training consultancy team.

Name

Siyanqoba

Legal name

Siyanqoba Seminars

Website

https://siyanqoba.co.za

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Siyanqoba is a South African private FET college offering SETA-accredited occupational qualifications, learnerships, and short courses across 14 industry portfolios. It operates four campuses and delivers blended in-classroom, virtual, and online training to employers and individual learners.

Ownership category

akta.pro rank

Product category

Occupational Training and Development (Vocational Education)

NAICS

Technical and Trade Schools (61151), Computer Training (611420), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Financial Services (Non-Banking) (EDABALAK)

akta.pro secondary industries

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM), Operations, Supply Chain & Logistics Management Schools (EDAHAHAF)

Keywords

• Occupational training services
• SETA accredited programmes
• Corporate learnership programmes
• Workplace skills development
• Vocational education training

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public Course Enrollment: Open enrollment courses delivered at public venues or online, priced per course with VAT inclusive rates. Examples include Secretarial Development Programme at ZAR 9,085 and NC: Generic Management at ZAR 40,250.
2. Corporate/On-site Training: Customised in-house training programmes delivered at client premises or via virtual classrooms for organisational teams. Pricing varies based on customisation requirements and group size.
3. Learnership and Qualification Programmes: Accredited qualifications and learnerships at various NQF levels (1-5), potentially linked to skills development levy grants and WSP/ATR submissions for employers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Siyanqoba is a South African Further Education and Training (FET) college that delivers SETA-accredited occupational qualifications, learnerships, skills programmes, and non-accredited short courses across 14 industry portfolios including Business Administration, Information Technology, Finance & Accounting, Management & Leadership, Manufacturing, Hospitality, Project Management, Transport & Logistics, and Wholesale & Retail. Training is delivered via in-classroom sessions at campuses in four major cities, virtual facilitator-led online classrooms, blended learning through the Connect LMS, and customised on-site training at client premises.

Product overview

Siyanqoba is an occupational training and development company offering a comprehensive suite of training services across multiple industries in South Africa. The company operates as a platform of sector-specific course portfolios including Business Administration, Customer Service, Education and Training, Entrepreneurship, Finance and Accounting, Health/Safety/Hygiene, Hospitality/Tourism, Information Technology, Management/Leadership, Manufacturing/Production, Project Management, Transport/Logistics, Wholesale/Retail, and Workplace Readiness. Delivery is provided through multiple modalities: in-classroom training at campuses in four major South African cities, virtual facilitator-led online classrooms, self-paced online learning via the Connect Learning Management System, on-site training at client premises, and public scheduled courses at five-star venues. The company offers accredited qualifications (NC, FETC, OC) registered on the NQF, SETA-accredited skills programmes, non-accredited short courses, learnerships combining theory with workplace experience, and assessment/moderation services. Siyanqoba is a member of the LD Group and offers over 200 registered qualifications across multiple industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Administration Training Portfolio SETA-accredited training covering NC: Business Administration Services (NQF Levels 2-4), secretarial development, office administration, meetings and minutes, record keeping, and business writing skills for administrative staff and office professionals.
• Business Analysis Training Portfolio Programmes for developing business analysis skills and preparing delegates for professional business analysis certification.
• Customer Service Training Portfolio Programmes including Achieving Customer Service Excellence, Telephone Skills, Receptionist Skills (NQF L2-L3), Customer Experience Programme, Customer Service Management, and Advanced Customer Care for front-line and customer-facing staff.
• Education and Training Practitioner Portfolio Occupational Certificate: Training and Development Practitioner (NQF Level 5), Learning and Development Facilitator, Assessment Practitioner, Skills Development Facilitation Practitioner, and Work Based Learning and Development Practitioner qualifications.
• Entrepreneurship and SMME Training Portfolio Programmes including GETC: ABET SMME (NQF Level 1), NC: New Venture Creation SMME (NQF Level 2), and FETC: New Venture Creation (NQF Level 4) for aspiring and existing entrepreneurs.
• Finance and Accounting Training Portfolio NC: Accounting Technician (NQF Level 3), FETC: Accounting Technician (NQF Level 4), Certificate: Accounting (NQF Level 5), Local Government Accounting Technician programmes, Introduction to Finance, and Finance for Non-financial Managers.
• Health, Safety, Hygiene & Cleaning Training Portfolio OC: Commercial Cleaner (NQF Level 1), NC: Specialist Hygiene and Cleaning Services (NQF Level 2), NC: Hygiene & Cleaning Supervision (NQF Level 3), plus part qualifications for commercial cleaning roles, cleaning principles, HIV/AIDS awareness, and cleaning maintenance.
• Hospitality and Tourism Training Portfolio NC: Accommodation Services (NQF Level 2), NC: Food and Beverage Services (NQF Level 4), FETC: Tourist Guiding (NQF Level 4), and skills programmes including Assistant Chef, Assistant Housekeeper, Bar Attendant, Cook, Culture Site Guide, Nature Site Guide, and Front of House roles.
• Information Technology Training Portfolio NC: IT End-User Computing (NQF Level 3), FETC: IT Technical Support (NQF Level 4), NC: IT Systems Development (NQF Level 4), NC: IT Systems Support (NQF Level 5), NC: IT Software Testing (NQF Level 5), CompTIA A+, CompTIA N+, and ISTQB Certified Tester Foundation Level preparation.
• Management and Leadership Training Portfolio NC: Management Supervisory Development (NQF Level 3), FETC: Generic Management General Management (NQF Level 4), NC: Generic Management General Management (NQF Level 5), FETC: Leadership Development (NQF Level 4), and short programmes including Emotional Intelligence, Coaching and Mentoring, Business Ethics, Negotiation Skills, and Managers Development Programme.
• Manufacturing and Production Training Portfolio NC: Production Technology (NQF Levels 2 and 3), FETC: Production Technology (NQF Level 4), and skills programmes covering Assistant Metal Joiner, Health & Safety Skills, Production Operator, Routine Maintenance, Stock Counting, First Line Maintainer, Logistics and Planning, and Warehouse and Logistics Planning.
• Project Management Training Portfolio Occupational Certificate: Project Manager (NQF Level 5, 240 Credits) and Project Management Fundamentals short programme.
• Transport and Logistics Training Portfolio NC: Freight Handling Air-Freight (NQF Level 3), NC: Freight Handling Warehouse Distribution (NQF Level 3), FETC: Professional Driving (NQF Level 3), NC: Automotive Sales and Support Services (NQF Level 4), and FETC: Freight Forwarding & Customs Compliance (NQF Level 4).
• Wholesale and Retail Training Portfolio NC: Wholesale and Retail Operations Chain Store Operations (NQF Level 2), NC: Wholesale and Retail Distribution (NQF Level 2), FETC: Generic Management Wholesale and Retail Management (NQF Level 4), NC: Generic Management Wholesale and Retail Management (NQF Level 5), and skills programmes for Checkout Operator, Shelf Filler, and Dispatch & Receiving Clerk.
• Workplace Readiness Training Portfolio Workplace Essential Skills (NQF Level 4) and Work Readiness Programme World of Work (WOW) designed to prepare youth for the modern working environment.
• Public Scheduled Courses Open-enrollment scheduled courses run at five-star venues including meals, comprehensive manuals, and framed Certificates of Attendance, covering management, IT, project management, HR, and soft skills for individual learners.
• Corporate On-Site Training Customised in-house training delivered at client premises including familiarisation visits, training needs analysis, bespoke solutions, and post-course support for organisational teams.
• Learnership Services Structured work-based learning programmes combining theoretical training with practical workplace experience, including Full Training Learnerships, Blended Learnerships combining Recognition of Prior Learning (RPL) with gap analysis, and RPL Learnerships for delegates with existing experience.
• Online Learning via Connect LMS Virtual facilitator-led online classrooms and self-paced online courses delivered through the proprietary Connect Learning Management System with live lectures via Zoom and Microsoft Teams.
• QCTO Transition Free Course A free introductory short course explaining the QCTO system transition, how occupational qualifications work, and what employers and training providers need to understand.

Quantifiable outcome

• Strong social connections at work increase employee engagement by 20%
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• FedgroupcoreStrategic or Co-development Partner · 6 October 2023Fedgroup partnered with Siyanqoba to deliver the Iteke Learnership Programme, targeting beneficiaries of the Fedgroup Beneficiary Care Fund - young people who have lost a parent. The programme helps bridge the gap between matriculation and post-school education/workforce entry through accredited occupational training.
• ETDP SETAcoreStrategic or Co-development PartnerEducation, Training and Development Practices Sector Education and Training Authority - primary SETA accreditation body for Siyanqoba's education and training programmes.
• Services SETAcoreStrategic or Co-development PartnerSector Education and Training Authority providing accreditation for service industry qualifications offered by Siyanqoba.
• MicrosoftsupportingTechnology or IntegrationMicrosoft partnership for technology skills training programmes and utilisation of Microsoft Teams platform for virtual classroom delivery.
• CompTIAsupportingStrategic or Co-development PartnerPartnership for CompTIA certification preparation courses including A+, Network+, and other professional IT certifications.
• SAICAsupportingStrategic or Co-development PartnerSouth African Institute of Chartered Accountants partnership for accounting and finance qualifications.
• MICTSETAcoreStrategic or Co-development PartnerMedia, Information and Communication Technologies SETA accreditation for IT and software testing qualifications.
• LD GroupcoreStrategic or Co-development PartnerParent company of Siyanqoba. LD Group is an occupational development group providing integrated training, assessment, and consulting services across South Africa. Siyanqoba operates as a member of The LD Group.
• WRSETAsupportingStrategic or Co-development PartnerWholesale and Retail SETA accreditation for wholesale and retail sector qualifications.
• TETAsupportingStrategic or Co-development PartnerTransport and Logistics SETA accreditation for transport and logistics sector qualifications.
• MERSETAsupportingStrategic or Co-development PartnerManufacturing, Engineering and Related Services SETA for manufacturing and engineering qualifications.
• Pearson VUEsupportingTechnology or IntegrationTesting centre partnership for professional certification examinations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• STADIO Higher Education: Multi-brand South African private higher education group (includes Damelin, AFDA, Milpark, LISOF) offering business, IT, and management qualifications at scale; broader incumbent with deeper capital base and degree-granting capability.
• Richfield Graduate Institute: South African private higher education institution offering diplomas and degrees in IT, business, and management; a larger, more established competitor for higher-fee IT and management programmes.
• Damelin: Long-standing South African private college offering business, IT, management, and vocational qualifications nationwide; established incumbent overlapping with Siyanqoba's portfolio in business administration, management, and IT training.
• Boston City Campus & Business College: Established South African private higher education brand offering business, IT, accounting, and management qualifications across multiple campuses; broader and more recognisable incumbent in the same end markets with deeper brand recognition.

Direct peers

• Oxbridge Academy: South African distance learning college offering business, IT, and management courses with national reach; comparable in offering SETA-aligned and accredited programmes to individual and corporate learners.
• iFundi: South African training and skills development provider focused on SETA-accredited programmes, learnerships, and corporate training engagements; directly comparable in target market and SETA-aligned delivery.
• Speccon: SETA-accredited South African training provider delivering learnerships, skills programmes, and occupational qualifications; comparable multi-sector SETA portfolio and corporate training delivery model.
• Academy of York: South African training provider offering accredited short courses, business, IT, and management programmes with blended and online delivery; competes for the same individual learner and SME corporate segments.
• Skills Academy: South African distance learning provider covering business administration, management, IT, and accounting courses with accredited and non-accredited tracks; competes for individual learner enrolments and corporate training buyers.
• Trainyoucan: South African SETA-accredited training provider offering occupational qualifications, learnerships, and short courses across multiple sectors; operates a similar multi-SETA, multi-portfolio model targeting both corporates and individual learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/siyanqoba_za
• Facebookfacebook.com/SiyanqobaSeminars
• LinkedInlinkedin.com/company/siyanqoba-private-fet-college

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siyanqoba