Infill Development in Edmonton Association

Name

Infill Development in Edmonton Association

Legal name

Infill Development in Edmonton Association

Website

https://infilledmonton.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Real Estate Development Advocacy and Education

NAICS

Social Advocacy Organizations (8133), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)

Keywords

• Infill development advocacy
• Zoning bylaw policy
• Builder education certification
• Urban development research
• Membership association services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: IDEA generates revenue through annual membership fees paid by builders, developers, consultants, financial services firms, suppliers, and community members. Membership tiers include IDEAList (corporate sponsors), Foundation Tier, Framework Tier, and Community Tier (individual). Fees are due annually starting from the first invoice and are quote-based, with pricing determined by membership category and organization type.
2. Podcast Sponsorships: The In-Development podcast offers sponsorship packages to companies and organizations seeking exposure to hundreds of subscribers. Sponsors download a sponsorship form and email it to IDEA. Revenue from podcast sponsorships supports IDEA's mission and community-building activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

IDEA is a non-profit membership association that provides education, advocacy, and research on infill development in Edmonton. Its core offerings include a tiered membership program for builders, developers, consultants, and community members; the Builder Education Program (a five-day certification course co-created with the City of Edmonton that qualifies participants for expedited permits); the In-Development podcast; and proprietary research such as the DC2 Site Specific Development Control Provision Assessment Report. The organization also runs community events, publishes position papers, and engages in policy advocacy with the City of Edmonton.

Product overview

IDEA (Infill Development in Edmonton Association) is a non-profit organization offering advocacy, education, and research services to support infill development in Edmonton. The organization's offerings include the In-Development Podcast for community education, IDEA Research publications including DC2 zoning analysis reports, the Builder Education Program providing certification for expedited permits, and informational resources through the IDEA Blog. Membership is organized in tiers (IDEAList, Foundation, Framework, Community) serving developers, consultants, and community members.

Differentiator

Problem solved

Functional benefit

Brands

• In-Development Podcast: A podcast for city-builders, city-shapers and city-dwellers that discusses how Canadian cities develop in and up.

Products and services

• Builder Education Program A five-day education and certification program covering Design 101, Development Permits, Building Permits, Infill Best Practices for Construction, and Communication and Community Relations. Successful participants qualify for expedited permits for certain Class A small-scale infill projects. Over 60 companies have completed the program since 2019, with permit timelines reduced by more than 50% and neighbour complaints decreasing by over 50%.
• In-Development Podcast A podcast for city-builders, city-shapers, and city-dwellers discussing how Canadian cities develop in and up. Co-hosted by Stephen Raitz (former Urban Planner and current Student-at-Law) and Allison Rosland (urban planner with six years of consulting experience). Available on Spotify and other platforms. Offers sponsorship opportunities to organizations seeking exposure to hundreds of listeners.
• DC2 Site Specific Development Control Provision Assessment Report (2019-2020) A research report produced by IDEA's Data and Analytics Committee analyzing 195 Direct Control 2 (DC2) zones created between October 2015 and January 2020, examining patterns, costs, and recommendations for zoning bylaw improvements. 119 residential-focused DC2 zones were analyzed in depth.
• IDEA Membership Program (IDEAList, Foundation, Framework, Community tiers) Four-tier annual membership program: IDEAList Tier (corporate sponsors and partners with prominent placement and branding), Foundation Tier (mid-tier organizations such as developers, utilities, city administration, and design firms), Framework Tier (smaller firms such as architects, engineers, realtors, marketing, and legal), and Community Tier (individual members). Membership provides access to industry networks, educational events, Builder Education Program certification, policy advocacy representation, and community building. Pricing is quote-based and not publicly disclosed.

Quantifiable outcome

• Builder Education Program reduces permit processing timelines by more than 50% for certified builders
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• EPCORcoreStrategic or Co-development PartnerEPCOR (water and electrical utility) is a Foundation tier member of IDEA. The two organizations have collaborated on multiple initiatives including the Infill Fire Protection Assessment (IFPA) program, which has saved over $90 million in unnecessary water main upgrades, and updates to the City of Edmonton Design and Construction Standards Volumes 3 (Drainage) and 4 (Water). EPCOR hosted consultation sessions and technical working groups with IDEA and other industry groups to modernize design standards.
• City of Fort SaskatchewanminorOthersCity of Fort Saskatchewan is a Foundation tier member of IDEA, representing municipal government. As a member, it participates in the IDEA network and supports the infill community's interests.
• City of EdmontoncoreStrategic or Co-development PartnerIDEA has a deep ongoing partnership with the City of Edmonton, having been engaged as a key stakeholder in City Plan creation, Zoning Bylaw 20001 renewal, District Planning, and the Infill Roadmap Initiative. The City and IDEA co-created the Builder Education Program (2019) and the Infill Fire Protection Assessment. IDEA's Policy Committee meets monthly with City Administration to review Council agendas. The relationship is foundational to IDEA's advocacy mission.
• Moskowitz CapitalminorOthersMoskowitz Capital is an IDEAList tier corporate sponsor and member of IDEA. Contact: Colton Miller ([email protected]). Industry: Financial Services.
• KV CapitalminorOthersKV Capital is an IDEAList tier corporate sponsor and member of IDEA. Contact: Jesse Warwa ([email protected]). Industry: Financial Services.
• Urbis Infill HomesminorOthersUrbis Infill Homes is an IDEAList tier corporate sponsor and member of IDEA. Contact: Katie Warwa ([email protected]). Industry: Commercial & Residential Developers.
• Dialog DesignminorOthersDialog Design is a Foundation tier member of IDEA. Contact: Tai Ziola ([email protected]). Industry: Architecture and Design.
• HUB WarrantyminorOthersHUB Warranty is a Foundation tier member of IDEA. Contact: Vu Nugyen ([email protected]). Industry: Home Warranty.
• UDI (Urban Development Institute)majorStrategic or Co-development PartnerIDEA collaborated with UDI and CHBA (Canadian Home Builders' Association) on the joint letter 'Re: Eroding Edmonton's Competitive Advantage' (July 2023), addressing cumulative policy impacts on housing costs. The three organizations worked together to encourage creative solutions that secure housing affordability and position Edmonton competitively.
• CHBA (Canadian Home Builders' Association)majorStrategic or Co-development PartnerIDEA collaborated with UDI and CHBA on the joint letter addressing cumulative policy impacts on housing costs (July 2023). CHBA represents home builders nationally, and the partnership strengthens IDEA's advocacy on affordability and regulatory reform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Smart Growth America: Smart Growth America is a U.S.-based advocacy coalition promoting walkable, mixed-use urban development — closely aligned with IDEA's people-centred infill advocacy. It is comparable as an advocacy-and-research peer on zoning reform and infill, though primarily U.S. focused rather than Canadian.
• Strong Towns: Strong Towns is a U.S. non-profit advocating for incremental, bottom-up urban development and zoning reform. It is comparable to IDEA's grassroots advocacy posture, podcast-and-content distribution model, and policy engagement on incremental infill — but operates with a national media brand rather than a single-metro focus.

Broad incumbents

• Canadian Home Builders' Association (CHBA): CHBA is the national association representing the residential construction and renovation industry in Canada. It is a broader-incumbent peer: CHBA's mandate overlaps with IDEA's builder and developer focus, but operates nationally rather than city-specific; CHBA is an existing partner of IDEA via the joint July 2023 housing affordability letter.
• Urban Land Institute (ULI): ULI is a global research and education organization focused on land use and real estate. It is a broad-incumbent peer that shares IDEA's research-and-advocacy posture (e.g., DC2 Assessment Report parallels ULI's district-scale studies) but at global scale and with a broader remit across asset classes.
• NAIOP (Commercial Real Estate Development Association): NAIOP is the leading U.S. commercial real estate development association. It is comparable to IDEA as a membership organization serving developers and influencing municipal policy, but operates at much larger scale and primarily in commercial real estate (IDEA is residential/mixed-use infill-focused).

Direct peers

• Urban Development Institute (UDI) — Edmonton: UDI Edmonton is the regional industry association representing the land development and building industry in the Edmonton Metro Region. It is the closest direct peer to IDEA: both serve developers, builders, and consultants in the same Edmonton geography, both engage City of Edmonton policy processes, and UDI is an existing co-advocacy partner (joint letter on housing costs, July 2023).
• Building Owners and Managers Association (BOMA) Edmonton: BOMA Edmonton represents commercial building owners and managers in the Edmonton region. It is a local peer sharing the same geography, membership-tier model, and municipal policy engagement, though its focus is operating existing commercial buildings rather than infill development.
• Calgary Urban Development Society (CUDS): CUDS is the primary advocacy body for the land development industry in the Calgary region. It is directly comparable as a city-specific urban development association running member events, policy advocacy, and research — the Calgary analogue to IDEA, with similar member segments (developers, engineers, planners, consultants) and government engagement.

Regional players

• Toronto Developers Alliance: The Toronto Developers Alliance is a membership-based advocacy organization for developers active in the Greater Toronto Area. It is a regional peer to IDEA — same industry association model serving developers in a major Canadian city, with comparable policy advocacy, but focused on Toronto rather than Edmonton.
• Urban Development Institute (UDI) — British Columbia: UDI BC is a regional urban development association serving Metro Vancouver and other BC municipalities. It is a regional peer: comparable structure (developer/consultant membership, municipal government advocacy, research output) but serving a different geography than IDEA's Edmonton base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/infilledmonton
• YouTubeopen.spotify.com/show/30Ie7GAyeo3gP2GENzxz0x
• LinkedInlinkedin.com/company/infill-development-in-edmonton-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Infill Development in Edmonton Association