SML Studio

What SML Studio does

SML Studio d.o.o. is a privately held Slovenian IT services company headquartered in Rače, Slovenia, founded in 2011. The company delivers a combined offering of custom software development, IT support and maintenance, and digitalization consulting, targeting primarily small and medium businesses in Slovenia with occasional cross-border EU engagements. Core service lines span website development (WordPress), web application development (C# backend, Angular frontend), e-commerce platform development (WooCommerce, Shopify, Magento with PayPal/Stripe/Klarna integrations), Windows desktop application development (.NET, WPF), and cross-platform mobile application development (.NET MAUI). The firm also sells two vertical-specific proprietary ERP products — Mini ERP for Manufacturing and HVAC ERP — and operates two sub-brands, VisiScale (a business intelligence product) and bitobnova.si (a B2B e-commerce storefront).

The business model is predominantly professional services revenue generated through project-based custom engagements, with no publicly disclosed pricing tiers and quotes provided after scope analysis. A managed-services component exists through ongoing IT infrastructure maintenance, network/server monitoring, cybersecurity, and 24/7 technical support retainers. The company is officially registered with DIH Slovenia (Digital Innovation Hub), positioning it within the national digitalization ecosystem. Documented customers include ADREM d.o.o. (HVAC), AluSolutions d.o.o. (aluminum construction), ZE 360 (CF MOTO automotive/quad/electric vehicle retail), the Slovenian Tax Advisors Chamber (ZDSS), an unnamed manufacturing ERP client, and AjeTo GmbH (Germany, renovation services).

Operationally, the firm is founder-owned with no external institutional investment, no disclosed revenue, no funding rounds, and a headcount of 1-10 employees. Distribution is consultative and direct — website contact forms, phone, email, and project portfolio referrals — supported by a minimal digital marketing footprint (LinkedIn, Facebook, SEO). Geographic reach is concentrated in Slovenia with one documented German client indicating modest EU ambition. The firm holds no patents or formal certifications beyond its DIH registration.

Name

SML Studio

Legal name

SML Studio d.o.o.

Website

https://sml-studio.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

SML Studio d.o.o. is a Slovenian IT services company delivering custom software development, web and e-commerce solutions, desktop/mobile applications, and ongoing IT support primarily for small and medium businesses in Slovenia.

Ownership category

akta.pro rank

Product category

Custom Software Development and IT Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAEAFAA

Custom Application Development (Web/Mobile/Desktop)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

SECONDARYBPAEAGAB

ERP Managed Services & AMS (Application Management)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

Keywords

• Custom software development
• IT support services
• Web application development
• ERP system development
• IT infrastructure maintenance

Headquarters

HQ city

Maribor

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Development of bespoke software solutions including web applications, mobile apps, and desktop applications tailored to specific client business needs. Revenue generated through project-based engagements with custom pricing.
2. Website Development: Professional website design and development services using WordPress and custom technologies. Includes SEO optimization and responsive design implementation.
3. E-commerce Solutions: Development and implementation of online stores using WooCommerce and other platforms with payment system integrations (credit cards, PayPal, Stripe, Klarna).
4. IT Maintenance and Support Services: Ongoing IT infrastructure maintenance, monitoring, security management, and technical support services for business clients. Includes preventive maintenance, network monitoring, and cybersecurity protection.
5. IT Consulting and Digitalization Advisory: Consulting services for business digitalization, technology upgrades, and IT infrastructure planning and implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SML Studio d.o.o. provides custom software development and IT support services for businesses, including website development, web application development, e-commerce solutions, Windows desktop applications, cross-platform mobile applications, and ongoing IT maintenance and infrastructure support. The company also offers proprietary vertical ERP products for manufacturing and HVAC/service companies, plus a business intelligence product called VisiScale.

Product overview

SML Studio is an IT solutions and services company offering a portfolio of development services and proprietary products. The service offerings include website development, web application development, e-commerce solutions, desktop application development (using .NET/WPF), and mobile application development (using .NET MAUI), plus IT support and maintenance. The proprietary product portfolio includes two specialized ERP systems: Mini ERP for Manufacturing (Mini ERP - Proizvodnja) for production businesses, and HVAC ERP (ERP - Prezračevanje) for ventilation/service companies. The company also offers VisiScale as an additional product. The architecture follows a service-plus-product model where custom development services complement standardized vertical ERP solutions.

Differentiator

Problem solved

Functional benefit

Brands

• VisiScale: A product/solution brand operated by SML Studio, accessible at visiscale.eu
• bitobnova.si

Products and services

• Website Development (Razvoj spletni strani) Professional website design and development services creating modern, SEO-optimized, and responsive websites using WordPress, HTML5, CSS3, and JavaScript technologies, targeted at businesses needing an online presence.
• Web Application Development (Razvoj spletnih aplikacij) Custom web application development services building scalable web applications for e-commerce, CRM systems, data analytics, and business process optimization using C# backend with Angular frontend.
• E-commerce / Online Stores (Spletne trgovine) Full-service e-commerce development including online store creation, payment system integration (PayPal, Stripe, Klarna, credit cards), inventory management, and SEO optimization using WooCommerce, Shopify, and Magento platforms.
• Desktop Application Development (Razvoj desktop aplikacij) Windows desktop application development using .NET and WPF technologies, creating powerful, secure, and customizable business solutions that operate locally without internet dependency.
• Mobile Application Development (Razvoj mobilnih aplikacij) Cross-platform mobile application development for Android and iOS using .NET MAUI technology, enabling single-source-code development for both platforms with reduced costs and faster delivery.
• IT Support and Maintenance (IT podpora) Comprehensive IT maintenance and support services including preventive maintenance, network monitoring, security backup solutions, cybersecurity protection, and 24/7 technical assistance for businesses.
• Mini ERP - Proizvodnja (Manufacturing ERP) Web-based ERP application for small and medium manufacturing businesses, enabling work order management, production tracking, material and inventory records, and basic process traceability from order to execution.
• ERP - Prezračevanje (HVAC ERP) Specialized web ERP for ventilation and HVAC companies, enabling digitalization of service processes, automatic creation of recurring work orders, service report preparation, and precise material consumption tracking including leftovers. Deployed for ADREM d.o.o.
• VisiScale Business intelligence and scaling solution offered as part of SML Studio's product portfolio, accessible at visiscale.eu.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

One partnership is on record.

• DIH Slovenia (Digital Innovation Hub Slovenia)minorStrategic or Co-development PartnerSML Studio is officially registered with DIH Slovenia (Digital Innovation Hub Slovenia), which provides digital transformation support and connects businesses with innovation resources. This registration indicates alignment with Slovenian digitalization initiatives and access to a network of technology partners and SMEs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smlnetwork
• LinkedInlinkedin.com/company/sml-network

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SML Studio