Screen Masters International

What Screen Masters International does

Screen Masters International is a global talent agency founded by Kelly Warnell and launched in September 2024, headquartered in London with a Las Vegas-anchored event business. The company represents actors, directors, writers, stunt performers, movement artists, animators, concept artists, and other creatives across 19 production departments, supplying vetted talent to film, television, animation, music, gaming, and live entertainment productions. It distributes its representation capability internationally through a network of Territory Allies in 11 regions (United States, UK, Canada, Europe, Middle East, Oceania, Asia, Africa, Caribbean, Latin America, Saudi Arabia), enabling productions to source local talent in any covered market without Screen Masters operating wholly-owned offices abroad.

The business model is commission-based talent representation (industry-standard agency economics), supplemented by adjacent revenue streams including Screen Masters LIVE (live entertainment talent bookings), Screen Masters Events (event production and project management), Screen Masters TV (content platform), and Askari Secure (security services partner with preferred-provider MSAs at Netflix and Disney). A second growth vector is proprietary IP: the company holds or represents creator-owned properties including Dark Circles (six seasons plus prequel, film spin-off, three books, and a graphic novel), Blood Red Raven, and Scarlett Couture, providing optionality in content licensing and production.

The most ambitious strategic initiative is HallowScreamCon and HallowScreamFest, a four-day Global Entertainment Mega-Con and Las Vegas city-wide festival planned for September 30 – October 4, 2027 (rescheduled from 2026), structured around 21 immersive zones with a dedicated FUTURES Day for industry education. The company won Best Agency of the Year (new) at the Entertainment Agents Association Awards 2025 among more than 2,500 agencies launched in 2024, has been featured in Variety, and since launch has attracted over 45,000 unique website visitors.

Name

Screen Masters International

Legal name

Screen Masters International

Website

https://screenmastersint.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Screen Masters International is a global talent agency that represents actors, directors, writers, stunt performers, and specialists across 19 entertainment production departments, distributing talent to productions worldwide through Territory Ally partnerships in 11 regions and operating event IP including HallowScreamCon.

Ownership category

akta.pro rank

Product category

Entertainment Talent Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPADAFAG

Production Design & Art Department Services (Sets, Props, Scenic)

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

SECONDARYMPAGAKAD

Video/IMAG & LED Wall Production

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Production & Technical Services (Staging, Lighting, Sound)

SECONDARYMPADAHAA

VFX Production & Supervision (2D/3D, Compositing, FX, CG)

Media, Entertainment & Sports/Film & Video Production/Distribution/VFX & Virtual Production

Keywords

• Talent representation
• Entertainment agency
• Live entertainment booking
• Event production
• Talent management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Talent Representation and Management: Screen Masters International earns revenue by representing and managing talent (actors, directors, writers, crew members, stunt performers, artists, etc.) and facilitating bookings for film, television, and entertainment productions. The agency connects talent with productions globally through their network of Territory Allies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Screen Masters International is a Global Ultra-Agency that represents and manages talent across 19 creative production departments—including actors, directors, writers, stunt performers, movement artists, visual effects artists, and production crew—for film, television, gaming, music, and live entertainment productions worldwide. Beyond core representation, it operates Screen Masters LIVE for live entertainment bookings, Screen Masters TV for content, Screen Masters Events for event production, the HallowScreamCon mega-convention and HallowScreamFest city-wide festival in Las Vegas, and an Intellectual Property portfolio of creator-owned scripts, comics, and animation.

Product overview

Screen Masters International is an award-winning Global Ultra-Agency offering talent representation services across 19 creative production departments. The company operates as a unified agency platform with multiple interconnected services: core talent representation across all entertainment industry departments (actors, writers, directors, visual effects, production crew, stunt performers, movement specialists, costume, sound, and more); specialized talent networks serving as global databases for productions to find crew; Screen Masters LIVE for live entertainment talent; Screen Masters TV for content creation; and event properties including HallowScreamCon (21-zone mega-convention), HallowScreamFest (city-wide festival), and FUTURES Day (industry education). The company also provides intellectual property portfolio access and event production services through Screen Masters Events. In partnership with territory allies worldwide across 11 regions, the agency delivers unmatched talent solutions for international film, television, games, music, and arts productions.

Differentiator

Problem solved

Functional benefit

Brands

• HallowScreamCon: A four-day Global Entertainment Mega-Con and Festival taking over the city of Las Vegas, featuring 21 immersive zones celebrating different pillars of global entertainment and fandom.
• HallowScreamFest
• Screen Masters TV
• Screen Masters LIVE
• FUTURES Day

Products and services

• Talent Representation Services Award-winning global talent agency managing and representing actors, directors, writers, stunt performers, movement artists, visual effects artists, costume, sound, and other production crew across film, television, gaming, music, and arts productions.
• Talent Networks Database

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Territory Allies WorldwidecoreChannel Partner/ Reseller/ DistributorStrategic partnerships with local allies in 11 territories worldwide (United States, UK, Canada, Europe, Middle East, Oceania, Asia, Africa, Caribbean, Latin America, Saudi Arabia) enabling talent representation and placement across all regions through local expertise and connections.
• NetflixflagshipOthersAskari Secure (represented by Screen Masters) holds MSA as preferred security provider for Netflix productions, providing security services for film and TV sets.
• DisneyflagshipOthersAskari Secure (represented by Screen Masters) holds MSA as preferred security provider for Disney productions and events.
• A1 AppearancescoreChannel Partner/ Reseller/ DistributorConvention appearance agency partners providing personal appearances, private signings, and Comic-Con appearances for celebrity talent.
• Outernet / The Lower ThirdminorChannel Partner/ Reseller/ DistributorVenue partners for Screen Masters International providing event and entertainment spaces.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Gersh Agency: Full-service talent agency representing actors, writers, directors, and producers across film, television, and emerging media. Comparable to Screen Masters in cross-discipline representation for entertainment industry professionals.
• Creative Artists Agency (CAA): One of the largest global talent and entertainment agencies, representing actors, directors, writers, and producers across film, television, and live entertainment. Directly comparable to Screen Masters International's core business of multi-department talent representation for major productions.
• Paradigm Talent Agency: Talent agency representing artists, writers, directors, and producers in film, television, and live entertainment with strong focus on independent and specialty talent. Directly competes with Screen Masters' broad multi-department representation model.
• WME (William Morris Endeavor): Major global talent agency representing artists, writers, directors, and producers across film, television, music, and live events. Operates an integrated representation model closely aligned with Screen Masters' cross-department Ultra-Agency positioning.
• APA (Agency for the Performing Arts): Talent agency representing actors, writers, directors, and below-the-line professionals across film and television. A direct competitor in the multi-department representation space where Screen Masters positions itself.
• Brillstein Entertainment Partners: Talent management and entertainment production company representing actors, writers, directors, and producers, with a notable production arm. Comparable to Screen Masters' combined representation and event/IP portfolio approach.
• United Talent Agency (UTA): Global talent and entertainment company representing actors, writers, directors, and broader creative talent across film, TV, and digital. Comparable to Screen Masters in providing comprehensive representation across entertainment verticals.

Emerging players

• Range Media Partners: Newer, tech-enabled talent management firm representing actors, writers, directors, and musicians. Comparable to Screen Masters as a younger, multi-discipline entrant challenging legacy agencies with a modern, cross-vertical representation model.
• M88: Independent talent management and strategic advisory firm representing artists, athletes, and entertainment figures. Comparable to Screen Masters as a younger, full-service representation competitor focused on cross-disciplinary talent.

Broad incumbents

• Live Nation Entertainment: Global live entertainment company operating concert promotion, venue management, and talent representation. Comparable to Screen Masters LIVE division and HallowScreamCon's live-event positioning, though operating at vastly greater scale and in a broader live-entertainment scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/screenmastersinternational
• Xx.com/ScreenMastrsInt
• Facebookfacebook.com/screenmastersint
• LinkedInlinkedin.com/company/screenmastersinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Screen Masters International