Wohnungsbaugenossenschaften

Name

Wohnungsbaugenossenschaften

Legal name

Marketinginitiative der Wohnungsbaugenossenschaften Deutschland e.V.

Website

https://wohnungsbaugenossenschaften.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cooperative Housing Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Cooperative (Co-op) Housing Association Management (BPAJAHAC)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), HOA / Condominium Association Management (BPAJAFAH), Temporary Housing & Serviced Accommodation Coordination (HSAKACAG)

Keywords

• Cooperative housing
• Housing cooperatives
• Member-based housing
• Cooperative living
• Housing association

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Membership dues / Marketing initiative contributions: The association is funded through contributions from its member housing cooperatives. Member cooperatives pay dues to participate in the national marketing initiative and gain access to shared branding, marketing materials, and collective campaigns.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Wohnungsbaugenossenschaften is a national marketing initiative uniting over 400 German housing cooperatives to promote cooperative housing. It provides a centralized brand, directory of member cooperatives, a guest apartment (Gästewohnungen) booking service for members, career and apprenticeship resources, and runs nationwide campaigns on cooperative housing values.

Product overview

Wohnungsbaugenossenschaften is a nationwide network of over 400 housing cooperatives in Germany operating under the Marketinginitiative der Wohnungsbaugenossenschaften Deutschland e.V. The organization offers cooperative housing as an alternative to traditional renting, where members pay a moderate usage fee rather than rent, and the property belongs collectively to all cooperative shareholders. The product portfolio includes: (1) Gästewohnungen - a guest apartment booking service for members to use accommodations across partner cooperatives nationwide; (2) the Marketinginitiative itself as a unified brand and promotional platform for member cooperatives; (3) Genossenschaftliches Wohnen - membership-based cooperative housing with democratic participation; (4) Karriere Portal - job listings and apprenticeship programs in the housing cooperative sector; (5) Ausbildungsbörse - real estate professional training programs; (6) Weiterbildung - continuing education and professional development opportunities; (7) Alle Genossenschaften - a comprehensive directory of all member cooperatives; and (8) Mobile Mitgliedschaft - flexible cross-regional membership options. The organization operates primarily through its website, serving both housing seekers seeking cooperative membership and professionals seeking careers in the housing sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Gästewohnungen (Guest Apartments)

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bob- und Schlittenverband für Deutschland e.V. (BSD) — German Bob and Skeleton AssociationcoreGTM or Marketing Partner · 3 July 2025The Marketinginitiative der Wohnungsbaugenossenschaften Deutschland e.V. has been a premium sponsor of the German Bob and Skeleton Association (BSD) since 2024. The partnership was extended for a third season in 2026. The sponsorship features the distinctive 'Bauklötzchen' (building block) logo on athletes' and coaches' uniforms at national and international competitions, providing broad TV, livestream, and social media visibility. The shared motto is 'Wir schieben was an! Für mehr Fairplay am Wohnungsmarkt' (We push things forward! For more fair play in the housing market), linking cooperative values of teamwork, speed, and precision with the sport's attributes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Haus & Grund Deutschland: National association representing private homeowners and landlords in Germany. Comparable structurally as a national umbrella brand and advocacy body for a distinct housing stakeholder group (owners vs. cooperative members), with a similar regional/local chapter structure.
• GdW Bundesverband deutscher Wohnungs- und Immobilienunternehmen: Federal umbrella association of German housing and real estate companies, representing member organizations across Germany's housing sector. Directly comparable to Wohnungsbaugenossenschaften as a national advocacy and marketing body, although GdW covers the broader housing industry (private and public) rather than just cooperatives.
• Deutscher Genossenschafts- und Raiffeisenverband (DGRV): National umbrella association for German cooperatives and Raiffeisen organizations, including housing cooperatives. Highly comparable as a federated cooperative advocacy and service body, although its scope extends beyond housing into banking, retail, and agricultural cooperatives.

Emerging players

• Neues Heim – Die Baugenossenschaft eG: Baden-Württemberg housing cooperative that won 1st place at the Schwarzer Löwe business award (2025) in the Wohnkonzepte category. A direct member-cooperative peer within the Wohnungsbaugenossenschaften network, exemplifying member-level innovation and award recognition.
• Berliner Bau- und Wohnungsgenossenschaft von 1892 eG: A specific member housing cooperative in Berlin that has won the European Responsible Housing Award (1st place, 2019) for its Nettelbeckplatz project. Comparable as a member of the Wohnungsbaugenossenschaften network and as a flagship example of member-cooperative innovation.

Others

• GdW Servicegesellschaft: Service arm affiliated with GdW providing shared services, training, and procurement to member housing companies. Comparable as an enabling ecosystem participant supporting housing organizations with shared back-office functions, similar in role to how the Marketinginitiative provides branding/services to its cooperatives.
• Co-operative Housing International (CHI): Global umbrella for housing cooperatives, affiliated with the International Cooperative Alliance. Comparable as a federated advocacy body promoting the cooperative housing model globally; relevant for international knowledge transfer and policy benchmarking.

Broad incumbents

• Deutscher Mieterbund (DMB): Germany's largest tenant association representing private renters. Adjacent to Wohnungsbaugenossenschaften because both organize at the housing-resident nexus, but DMB represents tenants in the private rental market while Wohnungsbaugenossenschaften represents cooperative members who collectively own.

Regional players

• Confederation of Co-operative Housing (UK): UK national body representing housing co-operatives and tenant-led organisations. Comparable international peer for housing cooperative umbrella branding, advocacy, and best-practice sharing, though serving a different geography.
• BBU Verband Berlin-Brandenburgischer Wohnungsunternehmen: Regional housing association for Berlin-Brandenburg, providing advocacy, marketing, and services to member housing companies. Comparable as a regional umbrella body for housing organizations, though focused on a single German region rather than nationwide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=J4hubuAScBI&feature=youtu.be
• Facebookfacebook.com/Wohnungsbaugenossenschaften.Deutschland
• LinkedInlinkedin.com/company/wohnungsbaugenossenschaften

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wohnungsbaugenossenschaften