What Gazelli House does

Gazelli House is a privately held, multi-disciplinary wellness centre headquartered in a historic four-storey building in Baku, Azerbaijan, founded in 2003 and operating as part of the Gazelli Group (founded 1999). The facility integrates eight distinct service lines under one roof: a Wellness Club offering preventive medicine, massage, and spa services; Cosmetology for advanced aesthetic treatments; a 'Soul' floor with spiritual practice studios, aromatherapy, and energy massage; a Fitness department with gymnasium, Pilates, and dance studios; a Beauty parlour for hairstyling and image services; Lab Express, an in-house diagnostic laboratory performing more than 500 medical and preventive health tests; Gazelli Art House, a contemporary art gallery with venues in London and Baku; the Soroka Concept Store for curated retail; Gazelli Cafe for dining; and the Gazelli Shop for cosmetics. The core technology is operational rather than software-driven: physical wellness infrastructure, diagnostic lab instrumentation, and curated multi-service facility management, with no disclosed AI or digital platform layer.

Gazelli House makes money through a mix of recurring service subscriptions (wellness/spa memberships, fitness programs, beauty and cosmetology packages), usage-based fees from diagnostic testing at Lab Express, and transaction-based revenue from retail (Soroka, Gazelli Shop), dining (Gazelli Cafe), and art-related activities (Gazelli Art House). Go-to-market is exclusively direct-to-consumer via walk-in traffic at the single Baku location, supported by a multilingual website (AZ/EN/RU) as the primary digital channel. Customer segments are broad and horizontal — beauty seekers, fitness enthusiasts, holistic wellness consumers, and art/culture visitors — with no enterprise or named-account relationships. Pricing is not publicly disclosed and appears quote-based. The company has no external funding, no parent company, and no disclosed ownership changes, indicating founder-controlled private ownership with 251-500 employees.

Name

Gazelli House

Legal name

Gazelli House

Website

https://gazelligroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Gazelli House is a private, multi-disciplinary wellness centre in Baku, Azerbaijan, founded in 2003, integrating spa, fitness, beauty, cosmetology, spiritual healing, diagnostic testing, art gallery, dining, and retail under one historic four-storey roof. It serves affluent Baku consumers seeking integrated beauty, fitness, and holistic wellness services.

Ownership category

akta.pro rank

Product category

Wellness Center Services

NAICS

Health Care and Social Assistance (62), Beauty Salons (812112)

SIC

Services-Health Services (8000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Wellness center services
• Spa and massage services
• Diagnostic laboratory testing
• Beauty and cosmetology services
• Fitness and pilates studio

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wellness and Spa Services: Revenue from comprehensive wellness services including massage, spa treatments, and holistic health services at the Wellness Club.
2. Fitness Services: Revenue from gymnasium facilities, Pilates studio, and dance studios offering fitness programs.
3. Beauty and Cosmetology Services: Revenue from beauty parlour services, cosmetological treatments, hairstyling, and image transformation services.
4. Lab Express Testing Services: Revenue from scientific research laboratory performing diagnostic and preventive health tests.
5. Retail - Gazelli Shop and Soroka Concept Store: Revenue from cosmetics shop and curated concept store offering souvenirs, crafts, and unique products from around the world.
6. Food and Beverage: Revenue from Gazelli Cafe offering exquisite dishes, seasonal products, and wide range of dining options.
7. Art Gallery Services: Revenue from Gazelli Art House contemporary art gallery featuring exhibitions and supporting emerging artists.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Gazelli House is a comprehensive wellness center operating from a historic four-storey building in Baku, Azerbaijan, offering an integrated range of services including preventive medicine and massage/spa services (Wellness Club), advanced cosmetology treatments, spiritual healing facilities (Soul), fitness facilities including a gymnasium and Pilates/dance studios, beauty salon services, a scientific diagnostic laboratory (Lab Express), a contemporary art gallery (Gazelli Art House), curated retail shops (Gazelli Shop and Soroka Concept Store), and a café. The center serves individual consumers seeking beauty, fitness, mental health, preventive healthcare, and lifestyle experiences in a single location.

Product overview

Gazelli House is a comprehensive wellness centre in Baku, Azerbaijan (founded in 2003) that integrates multiple health, beauty, and lifestyle services within a historic four-storey building. The centre operates as a unified ecosystem combining Wellness Club (preventive medicine, massage and spa services), Cosmetology (advanced treatments and personalised programmes), Soul (spiritual healing with practice studios and aromatherapy), Fitness (gymnasium and dance/Pilates studios), Beauty (hair salons and image services), Lab Express (medical testing laboratory with 500+ tests), Gazelli Art House (contemporary art gallery with London and Baku venues), Soroka Concept Store (curated retail), and Gazelli Cafe (fine dining). Each service functions as a distinct component within the integrated wellness environment.

Differentiator

Problem solved

Functional benefit

Brands

• Gazelli Art House: Contemporary art gallery dedicated to supporting emerging talent and organising exhibitions of work by internationally renowned artists. Offers a rich and dynamic programme for diverse audiences in global public projects as well as exhibition venues in London and Baku.
• Soroka Concept Store
• Gazelli Cafe
• Gazelli Shop
• Lab Express
• Wellness Club
• Fitness
• Beauty
• Cosmetology

Products and services

• Wellness Club A fusion of preventive medicine, innovative equipment, expert professionals, and a wide range of massage and spa services for relaxation and mental and physical health improvement. Designed for individual consumers seeking a comprehensive wellness experience.
• Cosmetology Advanced cosmetic treatments, consultations with highly qualified experts, and personalized programmes for aesthetic improvements. Targeted at individual consumers seeking professional cosmetological care.
• Soul Spiritual healing facilities located on the second floor, including a spiritual practice studio, an aromatherapy room, and an energy massage room for meditative techniques and inner self discovery. Targeted at individuals seeking spiritual growth and mental wellness.
• Fitness Sport and physical wellness facilities including the Gymnasium and Reforma Studio (Pilates and dance) for lifestyle changes and body and spirit development. Targeted at individuals seeking fitness training and physical wellness.
• Beauty Professional beauty salon services including hairstyling, image creation, and complete image transformation by skilled professionals. Targeted at individual consumers seeking personal beauty and image services.
• Lab Express A prophylactic scientific research laboratory that performs more than 500 types of medical and health tests for preventive healthcare and wellness monitoring. Targeted at individuals seeking diagnostic testing and preventive health services.
• Gazelli Art House A contemporary art gallery dedicated to supporting emerging talent and organising exhibitions of internationally renowned artists, with venues in London and Baku. Targeted at art enthusiasts and cultural audiences.
• Soroka Concept Store A curated concept store offering vintage treasures, modern brands, and unique products from ceramists and craftspeople from around the world. Targeted at individual consumers seeking unique and curated retail products.
• Gazelli Cafe A café offering exquisite dishes, incredible flavour combinations, fresh seasonal products, and a wide range of menu choices for relaxation and dining. Targeted at individual consumers and visitors seeking a fine dining experience.
• Gazelli Shop A cosmetics shop offering beauty products for individual consumers.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Therme Group: Therme operates large-scale wellness complexes combining thermal baths, spa, fitness, and art installations, comparable to Gazelli House's integrated wellness-plus-art-plus-dining destination model.

Broad incumbents

• Six Senses: Six Senses operates luxury resort spas and wellness retreats globally with integrated spa, fitness, and wellness programming — directly comparable to Gazelli House's Wellness Club, Fitness, and Soul offerings at a much larger international scale.
• Aman Resorts: Aman's resort spas combine wellness, beauty, fitness, and dining within a serene property, mirroring Gazelli House's all-in-one luxury wellness positioning at an ultra-premium global scale.
• Anantara Spa: Anantara Spa is a hospitality-based luxury spa brand offering wellness, beauty, and holistic treatments within resort properties — comparable to Gazelli House's spa and wellness service portfolio.
• Banyan Tree Spa: Banyan Tree operates a global network of luxury spas offering massage, beauty, and wellness rituals, comparable to Gazelli House's Wellness Club and Beauty services at greater international scale.

Direct peers

• Lanserhof: Lanserhof runs medical wellness resorts combining preventive medicine, diagnostics, and spa programs — closely aligned with Gazelli House's preventive-medicine-and-spa integrated model, including an in-house diagnostic lab.
• Kamalaya Koh Samui: Kamalaya is an integrated wellness sanctuary combining spa, holistic health, fitness, and spiritual practices, mirroring the Wellness Club + Soul + Fitness triangle at Gazelli House.
• Clinique La Prairie: Clinique La Prairie is a medical wellness clinic offering diagnostics and longevity programs alongside spa services — directly comparable to the Lab Express-plus-Wellness Club combination at Gazelli House.
• Chiva-Som: Chiva-Som is a destination health resort offering spa, holistic wellness, fitness, and beauty under one roof — overlapping heavily with Gazelli House's multi-disciplinary wellness concept.
• SHA Wellness Clinic: SHA integrates macrobiotic nutrition, preventive medicine, diagnostics, and spa therapies into a single destination — a strong conceptual parallel to Gazelli House's combined wellness, cosmetology, and Lab Express diagnostic offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GazelliHouse
• Facebookfacebook.com/gazelli.group
• LinkedInlinkedin.com/company/gazelli-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gazelli House