Springville Museum of Art

What Springville Museum of Art does

The Springville Museum of Art (SMA) is a municipal visual arts museum located at 126 East 400 South in Springville, Utah, operated by Springville City. The institution traces its origins to 1903, when its permanent collection was established through the vision of early Utah artists Cyrus E. Dallin and John Hafen, and was formally dedicated in 1937 as a sanctuary of beauty and temple of contemplation. The museum operates 29 galleries and sculpture gardens, presenting more than 15 exhibitions annually and housing a permanent collection of over 2,700 works with notable holdings in Utah art, American art, and twentieth-century Soviet Realism. It serves as the statewide headquarters for the StateWide Art Partnership (SWAP), which delivers visual art education to tens of thousands of K-12 students and teachers across Utah through in-school outreach, field trips, and the Evenings for Educators professional development program operated under the Professional Outreach Programs in Schools (POPS) framework with the Utah State Board of Education.

The museum's core programs span juried exhibitions (the Annual Spring Salon dating to 1922, the Annual Utah Quilt Show, and thematic exhibitions such as Contemporary Portraiture, Soviet Stories, and Grand Ambitions), tiered educational programs for K-12, families, teens, adults, and professional artists, and supporting services including the Mae B. Huntington Research Library and the L. Douglas & Marian Smoot Museum Store. Digital distribution was added with Virtual Field Trips launched in November 2020 via live Zoom sessions and self-guided online tours. Revenue is generated through a diversified mix of membership subscriptions ($50-$500 annual tiers across Community, Family, Patron, and Curator Circles), donations, museum store retail sales, 30% commissions on juried exhibition artwork sales, $20-per-entry exhibition submission fees, and facility rentals for private events and photography. Strategic partnerships with the Utah Division of Arts & Museums, Utah Valley Quilt Guild, cityhome COLLECTIVE, Utah Humanities, and Ogden Union Station Foundation extend the museum's programming reach across Utah. The institution has 11-50 employees, is governed by a Board of Trustees, and is led by a museum director reporting into Springville City; it is not venture-backed and does not publicly disclose revenue.

Name

Springville Museum of Art

Legal name

Springville Museum of Art

Website

https://smofa.org

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

The Springville Museum of Art is a municipal visual arts museum in Springville, Utah, operating since 1903. It presents 15+ exhibitions annually across 29 galleries, runs statewide K-12 art education via SWAP, and serves Utah artists, families, and the general public through exhibitions, programs, and a tiered membership.

Ownership category

akta.pro rank

Product category

Visual Arts Museum

NAICS

Museums (712110)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Libraries, Archives & Special Collections (BPAGAHAF)

akta.pro secondary industry

Family, Kids & Education Fairs (MPAGAFAH)

Keywords

• Visual arts museum
• Juried art exhibitions
• Museum education programs
• Museum memberships
• Public art collections

Headquarters

HQ city

Utah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Memberships: Annual membership program with four tiers providing benefits including swag, store discounts, exclusive tours, exhibition previews, and complimentary catalogs.
2. Donations: Voluntary contributions from visitors and supporters to support museum operations and programs.
3. Art Sales Commission: Museum retains 30% commission on all artwork sold during juried exhibitions including the Spring Salon and Quilt Show.
4. Museum Store Sales: The L. Douglas & Marian Smoot Museum Store sells books, giclees, games, clothing, art supplies, cards, exhibition catalogs, and original art with 10% member discount.
5. Event Rentals: Facility rental for photography sessions and private events at the museum.
6. Exhibition Entry Fees: Entry fees for juried exhibitions such as the Spring Salon ($20 per entry).

Pricing tiers

Distribution channels6 records

Marketing channels8 records

Core offering

The Springville Museum of Art (SMA) is a municipal visual arts museum that curates and presents rotating exhibitions across 29 galleries and sculpture gardens, maintains a permanent collection of over 2,700 works, and delivers K-12, family, teen, adult, and professional-artist educational programs. It also operates the L. Douglas & Marian Smoot Museum Store, the Mae B. Huntington Research Library, facility rentals, and a tiered membership program, while serving as the statewide headquarters for the StateWide Art Partnership (SWAP).

Product overview

The Springville Museum of Art is a single-site art museum offering a broad portfolio of in-person and digital experiences. Core offerings include rotating exhibitions (notably the Annual Spring Salon, Annual Utah Quilt Show, and thematic exhibitions like Contemporary Portraiture and Soviet Stories), a permanent collection of over 2,700 works, and educational programs spanning K-12, family, teen, adult, and professional artist audiences. Digital services include virtual field trips via Zoom. Supporting services include the Mae B. Huntington Research Library, L. Douglas & Marian Smoot Museum Store, facility rentals, and a tiered membership program. The museum serves as statewide headquarters for the StateWide Art Partnership (SWAP) and hosts the Annual Utah All-State High School Art Show.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Museum Visits

Quantifiable outcome

• Tens of thousands of students and teachers reached annually through SWAP programs
• +2 more outcomes

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Utah Valley Quilt GuildcoreStrategic or Co-development PartnerCo-presenter of the Annual Utah Quilt Show with the Springville Museum of Art. The partnership produces one of the state's premier quilt exhibitions featuring quilts of all styles and sizes from Utah's finest quilters.
• Corn Wagon Quilt CompanyminorGTM or Marketing PartnerSupporting sponsor of the Annual Utah Quilt Show, providing support for the exhibition that showcases quilts of all styles and sizes.
• StateWide Art Partnership (SWAP)coreStrategic or Co-development PartnerThe museum serves as the statewide headquarters for SWAP, providing visual art education programs that reach tens of thousands of students and teachers across Utah each year through in-school outreach, professional development, and field trips.
• Utah Division of Arts & MuseumscoreGTM or Marketing PartnerSponsors traveling exhibition selected from the Annual Utah All-State High School Art Show, traveling to museums, galleries, libraries, and schools throughout Utah during the school year. Also provides funding for Evenings for Educators professional development program.
• Utah State Board of EducationcoreStrategic or Co-development PartnerPartners with Professional Outreach Programs in Schools (POPS) to provide Evenings for Educators professional development program for classroom and art teachers throughout Utah, with funding from the Utah State Legislature.
• Utah HumanitiesminorGTM or Marketing PartnerBrought the Speaking Volumes: Transforming Hate exhibition to Utah in partnership with the museum, supporting community engagement with controversial social topics through art.
• cityhome COLLECTIVEminorStrategic or Co-development PartnerCollaborated on Mixed Reviews: Utah Art at Mid-Century exhibition, curating and designing two galleries of mid-century interior design and decorative arts.
• Ogden Union Station FoundationminorGTM or Marketing PartnerTouring partner for Speaking Volumes: Transforming Hate exhibition, extending exhibition reach beyond the museum.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Gallery of Art: Major national art museum in Washington, D.C. Sets curatorial and exhibition standards, and serves as a benchmark for collection management, exhibition programming, and educational outreach across the U.S. museum sector.
• Smithsonian American Art Museum: National museum focused on American art with significant holdings. Broad incumbent that shares curatorial interest in American art (a stated strength of SMA's collection) and sets national exhibition standards.

Regional players

• Crocker Art Museum: Regional art museum in Sacramento, California with a comparable permanent collection, rotating exhibitions, and educational programming. Similar community-focused operating model in a different region.
• Phoenix Art Museum: Large regional art museum in Phoenix, Arizona with similar mix of permanent collection, rotating exhibitions, and educational programs. Comparable scope of operations though larger in scale and serving a different metropolitan region.
• Toledo Museum of Art: Regional art museum in Toledo, Ohio with similar size, free-admission community focus, and educational programming including K-12 outreach. Comparable operating model outside of Utah.

Direct peers

• Kimball Art Center: Community art center in Park City, Utah offering exhibitions, artist programs, and educational workshops. Comparable in size and community-focused programming model with similar artist-support mission.
• Brigham Young University Museum of Art: BYU's art museum in Provo, Utah with a significant permanent collection and rotating exhibitions. Direct peer in the same state with comparable curatorial scope and educational outreach.
• Nora Eccles Harrison Museum of Art: Utah State University's art museum in Logan, Utah focused on modern and contemporary art with strong educational programming. Comparable in mission and regional scope.
• Brigham City Museum of Art & History: Small municipal museum in Brigham City, Utah combining art and history. Comparable scale, governance (municipal/regional), and exhibition-driven operating model within the same state.
• Utah Museum of Fine Arts: Major art museum at the University of Utah in Salt Lake City. Directly comparable as a Utah-based visual arts museum serving overlapping audiences and donors, with similar exhibition programming and educational mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@springvillemuseumofart3867
• Facebookfacebook.com/SpringvilleMuseum
• Instagraminstagram.com/springvillemuseum
• Xx.com/smofa
• LinkedInlinkedin.com/company/springville-museum-of-art-utah

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springville Museum of Art