Viña Las Perdices
Viña Las Perdices is a privately held Argentine winery producing 163+ wine SKUs plus olive oils, ciders, and gin, selling direct-to-consumer via its e-commerce site across Argentina and through wholesale distributors to restaurants and retailers.
- Company typePrivate
- Founded2004
- HeadquartersLujan De Cuyo, Argentina
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Viña Las Perdices does
Viña Las Perdices S.A. is a privately held Argentine winery founded by Don Juan Muñoz and headquartered at its main vineyard and production facility in Agrelo, Luján de Cuyo, Mendoza, at approximately 1,030 meters above sea level. The company produces a diversified portfolio of more than 163 wine SKUs spanning core brands (Las Perdices, Partridge), oak-aged Reservas, the ultra-premium Ala Colorada and Don Juan/Tinamú collector tiers, the music-co-branded Rock & Perdices line, and innovative format ranges (By The Glass bag-in-box, Chac Chac pouches, and large formats from Magnum through Salmanazar and Rehoboam). Production is built on traditional winemaking techniques including cold maceration, selected yeast fermentation, structured oak barrel aging (50% French, 50% American, 12-24 months), and the Champenoise method for sparkling wines and ciders, with grape sourcing extending beyond Agrelo into Valle de Uco and Casablanca, Chile. Adjacent product lines include the Cortijo extra virgin olive oil and balsamic vinegar range, La Perdiz en el árbol Champenoise ciders, and Perdix gin.
The business operates a direct-to-consumer e-commerce model through its VTEX storefront at lasperdices.com, shipping nationwide across Argentina (excluding Tierra del Fuego) via a partnership with logistics provider Andreani and the company's own transport fleet, supported by an authorized wholesale distributor network for wine shops, restaurants, and retailers. Customers are segmented primarily into individual wine consumers purchasing for personal consumption, gifting, and collecting, and secondarily into wholesale hospitality and retail buyers; marketing relies on email newsletters, WhatsApp promotions, music-industry co-branding, and winery tourism experiences. Revenue streams comprise unit-priced still and sparkling wines across multiple tiers (entry-level Partridge from ~ARS 15,750 to ultra-premium Tinamú Rehoboam at ARS 350,000), olive oils and vinegars, gift packaging and accessories, with payment via Mercado Pago and major credit cards and free shipping above ARS 100,000.
The company is registered as an Argentine S.A. (public limited company equivalent) and has built a registered trademark portfolio covering its major brands. Strategic positioning emphasizes multi-tier price coverage, vertical integration from vineyard through retail, cultural relevance through rock-music collaborations, and category diversification across wine, cider, gin, and olive oil — all anchored within the Argentine domestic market.
Viña Las Perdices firmographics
Firmographics- Name
- Viña Las Perdices
- Legal name
- Viña Las Perdices S.A.
- Website
- https://lasperdices.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viña Las Perdices is a privately held Argentine winery producing 163+ wine SKUs plus olive oils, ciders, and gin, selling direct-to-consumer via its e-commerce site across Argentina and through wholesale distributors to restaurants and retailers.
- Ownership category
- akta.pro rank
Viña Las Perdices industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (31213), Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Grape Vineyards (111332)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Viña Las Perdices is headquartered
LocationHeadquarters
- HQ city
- Lujan De Cuyo
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
Viña Las Perdices business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct-to-consumer and wholesale sales of still wines (reds, whites, rosés) across multiple product lines including Las Perdices Reserva, Partridge, Ala Colorada, Rock & Perdices, and more. Prices range from $15,750 to $350,000 ARS.
- Special Formats and Accessories: Sales of large format bottles (Magnum, Jeroboam, Salmanazar), gift boxes, bag-in-box wines, and accessories including wine glasses and oil sets.
- Olive Oil and Vinegar Sales: Extra virgin olive oil products under Cortijo brand, including bag-in-box, pouch, and bottle formats, as well as balsamic vinegar reductions.
- Sparkling Wine and Cider Sales: Champagne method sparkling wines and ciders under Las Perdices Espumantes and La Perdiz en el árbol brands.
- Gin Sales: Perdix gin product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level wines under Las Perdices and Partridge lines |
| Unit Pricing | Pay-as-you-go | Reserva line wines aged in oak |
| Unit Pricing | Pay-as-you-go | Ala Colorada premium varietals |
| Unit Pricing | Pay-as-you-go | High-end collector formats |
| Unit Pricing | Pay-as-you-go | Olive oil and vinegar products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Viña Las Perdices product offering
Product offeringCore offering
Viña Las Perdices produces and sells a diversified portfolio of Argentine wines, sparkling wines, Champenoise ciders, gin, and extra virgin olive oils primarily sourced from its own vineyards in Agrelo, Luján de Cuyo (Mendoza), at approximately 1,030 meters elevation, with additional sourcing from Valle de Uco. The product range spans entry-level bag-in-box and pouch formats through premium oak-aged Reserva lines to ultra-premium collector blends (Don Juan Reserva, Tinamú) in large formats such as Salmanazar and Rehoboam. Beyond beverages, the company operates its own e-commerce storefront, ships nationwide via the Andreani logistics partner, distributes through authorized wholesalers, and offers winery tourism experiences.
Product overview
Viña Las Perdices operates as a diversified Argentine wine and food producer with a multi-brand portfolio architecture centered on its core Las Perdices wine brand. The portfolio includes premium sub-brands Las Perdices Reserva (oak-aged varietals), Ala Colorada (rare varietals with extended aging), and flagship blends Don Juan Reserva and Tinamú. The company has expanded into adjacent categories including Cortijo (olive oils and vinegar), La Perdiz en el árbol (Champenoise cider), and Gin, creating a food and beverage lifestyle brand. Distribution formats span traditional 750ml bottles, large formats (Magnum through Salmanazar), innovative packaging (Bag in Box, Pouch), and premium gift packaging. The wines are sourced primarily from Agrelo-Luján de Cuyo at 1,030m elevation, with some products from Valle de Uco and Barrancas-Maipú.
Differentiator
Problem solved
Functional benefit
Brands
- Las Perdices: Core wine brand featuring red and white wines, sparkling wines, and reserve selections.
- Las Perdices Reserva
- Partridge
- Cortijo
- Rock & Perdices
- Chac Chac
- Ala Colorada
- By The Glass
- La Perdiz en el árbol
- Perdix
- Logia Malbec
- Las Perdices método tradicional
- Exploración Geográfica
- Alta gama
- Grandes formatos
- Blancos y Rosados singulares
Products and services
- Las Perdices (Core Brand) Core wine brand of Viña Las Perdices offering a complete range of varietal wines including Malbec, Cabernet Sauvignon, and blends from Agrelo-Luján de Cuyo vineyards. Sold directly to consumers via the lasperdices.com e-commerce site and through authorized distributors.
- Las Perdices Reserva Premium wine collection aged 12 months in 50% French and 50% American oak barrels, featuring Malbec, Cabernet Sauvignon, and other varietals from Agrelo at 1,030 m elevation, with selected yeast fermentation and cold maceration.
- Ala Colorada High-end red wine collection featuring rare varietals including Petit Verdot, Tannat, Ancellotta, and Cabernet Franc with extended oak aging programs, sold as single varietals and as a 4-bottle mixed estuche.
- Rock & Perdices Collaboration wine line with Argentine rock bands (Los Auténticos Decadentes, Las Pelotas, La Renga) featuring varietal wines in limited-edition packaging tied to cultural music partnerships.
- Partridge English-labeled wine collection including Malbec, Chardonnay, blends, and sparkling wines produced at 1,030 m elevation in Agrelo, targeted at entry-level and export-oriented consumers.
- By The Glass (Bag in Box) Innovative bag-in-box wines including Malbec Reserva, Chardonnay Reserva, and Red Blend, designed for home service with extended freshness after opening.
- Chac Chac (Pouch) Convenient 2.25 L pouch-format wines including Malbec, Cabernet Franc, and Sauvignon Blanc from Valle de Uco and Agrelo, with 6 months of oak aging.
- Cortijo (Aceites y Aceto) Premium olive oils and balsamic vinegar line including extra virgin olive oil (blend of Frantoio, Nevadillo, and Arauco varieties), lemon and basil flavored oils, and reduction balsamic vinegar, available in bag-in-box, pouch, and bottle formats.
- La Perdiz en el árbol (Sidra) Premium cider line produced using the traditional Champenoise method with apple and pear varietals, featuring delicate perlage and elegant packaging.
- Don Juan Reserva Emblematic blend honoring founder Don Juan Muñoz (70% Malbec, 11% Syrah, 10% Bonarda, 9% Merlot), aged 18 months in new oak barrels with 1 year bottle aging, available in Salmanazar (9L) format in wooden case.
- Tinamú Blend Premium collector's blend (60% Malbec, 25% Cabernet Franc, 10% Petit Verdot, 5% Tannat) aged 24 months in new barrels with 1 year bottle aging, available in Jeroboam (3L) and Rehoboam (5L) formats.
- Brut Nature Magnum Traditional method (Champenoise) sparkling wine (80% Chardonnay, 20% Pinot Noir) aged 18 months on lees, presented in 1.5 L magnum format in wooden case.
- Las Perdices Método Tradicional (Espumantes) Traditional method sparkling wine line including Extra Brut, Brut Rosé, and Sweet Natural styles, produced from Agrelo vineyards.
- Grandes Formatos Large format wines including Magnum (1.5L), Jeroboam (3L), Salmanazar (9L), and Rehoboam in wooden presentation cases for the collector and gifting segments.
- Perdix Gin Gin product line (Perdix) produced by the winery as part of its spirits portfolio alongside wines and ciders.
- Cajas Mixtas (Mixed Gift Boxes) Curated mixed wine boxes combining different varietals, regions, or product categories (including wine + olive oil, wine + glass) in gift-ready wooden cases and special editions.
- Winery Tourism Experience On-site tasting and vineyard visit experiences at the Agrelo-Luján de Cuyo estate at approximately 1,030 m elevation for domestic and international wine tourists.
Companies that use Viña Las Perdices
Customer profileSegments2 records
Ideal customer profiles3 records
Viña Las Perdices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Viña Las Perdices partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Viña Las Perdices competitors and assessment
Company assessmentDirect peers
- Bodega Luigi Bosca: Family-owned Mendoza winery (Luján de Cuyo) with a multi-line, multi-price-point portfolio. Comparable for founder-controlled governance, traditional winemaking, and DTC focus.
- Bodega Achaval Ferrer: Boutique Argentine winery known for premium Malbec and single-vineyard wines. Comparable for premium positioning, single-vineyard storytelling, and limited-edition bottlings.
- Familia Zuccardi: Premium Mendoza winery with vineyards in Uco Valley and a multi-line portfolio. Comparable for premium varietal focus, terroir-driven storytelling, and tourism-integrated winery experiences.
- Bodega Lagarde: Luján de Cuyo-based Argentine winery with a multi-line portfolio spanning entry-level to premium. Comparable for multi-format wine strategy (still, sparkling) and DTC retail.
- Bodega Colomé: Premium Argentine winery with vineyards in Salta and Mendoza. Comparable for high-elevation viticulture, premium varietal focus, and integrated tourism experiences.
- Bodega Norton: Historic Mendoza winery with a diversified portfolio across price points and international distribution. Comparable for scale, multi-line wine strategy, and own-vineyard sourcing in Luján de Cuyo.
- Bodega Trapiche: Major Argentine winery with a broad multi-line portfolio spanning entry-level to premium SKUs. Highly comparable for product line breadth, sub-brand architecture, and DTC retail presence in Argentina.
- Bodega Catena Zapata: Argentina's most internationally recognized premium winery, also based in Mendoza (Agrelo and Gualtallary). Directly comparable for portfolio breadth, premium Malbec positioning, and DTC plus export distribution model.
- Bodega Salentein: Premium Argentine winery focused on Valle de Uco vineyards with strong export orientation. Comparable for premium positioning, terroir-driven portfolio, and integrated winery tourism.
Regional players
- Bodega Escorihuela Gascón: Historic Mendoza winery with broad portfolio and strong domestic presence. Comparable for multi-line architecture and DTC plus distributor model, though primarily competes in mass to mid-premium segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Viña Las Perdices social profiles
Digital presenceViña Las Perdices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viña Las Perdices leadership team
Management profileNumber of profiles
Viña Las Perdices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viña Las Perdices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viña Las Perdices
What does Viña Las Perdices do?
Viña Las Perdices produces and sells a diversified portfolio of Argentine wines, sparkling wines, Champenoise ciders, gin, and extra virgin olive oils primarily sourced from its own vineyards in Agrelo, Luján de Cuyo (Mendoza), at approximately 1,030 meters elevation, with additional sourcing from Valle de Uco. The product range spans entry-level bag-in-box and pouch formats through premium oak-aged Reserva lines to ultra-premium collector blends (Don Juan Reserva, Tinamú) in large formats such as Salmanazar and Rehoboam. Beyond beverages, the company operates its own e-commerce storefront, ships nationwide via the Andreani logistics partner, distributes through authorized wholesalers, and offers winery tourism experiences.
Is Viña Las Perdices a public or private company?
Viña Las Perdices is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viña Las Perdices founded?
Viña Las Perdices was founded in 2004. It employs 11 to 50 people.
Where is Viña Las Perdices based?
Viña Las Perdices is headquartered in Lujan De Cuyo, Argentina, in the Latin America region.
How does Viña Las Perdices make money?
Five revenue lines are on record. Wine Sales are the primary driver. The others are special Formats and Accessories, olive Oil and Vinegar Sales, sparkling Wine and Cider Sales and gin Sales.
Who are Viña Las Perdices's main competitors?
Direct peers on record are Bodega Luigi Bosca, Bodega Achaval Ferrer, Familia Zuccardi, Bodega Lagarde, Bodega Colomé, Bodega Norton, Bodega Trapiche, Bodega Catena Zapata and Bodega Salentein. Bodega Escorihuela Gascón is listed as a regional player.
Does Viña Las Perdices have an API?
No public API is recorded for Viña Las Perdices.
What industry is Viña Las Perdices in?
Viña Las Perdices's product category is Winery / Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 31213 and its SIC code is 2080.