Women's Premier Basketball Association

What Women's Premier Basketball Association does

Women's Premier Basketball Association (WPBA) is a privately held, women-led professional development league for women's basketball, founded in 2022 by Faatimah A in the San Francisco Bay Area. The league operates eight teams (Alameda Wolves, Bay Area Phoenix, Bay City Blaze, Berkeley Royals, Hayward Reign, Oakland Swish, San Francisco Riptide, Tech City Titans) with 12 players per roster, totaling 96 athletes, and is sanctioned by FIBA — allowing players to maintain international eligibility. Over four-plus seasons, WPBA reports it has helped more than 100 athletes advance to professional careers domestically and internationally, including placements with the WNBA, Athletes Unlimited, and overseas leagues; the Bay Area Phoenix's 2024 participation as the first U.S. team in the FIBA Women's Basketball League Americas (WBLA), where it finished as runner-up, marks its most prominent international credential.

WPBA's core product is its FIBA-sanctioned regular season (expanding to 70 games in 2026) supported by the WPBA Combine (evaluation event held during NCAA Final Four weekend), the Tournament of Champions, and a Broadcast Internship Program. The league's technology stack is assembled entirely through partnerships rather than proprietary infrastructure: Thumbo provides fan engagement and audience participation, SportsCloud (integrated with the Bench streaming platform) delivers stats and live streaming, and FanRally powers official ticketing. Supporting products include the WPBA Stats app (iOS), Season Pass, Premier Memberships, Next Gen Stars youth club, Nike Basketball Camps in partnership with US Sports Camps (girls ages 7-18), and skills development through Access Your Game Training LLC and Millervision Training.

WPBA monetizes through four revenue streams: transaction-based ticket sales (single game, group tickets with 25% off for 6+, season passes) via FanRally; recurring memberships (Premier Memberships with game packs, Next Gen Stars youth club); sponsorship and partnership income from brands aligned with women's sports; and combine/tryout fees. The customer base spans elite women's basketball players seeking development pathways, youth athletes (7-18), and Bay Area basketball fans, with go-to-market executed through event-driven player acquisition (NCAA Final Four combines, open tryouts, scouting) and community-led fan engagement (camps, watch parties, community spotlight programs).

Name

Women's Premier Basketball Association

Legal name

Women's Premier Basketball Association

Website

https://womenspba.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Women's Premier Basketball Association is a FIBA-sanctioned, women-led professional development league operating eight Bay Area teams, providing elite female basketball players with competition, training, and pathways to the WNBA, Athletes Unlimited, and international leagues.

Ownership category

akta.pro rank

Product category

Professional Women's Basketball League

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

Keywords

• Women's basketball league
• Professional basketball
• Athlete development
• Basketball training
• Sports entertainment

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Direct consumer ticket sales through FanRally platform including single game tickets, group tickets (with 25% discount for 6+), and season passes covering all regular season games and All-Star events.
2. Memberships and Subscriptions: Premier Memberships offering game packs and bring-a-friend specials; Next Gen Stars youth club membership providing free tickets to every WPBA game.
3. Sponsorships and Partnerships: Partnership and sponsorship revenue from brands, investors, and strategic partners aligned with WPBA's mission to elevate women's professional basketball.
4. Combine and Tryout Fees: Revenue from WPBA Combine evaluation events and tryout registrations where athletes compete for roster spots.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Women's Premier Basketball Association operates a FIBA-sanctioned women's professional development basketball league featuring 8 teams and approximately 96 athletes. In parallel, the league sells supporting offerings including athlete Combine/tryout events, skills development training, a Season Pass ticket membership, broadcast internships, and original documentary content, all targeted at women basketball players and fans.

Product overview

The Women's Premier Basketball Association (WPBA) operates a professional development league for women's basketball as its core product, featuring 8 teams with 12 players per roster competing in a 70-game regular season from June through August. The league is FIBA-sanctioned and serves as a pipeline for athletes advancing to the WNBA and international professional leagues. Supporting products include the WPBA Combine for elite athlete evaluation, the SportsCloud stats and fan engagement platform, FanRally ticketing, and Thumbo fan engagement technology. The organization also offers youth development through Nike Basketball Camps, skills development training programs (Access Your Game Training, Millervision Training), a Broadcast Internship Program, and documentary content (Town Takes World). The Season Pass provides access to all regular season games and All-Star events.

Differentiator

Problem solved

Functional benefit

Products and services

• WPBA Premier League The flagship FIBA-sanctioned women's professional development basketball league featuring 8 teams and 96 athletes, providing competitive professional games for women basketball players and live sports entertainment for fans.
• Combine A WPBA-hosted tryout and evaluation event for prospective women basketball players seeking placement in the league, including registration fees paid by participating athletes.
• Season Pass A season-long ticket membership product sold to individual fans that provides access to WPBA Premier League games throughout the season.
• Skills Development Training A structured skills training program for women basketball athletes, designed to support athlete development alongside WPBA league play.
• Broadcast Internship A sports broadcast internship program associated with WPBA game coverage, providing training opportunities in sports media production.
• Town Takes World documentary An original documentary production associated with the WPBA that provides long-form storytelling content around the league and its athletes for fans and supporters.

Quantifiable outcome

• Over 100 athletes advanced to professional careers domestically and internationally over four seasons
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ThumbocoreTechnology or Integration · 20 April 2026Women-founded technology company partnering with WPBA to build direct fan relationships and embed audience participation into the league's operating model from inception. Thumbo helps sports organizations activate and measure audience participation across digital and live environments, turning fan interaction into sustained growth and long-term commercial impact. The company works with organizations including Unrivaled and the Washington Spirit across women's sports.
• The Sports BraminorGTM or Marketing Partner · 2 July 2025Partnership featured by The GIST focused on promoting women's sports and creating visibility for WPBA through collaborative marketing efforts.
• SportsCloudcoreTechnology or Integration · 4 June 2025Official stats and fan engagement platform partner providing centralized hub for WPBA including real-time game stats, player performance analytics, box scores, team data, streaming via Bench, ticket purchasing, match schedules, and exclusive game recaps.
• FanRallycoreChannel Partner/ Reseller/ Distributor · 14 May 2025Official ticketing partner of WPBA bringing fresh approach to ticketing designed to deepen fan engagement beyond seat sales. FanRally provides flexible ticketing experience with access to exclusive rewards, memberships, and unique game-day perks. Platform enables single game tickets, group tickets, premier memberships, and Next Gen Stars youth club memberships.
• US Sports Camps (Nike Basketball Camps)coreStrategic or Co-development Partner · 16 April 2025Partnership to present Nike Basketball Camps in the Bay Area focused on skill development and confidence-building for young female athletes ages 7-18. Camps hosted at Moreau Catholic High School (July 7-10, 2025), Open Gym Premier Oakland (July 21-25, 2025), and Cal State University Monterey Bay (July 28-August 1, 2025).
• Rikki'sminorGTM or Marketing Partner · 29 October 2024Watch party partnership hosting Bay Area Phoenix vs Sportiva Italiana viewing events to engage fans and build community around WPBA competition.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WomensPBA
• Facebookfacebook.com/womenspba
• LinkedInlinkedin.com/company/women-s-premier-basketball-association
• Instagraminstagram.com/womenspba
• TikToktiktok.com/@womenspba

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Premier Basketball Association