Heron Wealth
Wealthspire Advisors (formerly Heron Wealth) is a US integrated wealth management platform founded in 1995, managing $580B+ in AUM/A through 1,200+ professionals across 13 states, serving high-net-worth individuals, families, executives, and institutional clients with financial planning, investment management, and OCIO services.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Heron Wealth does
Wealthspire Advisors LLC — the surviving entity that absorbed Heron Wealth — is an integrated US wealth management platform founded in 1995 and headquartered in New York. It delivers comprehensive financial planning, investment management, estate planning, executive compensation planning, business sale and succession planning, charitable giving and ESG advisory, retirement plan consulting, family office services, and outsourced CIO (OCIO) services through a network of 1,200+ professionals operating from offices in 13 US states. The platform unifies four core subsidiaries: Fiducient Advisors (institutional consulting), Ground Control Business Management (business management for high-net-worth clients), Newport Private Wealth (Canadian private wealth), and Wealthspire Retirement Advisory. Sub-brands ASPIRE by Wealthspire, WE by Wealthspire, and Rising Gen target experienced advisor recruitment, inclusion initiatives, and next-generation wealth transfer recipients respectively.
The firm serves seven distinct customer segments: high-net-worth individuals and families (primary), corporate executives, attorneys, business owners, women investors, charitable investors, and institutional clients (endowments and foundations). Service delivery is consultative and high-touch, evidenced by a dedicated 'Book a Consultation' Calendly motion, dedicated client login portals, and consolidated client reporting. Go-to-market is enterprise field sales — direct advisor relationships rather than self-serve — with supporting thought-leadership content (podcasts, market commentary, whitepapers, videos, blog, financial dictionary).
The business model is subscription-recurring AUM-based wealth management fees on a combined $580B+ in assets under management or advisement as of 6/30/2025. Pricing is not publicly disclosed and is quote-based, varying by client asset level, complexity, and service scope. Revenue streams are weighted toward private wealth advisory fees, supplemented by institutional consulting (Fiducient), retirement plan advisory, family office fees, and OCIO mandates. The company is privately held with no public listing and no identified private equity or conglomerate parent in the available source material. Core technology is not explicitly disclosed; the offering is advisor-driven rather than productized.
Heron Wealth firmographics
Firmographics- Name
- Heron Wealth
- Legal name
- Wealthspire Advisors LLC
- Website
- https://heronwealth.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wealthspire Advisors (formerly Heron Wealth) is a US integrated wealth management platform founded in 1995, managing $580B+ in AUM/A through 1,200+ professionals across 13 states, serving high-net-worth individuals, families, executives, and institutional clients with financial planning, investment management, and OCIO services.
- Ownership category
- akta.pro rank
Heron Wealth industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Private Banking & UHNW Wealth Advisory (FSAEABAC), Business Owner & Executive Financial Planning (FSAEAAAO), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where Heron Wealth is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Heron Wealth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wealth Management AUM Fees: Assets under management/advisement fees typical of registered investment advisors, charging a percentage of AUM/A. Combined AUM/A of $580B+ across the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom wealth management services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Heron Wealth product offering
Product offeringCore offering
Heron Wealth (now operating as Wealthspire Advisors LLC) is a registered investment adviser delivering integrated wealth management and financial planning services. Core offerings include comprehensive financial planning, investment management, estate planning, executive compensation planning, business sale and succession planning, charitable giving and ESG investing, retirement advisory services, family office services, and outsourced CIO (OCIO) services for high-net-worth individuals, families, executives, attorneys, business owners, charitable investors, and institutional clients such as endowments and foundations.
Product overview
Wealthspire is an integrated wealth management platform offering comprehensive financial planning, investment management, and advisory services. The platform operates through a unified structure combining core service offerings (Financial Planning, Executive Compensation Planning, Life Transitions, Business Sale & Succession Planning, Estate Planning, and Charitable Giving & ESG) with specialized service divisions (Wealthspire Family Office, Retirement Advisory Services, and OCIO Services). The company also maintains several sub-brands including ASPIRE by Wealthspire, WE by Wealthspire, and Rising Gen targeting specific client segments. The integrated platform spans multiple affiliated subsidiaries including Fiducient Advisors (institutional consulting), Ground Control Business Management (business management), and Newport Private Wealth (Canadian private wealth), collectively managing over $580B in assets under management or advisement as of June 2025.
Differentiator
Problem solved
Functional benefit
Brands
- ASPIRE by Wealthspire: Advisory services division within Wealthspire for experienced advisors.
- WE by Wealthspire
- Rising Gen
Products and services
- Financial Planning Comprehensive goal-based financial planning services that help clients optimize their financial life, covering investments, retirement, and estate planning.
- Executive Compensation Planning
Companies that use Heron Wealth
Customer profileSegments7 records
Ideal customer profiles4 records
Heron Wealth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heron Wealth partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Fiducient AdvisorscoreSubsidiary/affiliate providing institutional advisory services. Part of the integrated Wealthspire platform combining wealth management, retirement advisory, endowment and foundation advisory, and business management.
- Ground Control Business ManagementcoreSubsidiary/affiliate providing business management services for business owners. Part of the integrated platform offering comprehensive financial life management.
- Newport Private WealthcoreSubsidiary/affiliate providing private wealth management services (based in Canada). Combined data reflects $580B+ in assets under management/advisement across all affiliates as of 6/30/2025.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Heron Wealth competitors and assessment
Company assessmentDirect peers
- Moneta Group: Independent RIA serving HNW individuals, families, and business owners with comprehensive wealth management, financial planning, and investment advisory services. Comparable client-centric, advisor-driven model.
- Mercer Advisors: Large national RIA providing comprehensive wealth management, tax, estate, and investment advisory services to HNW clients. Closely comparable in target client segment (HNW/families/executives) and integrated service offering.
- Bessemer Trust: Private wealth management firm serving ultra-high-net-worth families with investment management, trust, estate, and family office services. Comparable in HNW/UHNW client focus and integrated family-office capabilities.
- Aspiriant: National independent RIA providing wealth management, tax, and investment advisory services to HNW individuals, families, and institutions. Comparable in client segment and integrated service offering.
- Creative Planning: Large independent wealth management firm offering financial planning, investment management, and tax services to HNW individuals and families. Comparable scale and service breadth across a national footprint.
- Mariner Wealth Advisors: Large independent RIA platform serving HNW individuals, families, and institutions with comprehensive wealth planning, investment management, and family office services. Directly comparable integrated model with similar multi-advisor, multi-subsidiary structure.
- Edelman Financial Engines: Major independent RIA combining Edelman Financial Services with Financial Engines, serving mass-affluent and HNW clients with financial planning and investment management. Comparable large-scale RIA operating model.
- Focus Financial Partners: Leading RIA aggregator partnering with hundreds of advisory firms to provide wealth management services. Comparable in business model as a scaled wealth management platform combining multiple fiduciary advisory firms under one roof.
- Hightower Advisors: RIA platform serving HNW individuals, families, and institutions through an open-architecture partnership model with advisor teams. Comparable as a wealth management platform combining multiple advisory practices.
Broad incumbents
- Goldman Sachs Personal Financial Management: Personal wealth management division of Goldman Sachs serving HNW and UHNW clients with investment advisory, financial planning, and lending services. Comparable target client segment but as part of a much larger incumbent financial institution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Heron Wealth social profiles
Digital presenceHeron Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heron Wealth leadership team
Management profileNumber of profiles
Heron Wealth subsidiaries and ownership
Company hierarchySubsidiaries4 records
Heron Wealth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heron Wealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heron Wealth
What does Heron Wealth do?
Heron Wealth (now operating as Wealthspire Advisors LLC) is a registered investment adviser delivering integrated wealth management and financial planning services. Core offerings include comprehensive financial planning, investment management, estate planning, executive compensation planning, business sale and succession planning, charitable giving and ESG investing, retirement advisory services, family office services, and outsourced CIO (OCIO) services for high-net-worth individuals, families, executives, attorneys, business owners, charitable investors, and institutional clients such as endowments and foundations.
Is Heron Wealth a public or private company?
Heron Wealth is a private company. It is classified as unknown and is currently operating.
When was Heron Wealth founded?
Heron Wealth was founded in 1995. It employs 1 to 10 people.
Where is Heron Wealth based?
Heron Wealth is headquartered in New York, United States, in the North America region.
How does Heron Wealth make money?
One revenue line is on record: wealth Management AUM Fees.
Who are Heron Wealth's main competitors?
Direct peers on record are Moneta Group, Mercer Advisors, Bessemer Trust, Aspiriant, Creative Planning, Mariner Wealth Advisors, Edelman Financial Engines, Focus Financial Partners and Hightower Advisors. Goldman Sachs Personal Financial Management is listed as a broad incumbent.
Does Heron Wealth have an API?
No public API is recorded for Heron Wealth.
What industry is Heron Wealth in?
Heron Wealth's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAEABAC, Private Banking & UHNW Wealth Advisory. Its NAICS code is 52394 and its SIC code is 6282.