Welly

What Welly does

Welly, operated by Welly Health PBC, is a Minneapolis-based consumer healthcare brand that designs and sells bandages and first aid products primarily to families with children and active adults in the United States. Its core product lines include Flex Fabric Bandages, Waterproof Bandages built on the proprietary SplashFlex fabric, hydrocolloid patches for blemishes and bug bites, pre-assembled first aid kits (24CT to 240CT), Clean + Treat essentials, and refill packs (80CT to 200CT) designed to replenish its reusable tin containers. Welly differentiates on product technology (four-side sealing, waterproof flex fabrics, hydrocolloid healing, glow-in-the-dark and color-changing SKUs) and on design - over 30 themed variants tie bandage use to play, which is reinforced by its hashtag campaign #braverybadges.

The company operates a transaction-based direct-to-consumer commerce model through its Shopify storefront at getwelly.com, supplemented by wholesale distribution at Sam's Club and a store locator indicating additional physical retail availability. Welly is a Certified B Corporation since its first year in market and, in 2025, donated 5.4 million bandages to underserved children and contributed 440+ volunteer hours to 20+ community organizations including Ronald McDonald House. Pricing is one-time unit pricing with no subscription model; specific price points are not disclosed.

Welly is a brand within US Health & Wellbeing, LLC, a parent group that also owns Liquid-I.V., Olly, Onnit, and SmartyPants Vitamins, giving Welly access to shared back-office and distribution scale. The operating status is active, revenue and headcount are not disclosed, and there are no reported funding rounds or M&A activity to date.

Name

Welly

Legal name

Welly Health PBC

Website

https://www.getwelly.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Welly is a Minneapolis-based consumer healthcare brand that sells playful, technology-driven bandages, hydrocolloid patches, and first aid kits through D2C e-commerce and Sam's Club retail, primarily to families with children and active adults.

Ownership category

akta.pro rank

Product category

Consumer First Aid Products

NAICS

Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

Keywords

• Consumer bandages
• First aid kits
• Hydrocolloid patches
• Waterproof bandages
• Flex fabric bandages

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Welly sells products directly to consumers through their Shopify e-commerce website at www.getwelly.com. Customers purchase bandages, first aid kits, and refills through one-time transaction purchases.
2. Retail Distribution: Products are sold through retail partners including Sam's Club, indicating wholesale distribution through physical retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Welly designs, manufactures, and sells consumer bandages, hydrocolloid patches, first aid kits, and clean-and-treat wound care products sold through a direct-to-consumer Shopify website and through retail partners such as Sam's Club. Its bandages feature proprietary technologies such as SplashFlex waterproof material and Flex Fabric four-side-seal construction, and are offered in themed designs (e.g., glow-in-the-dark, color-changing) packaged in reusable tin containers.

Product overview

Welly is a consumer healthcare company specializing in bandages and first aid products. The core product portfolio consists of Flex Fabric Bandages, Waterproof Bandages (with SplashFlex technology), Hydrocolloid Patches, First Aid Kits, and Clean + Treat essentials. Products are sold individually in themed designs and as pre-assembled kits (24CT to 240CT), with refill packs (80CT to 200CT) available to refill Welly's signature reusable tin containers. The product line features themed patterns including Glow Party (glow-in-the-dark), Color-Changing (sun-reactive), Ocean Friends, Bug Bite Relief, and Blemish Patches for acne care. All bandages are designed to stay on through playtime with flexible fabric technology and four-side sealing.

Differentiator

Problem solved

Functional benefit

Products and services

• Flex Fabric Bandages Flexible fabric adhesive bandages with four-side sealing designed to stay on through playtime, available in multiple themed patterns and sizes for children and adults.
• Waterproof Bandages Waterproof adhesive bandages featuring proprietary SplashFlex fabric-like material that flexes and moves while remaining waterproof in bath, shower, and pool environments.
• Hydrocolloid Patches Drug-free hydrocolloid patches for acne blemish and bug bite relief that create a moist healing environment, absorb fluids, prevent picking/scratching, and contain no harsh chemicals.
• First Aid Kits Pre-assembled portable first aid kits containing bandages, antiseptic wipes, antibiotic ointments, hydrocortisone cream, and other wound care essentials packaged in reusable tin containers, available in sizes from 24CT to 240CT.
• Clean + Treat First-step wound care products including antiseptic wipes, cleansing wipes, antibiotic ointments, and hydrocortisone cream for cleaning and treating cuts, scrapes, and everyday injuries before bandaging.
• Refills Refill packs of flex fabric and waterproof bandages in counts from 80CT to 200CT, designed to refill Welly's reusable tin containers and offered in themed and color-changing variants.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Ronald McDonald House CharitiescoreStrategic or Co-development Partner · 1 January 2025Annual Welly Day of Service at Ronald McDonald House, where Welly employees volunteer and support families in need. This partnership supports Welly's mission of supporting children's wellbeing and access to play.
• Community Organizations (20+)coreStrategic or Co-development PartnerWelly contributed 440+ volunteer hours in 2025 to 20+ community organizations, focusing on creating access to play, encouraging safe play, and supporting return to play initiatives.
• Underserved Children OrganizationscoreStrategic or Co-development PartnerWelly donated 5.4 million bandages in 2025 for kids in need, supporting equitable access to play for underserved communities and children.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Curad: Medi-Tech / Medline-owned consumer bandage brand offering flex fabric, waterproof, and character bandages. Overlaps directly with Welly's flex fabric and waterproof portfolio across mass retail.
• Nexcare (3M): 3M's consumer-first-aid brand covering waterproof bandages, active-life tape, and wound care. Competes in the same functional segments (waterproof, active-lifestyle) where Welly positions SplashFlex.
• Band-Aid (Johnson & Johnson): The category-defining adhesive bandage brand from J&J, selling flex fabric, waterproof, and character-licensed bandages across all U.S. retail channels. Directly competes with Welly in the same core product category with broader scale and distribution.

Emerging players

• Patchology: Premium skincare patch brand offering blemish, hydration, and eye patches. Adjacent competitor in the hydrocolloid and patch-based skincare space where Welly is expanding.
• Starface: Indie pimple patch brand that helped create the hydrocolloid blemish patch category as a consumer lifestyle product. Direct competitor to Welly's hydrocolloid blemish patch line in the same design-led, social-first channel.
• COSRX: Korean skincare brand whose Pimple Master Patch is a top-selling hydrocolloid patch globally. Overlaps Welly's blemish patch SKUs in the daily skincare consumer basket.
• Hero Cosmetics: Mighty Patch pimple patch brand with nationwide Sephora and drugstore distribution. Competes with Welly's hydrocolloid blemish patches in the skincare-adjacent use case.

Broad incumbents

• Band-Aid (Disney / character licenses): Band-Aid's character and pop-culture licensed bandages (Marvel, Disney, etc.) directly overlap Welly's themed, design-led proposition for kids and adults, with the licensing scale that Welly lacks.
• Burt's Bees: Clorox-owned natural personal care brand with a natural first-aid and lip/hand care portfolio. Competes in the natural- and mission-led consumer healthcare space where Welly's B Corp positioning lives.

Others

• Liquid I.V. Sibling brand under US Health & Wellbeing, LLC / Unilever, sharing distribution, marketing infrastructure, and B Corp-adjacent mission positioning with Welly. Relevant for portfolio synergies rather than direct product competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WellyFirstAid
• LinkedInlinkedin.com/company/welly-health-pbc
• Instagraminstagram.com/getwelly
• TikToktiktok.com/@getwelly?lang=en
• Xx.com/wellyfirstaid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welly